Fuzzy Logic-Driven Strategies for Diversity and Inclusion in Multicultural Marketing Ajoy Kanti Das, Nandini Gupta, Rajat Das, Suman Das, Rakhal Das, Carlos Granados, Bijoy Krishna Debnath Diversity and Inclusion Driven Marketing for Multicultural Marketplaces, 2025 In an increasingly globalized economy, businesses must engage diverse consumer groups with unique preferences and cultural nuances. Traditional marketing strategies, relying on rigid segmentation and deterministic data analysis, often fail to capture the complexities of multicultural consumer behavior. This chapter examines fuzzy logic's function in diversity-driven marketing, providing a versatile framework for managing ambiguous and subjective customer data. Fuzzy multi-criteria decision-making (MCDM) techniques like fuzzy AHP and fuzzy TOPSIS can be used to help organizations optimize marketing tactics based on emotional engagement, linguistic appeal, and cultural relevance. Three global marketing campaigns—universal, localized, and hybrid—are evaluated in a case study, showing how localized storytelling raises brand engagement and trust. The study also emphasizes real-time optimization, in which marketing techniques are continuously improved by fuzzy logic in response to changing customer interactions.
An intuitionistic fuzzy group decision-making framework for optimal hybrid renewable microgrid site selection in remote India B Sahoo, BK Debnath Energy Sources, Part B: Economics, Planning, and Policy 21 (1), 2676203 , 2026 2026
Intelligent optimization of site selection for grid-connected solar power plants in rural India using a spherical fuzzy group decision-making framework B Sahoo, BK Debnath Solar Energy Materials and Solar Cells 304, 114408 , 2026 2026
A sustainable multi-objective economic production quantity model with learning–forgetting and green technology investment T Halder, BK Debnath Engineering Applications of Artificial Intelligence 168, 114064 , 2026 2026
An Integrated Fuzzy Group Decision-Making Approach for Optimal Hydroelectric Power Plant Site Selection in Support of Rural Development B Sahoo, BK Debnath Process Integration and Optimization for Sustainability, 1-23 , 2026 2026 Citations: 2
A Fuzzy Group Decision-Making Framework for Sustainability-Oriented Supplier Selection to Support Resource-Efficient Manufacturing Processes B Sahoo, BK Debnath Process Integration and Optimization for Sustainability, 1-19 , 2026 2026 Citations: 3
Enhancing Efficiency and Sustainability in Reverse Logistics Through Inventory Modelling for Cost Analysis and Environmental Impact Reduction S Mahata, BK Debnath Innovations in Green and Energy-Efficient Warehousing, 339-362 , 2026 2026
Fuzzy Logic-Driven Strategies for Diversity and Inclusion in Multicultural Marketing AK Das, N Gupta, R Das, S Das, R Das, C Granados, BK Debnath Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces, 189-236 , 2026 2026 Citations: 7
Advanced co-branding strategies for smart luxury products: a multi-criteria decision-making approach using neutrosophic sets AK Das, N Gupta, T Fujita, S Das, C Granados, BK Debnath, R Das Co-Branding Strategies for Smart Luxury Products, 203-258 , 2026 2026 Citations: 10
A hybrid fuzzy decision-making framework for methodological analysis of barriers to low-carbon technology adoption in net-zero manufacturing supply chains P Giri, BK Debnath, S Paul Engineering Applications of Artificial Intelligence 162, 112612 , 2025 2025 Citations: 3
An integrated Pythagorean Fuzzy Group Decision-Making Framework for sustainable biomass power plant site selection in rural communities B Sahoo, BK Debnath Energy for Sustainable Development 89, 101868 , 2025 2025 Citations: 5
A spherical fuzzy decision-making approach for optimal supplier selection in the organic food retail sector B Sahoo, BK Debnath Applied Soft Computing, 114202 , 2025 2025 Citations: 1
An integrated Pythagorean fuzzy multi-criteria decision making model for best supplier selection in sustainable agile manufacturing B Sahoo, BK Debnath, A Saha RAIRO-Operations Research 59 (5), 2577-2606 , 2025 2025 Citations: 4
Analysis of decision policies for two-echelon sustainable supply chain inventory model with learning and forgetting T Halder, BK Debnath Computers & Industrial Engineering, 111409 , 2025 2025 Citations: 1
Multi-objective closed-loop supply chain inventory model with learning and forgetting under carbon emission policies using NSGA-II, MOPSO, and TOPSIS T Halder, BK Debnath Applied Soft Computing 180, 113291 , 2025 2025 Citations: 12
A hybrid rough aggregation approach for the selection of artificial intelligence-based industrial cleaning robots used in public spaces from the perspective of urban waste … ÖF Görçün, A Saha, PVR Kumar, BK Debnath Engineering Applications of Artificial Intelligence 150, 109566 , 2025 2025 Citations: 6
A comprehensive study of neutrosophic superhyper bci-semigroups and their algebraic significance AK Das, R Das, S Das, BK Debnath, C Granados, B Shil, R Das Transactions on Fuzzy Sets and Systems 8 (2), 80 , 2025 2025 Citations: 152
A case study on pharmaceutical supplier selection by using the integrated fuzzy AHP MABAC method B Sahoo, BK Debnath Applications of Fuzzy Logic in Decision Making and Management Science, 175-196 , 2025 2025 Citations: 2
A Case Study on Pharmaceutical Supplier Selection by Using the Integrated Fuzzy AHP МАВАС B Sahoo, BK Debnath Applications of Fuzzy Logic in Decision Making and Management Science, 175 , 2025 2025
Impact of green technology and flexible production on multi-stage economic production rate (EPR) inventory model with imperfect production and carbon emissions S Mahata, BK Debnath Journal of Cleaner Production 504, 145187 , 2025 2025 Citations: 13
A case study on the use of the fuzzy MOORA approach in university selection B Sahoo, BK Debnath Soft Computing and Machine Learning, 136-155 , 2025 2025
MOST CITED SCHOLAR PUBLICATIONS
A comprehensive study of neutrosophic superhyper bci-semigroups and their algebraic significance AK Das, R Das, S Das, BK Debnath, C Granados, B Shil, R Das Transactions on Fuzzy Sets and Systems 8 (2), 80 , 2025 2025 Citations: 152
A fuzzy graph theory and matrix approach (fuzzy gtma) to select the best renewable energy alternative in india P Giri, S Paul, BK Debnath Applied Energy 358, 122582 , 2024 2024 Citations: 74
Generalized Dombi-based probabilistic hesitant fuzzy consensus reaching model for supplier selection under healthcare supply chain framework A Saha, BK Debnath, P Chatterjee, AK Panaiyappan, S Das, G Anusha Engineering Applications of Artificial Intelligence 133, 107966 , 2024 2024 Citations: 54
A profit maximization single item inventory problem considering deterioration during carrying for price dependent demand and preservation technology investment S Mahata, BK Debnath RAIRO-Operations Research 56 (3), 1841-1856 , 2022 2022 Citations: 50
Multi-attribute decision making using q-rung orthopair fuzzy weighted fairly aggregation operators A Saha, P Majumder, D Dutta, BK Debnath Journal of ambient intelligence and humanized computing 12 (7), 8149-8171 , 2021 2021 Citations: 49
A novel hybrid spherical fuzzy multi-criteria decision-making approach to select the best hydroelectric power plant source in India B Sahoo, BK Debnath Renewable Energy Focus 51, 100650 , 2024 2024 Citations: 24
Inventory model with demand as type-2 fuzzy number: A fuzzy differential equation approach BK Debnath, P Majumder, UK Bera, M Maiti Iranian Journal of Fuzzy Systems 15 (1), 1-24 , 2018 2018 Citations: 19
Multi-objective sustainable fuzzy economic production quantity (SFEPQ) model with demand as type-2 fuzzy number: A fuzzy differential equation approach BK Debnath, P Majumder, UK Bera Hacettepe Journal of Mathematics and Statistics 48 (1), 112-139 , 2019 2019 Citations: 17
A hybrid graph-theoretic solution of Delphi and graph theory matrix approach (GTMA) to the challenges of sustainable lithium-ion battery (LIB) supply chains in electric … P Giri, S Paul, BK Debnath Journal of Energy Storage 97, 112702 , 2024 2024 Citations: 14
Impact of green technology and flexible production on multi-stage economic production rate (EPR) inventory model with imperfect production and carbon emissions S Mahata, BK Debnath Journal of Cleaner Production 504, 145187 , 2025 2025 Citations: 13
The impact of R&D expenditures and screening in an economic production rate (EPR) inventory model for a flawed production system with imperfect screening under an interval … S Mahata, BK Debnath Journal of Computational Science 69, 102027 , 2023 2023 Citations: 13
Multi-objective closed-loop supply chain inventory model with learning and forgetting under carbon emission policies using NSGA-II, MOPSO, and TOPSIS T Halder, BK Debnath Applied Soft Computing 180, 113291 , 2025 2025 Citations: 12
A FEPQ model of sustainable items with time and stock dependent demand under trade credit policy BK Debnath, P Majumder, UK Bera International Journal of Operational Research 41 (1), 27-52 , 2021 2021 Citations: 12
Two warehouse inventory models of breakable items with stock dependent demand under trade credit policy with respect to both supplier and retailer BK Debnath, P Majumder, UK Bera International Journal of Logistics Systems and Management 31 (2), 151-166 , 2018 2018 Citations: 12
Advanced co-branding strategies for smart luxury products: a multi-criteria decision-making approach using neutrosophic sets AK Das, N Gupta, T Fujita, S Das, C Granados, BK Debnath, R Das Co-Branding Strategies for Smart Luxury Products, 203-258 , 2026 2026 Citations: 10
An optimization model-based DEA-MARCOS approach for assessing EU countries towards achieving sustainable development goals A Saha, AR Mishra, P Rani, M Deveci, BK Debnath, N Jamil, ... Environmental Science & Policy 162, 103913 , 2024 2024 Citations: 10
Select the best place for regenerative practices in tourism by using the fuzzy MABAC method B Sahoo, BK Debnath Building Community Resiliency and Sustainability with Tourism Development … , 2024 2024 Citations: 8
Fuzzy Logic-Driven Strategies for Diversity and Inclusion in Multicultural Marketing AK Das, N Gupta, R Das, S Das, R Das, C Granados, BK Debnath Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces, 189-236 , 2026 2026 Citations: 7
A hybrid rough aggregation approach for the selection of artificial intelligence-based industrial cleaning robots used in public spaces from the perspective of urban waste … ÖF Görçün, A Saha, PVR Kumar, BK Debnath Engineering Applications of Artificial Intelligence 150, 109566 , 2025 2025 Citations: 6
An integrated Pythagorean Fuzzy Group Decision-Making Framework for sustainable biomass power plant site selection in rural communities B Sahoo, BK Debnath Energy for Sustainable Development 89, 101868 , 2025 2025 Citations: 5