SOWMYA G

@siu.edu.in

Teaching Associate, Symbiosis Centre for Management Studies
Symbiosis International University

SOWMYA G


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https://researchid.co/sowmya.g
A UGC NET and TN SET qualified PhD Scholar looking forward to building a long term career as a faculty in Commerce while pursuing research works to provide quality education to students. Being a full-time research scholar has helped reshape my research interests in the fields of Commerce and Management, while the stint as a tuition teacher for 6 years has inculcated skills in handling students well. I find value in knowledge sharing and am passionate about teaching as it can considerably contribute to transforming lives. Since human resource is an important resource in any industry, I can easily connect my passion for teaching and research works in HRM, thus making significant contributions to the industries in specific and society in general.

EDUCATION

Ph.D. in Commerce- Bharathiar University
MBA- Human Resource Management- Bharathiar University
MCOM- Finance- Calicut University
BCOM- Finance- Calicut University

RESEARCH INTERESTS

Talent management, work force diversity, work place discrimination
27

Scopus Publications

461

Scholar Citations

8

Scholar h-index

7

Scholar i10-index

Scopus Publications

  • Sustainable competitiveness through regulatory trust: How indian small and medium enterprises transform regulation into innovation
    Aruna Polisetty, Sowmya G, Debarun Chakraborty, Stefano Bresciani
    Technological Forecasting and Social Change, 2026
  • The emotional costs of connecting: how information overload and technological vulnerability drive dating app exhaustion
    Pradeep Kautish, Sowmya G, Mujahid Siddiqui, Aaliyah Siddiqui
    Current Psychology, 2026
  • Ripples of emotion in organisational politics: a stimulus–organism–response framework linking organisational politics, emotional contagion, and career ambition
    Lavanya R.S., Sowmya G.
    International Journal of Organizational Analysis, 2026
    Purpose This study extends the stimulus–organism–response framework to organisational politics by examining emotional contagion as a key mechanism linking political workplace conditions to career ambition, with co-worker envy as a relational boundary condition. Design/methodology/approach An exploratory sequential mixed-methods design was used. Hermeneutic phenomenological interviews with 24 professionals informed construct refinement, followed by a survey of 425 employees in Indian knowledge-sector organisations. Data were analysed using confirmatory factor analysis and structural equation modelling. Findings Perceived organisational politics and voice suppression significantly predicted emotional contagion, which positively influenced career ambition. Supervisor political behaviour showed no significant effect. Co-worker envy weakened the positive relationship between emotional contagion and career ambition. Practical implications The findings highlight the importance of transparent decision-making, psychological safety and managing envy-driven rivalry to sustain motivation and well-being in politically complex workplaces. Originality/value The study positions emotional contagion at the centre of organisational politics, reconceptualises career ambition as context-sensitive and identifies envy as a relational boundary condition shaping motivational outcomes.
  • Decoding workplace gossip: a mixed-methods analysis through the SOR framework
    V. Sangavi, Sowmya G.
    International Journal of Organizational Analysis, 2026
    Purpose This study aims to explore the dual nature of workplace gossip, examining its influence on employee well-being, trust and organisational dynamics. By integrating the stimulus–organism–response (SOR) framework, the research investigates how workplace conflicts stimulate friendship opportunities (FOPs), which, in turn, shape gossip behaviours (GSBs) moderated by interpersonal trust. Design/methodology/approach A mixed-methods design was used in the Indian IT sector, a globally significant industry characterised by high-performance pressures, hybrid work arrangements and cultural diversity. The qualitative phase involved 21 semi-structured interviews with IT professionals, analysed through interpretive phenomenology to capture lived experiences of workplace conflict, trust and informal communication. The quantitative phase surveyed 316 IT professionals using validated scales, with reliability and validity confirmed through confirmatory factor analysis and structural modelling. Findings Results demonstrate that time-, strain- and behaviour-based conflicts act as social catalysts, fostering workplace friendships that significantly increase GSB. Importantly, gossip was not uniformly detrimental. In high-trust environments, gossip fostered inclusion, emotional support, and cohesion; in low-trust contexts, it led to reputational damage and disengagement. These findings highlight gossip’s dual role in shaping organisational life. Practical implications For India’s IT industry, where distributed teams, global clients and high turnover are common, acknowledging gossip as an inevitable social practice is essential. Managers should cultivate trust-based environments and channel gossip constructively to enhance collaboration, reduce stress and build resilience in both physical and digital workplaces. Originality/value By situating the SOR framework in the Indian IT sector, this study extends global workplace gossip literature to an underexplored yet internationally relevant context. It reframes gossip as a nuanced social practice and offers actionable insights for organisational policy and leadership in culturally diverse, high-pressure and hybrid work environments.
  • Redefining Talent Management in the Era of Transhumanism: Opportunities and Strategies
    R. S. Lavanya, G. Sowmya
    Human 2 0 Reimagining Hr in the Age of Transhumanism, 2026
    With the widespread adoption of human–computer interaction (HCI), conventional talent management practices require massive re-engineering. Technological advancements have significantly transformed the traditional people management strategies demanding a modernized approach. This chapter sheds light on how technology reshapes human capabilities and how these capabilities can be optimally utilized in a technology-facilitated enhanced environment. We focus on understanding the synergy in human–computer collaboration through the talent management lens and address the underlying challenges. The emerging applications of biotechnology in HR practices and their implications are also discussed. The importance of workforce augmentation in building a competitive advantage is recognized and specific talent management and essential skill upgrades are proposed for leveraging these augmented capabilities. Can an enhanced work environment shift its focus from human-centricity?. This question will serve as the central tenet throughout the remainder of the chapter. Although workforce augmentation is essential, we provide insights to strike the right balance between augmented and non-augmented teams. Finally, the chapter offers pragmatic strategies to leverage the talent of transhuman employees adding to competitive advantage. The proposed chapter provides both theoretical and practical implications. Theoretically, it strengthens the current literature on talent management by integrating transhuman aspects. The existing literature widely focuses on talent management in traditional work environments, neglecting the importance of HCI and its dynamic impact on the workforce. This chapter attempts to fill this lacuna by offering a balanced approach to talent management during workforce augmentation, providing insights for HR practitioners and talent managers across industries to comprehensively leverage human–machine capabilities.
  • Human Capital at the Core: Unpacking Managerial Perceptions and ESG Reporting Effectiveness in Emerging Markets
    Aruna Polisetty, G. Sowmya, Debarun Chakraborty
    Business Strategy and the Environment, 2026
    Environmental, social, and corporate governance (ESG) reporting has emerged as a key critical dimension of corporate accountability, paralleling the global discourse on sustainable development. The present study investigates the perceived effectiveness of digital ESG reporting from the perspective of managers (human capital) in Indian small‐ and medium‐sized enterprises (SMEs), drawing on the interplay of institutional theory, the technology acceptance model (TAM), and the resource‐based view (RBV). Employing a mixed‐method approach, narrative inquiry was conducted with six managers across five randomly selected firms from the SEBI top‐500 list, complemented by 473 valid survey responses. The study findings reveal that perceived burdensomeness, compliance orientation, and strategic orientation significantly shape managers' evaluations of digital ESG reporting effectiveness, which in turn influences actual ESG outcomes. Moreover, organizational readiness expressed through digital maturity and managerial support (leadership commitment and employee training) emerges as a moderating factor, strengthening the link between perceived and actual effectiveness. This study contributes to ESG literature by integrating multi‐theoretical perspectives to explain reporting dynamics, offering both practical insights for firms navigating ESG mandates and policy implications for regulators.
  • Industry 5.0: A New Paradigm in Business and Management
    Industry 5 0 Pioneering Business and Management Transformations, 2026
  • Beyond speed: the influence of experiential values, income, and initial trust in quick commerce
    G. Sowmya, Aruna Polisetty, Debarun Chakraborty, Philipp Brüggemann
    Electronic Commerce Research, 2026
  • Bridging Emotion and Technology: Customer Involvement and Acceptance of Robo-Advisory Services
    Aruna Polisetty, Sowmya G, Debarun Chakraborty, Appolloni Andrea
    IEEE Transactions on Engineering Management, 2026
    Enabled by advancements in AI, robo-advisors are transforming financial services by automating investment and wealth management. However, customer acceptance of robo advisory remains challenging, as financial services are perceived as more complex and personal than non-financial tasks typically managed by robots. This study examines the impact of trust, perceived value, and customer-robot compatibility on the acceptance of robo-services in banking. Using a mixed-method approach, we surveyed 550 respondents and conducted in depth interviews with six participants to capture lived experiences with robo-advisors. The findings of narrative inquiry were used to explore various factors affecting robot service acceptance. Further these insights served as meta-inferences for developing the proposed framework and quantitative study. Our findings reveal that trust- and empathy-driven interactions have a significant impact on customer perceptions, thereby enhancing service robot acceptance. We emphasise the role of robot empathy responses and active customer involvement as critical moderators in fostering trust. Practical implications suggest that humanising robo-services can reshape banking standards by increasing customer confidence and adopting AI-driven financial solutions. This study contributes to the growing literature on human-robot interaction in financial services, highlighting strategic pathways for banks to leverage AI for enhanced customer engagement.
  • Advancing green entrepreneurship: bibliometric insights into sustainable innovation and global collaboration
    S Nandhini, G Sowmya
    Discover Sustainability, 2025
    In order to address ecological issues, promote innovation, and promote sustainable economic growth, this study examines the relationship between green entrepreneurship and environmental sustainability. The study finds important research trends, significant contributors, and conceptual categories by applying bibliometric analysis to an improved dataset of 1,393 Scopus-indexed publications, which is examined using R Studio's Biblioshiny program. It emphasizes how creative company models, environmentally friendly processes and global partnerships can help green entrepreneurship reduce climate change, conserve resources, and advance the Sustainable Development Goals. Important enablers for green firms include consumer behavior, regulatory frameworks, and additional instruments like financial mechanisms, policy incentives, and advances in technology. In order to increase the efficacy of green entrepreneurship, the results highlight the significance of interdisciplinary cooperation and reliable measures for assessing environmental impacts. Although the study identifies interesting research directions, it also notes limits in the extent of the data and the dependence on keywords. To correctly map developing patterns and multidisciplinary links, it calls for the addition of various datasets and complete frameworks. This study provides insightful information that may be used to further global collaboration, policymaking, and entrepreneurial endeavours in tackling urgent environmental issues, eventually promoting a robust and sustainable global economy.
  • Swipe right for baby care: longitudinal insights of prenatal care app adoption
    G. Sowmya, Aruna Polisetty, Debarun Chakraborty, Eugene Cheng-Xi Aw
    Marketing Intelligence and Planning, 2025
  • Exploring minimalist fashion drivers for Gen Z: mixed-method insights
    Aruna Polisetty, Sowmya G., Subhajit Pahari
    Journal of Fashion Marketing and Management, 2025
  • Enhancing the Tools for Remote Collaboration in the Trans Humanization Era: Integrating Human Resource Strategies with Advanced Technologies
    E.M. Yajikumar, G. Sowmya
    Digital Leadership Integrating Technology for Organizational Success, 2025
  • Mental spillover in IT workplace: overthinking and organizational support in the work-family conflict and incivility link among employees in Chennai
    J. Darathi, G. Sowmya
    International Journal of Sociology and Social Policy, 2025
  • Harnessing organizational politics for ethical leadership and learning: insights from a bibliometric review
    Lavanya R.S., Sowmya G.
    Development and Learning in Organizations, 2025
  • Leveraging Explainable AI (XAI) for Talent Management and Employer Branding in the Digital Era
    V. Sangavi, G. Sowmya, Bibiana Chiu Yiong Lim
    Strategic Blueprints for AI Driven Marketing in the Digital Era, 2025
  • Unlocking the Potential for Smart Technology Adoption: Leveraging Mental Health Apps for Improved Well-Being
    Aruna Polisetty, Debarun Chakraborty, G. Sowmya, Sangeeta Khorana, Nazrul Islam
    Systems Research and Behavioral Science, 2025
  • Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases
    Debarun Chakraborty, Aruna Polisetty, Sowmya G, Nripendra P. Rana, Sangeeta Khorana
    Journal of Retailing and Consumer Services, 2024
  • Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications
    Sowmya G, Debarun Chakraborty, Aruna Polisetty, Ravi Kumar Jain
    Journal of Retailing and Consumer Services, 2024
  • Leveraging Artificial Intelligence for Talent Management
    G. Sowmya, Aruna Polisetty, Ganesh Dash
    Handbook of Artificial Intelligence Applications for Industrial Sustainability Concepts and Practical Examples, 2024
  • Exploring innovation resistance in tourism: barriers to metaverse adoption among tourists
    Sowmya G, Aruna Polisetty, Rimjhim Jha, Sarika Keswani
    Cogent Business and Management, 2024
  • What Determines AI Adoption in Companies? Mixed-Method Evidence
    Aruna Polisetty, Debarun Chakraborty, Sowmya G, Arpan Kumar Kar, Subhajit Pahari
    Journal of Computer Information Systems, 2024
  • Use of metaverse in socializing: Application of the big five personality traits framework
    Sowmya G, Debarun Chakraborty, Aruna Polisetty, Sangeeta Khorana, Dimitrios Buhalis
    Psychology and Marketing, 2023
  • Validating Consumer-Centric Approaches in Attaining Ecological Sustainability
    Aruna Polisetty, Sowmya G., Bindu Madhavi, Rimjhim Jha
    Environment and Ecology Research, 2023
  • Smart practices in green supply chain management using blockchain technology
    G. Sowmya, Aruna Polisetty
    Green Blockchain Technology for Sustainable Smart Cities, 2023
  • Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM
    Aruna Polisetty, G Sowmya, Subhajit Pahari
    Cogent Business and Management, 2023
  • Exploring the nexus between talent incongruence and psychological contract in it industry
    International Journal of Advanced Science and Technology, 2019

RECENT SCHOLAR PUBLICATIONS

  • Understanding Fairness and Favouritism in AI-Based HR Appraisals: A Mixed-Methods Analysis of Employees in the Indian IT Sector
    EM Yajikumar, G Sowmya
    2026
  • Industry 5.0: A New Paradigm in Business and Management
    A Polisetty, G Sowmya, L Nammi
    2026
  • Mental spillover in IT workplace: overthinking and organizational support in the work-family conflict and incivility link among employees in Chennai
    J Darathi, G Sowmya
    International Journal of Sociology and Social Policy 46 (1-2), 224-241 , 2026
    2026
    Citations: 1
  • Redefining Talent Management in the Era of Transhumanism: Opportunities and Strategies
    RS Lavanya, G Sowmya
    2026
  • Beyond speed: the influence of experiential values, income, and initial trust in quick commerce
    G Sowmya, A Polisetty, D Chakraborty, P Brüggemann
    Electronic Commerce Research, 1-30 , 2026
    2026
  • Human Capital at the Core: Unpacking Managerial Perceptions and ESG Reporting Effectiveness in Emerging Markets
    A Polisetty, G Sowmya, D Chakraborty
    Business Strategy and the Environment , 2026
    2026
  • Bridging Emotion and Technology: Customer Involvement and Acceptance of Robo-Advisory Services
    A Polisetty, G Sowmya, D Chakraborty, A Appolloni
    IEEE Transactions on Engineering Management 73, 847-862 , 2025
    2025
  • Advancing green entrepreneurship: bibliometric insights into sustainable innovation and global collaboration
    S Nandhini, G Sowmya
    Discover Sustainability 6 (1), 1257 , 2025
    2025
    Citations: 1
  • Swipe right for baby care: longitudinal insights of prenatal care app adoption
    G Sowmya, A Polisetty, D Chakraborty, ECX Aw
    Marketing Intelligence & Planning 43 (8), 1677-1695 , 2025
    2025
  • Exploring minimalist fashion drivers for Gen Z: mixed-method insights
    A Polisetty, S G, S Pahari
    Journal of Fashion Marketing and Management: An International Journal 29 (5 … , 2025
    2025
    Citations: 10
  • Unlocking the Potential for Smart Technology Adoption: Leveraging Mental Health Apps for Improved Well‐Being
    A Polisetty, D Chakraborty, G Sowmya, S Khorana, N Islam
    Systems Research and Behavioral Science , 2025
    2025
    Citations: 1
  • Leveraging Explainable AI (XAI) for Talent Management and Employer Branding in the Digital Era
    V Sangavi, G Sowmya, BCY Lim
    Strategic Blueprints for AI-Driven Marketing in the Digital Era, 431-460 , 2025
    2025
  • Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases
    D Chakraborty, A Polisetty, NP Rana, S Khorana
    Journal of Retailing and Consumer Services 79, 103842 , 2024
    2024
    Citations: 83
  • What determines AI adoption in companies? Mixed-method evidence
    A Polisetty, D Chakraborty, S G, AK Kar, S Pahari
    Journal of Computer Information Systems 64 (3), 370-387 , 2024
    2024
    Citations: 186
  • Exploring the adoption patterns of matrimonial apps: an analysis of user gratifications
    G Sowmya, D Chakraborty, A Polisetty, RK Jain
    Journal of Retailing and Consumer Services 78, 103731 , 2024
    2024
    Citations: 18
  • 8 Leveraging Intelligence Artificial for Talent Management
    G Sowmya, A Polisetty, G Dash
    Handbook of Artificial Intelligence Applications for Industrial … , 2024
    2024
    Citations: 1
  • Leveraging artificial intelligence for talent management
    G Sowmya, A Polisetty, G Dash
    Handbook of artificial intelligence applications for industrial … , 2024
    2024
    Citations: 8
  • Exploring innovation resistance in tourism: barriers to metaverse adoption among tourists
    SK Sowmya G, Aruna Polisetty, Rimjhim Jha
    Cogent Business and Management 11 (1), 2400309 , 2024
    2024
    Citations: 14
  • Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM
    A Polisetty, G Sowmya, S Pahari
    Cogent Business & Management 10 (3), 2283917 , 2023
    2023
    Citations: 20
  • Smart practices in green supply chain management using blockchain technology
    G Sowmya, A Polisetty
    Green Blockchain Technology for Sustainable Smart Cities, 217-235 , 2023
    2023
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • What determines AI adoption in companies? Mixed-method evidence
    A Polisetty, D Chakraborty, S G, AK Kar, S Pahari
    Journal of Computer Information Systems 64 (3), 370-387 , 2024
    2024
    Citations: 186
  • Use of metaverse in socializing: application of the big five personality traits framework
    D Chakraborty, A Polisetty, S Khorana, D Buhalis
    Psychology and Marketing 40 (10), 2132-2150 , 2023
    2023
    Citations: 100
  • Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases
    D Chakraborty, A Polisetty, NP Rana, S Khorana
    Journal of Retailing and Consumer Services 79, 103842 , 2024
    2024
    Citations: 83
  • Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM
    A Polisetty, G Sowmya, S Pahari
    Cogent Business & Management 10 (3), 2283917 , 2023
    2023
    Citations: 20
  • Exploring the adoption patterns of matrimonial apps: an analysis of user gratifications
    G Sowmya, D Chakraborty, A Polisetty, RK Jain
    Journal of Retailing and Consumer Services 78, 103731 , 2024
    2024
    Citations: 18
  • Exploring innovation resistance in tourism: barriers to metaverse adoption among tourists
    SK Sowmya G, Aruna Polisetty, Rimjhim Jha
    Cogent Business and Management 11 (1), 2400309 , 2024
    2024
    Citations: 14
  • Exploring minimalist fashion drivers for Gen Z: mixed-method insights
    A Polisetty, S G, S Pahari
    Journal of Fashion Marketing and Management: An International Journal 29 (5 … , 2025
    2025
    Citations: 10
  • Leveraging artificial intelligence for talent management
    G Sowmya, A Polisetty, G Dash
    Handbook of artificial intelligence applications for industrial … , 2024
    2024
    Citations: 8
  • Moderating role of multigenerational differences between talent management practices and psychological contract of employees
    SG Dhanabhakyam M
    Journal of Composition theory 12 (1), 676-681 , 2020
    2020
    Citations: 5
  • Barriers of talent management in Indian it industry
    M Dhanabhakyam, G Sowmya
    ZENITH International Journal of Multidisciplinary Research 8 (12), 299-306 , 2018
    2018
    Citations: 5
  • How and why talent management matters during a pandemic?-The new challenges and the way ahead
    G Sowmya, M Dhanabhakyam
    NOVYI MIR 6 (4), 30-38 , 2021
    2021
    Citations: 4
  • Operationalization of “talent” in indian it industry-An empirical approach
    M Dhanabhakyam
    Journal Homepage: http://www. ijmra. us 8 (12) , 2018
    2018
    Citations: 3
  • Mental spillover in IT workplace: overthinking and organizational support in the work-family conflict and incivility link among employees in Chennai
    J Darathi, G Sowmya
    International Journal of Sociology and Social Policy 46 (1-2), 224-241 , 2026
    2026
    Citations: 1
  • Advancing green entrepreneurship: bibliometric insights into sustainable innovation and global collaboration
    S Nandhini, G Sowmya
    Discover Sustainability 6 (1), 1257 , 2025
    2025
    Citations: 1
  • Unlocking the Potential for Smart Technology Adoption: Leveraging Mental Health Apps for Improved Well‐Being
    A Polisetty, D Chakraborty, G Sowmya, S Khorana, N Islam
    Systems Research and Behavioral Science , 2025
    2025
    Citations: 1
  • 8 Leveraging Intelligence Artificial for Talent Management
    G Sowmya, A Polisetty, G Dash
    Handbook of Artificial Intelligence Applications for Industrial … , 2024
    2024
    Citations: 1
  • Smart practices in green supply chain management using blockchain technology
    G Sowmya, A Polisetty
    Green Blockchain Technology for Sustainable Smart Cities, 217-235 , 2023
    2023
    Citations: 1
  • Understanding Fairness and Favouritism in AI-Based HR Appraisals: A Mixed-Methods Analysis of Employees in the Indian IT Sector
    EM Yajikumar, G Sowmya
    2026
  • Industry 5.0: A New Paradigm in Business and Management
    A Polisetty, G Sowmya, L Nammi
    2026
  • Redefining Talent Management in the Era of Transhumanism: Opportunities and Strategies
    RS Lavanya, G Sowmya
    2026

Publications

• Sowmya G., Dhanabhakyam M. (2021). How and why talent management matters during a pandemic? - The new challenges and the way ahead. NOVYI MIR Research Journal, 6(4), 30-38. (Web of Science Indexed)
• Dhanabhakyam M., Sowmya G. (2020). Validating the practical applications of employee inclusivity in Talent Management process. Journal of Shanghai Jiaotong University, 16(12), 239-250. (Scopus Indexed)
• Dhanabhakyam M., Sowmya G. (2020). Moderating role of multigenerational differences between talent management and psychological contract of employees. Journal of Composition Theory, 12(1), 676-681.
• Dhanabhakyam M., Sowmya G. (2019). Exploring the nexus between talent incongruence and psychological contract in IT industry. International journal of Advanced Science and Technology, 28(17), 746-750. (Scopus Indexed)
• Dhanabhakyam M., Sowmya G. (2018). The emerging skill gap among employees- an evidence from Indian IT industry. Journal of Emerging Technologies and Innovative Research, 5(11), 193-204.
• Dhanabhakyam M., Sowmya G. (2018). Operationalization of “talent” in Indian IT industry- An empirical approach. International Journal of Management, IT and Engineering, 8(12), 370-378.
• Dhanabhakyam M., Sowmya G. (2018). Ethics in talent management and organizational health – A pluralistic approach. International Journal of Advance and Innovative Research, 7(11), 1-10.
• Dhanabhakyam M., Sowmya G. (2018). Barriers of talent management in Indian IT industry. Zenith International J