is an Assistant Professor at Department of Commerce (E-Commerce) in NGM College, Pollachi, Tamilnadu. She has earned her Doctorate from Bharathiar University. She possesses a decade of academic experience and five years research experience. To her credit, she has published more than 30 research contributions which are published in refereed and indexed journals. She has actively participated in numerous workshops and Faculty Development Programmes She is serving as an editorial member and reviewer in various journals. She has completed a minor research project titled ‘Banking Needs of Women Street Vendors’ funded by Malcolm & Elizabeth Adiseshiah Trust, Chennai. She has conferred with the Swami Vivekanandha Excellence Award organized by Seva Youth Guild, Kolkatta on March 2019. She has conferred with the Science day award on March 2021.
RESEARCH INTERESTS
Marketing and Human Resource
49
Scholar Citations
4
Scholar h-index
1
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
A Hybrid Model of Deep Learning and Statistical Analysis for Exploring Ethical Leadership's Influence on CSR in HRM Systems SM Prabhu, BI Priyadharshini, M Jahan, M Bolla, G Kalra 2025 IEEE 4th International Conference for Advancement in Technology (ICONAT … , 2025 2025
Digital Financial Inclusion and Economic Empowerment of Rural Informal Workers T Saranya, I Priyadharshini International Journal of Applied Economics, Accounting and Management … , 2025 2025
Role of Artificial Intelligence in the Health Care Sector BI Priyadharshini International Journal of Natural and Health Sciences 3 (2), 123-130 , 2025 2025
Analysing Social Media Addiction and Deceptive Psychological Behaviour Among Students Using a Hybrid Deep Ensemble Framework A Parasar, S Naveena, BI Priyadharshini, S Soorya, AK Lamba, MN Devi 2025 Global Conference in Emerging Technology (GINOTECH), 1-6 , 2025 2025 Citations: 1
National Seminar Proceedings on Digital Transformation in Financial Services: Today and Tomorrow A Gurunathan 2025
ONE DAY NATIONAL SEMINAR ON NN SHAKTI 2025
Values of priority in family business: A comprehensive analysis BI Priyadharshini Research Journal of Humanities and Social Sciences 16 (2), 95-98 , 2025 2025
Femvertising as a Marketing Strategy: A Literature Review BI Priyadharshini International journal of applied and scientific research 3 (5), 269-286 , 2025 2025 Citations: 3
Antecedents of Fintech Adoption: An Empirical Study among Millennials's Attitude and Intention BI Priyadarshini, P Gupta, N Jagannarayan, SR Babu, S Keswani Pacific Business Review International 17 (7) , 2025 2025 Citations: 3
Mapping the Livelihood Vulnerabilities of Women Informal Workers in Coimbatore District During Covid-19 BI Priyadharshini International Journal of Social Science Research and Review 7 (6), 58-71 , 2024 2024
Customer Satisfaction with Online Food Delivery Services: A Systematic Review I Priyadharshini, N Gounder, T Saranya Conference paper. October 2024 Conference: Artificial Intelligence and E … , 2024 2024 Citations: 5
Impact of Covid-19 on Migrant Workers in Tiruppur District BI Priyadharshini, MPA Shruthi Journal of Indian Intellectual Tradition 17, 2 , 2023 2023
Millennials perception towards femvertising PA Shruthi, B Indirapriyadharshini Research Journal of Humanities and Social Sciences 14 (4), 165-168. , 2023 2023
National Level Seminar On India Means Business–Reform Perform & Transform V PADMANABHAN 2023
Implementation of ICT Skills for the Students for Their Employment in Skill Based Jobs MV Sathiyabama, R Vidwakalyani, B Indira Priyadharshini, T Kiruthika, ... Kavya Publications , 2023 2023
Women empowerment through financial inclusion MV Sathiyabama, R Vidwakalyani, BI Priyadharshini, T Kiruthika, ... Shanlax Publications, India , 2023 2023 Citations: 1
Young consumers perception on femvertising AP Shruthi, B Indirapriyadharshini Research Journal of Humanities and Social Sciences 14 (2), 69-72 , 2023 2023
AWARENESS AND INVESTMENT PATTERN OF SALARIED CLASS INVESTORS IN COIMBATORE DISTRICT. T Kiruthika, R Vidwakalyani, B Indirapriyadharshini, D Saranya, ... International Journal of Early Childhood Special Education 14 (3) , 2022 2022
Banking Needs Of Women Street Vendors-A Study With Special Reference To Pollachi Taluk I Priyadharshini South India Journal of Social Sciences 20 (1), 54-66 , 2022 2022 Citations: 4
IMPLEMENTATION OF ICT SKILLS FOR THE STUDENTS FOR THEIR EMPLOYMENT IN SKILL BASED JOBS VOLUME 2 MV Sathiyabama, R Vidwakalyani, BI Priyadharshini, T Kiruthika, ... 2022
MOST CITED SCHOLAR PUBLICATIONS
An Enquiry into Financial Inclusion with Special Reference to Street Hawkers of Pollachi, Tamil Nadu. P Bruntha, B Indirapriyadharshini IUP Journal of Marketing Management 14 (4) , 2015 2015.0 Citations: 15
Customer Satisfaction with Online Food Delivery Services: A Systematic Review I Priyadharshini, N Gounder, T Saranya Conference paper. October 2024 Conference: Artificial Intelligence and E … , 2024 2024.0 Citations: 5
Millennials Attitude on Effectiveness of Online Advertisement BI N.Giri P.Bruntha, A.Yasmeen International Journal of Engineering and Advanced Technology (IJEAT) 8 (2S2 … , 2019 2019.0 Citations: 5
Banking Needs Of Women Street Vendors-A Study With Special Reference To Pollachi Taluk I Priyadharshini South India Journal of Social Sciences 20 (1), 54-66 , 2022 2022.0 Citations: 4
The role of workshops on psychological adaptability for early childhood special education CS Suri, N Srivastava, SP Shylaja, BI Priyadharshini International Journal of Early Childhood 14 (01), 2464-2474 , 2022 2022.0 Citations: 4
Femvertising as a Marketing Strategy: A Literature Review BI Priyadharshini International journal of applied and scientific research 3 (5), 269-286 , 2025 2025.0 Citations: 3
Antecedents of Fintech Adoption: An Empirical Study among Millennials's Attitude and Intention BI Priyadarshini, P Gupta, N Jagannarayan, SR Babu, S Keswani Pacific Business Review International 17 (7) , 2025 2025.0 Citations: 3
Reading habit in digital era-a study with specific reference to college students of Pollachi Taluk, Tamil Nadu R Ramya, B Indirapriyadharshini, T Kiruthika, N Giri, P Anu Shruthi IJFANS International Journal of Food and Nutritional Sciences 11 (1), 1447-1454 , 2022 2022.0 Citations: 2
Organisational climate as a predictor of readiness to change among academics NG Dr Bruntha,S. shabana,B.Indirapriyadharshini International journal of recent technology and engineering 7 (6), 1779-1782 , 2019 2019.0 Citations: 2
Consumer buying behaviour of shampoo: With reference to women of Pollachi Taluk, Tamilnadu M Thilgavathi, B Indirapriyadharshini Journal of Commerce and Management Thought 10 (1), 11-28 , 2019 2019.0 Citations: 2
Analysing Social Media Addiction and Deceptive Psychological Behaviour Among Students Using a Hybrid Deep Ensemble Framework A Parasar, S Naveena, BI Priyadharshini, S Soorya, AK Lamba, MN Devi 2025 Global Conference in Emerging Technology (GINOTECH), 1-6 , 2025 2025.0 Citations: 1
Women empowerment through financial inclusion MV Sathiyabama, R Vidwakalyani, BI Priyadharshini, T Kiruthika, ... Shanlax Publications, India , 2023 2023.0 Citations: 1
Customer preference towards online banking R Ramya, B Indirapriyadharshini, N Giri MANAGEMENT AND SOCIAL SCIENCES (IJMSS), 125 , 2019 2019.0 Citations: 1
Green Entrepreneurship Startups IP Banu, R Sivaramakrishnan, R Kavithamani, MD Nanee Citations: 1
A Hybrid Model of Deep Learning and Statistical Analysis for Exploring Ethical Leadership's Influence on CSR in HRM Systems SM Prabhu, BI Priyadharshini, M Jahan, M Bolla, G Kalra 2025 IEEE 4th International Conference for Advancement in Technology (ICONAT … , 2025 2025.0
Digital Financial Inclusion and Economic Empowerment of Rural Informal Workers T Saranya, I Priyadharshini International Journal of Applied Economics, Accounting and Management … , 2025 2025.0
Role of Artificial Intelligence in the Health Care Sector BI Priyadharshini International Journal of Natural and Health Sciences 3 (2), 123-130 , 2025 2025.0
National Seminar Proceedings on Digital Transformation in Financial Services: Today and Tomorrow A Gurunathan 2025.0
ONE DAY NATIONAL SEMINAR ON NN SHAKTI 2025.0
Values of priority in family business: A comprehensive analysis BI Priyadharshini Research Journal of Humanities and Social Sciences 16 (2), 95-98 , 2025 2025.0
