Dr.V.Vimala

@avinuty.ac.in

Assistant Professor (SS) Department of Commerce
Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

Dr.V.Vimala


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https://researchid.co/vim0282achar
Dr.V. Vimala, holds Ph. D from Kuvempu University, Jnanasahyadri, Shankaraghatta Karnataka State. She is Assistant Professor (SS) of Commerce, presently working at Department of Commerce,Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore – 641043, Tamil Nadu state, India. She has 15 years of teaching andresearch experience to her area of research interests are focused on Finance, Banking and Marketing. She has published 34 articles in reputed refereed National and International Peer Reviewed journals, 15 seminar proceedings, presented 62 papers in both national and international seminars/conferences, attended 35 workshops, 18 International Conference, 04 State level seminars and 52National level seminars participated, 34 Chapters in Books, one Edited Book since 2005. She won the Citation of Award in the Name of Prof. Manubhai M. Shah Memorial Research Award and won the Gold Medal and in 2016. To her credit, she received 13 awards.

EDUCATION

B.Com, M.Com, M.Phil, PGDMM, HWA, Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, General Business, Management and Accounting, Accounting, Finance
3

Scopus Publications

81

Scholar Citations

4

Scholar h-index

3

Scholar i10-index

Scopus Publications

  • Scholarly Insights and Trends in Microfinance Institutions: A Bibliometric Perspective
    R. Bindu, V. Vimala
    Indian Journal of Information Sources and Services, 2026
    This is a bibliometric study that examines the patterns, emerging areas of focus and leading players of the research microfinance. Microfinance is a social innovation that provides financial services to disadvantaged populations and has attracted considerable scholarly interest. However, the literature continues to be non-linear and various research themes are not coherently synthesized. This study is aimed at mapping the development and trajectory of the research in microfinance, critical issues investigated by the literature, and contributions to the direction of new research questions. In this undertaking, a bibliometric analysis… was undertaken with a total of more than 3,050 articles published in 1987. This study shows a significant upward trend of research in microfinance with an Annual Growth Rate of 15.08% and an Average Citation per Document of 14.66. The research corroborates the shift towards research on financial inclusion, technology, and entrepreneurship and the focus on microfinance. The thematic analysis divides the microfinance studies into three main themes: the effects of microfinance, management and performance, and the interface of microfinance with new technologies that include FinTech. The key generous papers and authors who made an impact on the field were identified, and the theoretical framework alongside the methods were developed, and the conclusion is that the further research should be aimed at the integration of hi-tech solutions, including blockchain and mobile banking, in microfinance, and more empirical research should be conducted to assess the social effect of microfinance institutions (MFIs). These findings can be used by policymakers and practitioners to improve policies on financial inclusion. The bibliometric knowledge presented in the current study is an excellent source of information to both novice researchers and professional academicians wishing to make contributions to the field of microfinance.
  • Machine Learning for Fraud Detection in Banking Systems
    C Murugamani, V. Sivakamy, V. Vimala, Padmalosani Dayalan, Khaleel Al-Said, Nidal Al Said
    2025 International Conference on Pervasive Computational Technologies Icpct 2025, 2025
    Money transfers have significantly increased as a result of the quick development of technological advances, and fraud has also increased in tandem. The overall declines resulting from forged payments worldwide are continuously increasing, according to data on worldwide economic data. The digital transformation of financial interactions will make payment fraud worse by placing more strain on payment providers. Consequently, identifying fraudulent activity has emerged as an intriguing subject. Employing real-world unbalanced databases this study applied a machine learning (ML) oriented system for banking data fraud detection. To fix the problem of the groups not being balanced, the Synthetized Minority over-sampling technology (SMOTE) was employed to resample the database. It was found that the Adaptable Booster (AdaBoost) method worked best with these machine learning techniques when it came to classification. To test the methods, performance matrices were used. The tests showed that using AdaBoost makes the suggested methods work better. In addition, the improved processes led to better results than the old methods. The research's findings support the efficacy of creating fraud identification methods for e-commerce platforms utilizing automated ML techniques. Through adopting the results of the research into practice, banks may be able to lower the time and money required to create and update active platforms against fraudulent payments and increase the efficiency of money transaction surveillance.
  • Impact of National Handloom Development Programme (NHDP) – Adoration to GI Tagged Kuthampully Sarees
    Journal of Intellectual Property Rights, 2021

RECENT SCHOLAR PUBLICATIONS

  • Embracing Indian Spiritual Wisdom for Sustainable Business in Turbulent Times
    SRDV Vimala
    The Chartered Accountant (Journal of the Institute of Chartered Accountants … , 2025
    2025
  • Behavioral Insights into Digital Payment Innovations
    KR Sukritha, V Vimala
    International Research Journal of Business Studies 18 (1), 85-99 , 2025
    2025
  • DIGITAL PAYMENT ADOPTION: EMBRACING THE SHIFT AMONG GEN X AND GEN Y-A SMART PLS-SEM ANALYSIS.
    S KR, V Vimala
    Journal of Services Research 25 (1) , 2025
    2025
  • Machine Learning for Fraud Detection in Banking Systems
    C Murugamani, V Sivakamy, V Vimala, P Dayalan, K Al-Said, N Al Said
    2025 International Conference on Pervasive Computational Technologies (ICPCT … , 2025
    2025
    Citations: 1
  • Digital Transformation in Road Toll Systems: Analyzing User Perceptions of NETC Fastag in Kerala
    SKRV Vimala
    South Asian Journal of Management Research (SAJMR) 15 (1), 382-392 , 2025
    2025
  • The Role of Women in Sustainable Entrepreneurship: Addressing Challenges and Identifying Prospects.
    T Amutha, V Vimala, R Hemavathy, RD Sathiya
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 1
  • Performance of Trained Self – Help Group women Entrepreneurs and their Entrepreneurial Traits and Cultural Efficacy on Select Business Enterprises
    MKKDV Vimala
    Journal of Management and Entrepreneurship (JME) 18 (3), 94-101 , 2024
    2024
  • Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
    SBZV VIMALA
    Theoretical and Applied Economics, UGC CARE LISTED GROUP – I JOURNAL – Page … , 2024
    2024
    Citations: 16
  • Entrepreneurship Education And Innovative Intentions: Consequences For Higher Secondary School Students
    V.Vimala and T.Amutha
    Migration Letters 21 (S6), 691–701 , 2024
    2024
  • Banking, Robotic Process Automation (RPA) and Cyber Security
    DV Vimala
    NEW CENTURY PUBLICATIONS, (National) 4852 / 24, Ansari Road, 1st Floor … , 2024
    2024
  • Clients’ perceptions towards Service quality of New Regime Bank in India-ESAF Small Finance Bank
    R Bindu, V Vimala
    Business Studies 45 (1), 198-214 , 2024
    2024
    Citations: 1
  • Client's Perception towards Service Quality of New Regime Bank in India - ESAF Small Finance Bank
    Bindhu R and V.Vimala
    Business Studies, UGC Care Listed Journal Group - I - Page 6, Sl.No. 60 45 … , 2024
    2024
  • Stride of Mobile Banking Apps and Transaction Apps towards Economic Growth
    DV Vimala
    Royal Book Publishing (International) (Partner of Eleyon Publishers), Ward … , 2023
    2023
  • Consumer preference towards Geographical Indication (G) Products-A Conjoint Analysis
    U Priyanka, V Vimala
    South India Journal of Social Sciences 20 (2), 8-18 , 2022
    2022
    Citations: 1
  • Social Media Usages for Education among the Youngsters – An Empirical Evidence
    DV Vimala
    Research Highlights 32 (1), 7-18 , 2022
    2022
  • Vital Role of Atmahnirbar Bharat Abhiyan (ANBA) In Revitalisation of Geographical Indicated (GI) Tagged Palakkadan Matta Rice
    U Priyanka, V. Vimala
    SSRN , 2022
    2022
  • Geographical Indicated (GI) Products of the Regional Ethnocentrism of Kerala Prudently Influences Consumer Behaviour
    U Priyanka, V Vimala
    REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 2008-2018 , 2021
    2021
    Citations: 3
  • Impact of National Handloom Development Programme (NHDP)–Adoration to GI Tagged Kuthampully Sarees
    U Priyanka, V Vimala
    Journal of Intellectual Property Righrs 26 (4), 235-239 , 2021
    2021
    Citations: 4
  • Exuberance Usage of Social Media and its Sophisticated Technology Stimulus the Younger Psychosomatic Aptitude
    V Vimala
    South African Journal of Economic and Management Sciences 23 (10), 1-6 , 2020
    2020
  • Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMDGISHA) and Rural Development in association with the Poverty Line and Digital Literacy Rate
    V Vimala
    Our Heritage 68 (44), 75 - 85 , 2020
    2020

MOST CITED SCHOLAR PUBLICATIONS

  • An Evaluative Study on Internet Banking Security among Selected the Indian Bank Customers
    V Vimala
    Amity Journal of Management Research 1 (1), 63 - 79 , 2016
    2016
    Citations: 28
  • Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
    SBZV VIMALA
    Theoretical and Applied Economics, UGC CARE LISTED GROUP – I JOURNAL – Page … , 2024
    2024
    Citations: 16
  • The Impact of Information Technology Adoption on the Customers of Bank of India, Bangalore Urban – An Evaluative Study
    V Vimala
    IOSR Journal of Business and Management [International Organisation of … , 2015
    2015
    Citations: 11
  • Usage and Perception of Plastic Money Among the Customers of Bank of India: An Empirical Study
    V Vimala
    Asian Journal of Research in Business Economics and Management – Impact … , 2013
    2013
    Citations: 7
  • Impact of National Handloom Development Programme (NHDP)–Adoration to GI Tagged Kuthampully Sarees
    U Priyanka, V Vimala
    Journal of Intellectual Property Righrs 26 (4), 235-239 , 2021
    2021
    Citations: 4
  • Geographical Indicated (GI) Products of the Regional Ethnocentrism of Kerala Prudently Influences Consumer Behaviour
    U Priyanka, V Vimala
    REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 2008-2018 , 2021
    2021
    Citations: 3
  • The Impact of Credit Cards on HDFC Bank Customers in Shimoga – An Evaluative Study
    V Vimala
    ABHINAV – National Monthly Referred Journal of Research in Commerce and … , 2013
    2013
    Citations: 3
  • Emerging Challenges and Opportunities of Talent Management in Indian Banking Sector – A Case Study of State Bank of India, Shivamogga District
    V Vimala
    Sri Krishan International Research and Educational Consortium … , 2011
    2011
    Citations: 2
  • Machine Learning for Fraud Detection in Banking Systems
    C Murugamani, V Sivakamy, V Vimala, P Dayalan, K Al-Said, N Al Said
    2025 International Conference on Pervasive Computational Technologies (ICPCT … , 2025
    2025
    Citations: 1
  • The Role of Women in Sustainable Entrepreneurship: Addressing Challenges and Identifying Prospects.
    T Amutha, V Vimala, R Hemavathy, RD Sathiya
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 1
  • Clients’ perceptions towards Service quality of New Regime Bank in India-ESAF Small Finance Bank
    R Bindu, V Vimala
    Business Studies 45 (1), 198-214 , 2024
    2024
    Citations: 1
  • Consumer preference towards Geographical Indication (G) Products-A Conjoint Analysis
    U Priyanka, V Vimala
    South India Journal of Social Sciences 20 (2), 8-18 , 2022
    2022
    Citations: 1
  • CONSUMER PREFERENCES TOWARDS GEOGRAPHICAL INDICATED (GI) TAGGED PRODUCTS AND PURCHASING PROCLIVITY THROUGH DIGITAL MODE
    U Priyanka, V Vimala
    2020
    Citations: 1
  • Plastic Money Holders of ICICI Bank Customers in Davangere District – An Empirical Study
    SKS Vimala, V.
    Journal of Social and Management sciences 4 (42), 359-373 , 2013
    2013
    Citations: 1
  • Indira Awaas Yojana (IAY):Performance and Evaluation in Coimbatore District
    V Vimala
    Creative, Innovation and Entreprenuership 1, 173-185 , 2012
    2012
    Citations: 1
  • Embracing Indian Spiritual Wisdom for Sustainable Business in Turbulent Times
    SRDV Vimala
    The Chartered Accountant (Journal of the Institute of Chartered Accountants … , 2025
    2025
  • Behavioral Insights into Digital Payment Innovations
    KR Sukritha, V Vimala
    International Research Journal of Business Studies 18 (1), 85-99 , 2025
    2025
  • DIGITAL PAYMENT ADOPTION: EMBRACING THE SHIFT AMONG GEN X AND GEN Y-A SMART PLS-SEM ANALYSIS.
    S KR, V Vimala
    Journal of Services Research 25 (1) , 2025
    2025
  • Digital Transformation in Road Toll Systems: Analyzing User Perceptions of NETC Fastag in Kerala
    SKRV Vimala
    South Asian Journal of Management Research (SAJMR) 15 (1), 382-392 , 2025
    2025
  • Performance of Trained Self – Help Group women Entrepreneurs and their Entrepreneurial Traits and Cultural Efficacy on Select Business Enterprises
    MKKDV Vimala
    Journal of Management and Entrepreneurship (JME) 18 (3), 94-101 , 2024
    2024