Dr.M.RADHIKAASHREE

@drmgrdu.ac.in

Professor & Faculty of Management Studies ( MBA )
Dr.MGR Educational and Research institute

Dr.M.RADHIKAASHREE


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https://researchid.co/radhikaashree

EDUCATION

B.Com., PGDCA., MBA., M.Phil and Ph.D

RESEARCH INTERESTS

Human Resource Management and Marketing
7

Scopus Publications

Scopus Publications

  • Ban or boon: Consumer attitude towards plastic bags ban
    M. Umasankar, S. Padmavathy, M. Radhikaashree, V. Pavithra
    Aip Conference Proceedings, 2021
    In Tamil Nadu, the state government has imposed a ban on plastic bags two years ago. This has created a major impact of the day to day life of common people. Though it has positive effect on the environment, the common public had different perception as a consumer. This paper aimed at studying the consumer attitude towards the ban on plastic bags. A descriptive research design adopted to address the various dimension of consumer perception towards the ban on plastic ban. A sample size of 400 respondents was selected on the basis of systematic random sampling technique to collect data through structured questionnaire. For conducting the survey, consumers of retail shops in urban and rural places were chosen as target respondents. The collected data were analyzed with the help of statistical tools such as ANOVA, t-Test, Correlation, Linear Regression and Structural equation modelling and the interpretation reported. The result revealed that only 34 percentage of respondent were aware the environmental impact of plastic bags. About 71 percentage of consumers reported that they have faced difficulties in their day to day life due to plastic ban.
  • Innovation in consumer confinement in green product for pertaining to customer value
    International Journal of Advanced Science and Technology, 2019
  • Impact of E-governence in health sector
    M. Radhikaashree, Sowmya, Shruthiunnikrishnan, N. Kavipriya
    Indian Journal of Public Health Research and Development, 2018
  • A case study of residents around kodungaiyur, Chennai, tamilnadu a survey of household solid waste management in Chennai
    Pollution Research, 2016
  • A case study of residents around Kodungaiyur, Chennai, Tamilnadu for household solid waste management
    Pollution Research, 2016
  • Reverse logistic: A tool for a successful business
    B. Neeraja, Arti Chandani, Mita Mehta, M. Radhikaashree
    Smart Innovation Systems and Technologies, 2016
    The present century customers are Hi-Tech. They want to get products and services with latest inputs at their door step. They are not too brand loyal. With the changing demand for updated models related products they feel to be at par with their neighbourhood. It is not that always Customers are brand loyal consumer. Gone are the days when a family would be brand loyal to one company product for generations together. The 21st Century customers are hi-tech. They expect the best and more than they expect from the product and manufacturer. Therefore it is the duty of the manufacturer that he should always be updated with the demands of their customers. Before their competitors pitch into their market zone they are to serve their customers with better products and services. Research has proved that due to marketing and delayed supply of goods and services many Companies have lost a set of customers. It should be noted that one time failure by the producer in delivering the product/service would make him lose 10 times the value of sales from his total sales. It is therefore very important that should always have a track of the orders placed and the delivery of the product. Producer should always have a track of the orders placed and the delivery of the product. The present day customer is too keen on the after sales services too. Earlier the customer had to wait for days or at times even weeks for buying a automobile or luxury goods but now the time for placing an order and delivering the product has come down to hours or at the maximum days. This is because of the development in technology. If the companies try to work out on reverse logistics concepts they can do wonders and reduce more cost and time in serving the customer. In this paper the author’s try to insist on the concept of cloud computing for reverse logistics. By using Keiretsu concept f or saving time and fast delivery of products. This paper try to concentrated on tie up of various transport companies who could utilize their resources in cost cutting, time saving and effective utilization of resources for serving their customer in a better way by implementing keiretsu concept.
  • SHRM from an anthropometric perspective: A case study of Chennai coir industry
    International Journal of Applied Engineering Research, 2015