Professional experience of 40 years as a Teacher, Researcher, and Administrator. Former Director-STEP; H.O.D; Project Officer, Registrar, and Dean FW. Published papers in national and international journals. Supervised 13 research scholars for the award of Ph.D. Completed four sponsored projects in thrust and research areas. Currently, Professor ( Higher Administrative Grade- HAG)- School of Management. Detailed CV:
A conceptual framework for customer - centric strategic approach for competitive advantage with specific reference to supermarket retailers in India Indian Journal of Marketing, 2012
