Noor Sulastry Yurni binti Ahmad

@squ.edu.om

Associate Professor
Sultan Qaboos University

RESEARCH, TEACHING, or OTHER INTERESTS

Political Science and International Relations, Social Sciences, Law, Multidisciplinary
16

Scopus Publications

207

Scholar Citations

8

Scholar h-index

8

Scholar i10-index

Scopus Publications

  • Transport-related emissions and lifetime risk of maternal death in developing nations
    Azmat Gani, Noor Sulastry Yurni Binti Ahmad
    Health Care for Women International, 2025
    In this study, the authors investigate whether transport-related emissions impact the lifetime risk of maternal death in developing nations. The authors estimate a health production model that incorporates annual data on carbon emissions from transportation on lifetime risks of maternal death and mortality rate for adult females from 2002 to 2016 for thirty-eight developing countries. Our analysis reveals a statistically significant positive correlation between transport-related carbon emissions and the lifetime risk of maternal death. A positive but statistically insignificant correlation between transportation-related carbon emissions and adult female mortality rates is also revealed. The success of Sustainable Development Goal 3, Target 3.1, will largely depend on the developing countries' solid commitments to adopt policies for clean energy in the transportation sector that can reduce women's exposure to pollutants and minimize the risk imposed on their health.
  • Research Ethics in Comparative Politics
    Noor Sulastry Yurni Ahmad
    Ethics in Social Science Research Current Insights and Practical Strategies, 2024
  • Enhancing the Marginalized Youth Media Participation Through Formation of a Nation Building Action Plan with Intervention Study Design
    Norshuhada Shiratuddin, Shahizan Hassan, Zainatul Shuhaida Abdul Rahman, Mohd. Khairie Ahmad, Kartini Aboo Talib, et al.
    Asia Pacific Media Educator, 2021
    Malaysian marginalized youth participation in nation building through various media platforms is low. Therefore, an action plan was developed to enhance the social, political and economic participation of youth in marginalized communities through media utilization. The action plan consists of target items and approaches to conduct activities. Eight media-participation-related modules were also tested in an intervention study. The modules were targeted at increasing the level of youth media, social and political participation. Various agencies such as the Malaysian Youth Council, were involved to help realize the plan aims. Results from the stakeholders’ reviews indicated that more efforts have to be carried out to expose these youth to good practices in the use of social media for participation purposes. The findings also concluded that this action plan is well-formed, can serve as a guide, allows integration of cultural harmony and offers empowerment to the youth.
  • Is Malaysia begged to differ from the global 'vista' democracy?
    Central European Journal of International and Security Studies, 2019
  • The idea about imperialism in Japanese animation films
    Search Journal of Media and Communication Research, 2019
  • Political financing in Malaysia: The weakest link in Malaysian politics
    Journal of Advanced Research in Dynamical and Control Systems, 2019
  • Political satire: Analysis on the internet trolling in Malaysia
    Universiti Malaya, Raja Nurafiqah Raja Zulkifi, Noor Sulastry Yurni Ahmad, Universiti Utara Malaysia, Mohd Azizuddin Mohd Sani, et al.
    Jurnal Komunikasi Malaysian Journal of Communication, 2018
    Political satire of the internet trolling has been growing in Malaysia. Malaysians seek political information news using new media because they are easy to access and free. Internet trolling can be found in the form of pictures (memes) or recording. This phenomena has taken place in any types of social media. Most of the internet trolling reflected on the political leaders as the satire material. Hence, this article focuses on the effectiveness of political troll in shaping the opinion towards the political leaders. Qualitative content of analysis has been carried on the new media. The comments from Facebook users has been used as unit of an analysis. The findings have found that political troll is a medium among the users to participate in political communication. Thus, theory of mobilization supported the research findings on the function of political troll that provides an indicator of users political knowledge. The study has found that political knowledge among the users through their political trolling on the social media. Interestingly, the trend of trolling in Malaysia has shaped the new phenomenon of social media usage. However, the analysis on each trolling discussed are based on the type of political trolling such as the image of the leaders, theme and concept used. ABSTRAK Satira politik atau dikenali sebagai internet troll telah berkembang di Malaysia. Rakyat Malaysia mendapatkan maklumat berita politik menggunakan media baru kerana kaedah ini mudah untuk mengakses dan lebih bebas. Internet troll boleh didapati dalam bentuk gambar (memes) atau rakaman. Fenomena ini telah berlaku dalam kebanyakan media sosial. Kebanyakan internet troll dilihat pada pemimpin-pemimpin politik sebagai bahan sindiran. Oleh itu, artikel ini memberi tumpuan kepada keberkesanan troll politik dalam membentuk pendapat terhadap pemimpin politik. Analisis kualitatif kandungan telah dijalankan ke atas media baru. Komen-komen daripada pengguna Facebook telah digunakan sebagai unit analisis. Hasil kajian telah mendapati bahawa troll politik adalah medium yang digunakan dalam kalangan pengguna untuk mengambil bahagian dalam komunikasi politik. Oleh itu, teori mobilisasi telah menyokong penemuan penyelidikan tentang fungsi troll politik yang merupakan indikator pengetahuan politik pengguna. Kajian ini telah mendapati bahawa pengetahuan politik di kalangan pengguna melalui trolling politik mereka di media sosial. Menariknya, trend trolling di Malaysia telah membentuk fenomena baru dalam penggunaan media sosial. Walau bagaimanapun, analisis pada setiap trolling yang dibincangkan adalah berdasarkan kepada jenis trolling politik seperti imej pemimpin, tema dan konsep yang digunakan.
  • Proclivity of political participation among Wakaidesu Japanese
    Pertanika Journal of Social Sciences and Humanities, 2017
  • Media and youth participation in social and political activities: Development of a survey instrument and its critical findings
    Pertanika Journal of Social Sciences and Humanities, 2017
  • A Study of Village Regulation Making Process in the Village of Adat Saibatin Community in Cukuh Balak Sub-district, Tanggamus District, Lampung Province, Indonesia
    Noor Sulastry Yurni Ahmad, Iskandar Syukur
    African and Asian Studies, 2016
    This research studied the village regulation making process based on the Law No. 32/2004 and the relationships among head of village, administrators of Village Consultative Board (Badan Permusyawaratan Desa/ bpd / bhp ), and adat leaders in the village of Adat Saibatin community. The research was conducted in several villages of Cukuh Balak sub-district, Tanggamus district, Lampung province, Indonesia in 2012. The data were collected by employing interview and observation. The results of this study showed that the regulation making process in the village of Adat Saibatin community did not have clear stages to which the regulations were made unilaterally by the head of the village himself/herself. The adat leaders’ participation as community leaders in the villages almost disappeared and unstated in the regulations. Furthermore, Village Consultative Board was also in a weak position due to the absence of deliberation and agreement as the core principle known as the villages’ law in the process of making the regulations.
  • The practices of multiculturalism among the young leadership in the Malaysian civil service
    Social Sciences Pakistan, 2016
  • Generation y’s political participation and social media in Malaysia
    Universiti Utara Malaysia, Norshuhada Shiratuddin, Mohd Azizuddin Mohd Sani, Universiti Utara Malaysia, Shahizan Hassan, et al.
    Jurnal Komunikasi Malaysian Journal of Communication, 2016
  • New media utilization among rural and urban youth in marginalized communities in malaysia
    Social Sciences Pakistan, 2016
  • Ambiguity in Indonesian cartelized democracy: An analysis on the political communication
    Noor Sulastry Yurni Ahmad, Ari Ganjar Herdiansah
    African and Asian Studies, 2013
  • The question of the future of Indian Muslims in Malaysia: The post-Mahathir legacy era
    Ahmad Noor Sulastry Yurni
    African and Asian Studies, 2012
  • The transformation in Malaysia's 12th general election: The end of national front Hegemony
    Noor Sulastry Yurni Ahmad
    International Journal of Interdisciplinary Social Sciences, 2009

RECENT SCHOLAR PUBLICATIONS

  • Mapping the “Aksi Bela Islam 212” effect: Redefining identity politics in Indonesian scholarship 2011–2023
    AG Herdiansah, MA Firmansyah, NSY Ahmad
    Jurnal Civics: Media Kajian Kewarganegaraan 23 (1), 436-454 , 2026
    2026
    Citations: 2
  • Governance capacity and strategic adaptation: Explaining the parliamentary decline of Indonesian Muslim-based parties in the 2024 election Kapasitas tata kelola dan adaptasi …
    AG Herdiansah, MA Firmansyah, NSY Ahmad
    Masyarakat, Kebudayaan dan Politik 39 (1), 49-66 , 2026
    2026
  • Transport-related emissions and lifetime risk of maternal death in developing nations
    A Gani, NSYB Ahmad
    Health Care for Women International 46 (7), 855-864 , 2025
    2025
    Citations: 1
  • Research Ethics in Comparative Politics
    NSY Ahmad
    Ethics in Social Science Research: Current Insights and Practical Strategies … , 2025
    2025
  • MILLETS: AN ANCIENT GRAIN FOR MODERN HEALTH AND SUSTAINABILITY
    R RAJESH, M AHMAD, N AHMAD
    INTERNATIONAL JOURNAL OF RESEARCH 6 (3), 1184-1188 , 2025
    2025
  • Politics, Religion, and Pandemic: Political Discourse Analysis of Islamic Parties' Responses to COVID-19 in Indonesia
    AG Herdiansah, NSY Ahmad
    Jurnal Review Politik 14 (2), 327-353 , 2024
    2024
    Citations: 2
  • Exploring the Implications of Undi18 (Vote18): Youth Empowerment and the Evolution of Malaysian Democracy: Exploring the Implications of Undi18 (Vote18): Youth Empowerment and …
    NSYB Ahmad, NLSS Hamizal
    Tuijin Jishu/Journal of Propulsion Technology 45 (3), 2499-2510 , 2024
    2024
  • Some Aspects of South Korean Youth Political Protest Culture of the Candlelight Rallies in the Information Technology Age
    NSY Ahmad, A Gani
    The Paris Conference on Arts & Humanities 2023 Official Conference Proceedings , 2024
    2024
  • POLITICAL ASSESSMENT OF QATARI CRISIS ON THE GCC SECURITY.
    MS Al-Hashami, NSY Ahmad
    Jurnal Wacana Politik 8 (1), 118 , 2023
    2023
    Citations: 7
  • Ambassador of peace
    NSYB Ahmad
    Tribute 53th National Day 2023, 130-133 , 2023
    2023
  • Prospect of Electoral Reforms in Malaysia
    NSYB Ahmad
    UUM Press , 2022
    2022
  • The Impacts of COVID-19 on Oman’s National Health Security
    AA Al Alawi, NSY Ahmad
    Available at SSRN 4011116 , 2021
    2021
  • Enhancing the marginalized youth media participation through formation of a nation building action plan with intervention study design
    N Shiratuddin, S Hassan, ZSA Rahman, MK Ahmad, KA Talib, MAM Sani, ...
    Asia Pacific Media Educator 31 (1), 79-98 , 2021
    2021
    Citations: 3
  • Enhancing the Marginalized Youth Media Participation Through Formation of a Nation Building Action Plan with Intervention Study Design
    MA Mohd Sani, ZS Abdul Rahman, M Ehret, M Ahmad, K Aboo Talib, ...
    Asia Pacific Media Educator 31 (1), 1-20 , 2021
    2021
  • What makes young Malaysians healthy?: Establishing the determinants of social well-being
    H Muhamad, NDN Farid, NFM Noor, NSY Ahmad
    Psychology in Southeast Asia, 134-143 , 2020
    2020
    Citations: 1
  • Is Malaysia Begged to Differ from the Global ‘Vista’ Democracy?
    NSY Ahmad
    Central European Journal of International and Security Studies (CEJISS) 13 … , 2019
    2019
  • Satira politik: Analisis internet trolling di Malaysia
    RNAR Zulkifli, NSY Ahmad, MAM Sani, H Muhamad
    Jurnal Komunikasi: Malaysian Journal of Communication 34 (2), 223-242 , 2018
    2018
    Citations: 11
  • Teori Permainan Dan Aplikasi Strategi Kuasa Untuk Memikat Pengundi Dalam Pru 14
    MAS Ahmdon, H Muhamad, NSY Ahmad, FM Isa
    e-BANGI 13 (4), 49-63 , 2018
    2018
    Citations: 2
  • Satira politik: analisis Internet trolling di Malaysia (political atire: analysis on the Internet trolling in Malaysia)
    RN Raja Zulkifi, NSY Ahmad, MA Mohd Sani, H Muhamad
    Jurnal Komunikasi, Malaysian Journal of Communication 34 (2), 223-242 , 2018
    2018
    Citations: 3
  • Health Policy and Ethics: A critical examination of values from a global perspective
    R Worthington, R Rohrbaugh
    CRC Press , 2017
    2017
    Citations: 10

MOST CITED SCHOLAR PUBLICATIONS

  • Generation Y’s political participation and social media in Malaysia
    N Shiratuddin, MAM Sani, S Hassan, MK Ahmad, KA Talib, NSY Ahmad
    Jurnal Komunikasi: Malaysian Journal of Communication 32 (1), 246-262 , 2016
    2016
    Citations: 28
  • Crystalloid coload: a better option than crystalloid pre-load for prevention of postspinal hypotension in elective caesarean section
    M Khan, W Nisai, A Farooqi, N Ahmad, S Qaz
    Internet J Anesthesiol 32 (1), 6-13 , 2013
    2013
    Citations: 22
  • Hegemoni dalam Budaya Politik Melayu
    NSYB Ahmad
    Penerbit UKM , 2014
    2014
    Citations: 13
  • Satira politik: Analisis internet trolling di Malaysia
    RNAR Zulkifli, NSY Ahmad, MAM Sani, H Muhamad
    Jurnal Komunikasi: Malaysian Journal of Communication 34 (2), 223-242 , 2018
    2018
    Citations: 11
  • Pengaruh Media Massa ke atas Penglibatan Politik Belia Cina
    GP Shan, NSY Ahmad
    Malaysia Journal of Youth Studies, 163-189 , 2015
    2015
    Citations: 11
  • The rise of nationalism among South Korean youth and democracy: An analysis
    NSY Ahmad, K Eun
    World Academy of Science, Engineering and Technology 64, 308 , 2012
    2012
    Citations: 11
  • Health Policy and Ethics: A critical examination of values from a global perspective
    R Worthington, R Rohrbaugh
    CRC Press , 2017
    2017
    Citations: 10
  • Effect of temperature on the viscosity of dilute polyelectrolyte solutions
    K AHAD, N AHMAD, A SAEED, MS Khan
    Journal of The Chemical Society of Pakistan 16 (4), 91 , 2011
    2011
    Citations: 10
  • Transisi kontra hegemoni dalam budaya politik Melayu di Malaysia
    NSY Ahmad, NAM Azidin
    Jurnal Antarabangsa Dunia Melayu Jilid 6 (1), 120-137 , 2013
    2013
    Citations: 8
  • Ambiguity in Indonesian cartelized democracy: An analysis on the political communication
    NSY Ahmad, AG Herdiansah
    African and Asian Studies 12 (3), 245-265 , 2013
    2013
    Citations: 8
  • POLITICAL ASSESSMENT OF QATARI CRISIS ON THE GCC SECURITY.
    MS Al-Hashami, NSY Ahmad
    Jurnal Wacana Politik 8 (1), 118 , 2023
    2023
    Citations: 7
  • A study of village regulation making process in the village of Adat Saibatin community in Cukuh Balak sub-district, Tanggamus district, Lampung province, Indonesia
    NSY Ahmad, I Syukur
    African and Asian Studies 15 (2-3), 215-241 , 2016
    2016
    Citations: 6
  • Administering social issues in Malaysia: An application of social management system
    NSY Ahmad, W Halim
    African Journal of Business Management 5 (22), 9224-9230 , 2011
    2011
    Citations: 6
  • Menilai semula konsep hegemoni dalam budaya politik Melayu
    NSY Ahmad
    Jurnal Peradaban Melayu 10 (2), 199-213 , 2017
    2017
    Citations: 5
  • Penggunaan kandungan media dan pembentukan idea politik dan identiti budaya baharu dalam kalangan belia melayu
    MAM Syed, SYA Noor, MZZ Abidin
    Malaysian Journal of Youth Studies, 187-205 , 2015
    2015
    Citations: 5
  • Effect of counterion charge on the viscosity of dilute polyelectrolyte solutions
    MS KHAN, K AHAD, N AHMAD, A SAEED
    Journal of The Chemical Society of Pakistan 16 (4), 235 , 2011
    2011
    Citations: 5
  • Sekilas bicara politik Malaysia
    NSYB Ahmad
    UM Press , 2017
    2017
    Citations: 4
  • The Indonesian Islam: Law and the Ideological Perspective.
    I Syukur, NSY Ahmad
    Al-'Adalah 11 (2), 235-248 , 2014
    2014
    Citations: 4
  • Effect of mixed culture inoculation of Rhizobium and Azotobacter on yield, nutrient uptake, and quality of lentil in calcareous saline soil.
    A Kumar, MK Malik, N Ahmad
    1988
    Citations: 4
  • Enhancing the marginalized youth media participation through formation of a nation building action plan with intervention study design
    N Shiratuddin, S Hassan, ZSA Rahman, MK Ahmad, KA Talib, MAM Sani, ...
    Asia Pacific Media Educator 31 (1), 79-98 , 2021
    2021
    Citations: 3