M.Com., M.Phil., PGDCA., MBA., Ph.D., TN-SET
Associate Professor of Commerce
Gobi Arts & Science College
Gobichettipalayam - 638453
Teaching Experience - 24 Years
Research Experience - 17 Years
Guided - 20 Candidates for M.Phil and 12 Candidates for Ph.D
Published 3 Books and 70 Research Articles.
EDUCATION
M.COM., M.PHIL., PH.D., MBA., PGDCA., TN-SET
RESEARCH INTERESTS
MARKETING & FINANCE
70
Scholar Citations
4
Scholar h-index
3
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
CREDIT ACCESSIBILITY AND SOCIO-ECONOMIC UPLIFTMENT OF POWER LOOM WEAVERS: AN ANALYSIS OF THE PRADHAN MANTRI CREDIT SCHEME WITH SPECIAL REFERENCE TO PALLADAM TALUK DNSM Gunasekaran NDIAN JOURNAL OF APPLIED RESEARCH 15 (11), 1-3 , 2025 2025
Investors' Awareness And Influencing Factors In Adoption Of Post Office Savings Schemes: A Study In Erode District Of Tamilnadu SD Dr.N.Sakthivel International Journal of Creative Research Thoughts 13 (Issue 9 |), e467-e476 , 2025 2025
Satisfaction and Challenges: Farmers’ Experience with Agricultural Credit NSP Komaladevi International Journal of Research and Analytical Reviews (IJRAR) 11 (4) , 2024 2024
FARMERS’ INSIGHT: UNDERSTANDING DETERMINANTS AND AWARENESS ON AGRICULTURAL CREDIT DNSDP Komaladevi Journal of Emerging Technologies and Innovative Research (JETIR) 11 (11 … , 2024 2024
Sukanya Sammridhi Yojana: A Closer Look S N. International Journal for Multidisciplinary Research (IJFMR) 6 (1), 1-6 , 2024 2024
An Evaluation of Performance of Post Office Savings Schemes in India N Sakthivel Journal of Emerging Technologies and Innovative Research (JETIR) 11 (1 … , 2024 2024
Farmers’ Perception on Resource Utilization and Soil Health & Quality Enhancement in Drip Irrigation System in Erode District, Tamil Nadu N Sakthivel INFOKARA RESEARCH 9 (10), 342-345 , 2021 2021
Impact of Digital Financial Inclusion on Quality Banking Services: An Empirical Study of Households of Tumkur District N Sakthivel Our Heritage 68 (2) , 2020 2020
Impact of Financial Inclusion on Economic Empowerment among Rural Households – A Study of Tumkur District N Sakthivel Journal of Xi’an University of Architecture & Technology 12 (6), 721-728 , 2020 2020
Impact of Financial Inclusion on Poverty Alleviation – An Empirical Study of Tumkur District N Sakthivel International Journal of Science and Research 9 (12), 1671-1674 , 2020 2020
A Study on Customers’ Perception towards Digital Payments – An Empirical Study of Tumkur District N Sakthivel International Journal of Multidisciplinary Educational Research 9 (4 (7)), 15-22 , 2020 2020 Citations: 1
Impact of Digital Financial Inclusion on Quality Banking Services: An Empirical Study of Households of Tumkur District N Sakthivel Our Heritage 68 (2), 542-548 , 2020 2020
Demographic Factors and Financial Inclusion – An Empirical Study of Households in Tumkur District N Sakthivel Our Heritage 68 (1) , 2020 2020
Impact of Corporate Taxation on Profitaiblity of Selected Companies - An Empirical Investigation DNSP Somasundaram International Journal of Management Studies 6 (6), 14 - 19 , 2019 2019
Corporate Taxation and Valuation of Firms under Manufactruing and Service Sector DNSP Somasundaram Journal of Emerging Technologies and Innovative Research 6 (6), 577 - 583 , 2019 2019
A Study on Level of Satisfaction of Farmers on Marketing of Intercrops NSKR Sindhja International Journal of Recent Research and Applied Studies 6 (3(1)), 1-10 , 2019 2019
A Study on Customers’ Opinion on Issues related to Implementation of E-CRM in Banks in Erode District N Sakthivel International Interdisciplinary Research Journal 9 (5), 137-145 , 2019 2019
A Study on Problems of Farmers in Cultivation of Intercrops in Erode District –Factor Analysis N Sakthivel International Journal of Recent Research and Applied Studies 6 (1 (6)), 31-37 , 2019 2019
A Study on Direct Benefits Transfer Schemes with Special reference to LPG (PAHAL) Scheme in Coimbatore District NSR Mayilsamy International Journal of Commerce and Management Research 4 (1), 44-47 , 2018 2018
Factors Influencing Buyers to Purchase through Online in Nilgiris District – Factor Analysis International Journal of Current Research N Sakthivel International Journal of Current Research 7 (8 (B)), 14670 - 14674 , 2018 2018
MOST CITED SCHOLAR PUBLICATIONS
Value creation in Indian pharmaceutical industry: a regression analysis N Sakthivel Researchers World 2 (1), 215 , 2011 2011 Citations: 16
Customers’ perception of ATM services: A comparative analysis N Sakthivel Professional Banker 3, 66-74 , 2008 2008 Citations: 14
Shareholders' Value in Indian Pharmaceutical Industry: An Empirical Analysis N Sakthivel Indian Journal of Commerce 2 (1), 87-99 , 2011 2011 Citations: 12
Investors’ Satisfaction on Online Share Trading and Technical Problems faced by the Investors : A Study in Coimbatore District of Tamil Nadu N Sakthivel International Journal of Management Studies 5 (9 (2)), 71 - 76 , 2018 2018 Citations: 8
Value creation in Indian paper industry: An analysis N Sakthivel, C Arjunan Indian Journal of Finance, 46-54 , 2009 2009 Citations: 4
Farmers' Perception towards Regulated Markets: A Case Analysis N Sakthivel, A Selvaraj Financing Agriculture: A National Journal of Agriculture & Rural Development … , 2009 2009 Citations: 4
EVA-MVA: Shareholders' Value Measures N Sakthivel The Management Accountant 45 (1), 10 , 2010 2010 Citations: 3
Mobile Phone Users’ Satisfaction: A Comparative Analysis N Sakthivel. Mass Communicator 3 (2), 4-13 , 2009 2009 Citations: 3
Determinants of non performingassets: a study of selected public sector banks in India KK Thavamani, N Sakthivel JIMS8M: The Journal of Indian Management & Strategy 5 (2), 33-39 , 2014 2014 Citations: 2
The impact of economic value added (EVA) on shareholders’ value: An empirical evaluation N Sakthivel Management & Change 14 (2), 167-207 , 2010 2010 Citations: 2
A Study on Customers’ Perception towards Digital Payments – An Empirical Study of Tumkur District N Sakthivel International Journal of Multidisciplinary Educational Research 9 (4 (7)), 15-22 , 2020 2020 Citations: 1
Users’ Attitude and Satisfaction towards E-Bikes: A Study in Erode District NSS Senthikumar HuSS: International Journal of Research in Humanities and Social Sciences 3 … , 2016 2016 Citations: 1
CREDIT ACCESSIBILITY AND SOCIO-ECONOMIC UPLIFTMENT OF POWER LOOM WEAVERS: AN ANALYSIS OF THE PRADHAN MANTRI CREDIT SCHEME WITH SPECIAL REFERENCE TO PALLADAM TALUK DNSM Gunasekaran NDIAN JOURNAL OF APPLIED RESEARCH 15 (11), 1-3 , 2025 2025
Investors' Awareness And Influencing Factors In Adoption Of Post Office Savings Schemes: A Study In Erode District Of Tamilnadu SD Dr.N.Sakthivel International Journal of Creative Research Thoughts 13 (Issue 9 |), e467-e476 , 2025 2025
Satisfaction and Challenges: Farmers’ Experience with Agricultural Credit NSP Komaladevi International Journal of Research and Analytical Reviews (IJRAR) 11 (4) , 2024 2024
FARMERS’ INSIGHT: UNDERSTANDING DETERMINANTS AND AWARENESS ON AGRICULTURAL CREDIT DNSDP Komaladevi Journal of Emerging Technologies and Innovative Research (JETIR) 11 (11 … , 2024 2024
Sukanya Sammridhi Yojana: A Closer Look S N. International Journal for Multidisciplinary Research (IJFMR) 6 (1), 1-6 , 2024 2024
An Evaluation of Performance of Post Office Savings Schemes in India N Sakthivel Journal of Emerging Technologies and Innovative Research (JETIR) 11 (1 … , 2024 2024
Farmers’ Perception on Resource Utilization and Soil Health & Quality Enhancement in Drip Irrigation System in Erode District, Tamil Nadu N Sakthivel INFOKARA RESEARCH 9 (10), 342-345 , 2021 2021
Impact of Digital Financial Inclusion on Quality Banking Services: An Empirical Study of Households of Tumkur District N Sakthivel Our Heritage 68 (2) , 2020 2020