Business, Management and Accounting, Accounting, Marketing, Organizational Behavior and Human Resource Management
10
Scholar Citations
2
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
AN EMPIRICAL STUDY ON CONSUMER PREFERENCE TOWARDS SUPERMARKETS MSVM Sujana, CPS Kumar The Online Journal of Distance Education and e-Learning 11 (2), 1950-1953 , 2023 2023 Citations: 1
Brand Consciousness and Stock Obtainability of Gen Y & Gen X Consumers – An Empirical Examination in Amid Of Covid-19 Lockdown Period RSM Jayashree, CP Senthil Kumar African Journal of Business and Economic Research 15 (3), 1-11 , 2020 2020
Determinants of Brand Loyalty Among Female Millennial Cyber Shoppers–An Empirical Investigation CP Setnhil Kumar, M Karthiga Priya, P Balaji, PM Rameshkumar International Journal of Advanced Science and Technology 29 (7), 8861-8871 , 2020 2020 Citations: 3
Determinants of Work Life Balance Among Women in Chennai City CP Senthil Kumar, H Krupanandhan International Journal of Recent Technology and Engineering (IJRTE) 8 (4S3 … , 2019 2019 Citations: 4
The Role and Perception of Customer on Buying Behaviour Towards Real Estate Industry CP Senthil Kumar, M Karthiga Priya International Journal of Recent Technology and Engineering 8 (4S3), 205-208 , 2019 2019 Citations: 2
Determinants of Organisational Communication Effectiveness In Information Technology (IT) Companies-An Empirical Investigation CP Senthil Kumar, H Krupanandhan Sumedha Journal of Management 8 (1), 183-193 , 2019 2019
Exigency of Work-Life Balance Supportiveness among Employees of BPO Companies H Krupanandhan, CP Senthil Kumar Indian Journal of Human Relations 52 (2), 22-30 , 2018 2018
MOST CITED SCHOLAR PUBLICATIONS
Determinants of Work Life Balance Among Women in Chennai City CP Senthil Kumar, H Krupanandhan International Journal of Recent Technology and Engineering (IJRTE) 8 (4S3 … , 2019 2019 Citations: 4
Determinants of Brand Loyalty Among Female Millennial Cyber Shoppers–An Empirical Investigation CP Setnhil Kumar, M Karthiga Priya, P Balaji, PM Rameshkumar International Journal of Advanced Science and Technology 29 (7), 8861-8871 , 2020 2020 Citations: 3
The Role and Perception of Customer on Buying Behaviour Towards Real Estate Industry CP Senthil Kumar, M Karthiga Priya International Journal of Recent Technology and Engineering 8 (4S3), 205-208 , 2019 2019 Citations: 2
AN EMPIRICAL STUDY ON CONSUMER PREFERENCE TOWARDS SUPERMARKETS MSVM Sujana, CPS Kumar The Online Journal of Distance Education and e-Learning 11 (2), 1950-1953 , 2023 2023 Citations: 1
Brand Consciousness and Stock Obtainability of Gen Y & Gen X Consumers – An Empirical Examination in Amid Of Covid-19 Lockdown Period RSM Jayashree, CP Senthil Kumar African Journal of Business and Economic Research 15 (3), 1-11 , 2020 2020
Determinants of Organisational Communication Effectiveness In Information Technology (IT) Companies-An Empirical Investigation CP Senthil Kumar, H Krupanandhan Sumedha Journal of Management 8 (1), 183-193 , 2019 2019
Exigency of Work-Life Balance Supportiveness among Employees of BPO Companies H Krupanandhan, CP Senthil Kumar Indian Journal of Human Relations 52 (2), 22-30 , 2018 2018
