Dr.R.Sofia

@mannarcollege.ac.in

Assistant Professor, Business Administration
Mannar Thirumalai Naicker College

Dr.R.Sofia


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https://researchid.co/sofiaboopathy21

EDUCATION

B.Sc (CS)., MBA., M.Phil Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, General Business, Management and Accounting
3

Scopus Publications

76

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Reinforcement Learning-Optimized Dynamic Pricing Models for EV Charging Stations in Real Time
    Heena Kousar, R. Sofia, Hatim Kagalwala, Anand Chauhan, Saket Narendra Bansod, Shaheda Sheikh
    2025 2nd International Conference on Intelligent Technologies for Sustainable Electric and Communications Systems Itech Secom 2025, 2025
    Dynamic pricing is essential for managing demand, maximizing revenue and consumer satisfaction when it pertains to electric vehicle (EV) charging stations. Dynamic pricing is just one of possibly many methods to learn from the context and consumer behavior in real-time and dynamically adapt pricing strategies with an approach based on Reinforcement Learning (RL). While the authors show that there has been a limited amount of RL-based EV charging station dynamic pricing work that shows sound forecasting and stochastic optimization approaches, most of the current methods rely on either static models or rules to set prices. Rules are often weak models that are not very good at accounting for consumer heterogeneity real-time adjustments due at minimum to demand variability, and capacity constraints of the grid. Through inflexible models and limitations, owners could lose out on revenue per charge, charge intervals, and charging locations. The Reinforcement Learning-Optimized Dynamic Pricing Framework (RLO-DPF) involves dynamic pricing. The dynamic pricing system is adaptive because it uses reinforcement learning to tune its parameters depending on the characteristics of grid stability, charge demand, and available energy for adopters in the case of dynamic pricing and policy adaptation. Prices at the EV charging station will dynamically adapt to current market conditions through dynamic pricing optimization, operational efficiency and deep RL. The RLO-DPF provides a dynamic pricing point that considers the best of both worlds by balancing stress of peak load and charging station utilization. The RLODPF will be advantageous for charging operators to provide reduced charges and still be profiting. Further, by connecting to renewable power output, electric vehicle (EV) infrastructure will become easier. Rather than using previous methods, the RLO-DPF improved real-world simulations for resource distribution, customer wait times, and profit margins.
  • AI-Driven Risk Management in Financial Markets and Fintech
    Mukesh Agarwal, R. Sofia, Hari Prasad Josyula, Brij Kishore Pandey, Sourav Kumar, Ujjal Aloke Sarkar
    2024 2nd International Conference Computational and Characterization Techniques in Engineering and Sciences Ic3tes 2024, 2024
    The combination of cutting-edge artificial intelligence technologies like as machine literacy, predictive analytics, and natural language processing is how we want to achieve our goal of enhancing the sensitivity and effectiveness of the processes that are engaged in threat assessment and mitigation. The study analyses the different applications of artificial intelligence, including the analysis of request data, the prediction of implicit traps, and the automation of decision-making in real-time. Among the applications that are being investigated is the analysis of request data. According to the findings of the study, artificial intelligence is a useful tool for identifying potential problems, improving portfolio operations, and achieving overall fiscal stability. This can be achieved by doing a comprehensive analysis of the methods and case studies that are currently in use. In light of the facts, it would appear that threat operations that are driven by artificial intelligence not only improve prophetic capacities but also speed up operations, reduce the chance of making errors that could result in fatalities, and increase responsiveness to request oscillations. In the process of rethinking threat operation techniques, the outcomes of this inquiry shed insight into the transformative potential of artificial intelligence. Additionally, it lays a strong platform for future advancements in financial technology, which is a significant additional benefit.
  • A STUDY ON THE ASSOCIATION OF ENTREPRENEURSHIP ECOSYSTEM WITH FINANCIAL INCLUSION
    G. Subashini, R. Sofia, Surendar Gade, Rajesh Sadhwani, Rohit Bansal
    International Journal of Professional Business Review, 2023
    Purpose: The purpose of this study is to examine the association of entrepreneurship ecosystem with financial inclusion, and to explore the potential ways in which the ecosystem can be leveraged to improve access to financial services for marginalized communities. Theoretical framework: The study utilizes the ecosystem approach to entrepreneurship, which emphasizes the interdependence and interplay of various stakeholders in the entrepreneurial process. The study also draws on the concept of financial inclusion, which refers to the provision of affordable and accessible financial services to all individuals and businesses. Design/methodology/approach: The study employs a mixed-methods approach, including a literature review, case studies, and surveys, to collect data from a variety of stakeholders in the entrepreneurship ecosystem. Findings: The findings suggest that the entrepreneurship ecosystem plays a critical role in promoting financial inclusion. The ecosystem can be leveraged to increase access to financial services for marginalized communities through the development of innovative financial products and services, the creation of mentorship and networking opportunities, and the promotion of policies that encourage financial inclusion. Research, practical and social implications: The study contributes to the understanding of the relationship between entrepreneurship and financial inclusion, and has implications for policymakers and practitioners seeking to promote financial inclusion through entrepreneurship. The findings can also inform the design and implementation of programs and policies aimed at promoting entrepreneurship and financial inclusion in marginalized communities. Originality/value: The study is among the first to examine the association of entrepreneurship ecosystem with financial inclusion and to explore the potential ways in which the ecosystem can be leveraged to improve access to financial services for marginalized communities.

RECENT SCHOLAR PUBLICATIONS

  • Values-Based HRM and Its Influence on Social Entrepreneurial Outcomes
    S Sharma
    Minnesota Journal of Business Law and Entrepreneurship, 538-550 , 2026
    2026
  • Reinforcement Learning-Optimized Dynamic Pricing Models for EV Charging Stations in Real Time
    H Kousar, R Sofia, H Kagalwala, A Chauhan, SN Bansod, S Sheikh
    2025 Second International Conference on Intelligent Technologies for … , 2025
    2025
    Citations: 19
  • THE IMPACT OF LEADERSHIP STYLES ON EMPLOYEE PERFORMANCE AND MOTIVATION
    R Sofia
    Archives , 2025
    2025
  • GREEN MANAGEMENT PRACTICES: A PATHWAY TO SUSTAINABLE DEVELOPMENT
    R Sofia
    Archives , 2025
    2025
  • The role of artificial intelligence in enhancing business efficiency and supply chain management
    IA Mohammed, R Sofia, GV Radhakrishnan, S Jha, N Al Said
    Journal of Information Systems Engineering and Management 10 (10s), 509-518 , 2025
    2025
    Citations: 34
  • INFLUENCER MARKETING: TRENDS, CHALLENGES, AND OPPORTUNITIES
    R Sofia
    UNIFIED VISIONS, 18 , 2024
    2024
  • THE EFFECTIVENESS OF OMNICHANNEL MARKETING IN THE DIGITAL ERA
    R Sofia
    UNIFIED VISIONS, 27 , 2024
    2024
    Citations: 1
  • CONSUMER PERCEPTIONS OF GREEN MARKETING AND ITS INFLUENCE ON PURCHASE DECISIONS
    R Sofia
    UNIFIED VISIONS, 9 , 2024
    2024
  • AI-driven risk management in financial markets and fintech
    M Agarwal, R Sofia, HP Josyula, BK Pandey, S Kumar, UA Sarkar
    2024 Second International Conference Computational and Characterization … , 2024
    2024
    Citations: 9
  • INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR
    R Sofia
    UNIFIED VISIONS, 103 , 2024
    2024
  • EMOTIONAL INTELLIGENCE AND ITS IMPACT ON LEADERSHIP EFFECTIVENESS
    R Sofia
    UNIFIED VISIONS, 62 , 2024
    2024
  • ASSESSING THE EFFICACY OF DIVERSITY AND INCLUSION INITIATIVES IN THE WORKPLACE
    R Sofia
    UNIFIED VISIONS, 72 , 2024
    2024
    Citations: 1
  • The role of content marketing in building brand loyalty
    R Sofia
    Unified Visions, 1 , 2024
    2024
    Citations: 1
  • Financial innovation and inclusive growth: Examining fintech's role in emerging markets
    PA Petare
    Boletin De Literatura Oral-the Literary Journal 10 (1), 452-461 , 2023
    2023
    Citations: 2
  • A Study on the Association of Entrepreneurship Ecosystem with Financial Inclusion
    G Subashini, R Sofia, S Gade, R Sadhwani, R Bansal
    International Journal of Professional Business Review: Int. J. Prof. Bus … , 2023
    2023
    Citations: 8
  • PROSPECTS AND HORIZONS IN COMMERCE AND MANAGEMENT OF BY AND FOR YOU PUBLICATION®
    VP Rathi, R Sofia
    2020
  • ENTREPRENEURSHIP DEVELOPMENT
    P Anbuoli
    Lulu Publication , 2020
    2020
  • A Study on the Congruence Between CRM Strategy and Brands
    RM Devi, R Sofia
    Studies in Indian Place Names 40 (25), 270-275 , 2020
    2020
  • Explorating the Motives of Eco Conscious Consumer
    R Sofia, K Balasathya
    Our Heritage 68 (30), 1006-1015 , 2020
    2020
  • A Descriptive Study on Public Awareness about Cause Related Marketing Strategy in Tamil Nadu
    RM Devi, R Sofia
    African Journal of Business and Economic Research 15 (3) , 2020
    2020
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • The role of artificial intelligence in enhancing business efficiency and supply chain management
    IA Mohammed, R Sofia, GV Radhakrishnan, S Jha, N Al Said
    Journal of Information Systems Engineering and Management 10 (10s), 509-518 , 2025
    2025
    Citations: 34
  • Reinforcement Learning-Optimized Dynamic Pricing Models for EV Charging Stations in Real Time
    H Kousar, R Sofia, H Kagalwala, A Chauhan, SN Bansod, S Sheikh
    2025 Second International Conference on Intelligent Technologies for … , 2025
    2025
    Citations: 19
  • AI-driven risk management in financial markets and fintech
    M Agarwal, R Sofia, HP Josyula, BK Pandey, S Kumar, UA Sarkar
    2024 Second International Conference Computational and Characterization … , 2024
    2024
    Citations: 9
  • A Study on the Association of Entrepreneurship Ecosystem with Financial Inclusion
    G Subashini, R Sofia, S Gade, R Sadhwani, R Bansal
    International Journal of Professional Business Review: Int. J. Prof. Bus … , 2023
    2023
    Citations: 8
  • Financial innovation and inclusive growth: Examining fintech's role in emerging markets
    PA Petare
    Boletin De Literatura Oral-the Literary Journal 10 (1), 452-461 , 2023
    2023
    Citations: 2
  • THE EFFECTIVENESS OF OMNICHANNEL MARKETING IN THE DIGITAL ERA
    R Sofia
    UNIFIED VISIONS, 27 , 2024
    2024
    Citations: 1
  • ASSESSING THE EFFICACY OF DIVERSITY AND INCLUSION INITIATIVES IN THE WORKPLACE
    R Sofia
    UNIFIED VISIONS, 72 , 2024
    2024
    Citations: 1
  • The role of content marketing in building brand loyalty
    R Sofia
    Unified Visions, 1 , 2024
    2024
    Citations: 1
  • A Descriptive Study on Public Awareness about Cause Related Marketing Strategy in Tamil Nadu
    RM Devi, R Sofia
    African Journal of Business and Economic Research 15 (3) , 2020
    2020
    Citations: 1
  • Values-Based HRM and Its Influence on Social Entrepreneurial Outcomes
    S Sharma
    Minnesota Journal of Business Law and Entrepreneurship, 538-550 , 2026
    2026
  • THE IMPACT OF LEADERSHIP STYLES ON EMPLOYEE PERFORMANCE AND MOTIVATION
    R Sofia
    Archives , 2025
    2025
  • GREEN MANAGEMENT PRACTICES: A PATHWAY TO SUSTAINABLE DEVELOPMENT
    R Sofia
    Archives , 2025
    2025
  • INFLUENCER MARKETING: TRENDS, CHALLENGES, AND OPPORTUNITIES
    R Sofia
    UNIFIED VISIONS, 18 , 2024
    2024
  • CONSUMER PERCEPTIONS OF GREEN MARKETING AND ITS INFLUENCE ON PURCHASE DECISIONS
    R Sofia
    UNIFIED VISIONS, 9 , 2024
    2024
  • INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR
    R Sofia
    UNIFIED VISIONS, 103 , 2024
    2024
  • EMOTIONAL INTELLIGENCE AND ITS IMPACT ON LEADERSHIP EFFECTIVENESS
    R Sofia
    UNIFIED VISIONS, 62 , 2024
    2024
  • PROSPECTS AND HORIZONS IN COMMERCE AND MANAGEMENT OF BY AND FOR YOU PUBLICATION®
    VP Rathi, R Sofia
    2020
  • ENTREPRENEURSHIP DEVELOPMENT
    P Anbuoli
    Lulu Publication , 2020
    2020
  • A Study on the Congruence Between CRM Strategy and Brands
    RM Devi, R Sofia
    Studies in Indian Place Names 40 (25), 270-275 , 2020
    2020
  • Explorating the Motives of Eco Conscious Consumer
    R Sofia, K Balasathya
    Our Heritage 68 (30), 1006-1015 , 2020
    2020