Kumar Gaurav

@niepa.ac.in

National Institute of Educational Planning and Administration New Delhi
National Institute of Educational Planning and Administration New Delhi

Kumar Gaurav


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https://researchid.co/drerkrga

RESEARCH, TEACHING, or OTHER INTERESTS

Management of Technology and Innovation, Multidisciplinary, General Business, Management and Accounting, Marketing
8

Scopus Publications

101

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Measuring the dimensions of sustainable livelihood development among indigenous women: empirical evidence from Odisha, India
    Jogeswar Mahato, Kumar Gaurav
    International Journal of Social Economics, 2026
    Purpose The study examines and ranks the dimensions of sustainable livelihood development among indigenous women in Odisha, India. Design/methodology/approach This research has used a structural equation model to examine the dimensions of sustainable livelihood among indigenous women. Researchers interviewed 697 indigenous women across four districts, such as Mayurbhanj, Sundargarh, Koraput and Rayagada in Odisha, India. Findings The findings highlighted that (1) food and nutrition security ranks higher among others, followed by (2) clean water and sanitation, (3) income security, (4) social inclusion, (5) good health and well-being and (6) quality education in achieving sustainable livelihoods among indigenous women. Practical implications Policy practitioners need to focus on inclusive policies that can attain sustainable livelihoods for the tribes by inculcating existing dimensions. Policies on employment creation through entrepreneurial activities must also be encouraged across tribal areas, which in the long run may create sustainable livelihoods in India. Originality/value This research adds policy outcomes and literature to the existing literature by providing evidence on six important sustainable livelihood dimensions. This could bring a secure and sustainable lifestyle for indigenous women in Odisha and also in many tribal regions in the country.
  • Analysing the marketing channels used for selling products by tribal entrepreneurs in the State of Jharkhand, India
    Kumar Gaurav, Akanksha Shukla
    International Journal of Entrepreneurship and Small Business, 2026
    In the rapidly evolving globalised landscape and consumer behaviour, understanding the diverse marketing channels employed for product sales is pivotal. This study delves into the intricate landscape of marketing channels employed by tribal entrepreneurs in the State of Jharkhand, aiming to understand their strategies, challenges, and implications comprehensively. Through empirical investigation and qualitative analysis, this research explores spectrum of marketing channels these entrepreneurs utilise, encompassing traditional avenues. The PROMETHEE II and AHP method presents a complete ranking of alternatives and prioritises these alternatives over multiple criteria. Based on the analysis, out of five alternatives, the local market is more compatible marketing channel for tribal entrepreneurs of Jharkhand to sell their products. The findings of this research not only contribute to filling the research gap in understanding the marketing dynamics of tribal entrepreneurship but also offer practical insights for policymakers, businesses, and marketers seeking to support and engage with these entrepreneurs.
  • Analysing rural tribal entrepreneurship in SMEs in the state of Jharkhand
    Kumar Gaurav, Akanksha Shukla
    International Journal of Entrepreneurship and Small Business, 2025
    Entrepreneurship in India is a vital part of the country's economic structure and contributes to its overall economic growth. Tribal entrepreneurs are found in urban and rural locations, although the proportion is substantially higher in rural areas. These tribal entrepreneurs are mostly engaged in small and medium enterprises (SMEs). This research aims to analyse the tribal entrepreneurs-based businesses in different SME sectors based on various growth criteria using WASPAS and AHP, a multi-criteria decision making (MCDM) approach. The combined approach is an appropriate method regarding the accuracy or the verification of the accuracy. The research presents the ranking of alternatives, i.e., the involvement of tribal entrepreneurs in various small and medium enterprises (SMEs). Based on the analysis, out of seven alternatives, NTFP-based enterprise is the most preferred medium and manufacturing-based enterprise is the least preferred sector by tribal entrepreneurs of Jharkhand.
  • Analysing motivational factors for indigenous entrepreneurs in the Indian context
    Kumar Gaurav, Akanksha Shukla
    International Journal of Entrepreneurship and Small Business, 2025
    To foster inclusive growth and sustainable economic development across developing countries, it is important to comprehend the driving forces motivating individuals' entrepreneurial endeavours. The study investigates the motivational factors that stimulate individuals to participate in entrepreneurial activity among indigenous communities. The study has identified eight motivational factors through comprehensive review of literature and experts' opinion and examined their association using DEMATEL (MCDM) method. The study results highlighted that motivational factors influence entrepreneurial aspirations among indigenous or tribal communities. Education (M7) is ranked top among the causal factors and validating market needs (M3) is the most negligible effect factor. The findings have significant contribution to the existing literature and policy formulation in the area of indigenous entrepreneurship.
  • Indigenous entrepreneurship in India: addressing barriers to sustainable growth and development
    Kumar Gaurav, Jogeswar Mahato, Sateesh Kumar
    International Journal of Entrepreneurship and Small Business, 2025
    Entrepreneurship plays an important role in the economic growth of the nation. Indigenous entrepreneurship is gaining importance due to its inclusive growth and development in India. Cultural, social, and economic contexts frequently present unique difficulties for entrepreneurs starting and maintaining their businesses. The present study has reviewed barriers that indigenous entrepreneurs face in their journey. In this research, the barriers that obstruct the sustainable growth and development of indigenous entrepreneurs are explored and a contextual relationship among them is established using interpretive structural modelling (ISM) and MICMAC analysis. The study determines eight factors that act as barriers to sustainable growth and development of indigenous entrepreneurship. Understanding these barriers will help policymakers, stakeholders, and indigenous communities create focused strategies to aid and empower indigenous entrepreneurs in their quest for sustainable growth and development.
  • Measuring financial inclusion of indigenous women using G20 indicators: empirical evidence from rural India
    Jogeswar Mahato, Manish Kumar Jha, Kumar Gaurav
    Global Business and Economics Review, 2025
    The study measures the financial inclusion of indigenous women using G20 financial inclusion indicators in India. The samples were gathered from 1, 024 indigenous women residing in Sundargarh, Mayurbhanj, Koraput and Rayagada districts in Odisha state in India. The study has used structure equation modelling to measure the financial inclusion of indigenous women using G20 indicators. The results highlighted that access, usage and quality of financial products and services significantly promote financial inclusion among indigenous women in India. However, it is observed that 'usage' appeared to be the most significant indicator of financial inclusion among the other G20 FI indicators. The present study will benefit policymakers and practitioners in promoting financial inclusion among marginalised communities in developing countries. To achieve financial inclusion for marginalised and backward women, the government should strengthen the financial infrastructure to improve the accessibility and use of financial services.
  • Prioritization of Factors for Non-Timber Forest Produce (NTFP) Marketing: A Case Study of Jharkhand
    Scms Journal of Indian Management, 2024
  • An inclusive systematic investigation of human resource management practice in harnessing human capital
    Namita Rajput, Gourab Das, Kumar Shivam, Chinmaya Kumar Nayak, Kumar Gaurav, Pooja Nagpal
    Materials Today Proceedings, 2023

RECENT SCHOLAR PUBLICATIONS

  • Measuring the dimensions of sustainable livelihood development among indigenous women: empirical evidence from Odisha, India
    J Mahato, K Gaurav
    International Journal of Social Economics 53 (2), 275-287 , 2026
    2026.0
  • Beyond the leaves: investigating challenges of Sal and Siali leaf businesses in India
    J Mahato, K Gaurav
    Interdisciplinary Environmental Review 24 (1), 64-77 , 2025
    2025.0
    Citations: 2
  • Indigenous entrepreneurship in India: addressing barriers to sustainable growth and development
    K Gaurav, J Mahato, S Kumar
    International Journal of Entrepreneurship and Small Business 55 (3), 291-310 , 2025
    2025.0
  • Analysing rural tribal entrepreneurship in SMEs in the state of Jharkhand
    K Gaurav, A Shukla
    International Journal of Entrepreneurship and Small Business 55 (3), 392-414 , 2025
    2025.0
  • Measuring financial inclusion of indigenous women using G20 indicators: empirical evidence from rural India
    J Mahato, MK Jha, K Gaurav
    Global Business and Economics Review 32 (2), 197-214 , 2025
    2025.0
    Citations: 2
  • Do Financial Pathways Impact the Sustainability of Higher Education Institutes? An Empirical Insight of the Government-Sponsored HEIs
    N Sinha, A Shukla, K Gaurav
    Empirical Economics Letter 23 (Special Issue 1), 1-10 , 2024
    2024.0
  • Prioritization of Factors for Non-Timber Forest Produce (NTFP) Marketing: A Case Study of Jharkhand.
    A Shukla, K Prasad, K Gaurav
    SCMS Journal of Indian Management 21 (1) , 2024
    2024.0
  • Role of Artificial Intelligence in Creating Excellence in Entrepreneurship: A Literature Review
    K Gaurav, J Mahato
    Indian Journal of Computer Science, 29-35 , 2023
    2023.0
  • Economic analysis of non-timber forest products with reference to the tribal entrepreneurs in Jharkhand
    J Mahato, K Gaurav
    Arthshastra Indian Journal of Economics & Research, 43-52 , 2023
    2023.0
    Citations: 10
  • Analysing the barriers to green human resource management in the manufacturing industry
    AK Shah, A Shukla, K Gaurav
    Interdisciplinary Environmental Review 23 (2), 99-119 , 2023
    2023.0
    Citations: 4
  • An inclusive systematic investigation of human resource management practice in harnessing human capital
    N Rajput, G Das, K Shivam, CK Nayak, K Gaurav, P Nagpal
    Materials Today: Proceedings 80, 3686-3690 , 2023
    2023.0
    Citations: 75
  • Effect of COVID-19 on women entrepreneurship in India: A literature review
    K Gaurav
    AMC, 15 , 2023
    2023.0
    Citations: 2
  • EVALUATING THE IMPACT OF NON TIMBER FOREST PRODUCTS ON THE SOCIO-ECONOMIC CONDITIONS OF TRIBAL WOMEN ENTREPRENEURS: A STUDY OF JHARKHAND
    KDR Gaurav
    Dogo Rangsang Research Journal , 2022
    2022.0
    Citations: 3
  • Impact Study of Covid-19 on Rural Women Micro-Entrepreneurs of West Singhbhum.
    K Gaurav, J Mahato, AK Shah
    Turkish Online Journal of Qualitative Inquiry 12 (9) , 2021
    2021.0
    Citations: 1
  • ROLE OF SELF HELP GROUP IN DEVELOPING INCOME GENERATING ACTIVITIES FOR SUSTAINABLE LIVELIHOOD: A NARRATIVE REVIEW
    J Mahato, K Gaurav, AK Shah
    THE OPPORTUNITIES OF UNCERTAINTIES: FLEXIBILITY AND ADAPTATION NEEDED IN … , 2021
    2021.0
  • Role of Information Communication and Technology at Kumbha Mela–2019 (Prayagraj)
    B Rajak, S Mallick, K Gaurav
    Elementary Education Online 20 (5), 1832-1832 , 2021
    2021.0
    Citations: 1
  • Role of Artificial Intelligence Enable Technologies in Revolutionising Digital Marketing.
    K Gaurav, AK Shah, A Shukla, J Mahato, SS Bharti, N Sinha
    Turkish Online Journal of Qualitative Inquiry 12 (3) , 2021
    2021.0
    Citations: 1
  • An Empirical Analysis on Determinants of Financial Leverage of Listed Manufacturing Firms of India.
    K Gaurav, V Agrawal
    Turkish Online Journal of Qualitative Inquiry 12 (3) , 2021
    2021.0
  • Impact analysis of various funding sources on the Financial Sustainability of Higher EducationInstitutions in India
    N Sinha, A Shukla, K Gaurav
  • TECHNOPRENEURIAL EMERGENCE: UNRAVELING INSTITUTIONAL STRATEGIES OF HIGHER EDUCATION INSTITUTIONS–A CASE STUDY OF NATIONAL INSTITUTE OF TECHNOLOGY JAMSHEDPUR
    K Gaurav, J Mahato, N Sinha

MOST CITED SCHOLAR PUBLICATIONS

  • An inclusive systematic investigation of human resource management practice in harnessing human capital
    N Rajput, G Das, K Shivam, CK Nayak, K Gaurav, P Nagpal
    Materials Today: Proceedings 80, 3686-3690 , 2023
    2023.0
    Citations: 75
  • Economic analysis of non-timber forest products with reference to the tribal entrepreneurs in Jharkhand
    J Mahato, K Gaurav
    Arthshastra Indian Journal of Economics & Research, 43-52 , 2023
    2023.0
    Citations: 10
  • Analysing the barriers to green human resource management in the manufacturing industry
    AK Shah, A Shukla, K Gaurav
    Interdisciplinary Environmental Review 23 (2), 99-119 , 2023
    2023.0
    Citations: 4
  • EVALUATING THE IMPACT OF NON TIMBER FOREST PRODUCTS ON THE SOCIO-ECONOMIC CONDITIONS OF TRIBAL WOMEN ENTREPRENEURS: A STUDY OF JHARKHAND
    KDR Gaurav
    Dogo Rangsang Research Journal , 2022
    2022.0
    Citations: 3
  • Beyond the leaves: investigating challenges of Sal and Siali leaf businesses in India
    J Mahato, K Gaurav
    Interdisciplinary Environmental Review 24 (1), 64-77 , 2025
    2025.0
    Citations: 2
  • Measuring financial inclusion of indigenous women using G20 indicators: empirical evidence from rural India
    J Mahato, MK Jha, K Gaurav
    Global Business and Economics Review 32 (2), 197-214 , 2025
    2025.0
    Citations: 2
  • Effect of COVID-19 on women entrepreneurship in India: A literature review
    K Gaurav
    AMC, 15 , 2023
    2023.0
    Citations: 2
  • Impact Study of Covid-19 on Rural Women Micro-Entrepreneurs of West Singhbhum.
    K Gaurav, J Mahato, AK Shah
    Turkish Online Journal of Qualitative Inquiry 12 (9) , 2021
    2021.0
    Citations: 1
  • Role of Information Communication and Technology at Kumbha Mela–2019 (Prayagraj)
    B Rajak, S Mallick, K Gaurav
    Elementary Education Online 20 (5), 1832-1832 , 2021
    2021.0
    Citations: 1
  • Role of Artificial Intelligence Enable Technologies in Revolutionising Digital Marketing.
    K Gaurav, AK Shah, A Shukla, J Mahato, SS Bharti, N Sinha
    Turkish Online Journal of Qualitative Inquiry 12 (3) , 2021
    2021.0
    Citations: 1
  • Measuring the dimensions of sustainable livelihood development among indigenous women: empirical evidence from Odisha, India
    J Mahato, K Gaurav
    International Journal of Social Economics 53 (2), 275-287 , 2026
    2026.0
  • Indigenous entrepreneurship in India: addressing barriers to sustainable growth and development
    K Gaurav, J Mahato, S Kumar
    International Journal of Entrepreneurship and Small Business 55 (3), 291-310 , 2025
    2025.0
  • Analysing rural tribal entrepreneurship in SMEs in the state of Jharkhand
    K Gaurav, A Shukla
    International Journal of Entrepreneurship and Small Business 55 (3), 392-414 , 2025
    2025.0
  • Do Financial Pathways Impact the Sustainability of Higher Education Institutes? An Empirical Insight of the Government-Sponsored HEIs
    N Sinha, A Shukla, K Gaurav
    Empirical Economics Letter 23 (Special Issue 1), 1-10 , 2024
    2024.0
  • Prioritization of Factors for Non-Timber Forest Produce (NTFP) Marketing: A Case Study of Jharkhand.
    A Shukla, K Prasad, K Gaurav
    SCMS Journal of Indian Management 21 (1) , 2024
    2024.0
  • Role of Artificial Intelligence in Creating Excellence in Entrepreneurship: A Literature Review
    K Gaurav, J Mahato
    Indian Journal of Computer Science, 29-35 , 2023
    2023.0
  • ROLE OF SELF HELP GROUP IN DEVELOPING INCOME GENERATING ACTIVITIES FOR SUSTAINABLE LIVELIHOOD: A NARRATIVE REVIEW
    J Mahato, K Gaurav, AK Shah
    THE OPPORTUNITIES OF UNCERTAINTIES: FLEXIBILITY AND ADAPTATION NEEDED IN … , 2021
    2021.0
  • An Empirical Analysis on Determinants of Financial Leverage of Listed Manufacturing Firms of India.
    K Gaurav, V Agrawal
    Turkish Online Journal of Qualitative Inquiry 12 (3) , 2021
    2021.0
  • Impact analysis of various funding sources on the Financial Sustainability of Higher EducationInstitutions in India
    N Sinha, A Shukla, K Gaurav
  • TECHNOPRENEURIAL EMERGENCE: UNRAVELING INSTITUTIONAL STRATEGIES OF HIGHER EDUCATION INSTITUTIONS–A CASE STUDY OF NATIONAL INSTITUTE OF TECHNOLOGY JAMSHEDPUR
    K Gaurav, J Mahato, N Sinha