Saravanan R

@ngmc.org

Doctoral Researcher, PG and Research Department of Commerce
Nallamuthu Gounder Mahalingam College

Saravanan R


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https://researchid.co/saravanan1999
I am a doctoral researcher in commerce (2023–2026) with a strong academic background and a clear focus on research in marketing and finance. I completed my M.Com with a CGPA of 8.7 and was awarded a gold medal for academic excellence, and I hold a B.Com with a CGPA of 8.4. I have also qualified both UGC-NET and SET, establishing my eligibility for Assistant Professorship. Throughout my academic journey, I have consistently maintained high performance, securing 97% in higher secondary education and 92.4% in SSLC. My research interests lie in interdisciplinary areas, particularly in understanding consumer behavior using advanced analytical and emerging research approaches.

EDUCATION

Ph.D. (2023–2026) – Pursuing
M.Com (2020–2022) – CGPA: 8.7
B.Com (2017–2020) – CGPA: 8.4
HSC (2017) – 97%
SSLC (2015) – 92.4%

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Statistics, Probability and Uncertainty, Developmental and Educational Psychology, Social Psychology
4

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Environmental Implications of Artificial Intelligence: Balancing Ecological Costs and Sustainable Growth Pathways
    S Reshma, E Meenatchi, R Saravanan
    International Journal of Applied and Scientific Research 4 (2), 73-80 , 2026
    2026.0
  • The Neuromarketing Landscape in India: A Theoretical Review of Evolution, Methodologies and Ethical Frontiers
    R Saravanan, MC Selvan
    Journal of Education, Society and Behavioural Science 39 (1), 89-99 , 2026
    2026.0
  • Exploring the Influence of Demographics, Awareness, and Inducing Factors on Preference of Railway Services
    R Saravanan, MC Selvan, A Ajay
    Atna Journal of Tourism Studies 21 (1) , 2026
    2026.0
  • DETERMINANTS OF THE USAGE LEVEL OF AI APPLICATIONS IN THE PURCHASE DECISION-MAKING
    MR Saravanan, MC Selvan, MA Ajay
    GREEN ACCOUNTING 2.0: TECHNOLOGY IMPACT OF INNOVATION AND SUSTAINABILITY 1 … , 2025
    2025.0
  • Awareness Level of Female College Students on Entrepreneurial Skills in Pollachi: An Exploratory Study
    R Saravanan, C Selvan, A Ajay, R Mahalakshmi
    Journal of Education, Society and Behavioural Science 38 (4), 255-265 , 2025
    2025.0
  • AI-Enabled Logistics: A Key to Achieving India's Sustainable Development Goals
    S Rethinasamy, DCS Mylsamy
    2025.0
  • India's Digital Ecosystem: Building Blocks for a Digital Economy Through UPI-A Quantitative Study
    DCS Mylsamy, S Rethinasamy
    Available at SSRN 5363431 , 2025
    2025.0
  • The Conceptual Study on the Role of Education 4.0 in the Viksit Bharat 2047
    R Saravanan, MC Selvan, A Ajay
    Vision Viksit Bharat 2047 Education 4.0- Enhancing India's Workforce for the … , 2025
    2025.0
  • A Conceptual Study On Women Safety Application In Digital Era
    R Saravanan, MC Selvan, A Ajay
    India 2.0: Vision for India 2047 - Digital Ecosystem & Harnessing Artificial … , 2024
    2024.0
  • A Conceptual Study On Applications Of Artificial Intelligence In Marketing
    R Saravanan, MC Selvan, A Ajay, R Mahalakshmi
    DLCIS'24 - Deep Learning & Computer Interaction For Sustainability 1 (NGM … , 2024
    2024.0
  • A Critical Evaluation Of The Production, Sales And Employment Of The Khadi And Village Industries In India
    R Saravanan, MC Selvan
    Envisioning a Self-Reliant Rural India for Sustainable Economic Development … , 2024
    2024.0
    Citations: 1
  • An Investigation On The Relative Significance Of Micro And Small And Medium-Sized Enterprises In Terms Of Economic Self-Reliance
    R Saravanan, MC Selvan
    Sustainable Developments Through MSMEs: A Pathway To Self-Reliant India 2 … , 2023
    2023.0
  • Integrating Adult Education And Lifelong Learning: Exploring The Impediments And Implications Of The National Education Policy (NEP) 2020 In India
    MR Saravanan, MA Ajay, MC Selvan
    IMPACT OF NEW EDUCATION POLICY AMONG FUTURE GENERATION 2 (978-93-94004-26-9 … , 2023
    2023.0
    Citations: 1
  • Unleashing Creative Potential: Reconnoitering the Power of Brainstorming in Education and Research
    R Saravanan, MC Selvan, A Ajay
    Perspectives of ICT tools in Education 1, 561-567 , 2023
    2023.0
    Citations: 2
  • Spearheading Women Entrepreneurs in Stem
    AAMCSRMR Saravanan
    Rural Women Empowerment through Skill Development 2 (Shanlax Publications … , 2023
    2023.0
  • Financial Performance of Air India And Indigo: A Comparative Analysis
    MR Saravanan
    Nallamuthu Goundar Mahalingam College , 2022
    2022.0
  • HMSDFQ@ SHMF@ CTKS DCTB@ SHNM@ MC KHEDKNMF KD@ QMHMF9 DWOKNQHMF SGD HLODCHLDMSR@ MC HLOKHB@ SHNMR NE SGD M@ SHNM@ K DCTB@ SHNM ONKHBX'MDO (1/1/HM HMCH@
    MR Saravanan, MA Ajay, MC Selvan

MOST CITED SCHOLAR PUBLICATIONS

  • Unleashing Creative Potential: Reconnoitering the Power of Brainstorming in Education and Research
    R Saravanan, MC Selvan, A Ajay
    Perspectives of ICT tools in Education 1, 561-567 , 2023
    2023.0
    Citations: 2
  • A Critical Evaluation Of The Production, Sales And Employment Of The Khadi And Village Industries In India
    R Saravanan, MC Selvan
    Envisioning a Self-Reliant Rural India for Sustainable Economic Development … , 2024
    2024.0
    Citations: 1
  • Integrating Adult Education And Lifelong Learning: Exploring The Impediments And Implications Of The National Education Policy (NEP) 2020 In India
    MR Saravanan, MA Ajay, MC Selvan
    IMPACT OF NEW EDUCATION POLICY AMONG FUTURE GENERATION 2 (978-93-94004-26-9 … , 2023
    2023.0
    Citations: 1
  • Environmental Implications of Artificial Intelligence: Balancing Ecological Costs and Sustainable Growth Pathways
    S Reshma, E Meenatchi, R Saravanan
    International Journal of Applied and Scientific Research 4 (2), 73-80 , 2026
    2026.0
  • The Neuromarketing Landscape in India: A Theoretical Review of Evolution, Methodologies and Ethical Frontiers
    R Saravanan, MC Selvan
    Journal of Education, Society and Behavioural Science 39 (1), 89-99 , 2026
    2026.0
  • Exploring the Influence of Demographics, Awareness, and Inducing Factors on Preference of Railway Services
    R Saravanan, MC Selvan, A Ajay
    Atna Journal of Tourism Studies 21 (1) , 2026
    2026.0
  • DETERMINANTS OF THE USAGE LEVEL OF AI APPLICATIONS IN THE PURCHASE DECISION-MAKING
    MR Saravanan, MC Selvan, MA Ajay
    GREEN ACCOUNTING 2.0: TECHNOLOGY IMPACT OF INNOVATION AND SUSTAINABILITY 1 … , 2025
    2025.0
  • Awareness Level of Female College Students on Entrepreneurial Skills in Pollachi: An Exploratory Study
    R Saravanan, C Selvan, A Ajay, R Mahalakshmi
    Journal of Education, Society and Behavioural Science 38 (4), 255-265 , 2025
    2025.0
  • AI-Enabled Logistics: A Key to Achieving India's Sustainable Development Goals
    S Rethinasamy, DCS Mylsamy
    2025.0
  • India's Digital Ecosystem: Building Blocks for a Digital Economy Through UPI-A Quantitative Study
    DCS Mylsamy, S Rethinasamy
    Available at SSRN 5363431 , 2025
    2025.0
  • The Conceptual Study on the Role of Education 4.0 in the Viksit Bharat 2047
    R Saravanan, MC Selvan, A Ajay
    Vision Viksit Bharat 2047 Education 4.0- Enhancing India's Workforce for the … , 2025
    2025.0
  • A Conceptual Study On Women Safety Application In Digital Era
    R Saravanan, MC Selvan, A Ajay
    India 2.0: Vision for India 2047 - Digital Ecosystem & Harnessing Artificial … , 2024
    2024.0
  • A Conceptual Study On Applications Of Artificial Intelligence In Marketing
    R Saravanan, MC Selvan, A Ajay, R Mahalakshmi
    DLCIS'24 - Deep Learning & Computer Interaction For Sustainability 1 (NGM … , 2024
    2024.0
  • An Investigation On The Relative Significance Of Micro And Small And Medium-Sized Enterprises In Terms Of Economic Self-Reliance
    R Saravanan, MC Selvan
    Sustainable Developments Through MSMEs: A Pathway To Self-Reliant India 2 … , 2023
    2023.0
  • Spearheading Women Entrepreneurs in Stem
    AAMCSRMR Saravanan
    Rural Women Empowerment through Skill Development 2 (Shanlax Publications … , 2023
    2023.0
  • Financial Performance of Air India And Indigo: A Comparative Analysis
    MR Saravanan
    Nallamuthu Goundar Mahalingam College , 2022
    2022.0
  • HMSDFQ@ SHMF@ CTKS DCTB@ SHNM@ MC KHEDKNMF KD@ QMHMF9 DWOKNQHMF SGD HLODCHLDMSR@ MC HLOKHB@ SHNMR NE SGD M@ SHNM@ K DCTB@ SHNM ONKHBX'MDO (1/1/HM HMCH@
    MR Saravanan, MA Ajay, MC Selvan