James Manoj De Chlarence

@jspmuni.ac.in

Assistant Professor and Faculty of Business Management
JSPM University

James Manoj De Chlarence


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https://researchid.co/manojchlar

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, Management of Technology and Innovation
12

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Impact of multi-sensory marketing on consumer purchase decisions and loyalty in restaurants
    JM De Chlarence, B Sarkar, N Gawande, NV Suresh
    Empowering Inclusive Innovation, 739-749 , 2026
    2026.0
  • Visual Cognition and Marketing: How Color Psychology Affects Memory Retention
    DJMDC Dr.R. Shanmugam , Dr. S.V. Pradeepa, Dr.Prabha Singh
    International Journal of Environmental Sciences 11 (18s), 1569-1575 , 2025
    2025.0
  • Reframing AI in Marketing Content Creation: Toward a HumanAI Synergy Paradigm
    DJMDC Dr.R. Shanmugam , Dr. S.V. Pradeepa, Dr.Prabha Singh
    International Journal of Environmental Sciences 11 (18s), 1576-1592 , 2025
    2025.0
  • Enhancing Supply Chain Performance with ERP Systems and Emerging Technologies: A Strategic Approach to Competitive Advantage
    DJMDC Dr.S.V.Pradeepa, Dr.Prabha Singh, Dr.R.Shanmugam, Dr.Bina Sarkar
    International Journal of Environmental Sciences 11 (18s), 1593-1601 , 2025
    2025.0
  • Generation Z at workplace
    JM De Chlarence, R Shanmugam, PS Rajeswari
    NeuroQuantology 20 (5), 3717-3729 , 2022
    2022.0
    Citations: 10
  • A Study on Work Related Attitudes of Generation Z at Workplace in India
    DJMDC Shanmugam, Dr.R.
    Journal of Advances and Scholarly Researches in Allied Education 16 (9 … , 2019
    2019.0
  • Business Laws
    VK G. Krishna Kavitha, K. V. N Sandhya
  • Chlarence, & JM (2018). A Study on Impact Of Social Media Using In Small Business For Customer Takeover And Retention Of Customer
    JMDC Shanmugam, R
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • Generation Z at workplace
    JM De Chlarence, R Shanmugam, PS Rajeswari
    NeuroQuantology 20 (5), 3717-3729 , 2022
    2022.0
    Citations: 10
  • Chlarence, & JM (2018). A Study on Impact Of Social Media Using In Small Business For Customer Takeover And Retention Of Customer
    JMDC Shanmugam, R
    Citations: 2
  • Impact of multi-sensory marketing on consumer purchase decisions and loyalty in restaurants
    JM De Chlarence, B Sarkar, N Gawande, NV Suresh
    Empowering Inclusive Innovation, 739-749 , 2026
    2026.0
  • Visual Cognition and Marketing: How Color Psychology Affects Memory Retention
    DJMDC Dr.R. Shanmugam , Dr. S.V. Pradeepa, Dr.Prabha Singh
    International Journal of Environmental Sciences 11 (18s), 1569-1575 , 2025
    2025.0
  • Reframing AI in Marketing Content Creation: Toward a HumanAI Synergy Paradigm
    DJMDC Dr.R. Shanmugam , Dr. S.V. Pradeepa, Dr.Prabha Singh
    International Journal of Environmental Sciences 11 (18s), 1576-1592 , 2025
    2025.0
  • Enhancing Supply Chain Performance with ERP Systems and Emerging Technologies: A Strategic Approach to Competitive Advantage
    DJMDC Dr.S.V.Pradeepa, Dr.Prabha Singh, Dr.R.Shanmugam, Dr.Bina Sarkar
    International Journal of Environmental Sciences 11 (18s), 1593-1601 , 2025
    2025.0
  • A Study on Work Related Attitudes of Generation Z at Workplace in India
    DJMDC Shanmugam, Dr.R.
    Journal of Advances and Scholarly Researches in Allied Education 16 (9 … , 2019
    2019.0
  • Business Laws
    VK G. Krishna Kavitha, K. V. N Sandhya