DR.K.SRNIVASA KRISHNA

@mits.ac.in

Assistant Professor ,Department of Management Studies/OB and Marketing
Madanapalle Institute of Technology and Science

DR.K.SRNIVASA KRISHNA


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https://researchid.co/krishna.ks

RESEARCH INTERESTS

Consumer Behaviour and CRM
PSYCHOLOGY
31

Scholar Citations

4

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Behavioural Analysis of Consumers Towards Fairness Cream Brands and their Preferences; with Reference to Hul, Madanapalle, Chittoor District.
    KS Krishna, SA Basha
    Indian Journal of Public Health Research & Development 9 (10) , 2018
    2018.0
  • Optimization of EDM process parameters on hybrid composite with one factor approach
    M Kolli, SK Basha, DMS Rao, NR Reddy, KV Manoj, KS Krishna, ...
    International Journal of Mechanical Engineering and Technology 8 (5), 567-576 , 2017
    2017.0
    Citations: 3
  • A study on trust and integrity of customers towards banking sector in east Godavari district
    KS Krishna, S Murthy
    International Journal of Marketing and Technology 6 (6), 63-76 , 2016
    2016.0
  • Attitude of retail investors: A study of investors in Mysore
    N Nagaraja, KS Krishna
    International Journal of Engineering and Management Research (IJEMR) 6 (2 … , 2016
    2016.0
    Citations: 2
  • Challenges and Opportunities for Organizational Behaviour-New Millennium Perspective
    KS Krishna, MYS Murthy
    International Journal of Management, IT and Engineering 5 (12), 277-287 , 2015
    2015.0
  • Prediction of material removal rate using artificial neural network in CNC turning process on aluminum
    K Krishna, S Ramakrishna
    International Journal of Engineering Technology, Management and Applied … , 2015
    2015.0
    Citations: 7
  • A study on perception of quality of work life among textile manufacturing workers in east Godavari district
    KS Krishna, Y Suryanarayana Murthy
    International Journal of Science and Research (IJSR) 4 (10), 1487-1491 , 2015
    2015.0
    Citations: 9
  • Effect of few systemic pesticides as soil treatments on the growth and development of Meloidogyne graminicola in rice roots
    KS Prasad, YS Rao
    Indian Journal of Nematology 12 (1), 14-21 , 1982
    1982.0
    Citations: 6
  • Control of tikka disease of groundnut with Du-ter.
    AL Siddaramaiah, RV Hiremath, KS Krishna
    1977.0
    Citations: 4
  • AN EMPIRICALIMPACT OF GREEN MARKETING-CONSUMER’S PURCHASE SENSITIVITY IN EAST GODAVARI DISTRICT
    KS Krishna, MYSN Murthy
  • A STUDY ON CUSTOMER ATTITUDES TOWARDS SERVICE QUALITY ATTRIBUTES OF PUBLIC AND PRIVATE SECTORS BANKS IN EAST GODAVARI DISTRICT
    KS Krishna, MYS Murthy

MOST CITED SCHOLAR PUBLICATIONS

  • A study on perception of quality of work life among textile manufacturing workers in east Godavari district
    KS Krishna, Y Suryanarayana Murthy
    International Journal of Science and Research (IJSR) 4 (10), 1487-1491 , 2015
    2015.0
    Citations: 9
  • Prediction of material removal rate using artificial neural network in CNC turning process on aluminum
    K Krishna, S Ramakrishna
    International Journal of Engineering Technology, Management and Applied … , 2015
    2015.0
    Citations: 7
  • Effect of few systemic pesticides as soil treatments on the growth and development of Meloidogyne graminicola in rice roots
    KS Prasad, YS Rao
    Indian Journal of Nematology 12 (1), 14-21 , 1982
    1982.0
    Citations: 6
  • Control of tikka disease of groundnut with Du-ter.
    AL Siddaramaiah, RV Hiremath, KS Krishna
    1977.0
    Citations: 4
  • Optimization of EDM process parameters on hybrid composite with one factor approach
    M Kolli, SK Basha, DMS Rao, NR Reddy, KV Manoj, KS Krishna, ...
    International Journal of Mechanical Engineering and Technology 8 (5), 567-576 , 2017
    2017.0
    Citations: 3
  • Attitude of retail investors: A study of investors in Mysore
    N Nagaraja, KS Krishna
    International Journal of Engineering and Management Research (IJEMR) 6 (2 … , 2016
    2016.0
    Citations: 2
  • Behavioural Analysis of Consumers Towards Fairness Cream Brands and their Preferences; with Reference to Hul, Madanapalle, Chittoor District.
    KS Krishna, SA Basha
    Indian Journal of Public Health Research & Development 9 (10) , 2018
    2018.0
  • A study on trust and integrity of customers towards banking sector in east Godavari district
    KS Krishna, S Murthy
    International Journal of Marketing and Technology 6 (6), 63-76 , 2016
    2016.0
  • Challenges and Opportunities for Organizational Behaviour-New Millennium Perspective
    KS Krishna, MYS Murthy
    International Journal of Management, IT and Engineering 5 (12), 277-287 , 2015
    2015.0
  • AN EMPIRICALIMPACT OF GREEN MARKETING-CONSUMER’S PURCHASE SENSITIVITY IN EAST GODAVARI DISTRICT
    KS Krishna, MYSN Murthy
  • A STUDY ON CUSTOMER ATTITUDES TOWARDS SERVICE QUALITY ATTRIBUTES OF PUBLIC AND PRIVATE SECTORS BANKS IN EAST GODAVARI DISTRICT
    KS Krishna, MYS Murthy