Dr.K.Sharath Babu

@geethanjaliinstitutions.com

Professor of Department of Management Studies
Geethanjali College of Engineering and Technology

Dr.K.Sharath Babu


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https://researchid.co/sharathbabu
PROFESSOR

EDUCATION

B.Tech,MBA, M.Phil, Ph.D , UGC NET

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Marketing, Organizational Behavior and Human Resource Management
32

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Disrupting the Traditional Media Landscape : A Study on Changing Consumer Preferences and the Dominance of OTT
    DKS Babu
    Communication and Management Journal 8 (1), 165 , 2024
    2024.0
  • Impact of Select National and International Incidents on Gold and Silver Prices in India
    H Neelam, KS Babu, MC Ganesh
    International Journal of Business and Management Research 11 (1), 34-39 , 2023
    2023.0
  • The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities
    K Jagannayaki, M Srinivas, KS Babu, NK Butta, SS Ali
    2023 International Conference on Computer Communication and Informatics … , 2023
    2023.0
    Citations: 3
  • The Power of Green Marketing Strategies and Consumer Behaviour
    DKS Babu
    Communication and Management Journal 8 (1), 165 , 2023
    2023.0
  • PUBLICITY RIGHT AND RIGHT TO PRIVACY: AN INDIAN PERSPECTIVE
    D Jain, M Chopra, MG Shalini, A Venaik, KS Babu, S Raju
    湖南大学学报 (自然科学版) 49 (06) , 2022
    2022.0
    Citations: 1
  • A Detailed Analysis of the Role of Human Resource Management and it's Effect on the Sustainable Growth of Hitech Companies
    DKS Babu
    Korea Review of International Studies 15 (34) , 2022
    2022.0
  • HR analytics-the measurement of HR processes using a methodical approach
    UJ Supraveen, SS Ali, KS Babu, VR Rao, GNS Bandi
    2022 International Conference on Computer Communication and Informatics … , 2022
    2022.0
    Citations: 11
  • A Research Study about Financial Viability in Connection to Profitability–Bioenergy Industry Perspectives in the States of Andhra Pradesh & Telangana State (India)
    SS Ali, KS Babu, N Suresh, GNS Bandi
    2021 International Conference on Computer Communication and Informatics … , 2021
    2021.0
    Citations: 4
  • Profitability Perspectives : Examining Consumer Buying Behaviour with Marketing Analytics
    DKS Babu
    Infokara Research Journal9 10 (11), 73 , 2021
    2021.0
  • Contribution of Disruptive Technologies in Industry 4.0
    KS Babu
    of the Book: Disruptive Technology, Industry 4.0, Advances in, 73 , 2021
    2021.0
  • An Analysis of Consumer Perception and Behaviour in the Junk Food Market in Hyderabad
    KS Babu
    Journal of Engineering and Technology Management 60, 1-2 , 2021
    2021.0
    Citations: 1
  • Bridging Generations- The Changing Landscape of Household Purchased in India with Children's Involvement
    DKS Babu
    Infokara Research Journal9 9 (10), 465 , 2020
    2020.0
  • Study on Medical Tourism in Three Metropolitan Cities: Hyderabad, Chennai and Mumbai
    KS Babu, I Mohanty, P Usha
    Centre for Economic and Social Studies , 2016
    2016.0
    Citations: 2
  • A Comparative Analysis of Customers Perception towards Usage Purpose of Mobile Services in Warangal City, Telangana State
    DKS Babu
    The International Journal of Research and Business Management 4 (6) , 2016
    2016.0
  • Marketing Strategies of Cellular Services- A Comparative Study
    KS Babu
    Kakatiya University , 2016
    2016.0
  • Customer Service Management-Turning Customer Loyalty into Profitability
    KS Babu, BR Kumar
    Synergy 8 (2), 93 , 2010
    2010.0
    Citations: 10
  • EXPOSING CONSUMERS TO GASTRONOMY TOURISM DESTINATIONS AND MODERATING THE IMPACT OF SOCIAL MEDIA MARKETING
    KS BABU
  • A Comparative Study of Customer Satisfaction Towards select Mobile Service Providers in Warangal, Telangana State
    KS Babu

MOST CITED SCHOLAR PUBLICATIONS

  • HR analytics-the measurement of HR processes using a methodical approach
    UJ Supraveen, SS Ali, KS Babu, VR Rao, GNS Bandi
    2022 International Conference on Computer Communication and Informatics … , 2022
    2022.0
    Citations: 11
  • Customer Service Management-Turning Customer Loyalty into Profitability
    KS Babu, BR Kumar
    Synergy 8 (2), 93 , 2010
    2010.0
    Citations: 10
  • A Research Study about Financial Viability in Connection to Profitability–Bioenergy Industry Perspectives in the States of Andhra Pradesh & Telangana State (India)
    SS Ali, KS Babu, N Suresh, GNS Bandi
    2021 International Conference on Computer Communication and Informatics … , 2021
    2021.0
    Citations: 4
  • The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities
    K Jagannayaki, M Srinivas, KS Babu, NK Butta, SS Ali
    2023 International Conference on Computer Communication and Informatics … , 2023
    2023.0
    Citations: 3
  • Study on Medical Tourism in Three Metropolitan Cities: Hyderabad, Chennai and Mumbai
    KS Babu, I Mohanty, P Usha
    Centre for Economic and Social Studies , 2016
    2016.0
    Citations: 2
  • PUBLICITY RIGHT AND RIGHT TO PRIVACY: AN INDIAN PERSPECTIVE
    D Jain, M Chopra, MG Shalini, A Venaik, KS Babu, S Raju
    湖南大学学报 (自然科学版) 49 (06) , 2022
    2022.0
    Citations: 1
  • An Analysis of Consumer Perception and Behaviour in the Junk Food Market in Hyderabad
    KS Babu
    Journal of Engineering and Technology Management 60, 1-2 , 2021
    2021.0
    Citations: 1
  • Disrupting the Traditional Media Landscape : A Study on Changing Consumer Preferences and the Dominance of OTT
    DKS Babu
    Communication and Management Journal 8 (1), 165 , 2024
    2024.0
  • Impact of Select National and International Incidents on Gold and Silver Prices in India
    H Neelam, KS Babu, MC Ganesh
    International Journal of Business and Management Research 11 (1), 34-39 , 2023
    2023.0
  • The Power of Green Marketing Strategies and Consumer Behaviour
    DKS Babu
    Communication and Management Journal 8 (1), 165 , 2023
    2023.0
  • A Detailed Analysis of the Role of Human Resource Management and it's Effect on the Sustainable Growth of Hitech Companies
    DKS Babu
    Korea Review of International Studies 15 (34) , 2022
    2022.0
  • Profitability Perspectives : Examining Consumer Buying Behaviour with Marketing Analytics
    DKS Babu
    Infokara Research Journal9 10 (11), 73 , 2021
    2021.0
  • Contribution of Disruptive Technologies in Industry 4.0
    KS Babu
    of the Book: Disruptive Technology, Industry 4.0, Advances in, 73 , 2021
    2021.0
  • Bridging Generations- The Changing Landscape of Household Purchased in India with Children's Involvement
    DKS Babu
    Infokara Research Journal9 9 (10), 465 , 2020
    2020.0
  • A Comparative Analysis of Customers Perception towards Usage Purpose of Mobile Services in Warangal City, Telangana State
    DKS Babu
    The International Journal of Research and Business Management 4 (6) , 2016
    2016.0
  • Marketing Strategies of Cellular Services- A Comparative Study
    KS Babu
    Kakatiya University , 2016
    2016.0
  • EXPOSING CONSUMERS TO GASTRONOMY TOURISM DESTINATIONS AND MODERATING THE IMPACT OF SOCIAL MEDIA MARKETING
    KS BABU
  • A Comparative Study of Customer Satisfaction Towards select Mobile Service Providers in Warangal, Telangana State
    KS Babu