Dr. B. Shanmugapriya

@mrcas.edu.in

Assistant Professor of Commerce
Manikam Ramaswami College of Arts and Science

EDUCATION

M.Com., SET., PhD

RESEARCH, TEACHING, or OTHER INTERESTS

Arts and Humanities, General Arts and Humanities, Multidisciplinary
7

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • A Comprehensive Analysis of Customer Preference Towards Unified Payment Interface (UPI) Services
    DB Shanmugapriya
    International Research Journal on Advanced Engineering and Management … , 2026
    2026
  • A STUDY ON CUSTOMER PREFERENCE TOWARDS UPI PAYMENT SOURCES IN MADURAI DISTRICT
    DB Shanmugapriya
    National conference on AI and Fintech: Crafting the future of global … , 2025
    2025
  • UNVEILING INSURANCE SCAMS IN THE AGE OF AI: RISKS AND ETHICAL CHALLENGES
    DNAP Dr. B. Shanmugapriya
    National conference on AI and Fintech: Crafting the future of global … , 2025
    2025
  • AI ADOPTION IN SMALL VS. LARGE BUSINESSES: EMPLOYMENT IMPACTS AND ADAPTATION STRATEGIES
    MPKH Dr. B. Shanmugapriya, Mr. S. Jegan Raj
    National conference on AI and Fintech: Crafting the future of global … , 2025
    2025
  • A Study on the Impact of Artificial Intelligence in Education and Teaching
    DB Shanmugapriya
    Two Days National Conference on Navigating the Future: Unveiling the … , 2024
    2024
  • IMPACT OF DIGITAL BANKING AMONG CONSUMERS
    DASL B. Shanmugapriya
    Wesleyan Journal of Research 14 (01(11)), 16-19 , 2021
    2021
    Citations: 1
  • Study on customer awareness towards digital banking services
    B Shanmugapriya, AS Lakshmirani
    PalArch’s Journal of Archaeology of Egypt/Egyptology 18 (1), 4599-4604 , 2021
    2021
    Citations: 6
  • Consumer’s Perception on Online Food ordering
    MVP Ms. B. Shanmugapriya
    International Journal of Research and Analytical Reviews 6 (1), 29-33 , 2019
    2019
  • CONSUMER’S PERCEPTION ON ONLINE FOOD ORDERING
    MB Shanmugapriya, MV Padmavathy
    2019
  • Payment & Receipt Business Model in U-Commerce
    B Shanmugapriya
    International Journal of Scientific Research and Review 8 (1), 559-563 , 2019
    2019

MOST CITED SCHOLAR PUBLICATIONS

  • Study on customer awareness towards digital banking services
    B Shanmugapriya, AS Lakshmirani
    PalArch’s Journal of Archaeology of Egypt/Egyptology 18 (1), 4599-4604 , 2021
    2021
    Citations: 6
  • IMPACT OF DIGITAL BANKING AMONG CONSUMERS
    DASL B. Shanmugapriya
    Wesleyan Journal of Research 14 (01(11)), 16-19 , 2021
    2021
    Citations: 1
  • A Comprehensive Analysis of Customer Preference Towards Unified Payment Interface (UPI) Services
    DB Shanmugapriya
    International Research Journal on Advanced Engineering and Management … , 2026
    2026
  • A STUDY ON CUSTOMER PREFERENCE TOWARDS UPI PAYMENT SOURCES IN MADURAI DISTRICT
    DB Shanmugapriya
    National conference on AI and Fintech: Crafting the future of global … , 2025
    2025
  • UNVEILING INSURANCE SCAMS IN THE AGE OF AI: RISKS AND ETHICAL CHALLENGES
    DNAP Dr. B. Shanmugapriya
    National conference on AI and Fintech: Crafting the future of global … , 2025
    2025
  • AI ADOPTION IN SMALL VS. LARGE BUSINESSES: EMPLOYMENT IMPACTS AND ADAPTATION STRATEGIES
    MPKH Dr. B. Shanmugapriya, Mr. S. Jegan Raj
    National conference on AI and Fintech: Crafting the future of global … , 2025
    2025
  • A Study on the Impact of Artificial Intelligence in Education and Teaching
    DB Shanmugapriya
    Two Days National Conference on Navigating the Future: Unveiling the … , 2024
    2024
  • Consumer’s Perception on Online Food ordering
    MVP Ms. B. Shanmugapriya
    International Journal of Research and Analytical Reviews 6 (1), 29-33 , 2019
    2019
  • CONSUMER’S PERCEPTION ON ONLINE FOOD ORDERING
    MB Shanmugapriya, MV Padmavathy
    2019
  • Payment & Receipt Business Model in U-Commerce
    B Shanmugapriya
    International Journal of Scientific Research and Review 8 (1), 559-563 , 2019
    2019