Dr Szabolcs NAGY

@uni-miskolc.hu

Director of Institute of Marketing and Tourism, Vice Dean of the Faculty of Economics
University of Miskolc

Dr Szabolcs NAGY


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https://researchid.co/drnagyszabolcs
An experienced university full professor, researcher, and marketing specialist with over 20 years of academic and multidisciplinary business experience. Proven expertise in marketing strategy, research, and data-driven analysis. Recognized for delivering practical, result-oriented solutions that bridge academic theory with real-world application. A reliable and strategic partner, adept at addressing complex business challenges with analytical rigor and strategic insight.

EDUCATION

01 February 2025 - Full Professor
2019 Faculty of Economics,University of Miskolc, Hungary Habilitation (June 2019)
2005 PhD in Management & Organizational Sciences - Enterprise Theory and Practice’ Doctoral School, University of Miskolc Hungary
1996-1999 ‘Enterprise Theory and Practice’ Doctoral School, University of Miskolc Hungary (
1991-1996 Faculty of Economics, University of Miskolc, Hungary, Economist, M.Sc. in Business Economics (BE) (grade: excellent)

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Multidisciplinary, Social Sciences
19

Scopus Publications

2198

Scholar Citations

22

Scholar h-index

33

Scholar i10-index

Scopus Publications

  • DEVELOPMENT OF AN INTEGRATED ENTREPRENEURSHIP MODEL BASED ON THE PRINCIPLES OF CIRCULAR AND SHARING ECONOMY: THEORETICAL SUBSTITUTION AND PRACTICAL ANALYSIS
    Petro Pererva, Tetiana Kobielieva, Robertas Keršys, Karyna Moroz, Viktor Kniaz, Oleksandra Kosenko, Nadiia Tkachova, Szabolcs Nagy, Andriy Kosenko, Maksym Tkachov
    Technology Audit and Production Reserves, 2026
    The object of research is the process of formation and development of modern entrepreneurship in the context of the transition from a linear model to a circular and sharing economy, which are currently focused on the principles of sustainable development. The paper analyzes the current state and prospects for the development of entrepreneurship, which operates on the principles of closed production cycles, extending the life cycle of products and reusing raw materials and materials. An integrated model of entrepreneurship based on the principles of a circular and sharing economy is proposed. The theoretical and practical essence of these economic models is considered, the principles of their construction are further developed, and significant differences from the traditional provisions of a linear economy are formed. It is substantiated that the gradual transition from a linear economic model of management to circular and sharing models of the economy is dictated by the presence of environmental challenges, as well as the limitation of natural resources. Trends in the field of sharing business, which are based on the joint use of resources by the asset owner and other consumers, are studied. The global experience of implementing these approaches has been analyzed and summarized, and the prospects for their development have been considered. It has been determined that over the past 10 years, the use of the circular economy concept in the world has increased 15 times (from 0.8% to 12% of enterprises), and the concept of the sharing economy has increased 10 times (from 0.2% to 2%). The research results confirm the integration of theoretical and practical provisions of the circular and sharing economy into global business models. This contributes to increasing the efficiency of resource use, increases the level of competitiveness of enterprises, and creates stable social and environmental benefits. Practical recommendations for Ukrainian entrepreneurs are proposed, the use of which will help adapt modern business to global trends in resource conservation within the framework of European integration and post-war economic recovery.
  • DEVELOPMENT OF METHODS FOR FORMING THE COST OF PRODUCTION AND ASSESSMENT OF ITS IMPACT ON THE EFFICIENCY OF AN INDUSTRIAL ENTERPRISE
    Petro Pererva, Tetiana Kobielieva, Robertas Keršys, Szabolcs Nagy, Oleksandra Kosenko, Nadiia Tkachova, Lesia Marchuk, Andriy Kosenko, Maksym Tkachov, Serhii Pohorielov
    Technology Audit and Production Reserves, 2025
    The paper considers the influence of the level of production cost on the overall efficiency of the functioning of industrial enterprises in the conditions of the modern economy and its economic potential. The value of the cost of production as one of the key factors determining the efficiency of an industrial enterprise and the level of its economic potential is considered. The main components of the cost, methods of its accounting and optimization opportunities are analyzed. Practical recommendations for improving production efficiency through cost management are given. A comprehensive analysis of the structure and dynamics of production costs has been carried out, the main factors influencing the formation of the cost of production, in particular, resource intensity, energy consumption, organizational and technological level of production and managerial approaches have been identified. In this research, let’s focus on the importance of cost rationalization and increasing the level of accounting and control over costs as key tools for ensuring the competitiveness of the enterprise. To control the cost, such methods as break-even analysis, accounting by centers of responsibility, regulatory accounting, calculation by types of products are proposed for use. The effective use of these methods allows to identify inefficient costs, conduct a comparative analysis of costs by periods, and make informed management decisions. Among the main ways to reduce the cost of production, was identified: introduction of energy-saving technologies, automation of production processes, improvement of logistics, inventory management, revision of supply contracts, as well as motivation of employees to increase labor productivity. On the example of a generalized profile of an industrial enterprise, the influence of various components of costs on the profitability of products is analyzed. It has been found that timely changes in the market situation and avoid unprofitable decisions.
  • FORMATION OF PRODUCTION COST BY THE METHODS OF “TARGET COSTING” AND “KAIZEN COSTING” AND THEIR IMPACT ON THE ENTERPRISE EFFICIENCY
    Petro Pererva, Olena Chernyshenko, Vladyslav Ponomarov, Tetiana Kobielieva, Somosi M. Veresne, Szabolcs Nagy, Robertas Keršys, Peter Reichling, Nadiya Tkachova, Maksym Tkachov
    Technology Audit and Production Reserves, 2025
    The object of this research is the process of formation of costs of enterprises for the production and sale of industrial products. The need for such a study is determined by the use of outdated methods of forming the cost of production at Ukrainian industrial enterprises, which are based on the actual costs of the enterprise. It is proved that the existing provisions of direct costing do not reproduce the provisions of the market pricing mechanism, since the market price is focused not on actual costs, but on the needs and preferences of consumers of products. A detailed study of the existing methods of forming the cost of production was carried out, among which special attention was paid to modern methods of target costing and kaizen costing, developed and widely tested by economists of Japanese enterprises. The main advantages of target costing and kaizen costing systems when they are used in the conditions of the Ukrainian economy are studied and substantiated. The systems proposed for use provide for putting in the first place not the actual costs, but the market price of the product, and the costs are formed taking into account the desired level of profit for the enterprise. This approach involves the integral (complex) use of target costing and kaizen costing. It has been proven that the combination of these two systems allows to create a continuous cycle of production cost management at all stages of the product life cycle. Target costing provides strategic cost control during the product design phase, while kaizen costing supports and increases efficiency during the production and operation phase. The combination of targeted costing and kaizen costing provides a significant increase in the efficiency of industrial enterprises, is an effective way to achieve strategic and operational goals, increase the competitiveness and sustainable development of industrial enterprises. This is achieved due to the complementarity of these systems at different stages of the product life cycle.
  • The Impact of Socio-Demographic Variables on Pro-Environmental Behaviour
    Szabolcs Nagy
    Periodica Polytechnica Social and Management Sciences, 2025
    There is growing evidence that human society has already entered the age of global environmental crises. As human behaviour is undoubtedly contributing to environmental problems, it is important to analyse pro-environmental behaviour. Socio-demographic variables are widely used to investigate individual behaviour; the aim of this study was to analyse how they influence pro-environmental behaviour in a Central and Eastern European country. An online survey was conducted among 442 participants aged 18+ in Hungary, and Spearman's rho, Mann-Whitney U test, Kruskal-Wallis test univariate ANOVA and regression analysis were used to analyse the relationship between socio-demographic variables and pro-environmental behaviour. The results show that age and the number of children a person has are positively associated with pro-environmental behaviour. In addition, women and members of civic organisations tend to have higher levels of pro-environmental behaviour. Using these significant socio-demographic variables in green segmentation and in developing complex models of pro-environmental behaviour is therefore recommended.
  • Factors Influencing the Intention to Use Robo-Advisors: A Hungarian Perspective
    László Molnár, Szabolcs Nagy, Noémi Hajdú
    Acta Polytechnica Hungarica, 2025
    This study aims to investigate the factors influencing the intention to use roboadvisors, based on an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model, incorporating trust and perceived risk as new elements, alongside ArtificialIntelligence attributes.To test our conceptual model, we conducted a survey in Hungary in 2024, with 249 respondents completing our online questionnaire.The model and hypotheses were evaluated using structural equation modeling (SEM).The results indicate that the intention to use robo-advisors is most significantly influenced by performance expectancy, trust, social influence, and facilitating conditions.Among the AI attributes, perceived intelligence stands out, exerting an indirect effect on the intention to use through the aforementioned factors.A limitation of our study is its' geographical focus on Hungary, restricting the generalizability of the findings to potential Hungarian users.Additionally, we were unable to investigate actual usage due to the currently low service penetration.Understanding the factors that influence the preference for automated investment management solutions over traditional advisors is essential for marketing managers in fintech companies to devise effective client acquisition and retention strategies.The findings highlight the importance of trust, security, and digital literacy.Addressing these factors is vital for maximizing the benefits and mitigating the risks associated with AI in financial services.The originality lies in its integrated examination of perceived intelligence and anthropomorphism within an extended UTAUT model, uncovering their combined effects on the intention to use robo-advisors.
  • Customer Adoption of Neobank Services from a Technology Acceptance Perspective – Evidence from Hungary
    , Szabolcs Nagy, László Molnár, , Adrienn Papp, and
    Decision Making Applications in Management and Engineering, 2024
    The rapid technological development of recent years has led to a transformation and digitalisation of financial services, resulting in an increasing number of neobanks. At the same time, consumer acceptance of the services offered by these branchless banks is a key success factor for their widespread adoption. The aim of our research is to understand the individual decision-making process of potential and current neobank users. This paper seeks to explore the relationships between the factors that influence customers' intention to use neobank services by extending the widely used technology acceptance model (TAM) to include trust. To answer the research questions, we conducted an online questionnaire survey in Hungary in 2022. Using structural equation modelling (SEM) on a sample of 475 respondents, we found that intention to use is directly influenced by attitude towards use, which in turn is positively influenced by trust, perceived usefulness and perceived ease of use. Based on these results, we recommend that neobanks should focus on building positive attitudes towards their services by emphasising trust, reliability, ease of use and usefulness of their services.
  • Qualitative-environmental aspects of products improvement in SMEs from V4 countries
    Dominika Siwiec, Andrzej Pacana, Beáta Gavurová, Aleksandr Ključnikov, Szabolcs Nagy
    Production Engineering Archives, 2024
    Sustainable development has caused companies to try to adapt their activities to changing customer expectations, but also to climate change. This poses a particular challenge for SMEs from developing countries. Therefore, the objective of the investigation was to analyse the qualitative-environmental aspects of the improvement of the products in SMEs from the countries of the Visegrad Group (V4). The results analysed constituted a research sample of 379 companies in the electrical machinery industry (machine processing industry), which were obtained in the period from March to September 2023 through a targeted survey. The area of analysis included, e.g.: (i) environmental issues of selected areas of activity, (ii) measures of environmental activity, and (iii) selected qualitative-environmental aspects. Analyses of the research results were carried out using quantitative and qualitative analyses, including comparative analyses, e.g. regarding the implementation status of ISO 14001, EMAS, and ISO 9001. These techniques were used: word cloud, ANOVA test and Mann Whitney U test at the significance level of α=0.05. It has been shown that SMEs in V4 countries focus their activities on improving products to improve their quality rather than limiting their negative environmental impact. Originality of the research is the identification of significant differences in the qualitative-environmental aspects undertaken when SMEs from V4 countries. Research results may contribute to the development activities more effective and coherent in the V4 countries, to achieve a stable and competitive advantage on the market as part of the qualitative and environmental improvement of the products. The research results and the conclusions drawn from them can be used by scientists and practitioners to shape the target states of enterprises in the period of increasing involvement in proecological ideas.
  • Exploring awareness, use and consumer acceptance of neobank services based on TAM-model extended by trust
    László Molnár, Szabolcs Nagy, Adrienn Papp
    Statisztikai Szemle, 2024
    Az elmúlt évtizedek gyors technológiai fejlődése a pénzügyi szolgáltatások átalakulásához és digitalizációjához vezetett, ami a neobankok megjelenését, illetve gombaszerű elterjedését eredményezte. Az ilyen típusú, fiók nélküli bankok által kínált szolgáltatások elterjedésének kulcsfontosságú sikertényezője a fogyasztói elfogadottság mértéke. Kutatásunk célja, hogy megértsük a potenciális és a jelenlegi neobank-felhasználók egyéni döntéshozatali folyamatát. Tanulmányunkban igyekszünk feltárni az ügyfelek neobank-szolgáltatások igénybevételi szándékát befolyásoló tényezők közötti összefüggéseket, amihez a széles körben használt technológiaelfogadási modellt (Technology Acceptance Model, TAM) alkalmazzuk, kibővítve egy új tényezővel, a bizalommal. A kutatási kérdések megválaszolása érdekében 2022-ben online kérdőíves felmérést végeztünk Magyarországon. A 475 válaszadóból álló mintát strukturálisegyenlet-modellezéssel (Structural Equation Modeling, SEM) vizsgáltuk, és eredményeink azt mutatják, hogy a használati szándékot közvetlenül befolyásolja a használathoz való hozzáállás, amelyet pedig pozitívan befolyásol a bizalom, az észlelt hasznosság és a használat észlelt könnyűsége. Eredményeink alapján azt javasoljuk, hogy a neobankok a szolgáltatásaik iránti pozitív attitűdök kialakítására összpontosítsanak, a bizalom, a megbízhatóság, a könnyű használhatóság és a szolgáltatásaik hasznosságának hangsúlyozásával.
  • Economic Assessment of Outsourcing of Intellectual and Information Technologies
    Petro Pererva, Mariya Maslak, Szabolcs Nagy, Oleksandra Kosenko, Tetiana Kobielieva
    Lecture Notes on Data Engineering and Communications Technologies, 2024
  • DEFINING A SELECTION PROCEDURE OF CRM SYSTEMS FOR THE INFORMATION-ANALYTICAL SUPPORT TO THE MARKETING ACTIVITIES AT AN ENTERPRISE
    Diana Raiko, Yuliia Shypulina, Liudmyla Potrashkova, Nataliia Illiashenko, Viktoriia Bozhkova, Zoia Konokhova, Mariіa Miroshnуk, Szabolcs Nagy, Sergii Illiashenko, Assem Abdunurova
    Eastern European Journal of Enterprise Technologies, 2024
    The object of this study is digital marketing at an enterprise. The investigated problem is the lack of a sufficient level of systematic consideration of the task to use information communication systems and technologies in the marketing activities of enterprises. Availability of such a system would increase the company's potential in creating mutual value for the seller and the client when implementing relationship marketing technologies. It is shown that the information and analytical support of the enterprise's marketing activity can be presented as a tool of the enterprise's activity, functioning as an element of the enterprise's management system. Among the general criteria for choosing a CRM system, it is proposed to consider convenience and ease of use, flexibility of system settings for special business needs, price, simplicity. Such consideration of CRM systems and their capabilities provide economic effects that affect the profitability of the enterprise and prevent the impact of negative factors on the development of the company. The proposed procedure for choosing an adequate CRM system was verified on the example of a dental clinic, which made it possible to draw a conclusion about the feasibility of implementing a CRM system in the business under study. It is based on received estimates of short-term and long-term economic effects of the system's application. Calculated data are provided for support, which showed that the productivity of the administrator's work increased by 73.3 %, and the average duration of patient care by the doctor, taking into account the time of registration, decreased by 25 %. This is due to the fact that the system makes it possible to perform a quick search on the general electronic database, and the time saved at this stage can be spent on performing additional work
  • The impact of the pharmaceutical industry on the innovation performance of European countries
    Szabolcs Nagy, Sergey U. Chernikov, Ekaterina Degtereva
    Regional Statistics, 2023
  • UNDERSTANDING THE HUMAN DIMENSIONS OF THE INTENTION TO USE RENEWABLE ENERGY IN HUNGARY – APPLYING AN EXTENDED MODEL OF THEORY OF PLANNED BEHAVIOUR
    , Szabolcs Nagy, Laszlo Molnar, , Noemi Hajdu, and
    Amfiteatru Economic, 2023
  • Balance of the Rare-Earth Elements Market: Prospects for the Development of Green Energy
    Olga Maslak, Olha Hlazunova, Mariya Maslak, Natalya Grishko, Kostiantyn Pochtoviuk, Nagy Szabolcs
    Proceedings of the 5th International Conference on Modern Electrical and Energy System Mees 2023, 2023
  • The Impact of National Culture on Innovation: A Comparative Analysis between Developed and Developing Nations during the Pre-and Post-Crisis Period 2007–2021
    Han-Sol Lee, Sergey U. Chernikov, Szabolcs Nagy, Ekaterina A. Degtereva
    Social Sciences, 2022
  • The relationship between social innovation and digital economy and society
    Szabolcs Nagy, Mariann Veresné Somosi
    Regional Statistics, 2022
  • Scenarios of the logistics systems development for industrial enterprises in a view of sustainability and efficiency
    Olga Maslak, Natalya Grishko, Yaroslava Yakovenko, Sarkhel Mohammed, Khatuna Buchashvili, Nagy Szabolcs
    International Journal of Global Environmental Issues, 2022
  • Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary
    , Szabolcs Nagy, Noemi Hajdu, and
    Amfiteatru Economic, 2021
  • Motivations and locational factors of FDI in CIS countries: Empirical evidence from South Korean FDI in Kazakhstan, Russia, and Uzbekistan
    Han-Sol Lee, Sergey U. Chernikov, Szabolcs Nagy
    Regional Statistics, 2021
  • Students' perceptions of sustainable universities in hungary: An importance-performance analysis
    , Szabolcs Nagy, Mariann Veresne Somosi, and
    Amfiteatru Economic, 2020

RECENT SCHOLAR PUBLICATIONS

  • Formation of the marketing program of a construction enterprise
    S Nagy, PG Pererva
    Одеська державна академія будівництва та архітектури , 2026
    2026
  • Development of an integrated entrepreneurship model based on the principles of circular and sharing economy: theoretical substitution and practical analysis
    P Pererva, T Kobielieva, R Keršys, K Moroz, V Kniaz, O Kosenko, ...
    Technology audit and production reserves: Economics of enterprises … , 2026
    2026
    Citations: 1
  • Sport Socialization and Its Role in Shaping Social Innovation in European and African Contexts
    S Nagy
    Észak-magyarországi Stratégiai Füzetek 22 (04), 47-60 , 2025
    2025
  • THE RELATIONSHIP BETWEEN SPORT SOCIALIZATION AND SOCIAL INNOVATION WITH IMPLICATIONS FOR EDUCATION DEVELOPMENT: A REVIEW OF THE LITERATURE
    S Nagy
    Вісник Національного технічного університету" Харківський політехнічний … , 2025
    2025
  • Synergistic aspects of dual education in Hungarian universities
    M Veres Somosi, S Nagy, PG Pererva
    Хмельницький національний університет , 2025
    2025
  • SYNERGISTIC ASPECTS OF DUAL EDUCATION IN HUNGARIAN UNIVERSITIES
    MV SOMOSI, S NAGY, P PERERVA
    Рекомендовано до друку науково-технічною радою Хмельницького національного … , 2025
    2025
  • Gazdaságtudományi tanulmányok. A Kar fennállásának 35. évfordulója alkalmából: A MAB Közgazdaságtudományi Szakbizottság tanulmánykötete 2025
    K Lipták, Z Musinszki, S Nagy
    Miskolci Egyetem Gazdaságtudományi Kar , 2025
    2025
  • Marketingkaleidoszkóp 2025: Digitális transzformáció és társadalmi értékteremtés:: Innovatív marketingstratégiák a mesterséges intelligenciától a körforgásos gazdaságig
    N Hajdú
    Miskolci Egyetem, Gazdaságtudományi Kar Marketing és Turizmus Intézet , 2025
    2025
  • Marketing strategy for promoting the Erasmus+ programme
    S Nagy, PG Pererva
    WSEH , 2025
    2025
  • Factors Influencing the Intention to Use Robo-Advisors: A Hungarian Perspective
    L Molnár, S Nagy, N Hajdú
    2025
    Citations: 2
  • The impact of academic mobility of teachers on the quality of higher education
    S Nagy, OV Leha, PG Pererva
    Видавництво" Факт" , 2025
    2025
    Citations: 1
  • Development of methods for forming the cost of production and assessment of its impact on the efficiency of an industrial enterprise
    P Pererva, T Kobielieva, R Keršys, S Nagy, O Kosenko, N Tkachova, ...
    Technology audit and production reserves: Economics of enterprises … , 2025
    2025
    Citations: 5
  • Socialization of the individual in the educational space
    S Nagy, TO Kobielieva
    Teadmus OÜ, Tallinn , 2025
    2025
  • Особливості реалізації програми Еразмус+
    С Нагі, ПГ Перерва
    Національний технічний університет" Харківський політехнічний інститут" , 2025
    2025
  • Study of import substitution opportunities in Ukraine and Hungary
    S Nagy, SA Kosenko
    Національний технічний університет" Харківський політехнічний інститут" , 2025
    2025
  • Formation of production cost by the methods of" Target costing" and" Kaizen costing" and their impact on the enterprise efficiency
    P Pererva, O Chernyshenko, V Ponomarov, T Kobielieva, SM Veresne, ...
    Technology audit and production reserves 1 (4/81), 20-27 , 2025
    2025
    Citations: 3
  • The impact of socio-demographic variables on pro-environmental behaviour
    S Nagy
    Periodica Polytechnica Social and Management Sciences 33 (2), 132-143 , 2025
    2025
    Citations: 9
  • Economic Assessment of Outsourcing of Intellectual and Information Technologies
    P Pererva, M Maslak, S Nagy, O Kosenko, T Kobielieva
    Data-Centric Business and Applications: Modern Trends in Financial and … , 2024
    2024
    Citations: 6
  • DEFINING A SELECTION PROCEDURE OF CRM SYSTEMS FOR THE INFORMATIONANALYTICAL SUPPORT TO THE MARKETING ACTIVITIES AT AN ENTERPRISE.
    D Raiko, Y Shypulina, L Potrashkova, N Illiashenko, V Bozhkova, ...
    Eastern-European Journal of Enterprise Technologies 127 (13) , 2024
    2024
    Citations: 8
  • Current trends in consumer behaviour
    S Nagy
    Miskolci Egyetem, Gazdaságtudományi Kar Marketing és Turizmus Intézet , 2024
    2024

MOST CITED SCHOLAR PUBLICATIONS

  • Organization of marketing activities on the intrapreneurship
    P Pererva, S Nagy, M Maslak
    Mind Journal, 1-10 , 2018
    2018
    Citations: 314
  • Оцінка впливу інноваційної, інвестиційної та маркетингової політики підприємства на рівень конкурентоспроможності
    ПГ Перерва, С Нагі, ТО Кобєлєва
    Вісник НТУ «ХПІ» ISSN 2519-4461 (print) 15, 89-94 , 2018
    2018
    Citations: 242
  • Consumer acceptance of the use of artificial intelligence in online shopping: Evidence from Hungary
    S Nagy, N Hajdú
    Amfiteatru Economic 23 (56), 155-173 , 2021
    2021
    Citations: 227
  • Current evaluation of the patent with regarding the index of its questionnaire/
    PP S. Nagy, M. Sikorska
    Сучасні підходи до креативного управління економічними процесами: матеріали … , 2018
    2018
    Citations: 155
  • Monitoring of innovation and investment potential of industrial enterprises
    N Szabolcs, P Pererva
    Харківський національний автомобільно-дорожній університет , 2018
    2018
    Citations: 103
  • Formation of an innovative model of the Hungarian business economy
    S Nagy, PG Pererva
    Marketing of innovations. Innovations in marketing : materials of the Intern … , 2021
    2021
    Citations: 92
  • The relationship between social innovation and digital economy and society
    S Nagy, M Veresné Somosi
    Regional Statistics 12 (2), 3-29 , 2022
    2022
    Citations: 71
  • Digital economy and society. A cross country comparison of Hungary and Ukraine
    S Nagy
    arXiv preprint arXiv:1901.00283 , 2019
    2019
    Citations: 70
  • Compliance principles
    S Nagy, PG Pererva
    Nilan LTD , 2018
    2018
    Citations: 62
  • The Impact Of Country Of Origin In Mobile Phone Choice Of Generation Y And Z
    S Nagy
    Journal of Management and Training for Industries 4 (2), 16-29 , 2017
    2017
    Citations: 59
  • The effects of Hofstede's cultural dimensions on pro-environmental behaviour: how culture influences environmentally conscious behaviour
    S Nagy, CK Molnárné
    arXiv preprint arXiv:2301.04609 , 2022
    2022
    Citations: 47
  • Környezettudatos marketing
    S Nagy
    Miskolci Egyetem Gazdaságtudományi Kar. PhD értekezés , 2005
    2005
    Citations: 41
  • Estimation of economic efficiency of power engineering
    S Nagy, M Sikorska, P Pererva
    Kharkiv National University of Construction and Architecture 2, 3-6 , 2018
    2018
    Citations: 38
  • E-commerce in Hungary: A Market Analysis
    S Nagy
    Theory, Methodology, Practice 12 (02), 25-32 , 2016
    2016
    Citations: 37
  • THE RELATIONSHIP BETWEEN VALUES AND GENERAL ENVIRONMENTAL BEHAVIOUR
    S Nagy, I Piskóti, L Molnár, A Marien
    ECONOMICS AND MANAGEMENT 17 (1), 272-278 , 2012
    2012
    Citations: 35
  • Customer Adoption of Neobank Services from a Technology Acceptance Perspective–Evidence from Hungary
    S Nagy, L Molnár, A Papp
    Decision Making: Applications in Management and Engineering 7 (1), 187–208 , 2023
    2023
    Citations: 32
  • Students' perceptions of sustainable universities in Hungary: an importance-performance analysis
    S Nagy, M Veresne Somosi
    Amfiteatru Economic 22 (54), 496-515 , 2020
    2020
    Citations: 32
  • A new customer satisfaction management model (methodology and practice)
    I Piskóti, S Nagy
    ECONOMICS AND MANAGEMENT, 483-490 , 2009
    2009
    Citations: 31
  • The impact of national culture on innovation: a comparative analysis between developed and developing nations during the pre-and post-crisis period 2007–2021
    HS Lee, SU Chernikov, S Nagy, EA Degtereva
    Social Sciences 11 (11), 522 , 2022
    2022
    Citations: 29
  • Меthodological provisions for conducting empirical research of the availability and іmplementation of the consumers' socially responsible intentions
    L Роtrashkova, D Raiko, L Тseitlin, О Savchenko, S Nagy
    Маркетинг і менеджмент інновацій,(3), 133-141 , 2018
    2018
    Citations: 27

CONSULTANCY

• Significantly extended the network of partner companies of the Faculty of Economics.
• Participated in 40+ conferences. Organized 10+ conferences including international conferences. Author of 50 journal articles (12 Q1/Q2). Hirsch: 17. Independent citations:1000+

Industry, Institute, or Organisation Collaboration

Wide and extensive.

INDUSTRY EXPERIENCE

November 2002 – January 2021 Independent marketing consultant /freelancer, Consulting Services, Marketing Expert
30+ successful projects in Marketing, Consumer Behaviour & Purchasing
August 2002 – February 2003 Wet Wipe Kft ( ) Cosmetics (wet wipes incl. baby wipes, hygienic wipes, etc.) Marketing Manager
January 1999 – August 2002 Shinwa Precision Hungary Kft, ( Automotive (assembly of CD, DVD, front panels; manufacturing of plastic parts, metal parts, painting) Marketing and Key Account Manager

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

- Editor-in-Chief: TMP (Theory methodology Practice)
- Member of the Editorial Board: Marketing and Management of Innovations (WoS-ESCI) HighTech and Innovation Journal (HIJ) (Scopus Q2) Virtual Economics (VE) (Scopus Q1) Journal of Management and Training for Industries JMTI (Japan) Journal of Economics, Business, & Accountancy Ventura (JEBAV) Green and Low-Carbon Economy (GLCE)
• Participated in 40+ conferences. Organized 10+ conferences including international conferences. Author of 50 journal articles (12 Q1/Q2). Hirsch: 17. Independent citations:1000+
• Awards: The Best Research Paper Award (Kürthy Pál Memorial Award), Hungarian Academy of Sciences, 2007.
• Elected member of the Faculty’s Council. Core member of the Hantos Elemer Doctoral School (. 8 PhD, 200+ master and bachelor students supervised, with 4 PhD students who already obtained their degrees. Participated in 10+ EU & Hungarian projects. Leader or member of 5+ international research projects.