Ahmed M. Mutahar

@bucks.ac.uk

Lecturer in Business and Partnerships, College of Leadership and Innovation
Buckinghamshire New University

Ahmed M. Mutahar


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https://researchid.co/ahmedmutahar
Being a senior lecturer gives me the ultimate fulfilment by contributing to the lives of others. By teaching, coaching, guiding, and advising students along with my research work, I have developed a keen eye to listen, investigate, and identify problems and propose solutions that are evidence-based. Technology and management have always excited me, engaging in scientific research in this field provided me the opportunity to see how technology is transforming the way organizations' work in all aspects and continuing to provide numerous solutions for organizations to lower costs and be more efficient. Besides providing recommendations and solutions to problems theoretically, I am looking forward to use my theoretical knowledge in practice and advising organizations in their transformation process and supporting implementations of new technology.

EDUCATION

PhD in Business Management, Universiti Teknologi MARA (UiTM), Malaysia

RESEARCH, TEACHING, or OTHER INTERESTS

Management of Technology and Innovation, Business, Management and Accounting, Organizational Behavior and Human Resource Management, Management Information Systems
13

Scopus Publications

2037

Scholar Citations

20

Scholar h-index

23

Scholar i10-index

Scopus Publications

  • Antecedents of sustainable generative AI use among HEIs employees: examining net benefits through the lens of IS success and innovativeness
    Ahmed M. Mutahar, Mohammed A. Al-Sharafi, Yaser Shyyab, Ayoub Zouria
    Journal of Organizational Change Management, 2025
    Purpose This study aims to explore and identify key antecedents influencing the sustainable use of Generative artificial intelligence (GenAI) among employees within higher education institutions (HEIs) in the UK, utilizing the DeLone and McLean Information Systems Success Model (DMISSM) extended with the construct of individual innovativeness. Furthermore, it examines the resulting net benefits, including enhanced competence, decision quality and productivity. Design/methodology/approach A quantitative, cross-sectional research design was adopted. Data were collected from 242 employees working in academic and administrative roles within UK higher education (HE), using an online survey. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the hypotheses and validate the proposed conceptual framework. Findings The study confirms that system and information quality, user satisfaction and individual innovativeness significantly influence employees' sustainable use of GenAI tools. Sustainable use, in turn, has a substantial positive impact on employees' net benefits, particularly in terms of productivity, competence and decision-making quality. Originality/value This research makes novel theoretical contributions by integrating innovativeness into the DMISSM, offering fresh insights into GenAI adoption dynamics within HE. Practically, the findings underscore crucial considerations for HEIs aiming to effectively leverage GenAI to improve employee performance and achieve broader Sustainable Development Goals (SDGs).
  • Driving innovation in banking sector: the role of transformational leadership and knowledge sharing
    Yaser Shyyab, Ahmed M. Mutahar, Ayoub Zouria, Jacqueline Rawlinson
    Strategy and Leadership, 2025
    Purpose This study aims to investigate the influence of transformational leadership (TL) on product and process innovation in the banking sector, emphasizing the moderating role of knowledge sharing (KS). While TL has been recognized for fostering innovation through mechanisms such as idealized influence, intellectual stimulation, and individualized consideration, its interplay with KS remains underexplored in the context of developing economies. Design/methodology/approach A quantitative, cross-sectional research design was adopted. Data were collected from 418 employees working in banks in Jordan, using self-administered in person survey. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to test the hypotheses and validate the proposed conceptual framework. Findings The findings affirm a direct positive relationship between TL and both product and process innovation. Moreover, KS showed a moderation effect on the relation between TL on one side and both process and product innovation on the other. The impact of TL on the ProdInn and ProcInn was strengthened with the moderation of KS among employees with banking sector. Originality/value The study provides valuable insights for both theory and practice, recommending enhanced TL practices and organizational strategies to foster innovation, including building trust and encouraging knowledge-sharing behaviors. Future research should explore these dynamics across diverse sectors and longitudinal contexts to deepen understanding of TL’s role in driving innovation. Practically, the findings underscore crucial considerations for banking sector aiming to effectively leverage TL to improve process and product innovation that will lead to improved performance and competitive advantage.
  • Covid-19 and Online Learning Engagement: Effects of Internal Crisis Communication, Technology and Social Responsibility
    Suha Fouad Salem, Ibrahim Al-Jubari, Adnan Aldholay, Abdullah Nabeel Jalal, Ahmed M. Mutahar
    Lecture Notes in Networks and Systems, 2022
  • The Moderating Role of Perceived Risk in the Technology Acceptance Model (TAM): The Context of Mobile Banking in Developing Countries
    Ahmed M. Mutahar, Adnan Aldholay, Osama Isaac, Abdullah Nabeel Jalal, Faten Elina Binti Kamaruddin
    Lecture Notes in Networks and Systems, 2022
  • Factors that Accelerate the Rise of Acceptance of Big Data Platforms for Academic Teaching: Personal Innovativeness as Moderating Variable
    Adnan Aldholay, Osama Isaac, Abdullah Nabeel Jalal, Farah Akmar Anor, Ahmed M. Mutahar
    Lecture Notes in Networks and Systems, 2022
  • Predicting Intention to Use Mobile Banking Services among Yemeni Banks’ Clients: Is Perceived Value Important?
    Ahmed M. Mutahar, Adnan Aldholay, Osama Isaac, Abdullah Nabeel Jalal, Sharaf Alkibsi
    Lecture Notes in Networks and Systems, 2022
  • Towards a better understanding of the organizational characteristics that affect acceptance of big data platforms for academic teaching
    Adnan Aldholay, Osama Isaac, Abdullah Nabeel Jalal, Farah Akmar Anor, Ahmed M. Mutahar
    Indonesian Journal of Electrical Engineering and Informatics, 2021
    In today's era of information, data has been growing at an exponential rate to become big data, and it needs platforms to allow users to govern, access, deliver, analyze, and use these huge databases. Academics in higher education need to utilize these platforms in teaching to enrich and empower the educational experience of their students of these institutions. The purpose of the current study is to investigate the impact of organizational characteristics on the acceptance of big data platforms for academic teaching among higher education institutes in Malaysia. 143 respondents participated to examine the effect of organizational characteristics (Management Drive, Bandwagon Pressure, and Training) on the acceptance of big data platforms for academic teaching. Besides, examining the moderating role of task technology fit. The results illustrate that management drive, bandwagon pressure has a significant impact on the acceptance, with an insignificant impact of training on the acceptance. However, task technology fit has not moderated any of the proposed relationships. This study would give insight for the higher education institutes managements to improve their academics acceptance of the big data platforms in teaching and therefore drive them to use the aforementioned platforms.
  • The Mediating Role of Trust in the Relationship between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia
    Edi Purwanto, July Deviny, Ahmed M. Mutahar
    Management and Marketing, 2020
    Millennials have a lifestyle that is different from previous generations. Millennial Generation lives and grows together with rapid technological growth and currently dominates the population in Indonesia. The purpose of this study is to empirically determine the factors that influence the millennial generation’s loyalty to mobile banking applications. Elements used to analyze the millennial generation’s loyalty are corporate image, application security, word of mouth (WoM), and trust. Data collected through questionnaires from a sample of 395mobile banking users in Indonesia. The study uses structural equation modeling (SEM) to test the hypotheses with Amos 24 as the analysis tool. The results of the study proved that all predictions are proven significant. The trust in mobile banking mediates the effects of corporate image, application security, and word of mouth on millennial’s loyalty. The respondent of the research was millennial mobile banking users in Indonesia. Therefore, the model should be replicated among other mobile banking users in other countries. Banks have to maintain an excellent corporate image and get a positive transmission because, in this digitalization era, information can spread very quickly between friends, relatives, family, or through the internet, digital media, and social media. Banking also needs to include a guaranteed level of application security in the mobile banking application provided to gain the trust of users and be able to foster and increase their loyalty. However, there are still other factors that can influence millennial’s loyalty to a mobile banking application.
  • Perspective of Yemeni students on use of online learning: Extending the information systems success model with transformational leadership and compatibility
    Adnan Aldholay, Zaini Abdullah, Osama Isaac, Ahmed M. Mutahar
    Information Technology and People, 2020
    Purpose Online learning has evolved into a necessary means of learning because of its capability to enhance the education quality with minimum resources and infrastructure. Nevertheless, while academics have studied the espousal and use of online learning in various settings, the effect of compatibility and transformational leadership (TL) still remains to be seen, with regards to the Yemeni context. The purpose of this paper is to forward the Delone and Mclean Information System (IS) success Model by integrating compatibility and TL constructs as precursors to user contentment and actual use for estimating performance of students. Design/methodology/approach The questionnaire technique was utilised for gathering primary data from 448 students in nine state-funded Yemeni universities. The six variables in the recommended framework were gauged utilising current scales. Data analysis was done by deploying structural equation modelling through SmartPLS 3.0. Findings The outcomes encompassed three key results: overall quality (data, system and service quality), compatibility and TL have a favourable effect on user satisfaction and actual use; actual use considerably estimates user satisfaction; and user satisfaction and actual use have a favourable effect on performance of students. Research limitations/implications Because the research populace comprised students from nine state-funded universities, it did not include administrative and academic staff. Furthermore, as the study was cross-sectional, it studied the variables at a single point of time. Attaining experience in utilising online learning would transform the convictions of students, and this cannot be traced through a cross-sectional scrutiny. Moreover, the research relies upon self-testified measures for ascertaining the recommended research model. The reason behind this is that obtaining objective information regarding performance was not likely because of the privacy concern. Practical implications Despite the fact that Yemen is a low-income emerging nation with inadequate resources (World Development Indicators, 2017), it can capitalise on online-based learning that provides the advantage of excellent education and that too with limited supplies (Dokhan and Akkoyunlu, 2016; Yang et al., 2016). Additionally, online learning can enhance administration and communication, empower learning anywhere and anytime, and endorse fairness of education. Originality/value This study supplements the existing studies on information systems by blending overall quality, compatibility, TL, actual use and client satisfaction for estimating the effect of online learning among students from nine state-funded Yemeni universities. Moreover, the recommended model’s predictive prowess has a higher capability to elucidate and estimate the performance effect as against those acquired from few of the previous studies.
  • Factors determining user satisfaction of internet usage among public sector employees in Yemen
    Osama Isaac, Zaini Abdullah, T. Ramayah, Ahmed M. Mutahar
    International Journal of Technological Learning Innovation and Development, 2018
    Internet technology has become an essential technological tool for individuals, organisations, and nations driving growth and prosperity. However, there are countries such as Yemen which have very low internet usage rates and which see little economic, social and cultural progress as a result. Therefore, this study has developed an integrated conceptual model based the DeLone and McLean information systems success model (DMISM), the unified theory of acceptance and use of technology (UTAUT) and task-technology fit (TTF) to predict the user satisfaction of internet. A survey questionnaire was used to collect primary data from 530 employees in all 30 government ministry institutions in Yemen. An analysis was conducted to examine the relationship between the variables of the proposed model, which includes initial exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modelling (SEM) via AMOS. The results indicated that system quality, information quality, task quality, and social quality are the four key determinants of employee satisfaction related to internet usage. The theoretical and practical implications are also discussed in this study.
  • The effect of awareness and perceived risk on the technology acceptance model (TAM): mobile banking in Yemen
    Ahmed M. Mutahar, Norzaidi Mohd Daud, T. Ramayah, Osama Isaac, Adnan H. Aldholay
    International Journal of Services and Standards, 2018
  • Online learning usage and performance among students within public universities in Yemen
    Adnan H. Aldholay, Zaini Abdullah, T. Ramayah, Osama Isaac, Ahmed M. Mutahar
    International Journal of Services and Standards, 2018
  • Internet usage, user satisfaction, task-technology fit, and performance impact among public sector employees in Yemen
    Osama Isaac, Zaini Abdullah, T. Ramayah, Ahmed M. Mutahar
    International Journal of Information and Learning Technology, 2017

RECENT SCHOLAR PUBLICATIONS

  • Antecedents of sustainable generative AI use among HEIs employees: examining net benefits through the lens of IS success and innovativeness
    AM Mutahar, MA Al-Sharafi, Y Shyyab, A Zouria
    Journal of Organizational Change Management, 1-18 , 2025
    2025
    Citations: 1
  • Driving innovation in banking sector: the role of transformational leadership and knowledge sharing
    Y Shyyab, AM Mutahar, A Zouria, J Rawlinson
    Strategy & Leadership , 2025
    2025
    Citations: 1
  • Towards a better understanding of the Organizational Characteristics that affect Acceptance of Big Data Platforms for Academic Teaching
    A Aldholay, O Isaac, AN Jalal, FA Anor, AM Mutahar
    Indonesian Journal of Electrical Engineering and Informatics (IJEEI) 9 (3 … , 2021
    2021
    Citations: 6
  • Covid-19 and Online Learning Engagement: Effects of Internal Crisis Communication, Technology and Social Responsibility
    SF Salem, I Al-Jubari, A Aldholay, AN Jalal, AM Mutahar
    Proceedings of International Conference on Emerging Technologies and … , 2021
    2021
    Citations: 8
  • Factors that Accelerate the Rise of Acceptance of Big Data Platforms for Academic Teaching: Personal Innovativeness as Moderating Variable
    A Aldholay, O Isaac, AN Jalal, FA Anor, AM Mutahar
    Proceedings of International Conference on Emerging Technologies and … , 2021
    2021
    Citations: 7
  • The Moderating Role of Perceived Risk in the Technology Acceptance Model (TAM): The Context of Mobile Banking in Developing Countries
    AM Mutahar, A Aldholay, O Isaac, AN Jalal, FEB Kamaruddin
    Proceedings of International Conference on Emerging Technologies and … , 2021
    2021
    Citations: 28
  • Predicting Intention to Use Mobile Banking Services among Yemeni Banks’ clients: Is Perceived Value Important?
    AM Mutahar, A Aldholay, O Isaac, AN Jalal, S Alkibsi
    Proceedings of International Conference on Emerging Technologies and … , 2021
    2021
    Citations: 10
  • Examine the Technology of Acceptance Model Among Mobile Banking Users in Indonesia
    E Purwanto, AM Mutahar
    Technology Reports of Kansai University 62 (7), 3969-3979 , 2020
    2020
    Citations: 27
  • The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia
    E Purwanto, J Deviny, AM Mutahar
    Management & Marketing. Challenges for the Knowledge Society 15 (2), 255-274 , 2020
    2020
    Citations: 129
  • Perspective of Yemeni students on use of online learning: Extending the information systems success model with transformational leadership and compatibility
    A Aldholay, Z Abdullah, O Isaac, AM Mutahar
    Information Technology & People 33 (1), 106-128. , 2019
    2019
    Citations: 131
  • Integrating User Satisfaction and Performance Impact with Technology Acceptance Model (TAM) to Examine the Internet Usage Within Organizations in Yemen
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar, I Alrajawy
    Asian Journal of Information Technology 17 (1), 60-78 , 2018
    2018
    Citations: 120
  • Factors determining user satisfaction of internet usage among public sector employees in Yemen
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar
    International Journal of Technological Learning, Innovation and Development … , 2018
    2018
    Citations: 82
  • Online learning usage and performance among students within public universities in Yemen
    AH Aldholay, Z Abdullah, T Ramayah, O Isaac, AM Mutahar
    International journal of services and standards 12 (2), 163-178 , 2018
    2018
    Citations: 128
  • The effect of awareness and perceived risk on the technology acceptance model (TAM): mobile banking in Yemen
    AM Mutahar, NM Daud, T Ramayah, O Isaac, AH Aldholay
    International journal of services and standards 12 (2), 180-204 , 2018
    2018
    Citations: 220
  • Predicting Perceived Value in Mobile Banking: Are Awareness and Perceived Risk Important?
    AM Mutahar, NM Daud, T Ramayah, L Putit, O Isaac
    Research Journal of Applied Sciences 13 (2), 112-124 , 2018
    2018
    Citations: 9
  • The Mediating of Perceived Usefulness and Perceived Ease of Use: The Case of Mobile Banking in Yemen
    AM Mutahar, NM Daud, R Thurasamy, O Isaac, R Abdulsalam
    International Journal of Technology Diffusion (IJTD) 9 (2), 21-40 , 2018
    2018
    Citations: 145
  • Perceived Value as a Moderator Variable in Mobile Banking Context: An Extension of Technology Acceptance Model (TAM)
    AM Mutahar, O Isaac, A Ghosh, AH Al-Shibami
    International Journal of Management and Human Science (IJMHS) 2 (1), 1-8 , 2018
    2018
    Citations: 19
  • Examining the Intention to Use Mobile Banking Services in Yemen: An Integrated Perspective of Technology Acceptance Model (TAM) with Perceived Risk and Self-Efficacy.
    AM Mutahar, NM Daud, T Ramayah, O Isaac, I Alrajawy
    Asian Journal of Information Technology 16 (2), 16-2 , 2017
    2017
    Citations: 27
  • Examining the Effect of Subjective Norms and Compatibility as External Variables on TAM: Mobile Banking Acceptance in Yemen
    AM Mutahar, NM Daud, T Ramayah, L Putit, O Isaac
    Science International 29 (4), 769-776 , 2017
    2017
    Citations: 57
  • Integration of Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM) to Understand Mobile banking Acceptance in Yemen: The Moderating effect of Income
    AM Mutahar, NM Daud, T Ramayah, O Isaac, I Alrajawy
    International Journal of Soft Computing 12 (3), 164-177 , 2017
    2017
    Citations: 42

MOST CITED SCHOLAR PUBLICATIONS

  • Internet usage, user satisfaction, task-technology fit, and performance impact among public sector employees in Yemen
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar
    The International Journal of Information and Learning Technology 34 (3), 210-241 , 2017
    2017
    Citations: 298
  • The effect of awareness and perceived risk on the technology acceptance model (TAM): mobile banking in Yemen
    AM Mutahar, NM Daud, T Ramayah, O Isaac, AH Aldholay
    International journal of services and standards 12 (2), 180-204 , 2018
    2018
    Citations: 220
  • The Mediating of Perceived Usefulness and Perceived Ease of Use: The Case of Mobile Banking in Yemen
    AM Mutahar, NM Daud, R Thurasamy, O Isaac, R Abdulsalam
    International Journal of Technology Diffusion (IJTD) 9 (2), 21-40 , 2018
    2018
    Citations: 145
  • Internet Usage within Government Institutions in Yemen: An Extended Technology Acceptance Model (TAM) with Internet Self-Efficacy and Performance Impact
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar
    Science International 29 (4), 737-747 , 2017
    2017
    Citations: 136
  • Perspective of Yemeni students on use of online learning: Extending the information systems success model with transformational leadership and compatibility
    A Aldholay, Z Abdullah, O Isaac, AM Mutahar
    Information Technology & People 33 (1), 106-128. , 2019
    2019
    Citations: 131
  • The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia
    E Purwanto, J Deviny, AM Mutahar
    Management & Marketing. Challenges for the Knowledge Society 15 (2), 255-274 , 2020
    2020
    Citations: 129
  • Online learning usage and performance among students within public universities in Yemen
    AH Aldholay, Z Abdullah, T Ramayah, O Isaac, AM Mutahar
    International journal of services and standards 12 (2), 163-178 , 2018
    2018
    Citations: 128
  • Integrating User Satisfaction and Performance Impact with Technology Acceptance Model (TAM) to Examine the Internet Usage Within Organizations in Yemen
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar, I Alrajawy
    Asian Journal of Information Technology 17 (1), 60-78 , 2018
    2018
    Citations: 120
  • Examining the Relationship Between Overall Quality, User Satisfaction and Internet Usage: An Integrated Individual, Technological, Organizaional and Social Perspective
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar
    Asian Journal of Information Technology 16 (1), 100-124 , 2017
    2017
    Citations: 89
  • Factors determining user satisfaction of internet usage among public sector employees in Yemen
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar
    International Journal of Technological Learning, Innovation and Development … , 2018
    2018
    Citations: 82
  • Towards a Better Understanding of Internet Technology Usage by Yemeni Employees in the Public Sector: An Extension of the Task-Technology Fit (TTF) Model.
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar, I Alrajawy
    Research Journal of Applied Sciences 12 (2), 205-223 , 2017
    2017
    Citations: 81
  • Perceived Usefulness, Perceived Ease of Use, Perceived Compatibility, and Net Benefits: an empirical study of internet usage among employees in Yemen
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar, I Alrajawy
    Proceedings of the 7th International Conference Postgraduate Education … , 2016
    2016
    Citations: 79
  • Internet Usage and Net Benefit among Employees Within Government Institutions in Yemen: An Extension of Delone and Mclean Information Systems Success Model (DMISM) with Task …
    O Isaac, Z Abdullah, T Ramayah, AM Mutahar
    International Journal of Soft Computing 12 (3), 178-198 , 2017
    2017
    Citations: 62
  • Examining the Effect of Subjective Norms and Compatibility as External Variables on TAM: Mobile Banking Acceptance in Yemen
    AM Mutahar, NM Daud, T Ramayah, L Putit, O Isaac
    Science International 29 (4), 769-776 , 2017
    2017
    Citations: 57
  • Integration of Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM) to Understand Mobile banking Acceptance in Yemen: The Moderating effect of Income
    AM Mutahar, NM Daud, T Ramayah, O Isaac, I Alrajawy
    International Journal of Soft Computing 12 (3), 164-177 , 2017
    2017
    Citations: 42
  • Examine factors influencing the intention to use mobile learning in Yemen public universities
    I Alrajawy, NM Daud, O Isaac, AM Mutahar
    Asian Journal of Information Technology 16 (2), 287-297 , 2017
    2017
    Citations: 34
  • Mobile Learning in Yemen Public Universities: Factors Influence Student’s Intention to Use
    I Alrajawy, NM Daud, O Isaac, AM Mutahar
    7th International Conference Postgraduate Education (ICPE7), 1050-1064 , 2016
    2016
    Citations: 34
  • The Moderating Role of Perceived Risk in the Technology Acceptance Model (TAM): The Context of Mobile Banking in Developing Countries
    AM Mutahar, A Aldholay, O Isaac, AN Jalal, FEB Kamaruddin
    Proceedings of International Conference on Emerging Technologies and … , 2021
    2021
    Citations: 28
  • Examine the Technology of Acceptance Model Among Mobile Banking Users in Indonesia
    E Purwanto, AM Mutahar
    Technology Reports of Kansai University 62 (7), 3969-3979 , 2020
    2020
    Citations: 27
  • Examining the Intention to Use Mobile Banking Services in Yemen: An Integrated Perspective of Technology Acceptance Model (TAM) with Perceived Risk and Self-Efficacy.
    AM Mutahar, NM Daud, T Ramayah, O Isaac, I Alrajawy
    Asian Journal of Information Technology 16 (2), 16-2 , 2017
    2017
    Citations: 27