Pragya Prashant Gupta

Dr. Pragya Prashant Gupta is a distinguished academician and administrator, currently serving as Professor and Dean at the Faculty of Commerce and Management Studies, Future University, Bareilly. With extensive experience across various universities, he is known for his innovative teaching methodologies that integrate case studies and simulations, enhancing students' analytical and managerial skills.
An accomplished researcher, Dr. Gupta has pioneered the development of e-books and mobile learning applications, widely used at national and international levels. His academic contributions include multiple textbooks and digital initiatives that have significantly impacted the education sector, particularly during the COVID-19 pandemic.
Beyond academia, he is a respected administrator, recognized for his leadership as Dean and Controller of Examinations. His strategic vision and commitment to excellence have greatly contributed to institutional development. Known for his integrity and prof

EDUCATION

1. MBA
2. LLB
3.
4. M.Com
5. B. Com
6. Intermediate
7. High School
8. Ph.D.
9. PGDCA

RESEARCH, TEACHING, or OTHER INTERESTS

General Business, Management and Accounting, Finance, Artificial Intelligence, Management of Technology and Innovation

RECENT SCHOLAR PUBLICATIONS

Design Thinking and Artificial Intelligence-A value co-creation process for Organization Success
A Bhandari, PP Gupta
Sustainable Global Societies Initiative 1 (3) , 2026
2026
Leveraging Artificial Intelligence for customer engagement value co-creation- A review and future research directions
DABDPP Gupta
SGS Humanities & Management 1 (4), 30 , 2025
2025
Impact of Behavioural Finance on Retail Investor's Stock Market Decisions
DPPG others
MSW Management 35 (2), 821-833 , 2025
2025
Assessment of Dietary Calcium Intake and Calcium Status Among Adolescent Girls in Coimbatore, India
DPPG Maderametla Roja Rani, Dr. Sheeba Gopalakrishnan U, Gobinath.S, Dr. J ...
Journal of Carcinogenesis 24 (2), 568-578 , 2025
2025
Assessing Consumer Willingness to Adopt Ai-Based Personal Shopping Assistants
DPPG Ms.G.Dharini, Dr.L.Prakash, Dr M Selva Soundari, Dr L Ramesh, Dr K P ...
European Economic Letters 15 (4), 677-682 , 2025
2025
Financial Expense and Investment Management Device
DMSAMRNDACDSKDAJDPP Gupta.
IN Patent 189,685 , 2024
2024
Using Deep Learning to Address the Security Issue in Intelligent Transportation Systems
SKG Raja Sarath Kumar Boddu, Radha Raman Chandan, M. Thamizharasi, Riyaj ...
Journal of Autonomous Intelligence 7 (4), 1-13 , 2024
2024
Citations: 15
Impact of Artificial Intelligence in Banking Sector: Current Use and Future Trends
DPP Gupta
International Journal of Research and Analytical Reviews 10 (4), 676-686 , 2023
2023
E-Waste Management: A Hazardous Challenge for Human Life
DPP Gupta
Journal of Emerging Technologies and Innovative Research 10 (11), 9-12 , 2023
2023
In Nurturing an Entrepreneurial Mindset: A Study on the Role and Importance of the NEP in India
DPP Gupta
Stimulating Development through Entrepreneurship 1 (1), 1 , 2023
2023
IOT based device for plastic waste management.
DPPG Dr. Swapnil Srivastava, Dr. Shashi Kant Gupta, Dr. Manmohan Singh Yadav ...
IN Patent 210,227 , 2023
2023
An Overview and Impact of Goods and Service Tax (GST) In India
DPP Gupta
International Journal of Research in Computer Application, & Management 9 … , 2019
2019
An Empirical Study on Non-Performing Assets (NPA)
DPP Gupta
International Journal of Research in Commerce, IT & Management 9 (7), 7 , 2019
2019
SYSTEMATIC INVESTMENT PLAN (SIP): AN INSTRUMENT FOR ECONOMIC GROWTH
DPP Gupta
International Journal of Research in Commerce, Economics & Management 9 (7), 5 , 2019
2019
Citations: 1
Business Communications
DPP Gupta
2018
Business Statistics
DPP Gupta
2018
Citations: 263
Business Economics
DPP Gupta
2018
Business Organisation
DPP Gupta
2018
Computer Applications in Business
DPP Gupta
2018
Financial Accounting
DPP Gupta
2018
Citations: 11

MOST CITED SCHOLAR PUBLICATIONS

Business Statistics
DPP Gupta
2018
Citations: 263
Using Deep Learning to Address the Security Issue in Intelligent Transportation Systems
SKG Raja Sarath Kumar Boddu, Radha Raman Chandan, M. Thamizharasi, Riyaj ...
Journal of Autonomous Intelligence 7 (4), 1-13 , 2024
2024
Citations: 15
Financial Accounting
DPP Gupta
2018
Citations: 11
SYSTEMATIC INVESTMENT PLAN (SIP): AN INSTRUMENT FOR ECONOMIC GROWTH
DPP Gupta
International Journal of Research in Commerce, Economics & Management 9 (7), 5 , 2019
2019
Citations: 1
NPA: A Curse for Indian banking sector
DPP Gupta
ABHINAV 5 (8), 14 , 2016
2016
Citations: 1
Design Thinking and Artificial Intelligence-A value co-creation process for Organization Success
A Bhandari, PP Gupta
Sustainable Global Societies Initiative 1 (3) , 2026
2026
Leveraging Artificial Intelligence for customer engagement value co-creation- A review and future research directions
DABDPP Gupta
SGS Humanities & Management 1 (4), 30 , 2025
2025
Impact of Behavioural Finance on Retail Investor's Stock Market Decisions
DPPG others
MSW Management 35 (2), 821-833 , 2025
2025
Assessment of Dietary Calcium Intake and Calcium Status Among Adolescent Girls in Coimbatore, India
DPPG Maderametla Roja Rani, Dr. Sheeba Gopalakrishnan U, Gobinath.S, Dr. J ...
Journal of Carcinogenesis 24 (2), 568-578 , 2025
2025
Assessing Consumer Willingness to Adopt Ai-Based Personal Shopping Assistants
DPPG Ms.G.Dharini, Dr.L.Prakash, Dr M Selva Soundari, Dr L Ramesh, Dr K P ...
European Economic Letters 15 (4), 677-682 , 2025
2025
Financial Expense and Investment Management Device
DMSAMRNDACDSKDAJDPP Gupta.
IN Patent 189,685 , 2024
2024
Impact of Artificial Intelligence in Banking Sector: Current Use and Future Trends
DPP Gupta
International Journal of Research and Analytical Reviews 10 (4), 676-686 , 2023
2023
E-Waste Management: A Hazardous Challenge for Human Life
DPP Gupta
Journal of Emerging Technologies and Innovative Research 10 (11), 9-12 , 2023
2023
In Nurturing an Entrepreneurial Mindset: A Study on the Role and Importance of the NEP in India
DPP Gupta
Stimulating Development through Entrepreneurship 1 (1), 1 , 2023
2023
IOT based device for plastic waste management.
DPPG Dr. Swapnil Srivastava, Dr. Shashi Kant Gupta, Dr. Manmohan Singh Yadav ...
IN Patent 210,227 , 2023
2023
An Overview and Impact of Goods and Service Tax (GST) In India
DPP Gupta
International Journal of Research in Computer Application, & Management 9 … , 2019
2019
An Empirical Study on Non-Performing Assets (NPA)
DPP Gupta
International Journal of Research in Commerce, IT & Management 9 (7), 7 , 2019
2019
Business Communications
DPP Gupta
2018
Business Economics
DPP Gupta
2018
Business Organisation
DPP Gupta
2018

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

1. A system and a method to facilitate AI-driven security analysis and portfolio optimization with an Integrated human rights impact assessment
2. System for Real-Time Employee Performance Tracking Using Multisource Feedback
3. Portable Diabetes Analysis Device
4. Financial Expense and Investment Management Device
5. IoT-based device for plastic waste management.