Innovation Research in Emerging Markets: A New Decade of Purpose and Direction for the International Journal of Innovation Isabel Cristina Scafuto, Vânia Maria Jorge Nassif International Journal of Innovation, 2025 This editorial reaffirms the International Journal of Innovation's commitment to advancing innovation research in emerging markets, highlighting the need for contextualized theories that acknowledge the unique characteristics of these environments, including institutional voids, resource constraints, and cultural diversity. The editorial emphasizes three critical dimensions: inclusive innovation that benefits marginalized populations; sustainability as an imperative rather than a luxury; and the role of public policy in directing innovation toward socially desirable outcomes. The IJI seeks research that combines methodological rigor, theoretical depth, and practical contribution, valuing both quantitative and qualitative approaches. This editorial invites scholars, practitioners, and policymakers to contribute to building knowledge on innovation ecosystems, entrepreneurship, digital transformation, and sustainable development, strengthening a multilingual global community committed to transformative research that envisions and builds more equitable and sustainable futures.
The role and importance of the Scientific and Associate Editor in the International Journal of Innovation – IJI Isabel Cristina Scafuto, Fernando Antonio Ribeiro Serra, Vânia Maria Jorge Nassif, Priscila Rezende da Costa International Journal of Innovation, 2025 The new editorial commentary of the International Journal of Innovation (IJI) reflects on the strategic role of scientific and associate editors. The text highlights that their work goes far beyond manuscript screening: it involves ensuring fairness in the editorial process, supporting the academic development of researchers, planning special issues, and contributing to the journal’s governance. Taking on the role of scientific and associate editor at IJI means developing essential skills, expanding collaboration networks, strengthening the legitimacy of editorial decisions, and investing in future academic leadership. The future of IJI depends on an editorial body capable of combining rigor, fairness, and ambition in the publication of useful and impactful knowledge.
The importance of the reviewer's role in the development of innovation research: Guidelines for constructive contributions Fernando Antonio Ribeiro Serra, Manuel Portugal Ferreira, Isabel Cristina Scafuto, Vânia Maria Jorge Nassif, Priscila Rezende da Costa International Journal of Innovation, 2025 Introduction The peer review process is essential to ensure the quality, rigor, and relevance of scientific publications. The International Journal of Innovation (IJI), a journal dedicated to disseminating research on innovation with an emphasis on emerging markets, values the thorough and constructive contributions of its reviewers. These professionals play a crucial role in the selection and improvement of published research, directly contributing to the journal’s scientific excellence. This editorial commentary addresses the role of reviewers within the specific context of the IJI, offering practical guidance especially aimed at early-career researchers and doctoral students who are beginning to engage in the manuscript evaluation process. More than merely judging submitted works, the reviewer acts as a strategic partner to authors, providing constructive recommendations that strengthen the methodological and theoretical quality of the research under review. Recognizing the importance of this role means understanding the direct influence that reviewers have on the advancement of validated scientific knowledge. Well-conducted reviews elevate the quality of published articles and contribute to the academic career development of the reviewers themselves. Full text - here
Overcoming barriers: strategies of 50+ entrepreneurs in navigating entrepreneurial challenges Eloisa Elena Shinohara, Vânia Maria Jorge Nassif, Victor Silva Corrêa Journal of Entrepreneurship in Emerging Economies, 2025 Purpose This study aims to examine the barriers encountered by 50+ entrepreneurs (E50+) in Brazil and their strategies to overcome them, and analyzes the interrelationships between these challenges and their solutions. Design/methodology/approach This research followed a qualitative approach conducted in two stages: a questionnaire for demographic data collection and semi-structured interviews with 32 entrepreneurs aged 50 and older. Data analysis was performed using Atlas.Ti® software to identify the key barriers and coping strategies. Findings The study identified three main barrier categories: financial constraints, gaps in entrepreneurial knowledge and personal conflicts. Participants adopted various coping strategies, including financial planning, continuous learning and external support. In addition, this research uncovered challenges that are underexplored in the literature, such as difficulties in establishing partnerships, personal branding and resistance to using social media as a business tool. Based on these findings, a framework was developed to integrate barriers and coping strategies, providing a structured perspective on the entrepreneurial journey of entrepreneurs aged 50+. Originality/value This study contributes to the literature by examining the Brazilian context of 50+ entrepreneurship and identifying barriers that have not been previously explored. The proposed framework offers an innovative approach by linking specific barriers to corresponding coping strategies, providing valuable insights for developing targeted public policies, training programs and initiatives to support E50+.
The influence of causal and effectual entrepreneurship on the dimensions of entrepreneurial marketing: an exploratory study of women entrepreneurs in Brazil Victor Silva Correa, Carla Marieli Delmiro Capeli, Vania Maria Jorge Nassif International Journal of Gender and Entrepreneurship, 2025 Purpose Although the literature has examined the relationship between entrepreneurship and entrepreneurial marketing (EM), the theoretical influence of the four dimensions and five principles of causal and effectual behavior on the seven dimensions of EM remains unclear. This exploratory study investigates how the four causal entrepreneurship dimensions and five effectual entrepreneurship principles influence the seven dimensions of EM. Design/methodology/approach This study employs a qualitative, integrated, multiple-case study design. Eight Brazilian women entrepreneurs participated in this study. Findings Women entrepreneurs leverage their resources through both causal and effectual behaviors. However, they tend to innovate and explore new markets less frequently. Their effectual initiatives are particularly noticeable in their proactive behavior. Additionally, there is a balanced relationship between planned and unplanned practices with respect to value creation and customer engagement. Originality/value This study elucidates the under-theorized mechanisms of EM by examining how causal and effectual behaviors shape its seven dimensions. In doing so, it allows for three key contributions to the literature. First, both causal and effectual behaviors influence EM dimensions distinctly, underscoring the need to consider both types for a comprehensive understanding of EM. Second, this study identifies which dimensions of causal behavior and which principles of effectual behavior most strongly affect each of the seven EM dimensions, providing new insights into theoretical and empirical relationships that have not yet been examined. Finally, we propose future research agendas to explore this field and address these gaps in the literature.
Threats and Overcoming Behaviors Experienced by Women Entrepreneurs Vania Maria Jorge Nassif, Marcos Hashimoto, Cândido Vieira Borges Junior, Edmilson de Oliveira Lima, Jefferson Lopes La Falce Bar Brazilian Administration Review, 2025 Objective: this article aims to identify threats experienced by women entrepreneurs and describe the behaviors they use to overcome them so they can continue developing their businesses. Methods: the research is qualitative, exploratory in nature, and semi-structured interviews were used for data collection. Sixty-five entrepreneurs in the Network of Women Entrepreneurs in Brazil participated in the study. Using the Atlas.ti software, a lexicographic analysis identified three types of threats (role conflicts, affective, and patriarchy) and three overcoming behaviors (dialogue and negotiation, use of male vigor network, and resilience). Results: the findings describe the adverse, hostile, and embarrassing conditions women entrepreneurs face in running their businesses and suggest a typology of threats and behaviors to overcome such conditions. Conclusions: this study contributes to the body of research on female entrepreneurship by identifying categories of threats unique to women entrepreneurs. A more comprehensive understanding of this reality contributes not only to better individual actions but also to inspiring the creation of public policies to help women in the continuity and survival of their businesses.
Maximizing the impact of your innovation research: a guide to writing a compelling discussion section Fernando Antonio Ribeiro Serra, Isabel Cristina Scafuto, Vânia Maria Jorge Nassif, Priscila Rezende da Costa International Journal of Innovation, 2024 Introduction The Discussion section in an academic article holds significant importance, particularly within the context of innovation research. It is in this section that authors can move beyond the presentation of results and delve into the implications of their findings for the advancement of knowledge and practice in the field. A well-crafted Discussion section not only elucidates the meaning and relevance of the research findings but also connects them to the broader body of literature, highlighting the unique contributions of the study and paving the way for future research avenues. The proper structuring of the discussion is a fundamental element for the quality and acceptance of academic articles (Ferreira, 2013; Serra, 2017). This editorial comment aims to provide authors with practical guidance on how to effectively write a Discussion section that meets the standards of the International Journal of Innovation (IJI). To achieve this objective, we will first identify common pitfalls observed in Discussion sections. We will then draw on comments from experienced editors and established guidelines to offer concrete recommendations for improvement. Finally, we will present a structure for organizing the Discussion section to maximize its impact and contribution to the field of innovation research. Full text in pdf
Eco-innovation: opportunities, challenges, and advances in current research Ana Cândida Ferreira Vieira Vieira, Priscila Rezende da Costa Costa, Marcos Ferasso, Isabel Cristina Scafuto, Vânia Maria Jorge Nassif International Journal of Innovation, 2024 The objective of this editorial in the International Journal of Innovation (IJI) is to share reflections on eco-innovation, highlighting the advances and perspectives in current research, emphasizing the opportunities and challenges of organizations identified by researchers in their studies. Eco-innovation is important for sustainable development as it promotes business practices that combine economic performance and environmental responsibility. This editorial discusses current research on the factors driving eco-innovation adoption, its economic and environmental implications, and how its intersection with internationalization can enhance benefits. Furthermore, we explore the opportunities and challenges, such as the need for favorable public policies and interdisciplinary collaboration. We invite researchers to submit their studies to the IJI to advance the field of eco-innovation.
The integrative approach in the study of resilience in female entrepreneurship Vânia Maria Jorge Nassif, Márcia Maria Garçon European Journal of Training and Development, 2024 Purpose This paper aims to understand resilience in entrepreneurial behavior and the major adversities faced by women entrepreneurs and identify theoretical and empirical bases that support the use of the integrative approach as appropriate to studies of resilience in women entrepreneurs. Design/methodology/approach In this exploratory-theoretical study, the authors adopted a narrative review of the literature on Female Entrepreneurship, Business and Resilience. The databases researched were: Web of Science, Social Citation Index and Scopus, of which 52 were submitted to analysis through techniques of comparison and contrast between theory, classical studies and applied research. Findings The study illuminates the concept of resilience aligned with entrepreneurship and the major adversities of female entrepreneurship. It also indicates the competence of the integrative approach in investigating and analyzing resilience as a complex, functional and emotional phenomenon between women entrepreneurs and their business environment. Research limitations/implications This study indicates that the integrative approach can offer an explanatory device about the relationships between affectivity and cognition in the resilient behavior of women when encountering difficulties in the entrepreneurial process. It also indicates paths for future research that can empirically prove the degree of these constructs in the resilient behavior of women entrepreneurs, having the difficulties related to the gender stereotype as a point of interest. Practical implications The contribution to the managerial field is to alert women entrepreneurs about the need to understand the role of affectivity and cognition in facing adversity to strengthen their resilient behavior. Social implications The contribution to the managerial field is to alert women entrepreneurs about the need to understand the role of affectivity and cognition in facing adversity to strengthen their resilient behavior. Originality/value This study provides original evidence that cognitive and affective aspects influence women’s entrepreneurial behavior with the same degree of importance. Therefore, they must be investigated jointly. This discovery brings relevance to theoretical and empirical studies on this topic.
Editorial Comment Adapting to the 7th Edition of APA-B Fernando Antonio Ribeiro Serra, Isabel Cristina Scafuto, Priscila Rezende da Costa, Vânia Maria Jorge Nassif, Angélica Pigola International Journal of Innovation, 2024
Artificial Intelligence in academic research Angelica Pigola, Isabel Cristina Scafuto, Priscila Rezende Da Costa, Vania Maria Jorge Nassif International Journal of Innovation, 2023
A scale proposal for higher education creativity in the classroom Leandro Januário De Souza, Ana Luisa Dal Belo Carbeiro Leao, Viviane Celina Carmona, Roberto Lima Ruas, Julio Araujo Carneiro da Cunha, et al. International Journal of Business Innovation and Research, 2018
The cooperation university-industry, social networking and the dissemination of knowledge Revista Brasileira De Gestao E Desenvolvimento Regional, 2015
And what do entrepreneurs say about the establishment, survival and development of their business? An exploratory study Revista Brasileira De Gestao E Desenvolvimento Regional, 2015
Teachers' competences: A competitive factor Revista Brasileira De Gestao De Negocios, 2006
RECENT SCHOLAR PUBLICATIONS
Do informal ao formal: desenvolvimento de competências empreendedoras por meio da aprendizagem cotidiana em microempreendedores A Mendes, VMJ Nassif, SPS da Silva, L da Silva Santos REMIPE-Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec … , 2026 2026
Threats to Female Entrepreneurship: Construction and Validation of an Assessment Scale. VMJ Nassif, JLL Falce, M Hashimoto, CV Borges Junior, EO Lima RAC: Revista de Administração Contemporânea 30 (2), 1 , 2026 2026
The influence of causal and effectual entrepreneurship on the dimensions of entrepreneurial marketing: an exploratory study of women entrepreneurs in Brazil VS Correa, CM Delmiro Capeli, VMJ Nassif International Journal of Gender and Entrepreneurship, 1-29 , 2026 2026
Entrepreneurship and resilience: a systematic literature review APBD Souza, VMJ Nassif Revista de Administração da UFSM 18 (4), e6 , 2025 2025
En Innovation Research in Emerging Markets: A New Decade of Purpose and Direction for the International Journal of Innovation IC Scafuto, VMJ Nassif International Journal of Innovation 13 (3), e29940-e29940 , 2025 2025
Overcoming barriers: strategies of 50+ entrepreneurs in navigating entrepreneurial challenges EE Shinohara, VMJ Nassif, VS Corrêa Journal of Entrepreneurship in Emerging Economies 17 (6), 1562-1585 , 2025 2025 Citations: 1
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Threats and Overcoming Behaviors Experienced by Women Entrepreneurs VMJ Nassif, M Hashimoto, CV Borges, EO Lima, JLL Falce BAR-Brazilian Administration Review 22 (1), e240157 , 2025 2025 Citations: 4
O papel ea importância do Editor Científico e Associado no International Journal of Innovation-IJI. IC Scafuto, FAR Serra, VMJ Nassif, PR da Costa International Journal of Innovation (2318-9975) 13 (2) , 2025 2025
The importance of the reviewer's role in the development of innovation research: Guidelines for constructive contributions FAR Serra, MP Ferreira, IC Scafuto, VMJ Nassif, PR da Costa International Journal of Innovation 13 (1), e28542-e28542 , 2025 2025
Reconstruindo sonhos: estratégias de superação das falhas do empreendedor J da Costa Evangelista, VMJ Nassif, EERD Shinohara Revista Ibero-Americana de Estratégia 24 (1), e27063-e27063 , 2025 2025
Empreendedorismo e resiliência: uma revisão sistemática da literatura APBD Souza, VMJ Nassif Revista de Administração da UFSM 18, e6 , 2025 2025
Rebuilding dreams: strategies for overcoming entrepreneurial failures. J da Costa Evangelista, VM Jorge Nassif, EE Ramos Dias Shinohara Revista Ibero-Americana de Estratégia (RIAE) 24 (1) , 2025 2025
Entrepreneurship 50+: Overcoming barriers and fostering an entrepreneurial ecosystem. E Elena Shinohara, VM Jorge Nassif, LE Brandão Paiva RAM. Mackenzie Management Review/RAM. Revista de Administração Mackenzie 25 (5) , 2024 2024
PRÁTICAS DE ECONOMIA CIRCULAR EM NEGÓCIOS EMPREENDEDORES SUSTENTÁVEIS NO SETOR DE ENERGIA SOLAR FOTOVOLTAICA DO BRASIL MAC Teixeira, HR Ramos, VMJ Nassif, CT Kniess, AB Quintero Boletim de Conjuntura (BOCA) 19 (56), 514-542 , 2024 2024
Female entrepreneurship in a developing context: Motivations, challenges, and drivers to succeed in Brazil RM Lima, VS Corrêa, PLR Melo, VMJ Nassif, MCS Arruda BAR-Brazilian Administration Review 21 (2), e220157 , 2024 2024 Citations: 12
Ecoinovação: oportunidades, desafios e avanços nas pesquisas atuais ACF Vieira, PR da Costa, M Ferasso, IC Scafuto, VMJ Nassif International Journal of Innovation 12 (2), e26847 , 2024 2024
PROMOVENDO A EFETIVIDADE DA COMUNICAÇÃO COM OS STAKEHOLDERS: UMA ABORDAGEM BASEADA EM DESIGN SCIENCE RESEARCH. E Elena Shinohara, CM da Silva Bezerra, VM Jorge Nassif, ... Journal of Business & Projects/Revista de Gestão e Projetos 15 (2) , 2024 2024
Adapting to the 7th Edition of APA-Beyond Reference Formatting FAR Serra, IC Scafuto, PR da Costa, VMJ Nassif, A Pigola International Journal of Innovation 12 (1), e26454-e26454 , 2024 2024
Por que os empreendedores falham? Uma análise da afetividade e da cognição ao empreender J da Costa Evangelista, VMJ Nassif Revista Ciências Administrativas 30, 1-14 , 2024 2024
MOST CITED SCHOLAR PUBLICATIONS
Opportunities to improve entrepreneurship education: Contributions considering Brazilian challenges E Lima, RM Lopes, V Nassif, D Silva Journal of Small Business Management 53 (4), 1033-1051 , 2015 2015 Citations: 303
Understanding the entrepreneurial process: a dynamic approach VMJ Nassif, AN Ghobril, NS Silva BAR-Brazilian Administration Review 7 (2), 213-226 , 2010 2010 Citations: 157
Ser seu próprio patrão? Aperfeiçoando-se a educação superior em empreendedorismo E Lima, RMA Lopes, VMJ Nassif, D Silva Revista de Administração Contemporânea 19, 419-439 , 2015 2015 Citations: 114
Estão os empreendedores e as pequenas empresas preparadas para as adversidades contextuais? Uma reflexão à luz da pandemia do COVID-19 VMJ Nassif, VS Corrêa, DE Rossetto Revista de empreendedorismo e gestão de pequenas empresas 9 (2), 1-12 , 2020 2020 Citations: 106
Female entrepreneurship in emerging and developing countries: a systematic review of practical and policy implications and suggestions for new studies VS Corrêa, RM Lima, FRS Brito, MC Machado, VMJ Nassif Journal of Entrepreneurship in Emerging Economies 16 (2), 366-395 , 2024 2024 Citations: 104
Inhibition and encouragement of entrepreneurial behavior: antecedents analysis from managers' perspectives M Hashimoto, VMJ Nassif BAR-Brazilian Administration Review 11 (4), 385-406 , 2014 2014 Citations: 76
A liderança como elemento do comportamento empreendedor: um estudo exploratório ÁC Armond, VMJ Nassif RAM. Revista de Administração Mackenzie 10 (5), 77-106 , 2009 2009 Citations: 68
Competências empreendedoras: há diferenças entre empreendedores e intraempreendedores? VMJ Nassif, T Andreassi, F Simões RAI Revista de Administração e Inovação 8 (3), 33-54 , 2011 2011 Citations: 65
A competitividade das universidades particulares à luz de uma visão baseada em recursos VMJ Nassif, DMM Hanashiro RAM. Revista de Administração Mackenzie 3 (1), 96-114 , 2002 2002 Citations: 64
Empreendedorismo: área em evolução? Uma revisão dos estudos e artigos publicados entre 2000 e 2008 VMJ Nassif, NB Silva, AT Ono, PC Bontempo, T Tinoco RAI-Revista de Administração e Inovação 7 (1), 175-193 , 2010 2010 Citations: 63
Fatores que influenciam na percepção das competências para o exercício da docência VMJ Nassif, DMM Hanashiro, RR Torres Revista Brasileira de Educação 15, 364-379 , 2010 2010 Citations: 62
Critical incidents among women entrepreneurs: Personal and professional issues VMJ Nassif, T Andreassi, MJ Tonelli Revista de Administração 51 (2), 212-224 , 2016 2016 Citations: 52
Empreendedorismo por necessidade: o desemprego como impulsionador da criação de novos negócios no Brasil VMJ Nassif, AN Ghobril, DJ do Amaral Pensamento & Realidade 24 (1) , 2009 2009 Citations: 49
O empreendedor líder ea disseminação da orientação empreendedora JC Barreto, VMJ Nassif Revista Brasileira de Gestão de Negócios 16 (51), 180-198 , 2014 2014 Citations: 46
The power of psychological capital: The strength of beliefs in entrepreneurial behavior LG Lima, VMJ Nassif, MM Garçon Revista de Administração Contemporânea 24, 317-334 , 2020 2020 Citations: 40
Educação Superior em Empreendedorismo e Intenções Empreendedoras dos Estudantes–Relatório do Estudo GUESSS Brasil 2013-2014. Grupo APOE–Grupo de Estudo sobre Administração de … E Lima, VMJ Nassif, RMA Lopes, D Silva São Paulo: Grupo APOE., http://www. guesssurvey. org/PDF/2013/cp-2014-03 … , 2014 2014 Citations: 39
Entrepreneurs self-perception of planning skills: evidences from Brazilian entrepreneurs VMJ Nassif, M Hashimoto, DJ Amaral Revista Ibero Americana de Estratégia 13 (4), 107-121 , 2014 2014 Citations: 33
Réplica-Empreendedores: reflexões sobre concepções históricas e contemporâneas HPV Machado, VMJ Nassif Revista de Administração Contemporânea 18 (6), 892-899 , 2014 2014 Citations: 31
Women entrepreneurs: Discussion about their competencies VMJ Nassif, T Andreassi, MJ Tonelli, MTL Fleury African Journal of Business Management 6 (26), 7694 , 2012 2012 Citations: 31
O empreendedorismo e a pequena empresa no contexto do pós COVID-19: há luz no fim do túnel VMJ Nassif, E Armando, JL La Falce Revista de Empreendedorismo e Gestão de Pequenas Empresas 9 (3), 1-2 , 2020 2020 Citations: 30