is an Assistant Professor of Commerce in A.P.C. Mahalaxmi College for Women. She teaches at both undergraduates and postgraduate level in the area of financial management, human resource management and research methodology. Her research interest covers banking and financial management and marketing. She has authored and co-authored for several articles in reputed journals.
EDUCATION
M.Com. M.Phil., Ph.D
RESEARCH INTERESTS
Banking , Housing Finance, Marketing and HRM
RECENT SCHOLAR PUBLICATIONS
A STUDY ON CUSTOMERS' PERCEPTION TOWARDS HDFC HOME LOAN IN THOOTHUKUDI DISTRICT DRCEF DR.T.CHELLAMMAL 2017
A STUDY ON LIC POLICY HOLDERS' AWARENESS AND SATISFACTION LEVEL TOWARDS LIC POLICIES AND SERVICES IN THOOTHUKUDI CITY DT Chellammal Enrich 8 (JAN_JUNE 2017), 48-54 , 2017 2017
EFFECTS OF MOBILE BANKING ON CUSTOMER SATISFACTION IN THOOTHUKUDI CITY DRCEF DR.T.CHELLAMMAL 2016
CUSTOMER'S ATTITUDE TOWARDS ONLINE RETAILING DRT CHELLAMMAL 2016
MOST CITED SCHOLAR PUBLICATIONS
A STUDY ON CUSTOMERS' PERCEPTION TOWARDS HDFC HOME LOAN IN THOOTHUKUDI DISTRICT DRCEF DR.T.CHELLAMMAL 2017
A STUDY ON LIC POLICY HOLDERS' AWARENESS AND SATISFACTION LEVEL TOWARDS LIC POLICIES AND SERVICES IN THOOTHUKUDI CITY DT Chellammal Enrich 8 (JAN_JUNE 2017), 48-54 , 2017 2017
EFFECTS OF MOBILE BANKING ON CUSTOMER SATISFACTION IN THOOTHUKUDI CITY DRCEF DR.T.CHELLAMMAL 2016
CUSTOMER'S ATTITUDE TOWARDS ONLINE RETAILING DRT CHELLAMMAL 2016