Zahra Nadalipour is an Associate Professor of Tourism management at the University of Science and Culture, Tehran, Iran.
EDUCATION
Tourism Management
RESEARCH, TEACHING, or OTHER INTERESTS
Tourism, Leisure and Hospitality Management, Marketing, Organizational Behavior and Human Resource Management, Social Sciences
4
Scopus Publications
275
Scholar Citations
8
Scholar h-index
5
Scholar i10-index
Scopus Publications
Coopetition over competition: motivations behind the formation of coopetition in the tourism supply chain – a case study of hotels and travel agencies in Tehran Negin Hojati, Zahra Nadalipour Competitiveness Review, 2026 Purpose This study aims to identify the motivations for the formation of Coopetition in the tourism supply chain among travel and tourism agencies and hotels in the City of Tehran. Design/methodology/approach The present study is qualitative and exploratory. In this study, using the Convenience Sampling method, 21 tourism supply chain activists, including managers and senior experts from hotels and travel and tourism agencies in Tehran, were selected. Then, using semi-structured interviews and coding of the findings through the Clark and Brown method, main themes, sub-themes and conceptual categories were extracted. Findings Finally, regarding the motivations for coopetition among hotels and travel agencies, extracted main and sub-themes resulted in determining four conceptual categories including: Contextual aspect, Managerial aspect, Behavioral aspect and Strategic aspect. Originality/value No research has been conducted so far on the motivations for the formation of coopetition among hotels and travel agencies, specially in the Iranian tourism industry, which is targeted in the present study.
Leveraging cultural eventscape design experience to realise women empowerment: a social entrepreneurship perspective Afsheen Hassan Rathore, Mohammad Saud Khan, Zahra Nadalipour, Rab Nawaz Lodhi Leisure Studies, 2025 Cultural events organised in the local community allow community women to exhibit their crafts and participate. Attendees at cultural events may experience a gamut of emotions, from sheer joy and excitement to profound contemplation and self-exploration. Eventscape design significantly enhances attendees’ experiences. An exploratory study was conducted to analyse cognitive, behavioural and emotional responses to eventscape design elements of cultural eventscape. The conceptualisation draws upon the Stimulus-Organism-Response (SOR) which helps to understand the cultural eventscape design elements that influence the respondents cognitive and emotional responses. A qualitative research design incorporated 16 in-depth semi-structured interviews of women social entrepreneurs and exhibitors. The findings of the study suggests that respondents perceive cultural eventscape designed with an entrepreneurial theme and a focus on safety and security, as key design elements. Such eventscape serves as positive stimuli that augments cognitive processes including self-efficacy and trust. The positive eventscape experiences elicit emotional responses such as satisfaction, happiness, loyalty and sense of empowerment among women exhibitors and organisers.
An integrated model of destination sustainable competitiveness Zahra Nadalipour, Mohammad Hossein Imani Khoshkhoo, Abdolreza Roknoddin Eftekhari Competitiveness Review, 2019 PurposeThis study aims at developing a framework to investigate and analyze sustainable competitiveness in tourism destinations.Design/methodology/approachThis study has a qualitative approach, and it has been conducted by use of a comprehensive literature review. First, the key concepts of the study such as destination competitiveness, sustainable development, stakeholders’ attitude and performance and tourist loyalty were identified. Then, an integrative review was conducted on literature regarding the mentioned keywords. More related resources were selected and critically reviewed to explore gaps. For this purpose, a search was conducted at databases such as Emerald, Elsevier and ScienceDirect.FindingsAn appropriate framework for tourism sustainable development and, in particular, for its sustainable competitiveness, requires considering economic, sociocultural and ecological dimensions on the one hand, and considering all stakeholders participating in tourism process on the other hand.Research limitations/implicationsThe model suggested in this study can be applied by managers and policymakers in various destinations to investigate true competitiveness situation of their tourist destinations. It also can be theoretically a start point to raise further issues and studies on destination competitiveness by adopting a new sustainability approach.Originality/valueFrom reviewing previous studies, it is clear that most models developed on destination competitiveness only consider creation of competitiveness and destination’s characteristics. In addition, a sustainability approach has rarely been considered in these studies. A model or a framework specially designed for evaluating and investigating sustainability of destination competitiveness has not been developed yet. In this sense, the proposed framework in this study is a new one. What differentiates this model with previous ones is the sustainability approach to the competitiveness and taking all stakeholders of the competition process into account.
Tourism SMEs and organizational learning in a competitive environment: A longitudinal research on organizational learning in travel and tourism agencies located in the city of Ahvaz, Iran Mohammad Hossein Imani Khoshkhoo, Zahra Nadalipour Learning Organization, 2016 Purpose This paper aims to study the impact of increasing number of competitors on the organisational learning (OL) in tourism small and medium-sized enterprises. The focus of this study is the tourism and travel agencies (TTAs) of the City of Ahvaz where the OL was studied within TTAs insofar as increasing the number of competitors is concerned. The underlying question in this paper is whether or not the increasing number of competitors affects OL in TTAs of the City of Ahvaz. Design/methodology/approach Using a longitudinal survey, OL was studied at individual, group and organisational levels. The research is based upon quantitative and qualitative methods. Owing to the small number of samples, in addition to questionnaire and quantitative analysis, authors made use of in-depth interviews. The first research was conducted in 2012, while the second one was done in 2014. Findings It was found that in 2012, with its limited number of competitors in the market, learning in these organisations was desirable at individual level and not at group or organisational levels. On the other hand, both the quantitative and qualitative methods in 2014, with the increased number of TTAs, suggested that the quality of learning were desirable in all organisational levels in that year. Research limitations/implications Care should be taken in generalising the results of the research to other TTAs because the size of the sample in this study was small. Moreover, structure and performance of TTAs may be different among various regions. In addition to the said limitation, it must be noted that some variables such as experience, education and gender were not consider in analysing the results of the study. Furthermore, OL in the TTAs might be affected by other variables that were not considered in this study. Originality/value Originality of the study is to link “OL” to the “competition”. There is not any study with special focus on OL with approaching to competition, neither in travel and tourism literature nor in OL literature, and this study can be a starting point to raise further and future research and debates.
RECENT SCHOLAR PUBLICATIONS
Ecolodge Network Management Model with a Collaborative Coopetition Approach-Case Study: Ecolodges in Savadkouh city E Kazemi, SS Hashemi, Z Nadalipour Tourism and hospitality marketing research , 2026 2026
Coopetition over competition: motivations behind the formation of coopetition in the tourism supply chain–a case study of hotels and travel agencies in Tehran N Hojati, Z Nadalipour Competitiveness Review: An International Business Journal 36 (2), 321-336 , 2026 2026 Citations: 1
Investigating relationship between leisure satisfaction and life satisfaction among youths, case study: Students of the university of science and culture G Omrani, Z Nadalipour Cultural Studies & Communication 21 (80), 345-377 , 2025 2025 Citations: 1
From Tourism to Research Z Nadalipour Tourism of Culture 6 (22), 3-3 , 2025 2025
Identifying the challenges of Tehran's health tourism network with a network management approach F Nikkhah, SS Hashemi, Z Nadalipour Journal of Tourism Planning and Development 14 (54), 87-110 , 2025 2025
The Effect of Brand Reputation on Customers Reactions to the Service Failures (Case study: Tehran Travel and Tourism Agencies) M Zavareian Kachumesghali, Z Nadalipour Journal of Tourism and Development 14 (3), 75-92 , 2025 2025
Leveraging cultural eventscape design experience to realise women empowerment: a social entrepreneurship perspective AH Rathore, MS Khan, Z Nadalipour, RN Lodhi Leisure Studies, 1-18 , 2025 2025 Citations: 4
Children’s Social Adaptation with the lens of Family Tourism: A case of 6 to 10 years old children in the City of Tehran M Yaghoubi, Z Nadalipour, N Abed International journal of Tourism, Culture & Spirituality 8 (1), 267-280 , 2025 2025
Tourism, Perceived Travel limitations, Seligman's Helplessness Theory, Disabled People M Hashemi, Z Nadalipour Social Studies in Tourism 24 (24), 195 , 2023 2023
To Identify Challenges and Opportunities of Urban Tourism Development in District 4 of Tehran F Torabi, Z Nadalipour Iranian Islamic city studies 49 (49), 103 , 2023 2023
The role of E-CRM in facilitating Tourism Destination selection) Case Study: Tehran travel agencies) N Yazdi Esmaeili, Z Nadalipour Tourism Management Studies 18 (62), 85-122 , 2023 2023 Citations: 2
The Role of Influencers in Destination Marketing through Instagram Social Platform Z Nadalipour, A Hassan, S Bhartiya, F Shah Hosseini Technology and Social Transformations in Hospitality, Tourism and Gastronomy … , 2023 2023 Citations: 5
Investigating the Impact of Big Data Analysis and Data Security Dimensions on Service Supply Chain Performance MR Fathi, Z Nadalipour, M Torabi, S Shiri Logistics Thought Scientific Publications , 2022 2022
The Role of Entrepreneurship Education, Self-Efficacy, and Mental Norms on Entrepreneurship Intention in the Tourism Industry (Case Study: A Survey of Students' Perspectives of … S Aghamiri, Z Nadalipour Tourism and Leisure Time 7 (13), 67-93 , 2022 2022
Promoting traditional cuisine as a cultural tourism product: A local community’s involvement approach Z Nadalipour, A Hassan Rathore, S Fazeli Tabar International journal of Tourism, Culture & Spirituality 5 (2), 167-185 , 2022 2022 Citations: 19
Providing a pattern of transcendental tourism with a communication approach H Soltan Mohamadi, M Jahanian, MH Imani Khoshkhoo, Z Nadalipour Journal of Tourism and Development , 2022 2022
To Identify Challenges and Opportunities of Urban Tourism Development in District 4 of Tehran F Torabi, Z NADALIPOUR Journal of Studies on Iranian Islamic City 13 (49), 103-130 , 2022 2022 Citations: 3
Determining Contributory Factors to the Competitiveness of Iran s Medical Tourism: An Importance-Performance Analysis J Ahangaran, SP Bhartiya, Z Nadalipour, M Salehi International Journal of Travel Medicine and Global Health 10 (1), 32-39 , 2022 2022 Citations: 4
The effect of using virtual reality in the Corona era on increasing the number of international tourists-in the post-Corona era Y Shirmohammadi, Z Nadalipour, M Mukhtar Jozani Journal of Tourism and Development 10 (2), 41-54 , 2021 2021 Citations: 4
Impact of Perceived Relational Capital on Visitors’ Loyalty, Case Study: Visitors of National Museum of Iran J Haseli, Z Nadalipour, J َAhangaran Tourism and Leisure Time 6 (11), 43-60 , 2021 2021
MOST CITED SCHOLAR PUBLICATIONS
An integrated model of destination sustainable competitiveness Z Nadalipour, MH Imani Khoshkhoo, E Abdolreza Roknoddin Competitiveness Review 29 (4), 314-335 , 2019 2019 Citations: 130
Promoting traditional cuisine as a cultural tourism product: A local community’s involvement approach Z Nadalipour, A Hassan Rathore, S Fazeli Tabar International journal of Tourism, Culture & Spirituality 5 (2), 167-185 , 2022 2022 Citations: 19
Tourism SMEs and organizational learning in a competitive environment: A longitudinal research on organizational learning in travel and tourism agencies located in the city of … MHI Khoshkhoo, Z Nadalipour Learning Organization 23, 184-200 , 2016 2016 Citations: 19
Identification of Factors contributing to the Competitive Advantage of Tourism Destinations of Iran (Case Study: Chabahar) F Mohammadreza, N Zahra Tourism Management Studies 5 (14), 40-67 , 2010 2010 Citations: 18
Tourism SMEs and organizational learning in a competitive environment: A longitudinal research on organizational learning in travel and tourism agencies located in the city of … MH Imani Khoshkhoo, Z Nadalipour The Learning Organization 23 (2/3), 184-200 , 2016 2016 Citations: 11
Analysis Of Destination Competitiveness, With Emphasis On Tourists Perception Case Study: Incoming European Tourists to Iran Z Nadalipour, N Chiti Journal of Tourism and Development 6 (4), 82-105 , 2018 2018 Citations: 9
Tourism Industry Potential to Create Job Opportunities A System Dynamic Approach A Jaafari, Z Nadalipour, Z Heydarifar, M Bagheri Tourism and Development 9 (3), 153-172 , 2020 2020 Citations: 8
In Search of a Common Experience Comparative study on Tourists' Spiritual Experiences in Relation to the Various Types of Tourism. MHI Khoshkhoo, Z Nadalipour IInternational Journal of Tourism and Spirituality 2 (1), 42-67 , 2017 2017 Citations: 8
Tourism management (Definition, nature and Components) M Jahanian, Z Nadalipour 2009 Citations: 7
Investigating Quality of Tourism Destination Management in Terms of Competitive Advantage in Chabahar Z Nadalipour Journal of Tourism 1 (1), 57-73 , 2013 2013 Citations: 6
The Role of Influencers in Destination Marketing through Instagram Social Platform Z Nadalipour, A Hassan, S Bhartiya, F Shah Hosseini Technology and Social Transformations in Hospitality, Tourism and Gastronomy … , 2023 2023 Citations: 5
Global Travel and Tourism Competitiveness: An Evaluation of Iran Tourism Industry in the World AP Mohammad Hossein Imani Khoshkhoo, Zahra Nadalipour International Conference on Management, Economics and Humanities, Istanbul … , 2015 2015 Citations: 5
Leveraging cultural eventscape design experience to realise women empowerment: a social entrepreneurship perspective AH Rathore, MS Khan, Z Nadalipour, RN Lodhi Leisure Studies, 1-18 , 2025 2025 Citations: 4
Determining Contributory Factors to the Competitiveness of Iran s Medical Tourism: An Importance-Performance Analysis J Ahangaran, SP Bhartiya, Z Nadalipour, M Salehi International Journal of Travel Medicine and Global Health 10 (1), 32-39 , 2022 2022 Citations: 4
The effect of using virtual reality in the Corona era on increasing the number of international tourists-in the post-Corona era Y Shirmohammadi, Z Nadalipour, M Mukhtar Jozani Journal of Tourism and Development 10 (2), 41-54 , 2021 2021 Citations: 4
The Impact of Experimental Marketing on the Behavioral Intentions of Visitors to Tourism Attractions (Case Study: Persian Gulf’s Martyrs Lake Resort) M Jalali, Z Nadalipour, MR Fathi Journal of Tourism and Development 9 (1), 66-89 , 2020 2020 Citations: 4
To Identify Challenges and Opportunities of Urban Tourism Development in District 4 of Tehran F Torabi, Z NADALIPOUR Journal of Studies on Iranian Islamic City 13 (49), 103-130 , 2022 2022 Citations: 3
To investigate local community's attitudes towards sociocultural impacts of tourism, case of Tooyserkan City Z Nadalipour, V Roozrokh Journal Of Tourism (Tourism and Leisure Time) 5, 59 , 2017 2017 Citations: 3
The role of E-CRM in facilitating Tourism Destination selection) Case Study: Tehran travel agencies) N Yazdi Esmaeili, Z Nadalipour Tourism Management Studies 18 (62), 85-122 , 2023 2023 Citations: 2
Understanding of the Cultural Heritage Landscape from Perception to Reality Z Nadalipour Journal of Art and Civilization of the Orient 4 (11), 35-42 , 2016 2016 Citations: 2