Koppala Venugopal

DR Koppala Venugopal is a Professor in MBA department of Aditya Institute of Technology And Management who has carried 25 years of academic and 4 years of field experience in Dabur India Ltd. He has also had an international experience for 5 years as a full professor in the University of Gondar, Ethiopia. He has accomplished Six Major/Mega research projects funded by UGC and UOG, He presented 55 research papers in the national and international conferences. His has published 69 research papers in national, international, conference proceedings chapters and edited books. He has also published 10 research books on different thematic areas. He is associated with the editorial / advisory and editorship with 13 international journals. He is also a Management consultant and corporate trainer for four organizations and contributed resource talks to 7 funded seminars and FDPs as well as delivered 30 guest lectures and conducted 19 activity based workshops inside and outside the country.

EDUCATION

MBA, Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

RECENT SCHOLAR PUBLICATIONS

Intelligent earthquake prediction using animal vocal behavior analysis based on machine learning and deep learning approaches
R Salakapuri, SPK Gudla, PV Terlapu, R Pemula, KR Kalidindi, ...
Scientific Reports , 2026
2026
Exploring Youth Perspectives on Traffic Governance: A Predictive Analysis With ML Applications and Regression
K Venugopal, SRM Seshagiri, B Javed, M Kappagantula
Transforming Cities by Controlling Pollution and Traffic Congestion, 265-306 , 2026
2026
Assessment of Open Innovation Practices Among Micro and Small Enterprises: An Analysis With Machine Learning and Regression
K Venugopal, SN Ranganath, MN Wodage, N Madhu, D Pranaya
Exploring Human Resource Innovations in E-Economy, 63-98 , 2026
2026
Assessment of Smart Assistance on Voice-Driven Online Shopping: An Analysis With ML Applications and Regression
K Venugopal, V Malepati, NS Ranganath, N Buditi, LR Agatamudi
AI in Consumer Analytics and Strategic Branding, 317-352 , 2026
2026
Adoption Dynamics of Applied English Over Translation-Based English Among Engineering Students: A Predictive Analytical Approach
K Venugopal, NL Srikanth, P Mavidi, P Kanta, R Velagala
Interfaces Between Translation Studies and Applied Linguistics, 1-32 , 2026
2026
Hybrid Identities in Digital Classrooms: Impact of Online Narratives on Language Learning
K Venugopal, PV Chalapathi, NL Srikanth, P Deekonda, MSR Naidu
Exploring Identity Formation in Language Education: Personal Narratives and … , 2026
2026
Barriers to the Adoption of Data Analytics in Small Businesses: A Comparative Analysis of Urban and Rural Settings
K Venugopal
Business Technology Strategies for Decision Making and Competitive Advantage … , 2026
2026
Assessment of Dexterous and Detrimental Social Media Intricacies on Civic Engagement and Public Discourse
G Vakamullu, K Venugopal, SPK Gudla
Examining the Intersection of Technology, Media, and Social Innovation, 25-60 , 2026
2026
Impact of Digital Learning Platforms on Rural Education Through Predictive Analytics and Regression
K Venugopal, VP Babu, K Madhavi, VM Dooda
Adaptation and Challenges of Remote Teaching and Digital Tools, 247-284 , 2026
2026
Citations: 2
Sustainable Learning Solutions: ChatGPT Integration in Academic Services
K Venugopal, BG Rajulu, P Ravikumar, K Madhavi
Integrating ChatGPT Into System Applications and Services, 59-88 , 2026
2026
Citations: 2
Commodities and Consumers: Gauging Investment Perceptions in Volatile Market
M Agarwal, A Parashar, VB Prathipati, M Kappagantula, K Venugopal
2025 International Conference on Advances in Next-Gen Computer Science … , 2025
2025
Exploring Consumer Perceptions: Ethnocentric Appeal of Indian Khadi Products.
K Venugopal
Qatar National Library Cataloging-in-Publication (CIP) 1 (1), 419-441 , 2025
2025
Citations: 3
iGenius: Exploring Gen Z's Reliance on
K Venugopal
Impacts of Digital Technologies Across Generations, 141 , 2025
2025
Citations: 7
An Exploratory Study on Virtual Water: Small Scale Perspective
NKV Sanapati Kavya, Lakshmi Srikanth
ICSSR Sponsored National conference on Green Synergies: leveraging water and … , 2025
2025
Strategic Synergies between Green Initiatives and Corporate Social Responsibility (CSR
K Venugopal, KV Somanadh
ICSSR Sponsored National conference on Green Synergies: leveraging water and … , 2025
2025
Assessment of Dexterous and Detrimental Factors Upscaling the Usage of Solar Energy at Domestic Level
K Venugopal
ICSSR Sponsored National conference on Green Synergies: leveraging water and … , 2025
2025
Assessment of Consumer Response to Climate-Centric Branding
IHKK Koppala Venugopal
ICSSR Sponsored National conference on Green Synergies: leveraging water and … , 2025
2025
Reverse Mentoring and Knowledge Transfer: The Role of Gen Z in Upskilling Older Employees
K Venugopal, V Gopalakrishna, NS Ranganath, K Lakshmi
Enhancing Workplace Productivity Through Gender Equity and Intergenerational … , 2025
2025
Citations: 5
Visualizing Insight Enhancing Statistical Thinking in Higher Education
AL Rao, R Santhikumar, K Venugopal
Modes of Representation in Developing Statistical Thinking in Education, 181-214 , 2025
2025
Citations: 9
Technological Innovations and Their Effect on B2B Relationships in the Hospitality Industry
K Venugopal, VVSN Nakkina
Addressing Contemporary Challenges in the B2B Hospitality Sector, 195-232 , 2025
2025
Citations: 7

MOST CITED SCHOLAR PUBLICATIONS

Impact of e-marketing promotions on the performance of religious tourism: In case of Srikakulam District, AP, India
K Venugopal, D Vishnu Murty
International Journal of Engineering and Advanced Technology 8 (6), 1289-1292 , 2019
2019.0
Citations: 35
Business made easy by affiliate marketing
K Venugopal, S Das, M Nagaraju
Journal of Business Management & Social Sciences Research 2 (6), 50-56 , 2013
2013.0
Citations: 19
Email marketing: A paradigm shift to marketing
K Venugopal, S Das, DV Murthy
International Journal of Advanced Research in Management and Social Sciences … , 2012
2012.0
Citations: 18
Exploring Gen Z Perspectives toward ChatGPT in Academic Contexts
K Venugopal
AI Algorithms and ChatGPT for Student Engagement in Online Learning, 51-69 , 2024
2024.0
Citations: 15
Prediction Analysis of Gen Zers' Attitudes on Ecological Consciousness
K Venugopal, S Das, HRH Badawy
Sustainable Science and Intelligent Technologies for Societal Development … , 2023
2023.0
Citations: 13
The Impact of Reverse Logistics on Quality Improvement in Manufacturing Industry: In Case of Small and Medium Enterprises of Srikakulam, Andhra Pradesh, India
AV Satyanarayana, K Venugopal
International Journal of Innovative Research and Practices 7 (4) , 2019
2019.0
Citations: 13
Identifying and Analyzing of Factors Contributing for Growth of Non–Life Insurance Gross Premium a Developing Country Perspective: Case of Insurance Industry in Ethiopia
M Negash, K Venugopal, S Asmare
Journal of Exclusive Management Science 7 (01) , 2018
2018.0
Citations: 13
A Way Forward to Branch Banking.
K Venugopal
Journal of Economic and Social Research. 4, 26-31 , 2013
2013.0
Citations: 13
Insights Into Waste Management in Semi-Urban Areas: Understanding Community Perspectives
K Venugopal
Municipal solid waste management and recycling technologies, 301-326 , 2024
2024.0
Citations: 12
Impact of Efficacious and Detrimental Factors of Social Media on Public Usage Behaviour
K Venugopal
Impact of Efficacious and Detrimental Factors of Social Media on Public … , 2020
2020.0
Citations: 12
The Effects of Internal Branding On Employee Brand Commitment: In Case of University Of Gondar, Ethiopia
G Tibebe, B Wale, K Venugopal
International Journal of Innovative Research and Practices 6 (3) , 2018
2018.0
Citations: 12
An Assessment of Factors Influencing the Market Performance of Coffee Farmers’ Cooperatives in Melka Balo Woreda: The Case of Kurtu Cooperatives Society, Ethiopia
F Omer, K Venugopal, G Mossie, H Alemayehu
IJRIAS , 2016
2016.0
Citations: 12
Rural Entrepreneurship Challenges and Opportunities: An Indian Context
N Santosh Ranganath, K Venugopal
Indian Journal of Applied Research 1 (2), 65-68 , 2011
2011.0
Citations: 12
Assessment of Higher Education Students' Dependency on AI Tools in an Indian Indigenized Context
K Venugopal, G Vakamullu
Indigenous Teaching Disciplines and Perspectives for Higher Education, 309-338 , 2025
2025.0
Citations: 11
Factors Influencing Rural Tourism Development In Case Of Srikakulam District-AP
V Gopalakrishna, K Venugopal, D Vishnu Murty
International Journal of Innovative Technology and Exploring Engineering … , 2019
2019.0
Citations: 11
Search Engine Optimization—A Tool for Advertising in India
K Venugopal, RN Santosh
The International Journal's Research Journal of Economics & Business Studies … , 2012
2012.0
Citations: 11
Saumendra Das (2022)
K Venugopal
Assessment of Operational Functions Affecting On the Micro and Small … , 0
Citations: 11
Handloom weaving: Critical factors influencing the satisfaction-the socio & economic context
K Venugopal, D Pranaya, S Das, SK Jena
Economic Affairs 68 (4), 1979-1988 , 2023
2023.0
Citations: 10
Critical Success Factors of Online Shopping: Rural Perscpective
G Vakamullu, NR Misra, K Venugopal
Asian Journal of Economics, Business and Accounting, 34-45 , 2021
2021.0
Citations: 10
Assessment of Factors Influencing the Choice of Online Channels for Health Insurance Products.
PN Murlikrishna, G Vishwas, V Koppala
Journal of Interdisciplinary Cycle Research 12 (12), 178-194 , 2020
2020.0
Citations: 10

GRANT DETAILS

COMPLETED
1. Micro and Small Enterprises Sustainability and Economic Contribution in Amhara Region, Ethiopia.
2. Business Performance and Competitiveness of Manufacturing Industries Concentrated on Micro & Small, Medium and Large scale Enterprises (MSMLEs) in the case of North Gondar Zone, Ethiopia
3. Technological Accustomisation of Rural People with E-Banking against Branch Banking: A Case Study in the Coastal Districts of Andhra Pradesh, India
4. Multipurpose Agricultural Cooperatives : Members Livelihood, Performers and Market Development: Case of Amhara region
ONGOING
1. Integrating Mobile Technology And Social Media Networking With Marketing Strategy For Tourist Standard Hotels, Restaurants And Lodges In North Gondar
2. Livestock marketing in Amhara region: A study of structure, performance and Market development initiatives

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Granted: 1
 Patent application of design titled “Cooling Cap” bearing application number 332137-001 was submitted on 19th August 2020 and Accepted and granted on 16th June 2021 by The Patent Office, Government of India, Kolkata.

Published and FER sent
 Submitted a Patent Application (Method) entitled ‘Nano Channeled Photovoltaic Cell’ in the field of Solar Energy Direct Conversion on 24th June, 2019 and published on 2nd August 2019 bearing the Application No: 201941024994 and also applied for Patent Cooperation Treaty (PCT) filed on 24th June 2020 with International Application no: PCT/IN2020/000016 Published on 30th December 2020 with NO: WO/2020/261288 FER received

CONSULTANCY

Research consultancy -THREE (3)

1. Conducted a field study for RAMKY FOUNDATION on “Market study on NTFP and Agro -Produce and Business Plan” in Koyyuru for the purpose of marking opportunities for NTPF on 6th and 7th August 2021.
2. Conducted a field survey for CAPITAL ONE on “Financial Market Dynamics and the behavioral differential threshold of customers towards the market volatilities” on 25th to 30th July 2020.
3. Conducted an attitude survey and simulation tests for the employees of SRI DAKSHA INDUSTRIES on 4th and 5th September 2020.

Industry, Institute, or Organisation Collaboration

 Corporate Training – THREE (3)
1. Acted as a Trainer for Supervisory Team on “Effective Leadership Communication” at Nagarjuna Agrichem (NACL) Industries Limited, Srikakulam on 3rd July 2023.
2. Acted as one of the evaluators for the Book review performances of top level managers of Nagarjuna Agrichem (NACL) Industries Limited, Srikakulam in a Senior Leadership Training Programme on 11th & 12th April 2023.
3. Took a training session on “Personality Modification and Individual Contribution” to the employees (HR, Marketing, Service and Logistics departments) in Surekha group, Visakhapatnam on 27th October 2022.

INDUSTRY EXPERIENCE

 Worked as Sales Officer in Dabur India Ltd., (F.P.D.) during 07-08-1996 to 01-05-1998 for 1 year and 8 months

 Worked as a Medical Service Representative in Dorland Drugs & Pharmaceutical Ltd. during 06-07-1993 to 30-06-1994 for 1 year