GUNASUNDARI K

@vcw.ac.in

ASSISTANT PROFESSOR & DEPARTMENT OF B.COM(E-COMMERCE)
VELLALAR COLLEGE FOR WOMEN(AUTONOMOUS), ERODE-638012

GUNASUNDARI K


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https://researchid.co/sundariguna

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Finance, Accounting, Organizational Behavior and Human Resource Management

RECENT SCHOLAR PUBLICATIONS

  • Bank Performance and E-Banking Services: A Perspective from India
    AUR Dr.Alsha Banu, Dr.K.Gunasundari, Dr.M.L.Shobana, Dr.Pushparani P.G
    IN Patent App. 202441069737 A , 2024
    2024
  • A Study on Buyers Behaviour towards Next Gen Home Products with Special Reference to Erode District
    MVK Dr.K.Gunasundari
    ComFin-Research-Shanlax Journal 12 (2), 1-10 , 2024
    2024
  • A Study on E-Marketing and Employment Opportunities in Tirupur City
    DK Gunasundari.
    Futuristic Trends in Social Sciences 3, 1-9 , 2024
    2024
  • CONSUMER ADOPTION PATTERN TOWARDS NEXT GEN HOME PRODUCTS - A STUDY IN ERODE DISTRICT
    MVK Dr.K.Gunasundari
    Vellalar College for Women(Autonomous), Erode , 2024
    2024
  • A Study on Buyers' Behaviour towards Pediasure with Special Reference to Trippur
    DK Gunasundari.
    International Journal of Current Science 14 (1), 484-497 , 2023
    2023
  • A Study on Consumer Satisfaction towards Preethi Products in Tiruppur City
    MVK Dr.K.Gunasundari
    Journal of Asiatic Society of Mumbai 95 (37), 88-94 , 2022
    2022
  • A Study on Women Customer Awareness towards Health and Fitness Centres in Erode City
    DK Gunasundari.
    International-Anvesak A bi-annual Journal A bi-annual Journal 51 (01(VII … , 2021
    2021
  • A Study on Job Opportunities in Rural Marketing
    DK Gunasundari.
    International-Studies in Indian Place Names 40 (50), 2217-2225 , 2020
    2020
  • The Impact on Government Schemes for Financial Inclusion in Banking Sector
    DK Gunasundari.
    International-Our Heritage 68 (30), 2484-2491 , 2020
    2020
  • A Study on User's Satisfaction of Call Taxi Services in Erode City
    DK Gunasundari
    International Journal of Emerging Technologies and Innovative Reserch 6 (02 … , 2019
    2019
  • A Study on Consumer's Attitude towards Organic Fruits & Vegetables in Erode City
    DK Gunasundari
    International Journal of Management Research and Analysis 2 (Special Issue … , 2019
    2019
  • A Study on Customer Intention in Online Shopping of Smart Kitchen Appliances
    DK Gunasundari
    International Research Review Journal of Multidiciplinery, 110-113 , 2018
    2018
  • A Study on the Problems of Today's Agriculture with special Reference to Erode District
    DK Gunasundari
    Research Explorer 6 (17), 32-35 , 2018
    2018
  • Role of E-Hrm in an Organisation
    DK Gunasundari
    Shanlex international Journal of Arts,Science and Humanities 5 (Special … , 2018
    2018
  • Implications of Electronic Cash Payment System
    DK Gunasundari
    International management Research Consortium 6 (01), 373-374 , 2018
    2018
  • Demonetization and its effects on E-Commerce
    DK Gunasundari
    Shanlex international Journal of Commerce 6 (02), 283-285 , 2018
    2018
  • Pricing Policies in E-marketing
    DK Gunasundari
    International Journal of Business Administration and Research Review 1 (20 … , 2017
    2017
  • Role of Digitalisation in Human Resource Management
    DK Gunasundari
    International Journal of Social Sciences 3 (08), 105-108 , 2017
    2017
  • A study on user's satisfaction of Helmet in Erode City
    DK Gunasundari
    International Journal of Innovative Research and Advanced Studies (IJIRAS) 4 … , 2017
    2017
  • E-Business Strategies
    DK Gunasundari
    VEI-International Journal of Social Sciences 3 (Special Issue 6), 165-169 , 2017
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • Bank Performance and E-Banking Services: A Perspective from India
    AUR Dr.Alsha Banu, Dr.K.Gunasundari, Dr.M.L.Shobana, Dr.Pushparani P.G
    IN Patent App. 202441069737 A , 2024
    2024
  • A Study on Buyers Behaviour towards Next Gen Home Products with Special Reference to Erode District
    MVK Dr.K.Gunasundari
    ComFin-Research-Shanlax Journal 12 (2), 1-10 , 2024
    2024
  • A Study on E-Marketing and Employment Opportunities in Tirupur City
    DK Gunasundari.
    Futuristic Trends in Social Sciences 3, 1-9 , 2024
    2024
  • CONSUMER ADOPTION PATTERN TOWARDS NEXT GEN HOME PRODUCTS - A STUDY IN ERODE DISTRICT
    MVK Dr.K.Gunasundari
    Vellalar College for Women(Autonomous), Erode , 2024
    2024
  • A Study on Buyers' Behaviour towards Pediasure with Special Reference to Trippur
    DK Gunasundari.
    International Journal of Current Science 14 (1), 484-497 , 2023
    2023
  • A Study on Consumer Satisfaction towards Preethi Products in Tiruppur City
    MVK Dr.K.Gunasundari
    Journal of Asiatic Society of Mumbai 95 (37), 88-94 , 2022
    2022
  • A Study on Women Customer Awareness towards Health and Fitness Centres in Erode City
    DK Gunasundari.
    International-Anvesak A bi-annual Journal A bi-annual Journal 51 (01(VII … , 2021
    2021
  • A Study on Job Opportunities in Rural Marketing
    DK Gunasundari.
    International-Studies in Indian Place Names 40 (50), 2217-2225 , 2020
    2020
  • The Impact on Government Schemes for Financial Inclusion in Banking Sector
    DK Gunasundari.
    International-Our Heritage 68 (30), 2484-2491 , 2020
    2020
  • A Study on User's Satisfaction of Call Taxi Services in Erode City
    DK Gunasundari
    International Journal of Emerging Technologies and Innovative Reserch 6 (02 … , 2019
    2019
  • A Study on Consumer's Attitude towards Organic Fruits & Vegetables in Erode City
    DK Gunasundari
    International Journal of Management Research and Analysis 2 (Special Issue … , 2019
    2019
  • A Study on Customer Intention in Online Shopping of Smart Kitchen Appliances
    DK Gunasundari
    International Research Review Journal of Multidiciplinery, 110-113 , 2018
    2018
  • A Study on the Problems of Today's Agriculture with special Reference to Erode District
    DK Gunasundari
    Research Explorer 6 (17), 32-35 , 2018
    2018
  • Role of E-Hrm in an Organisation
    DK Gunasundari
    Shanlex international Journal of Arts,Science and Humanities 5 (Special … , 2018
    2018
  • Implications of Electronic Cash Payment System
    DK Gunasundari
    International management Research Consortium 6 (01), 373-374 , 2018
    2018
  • Demonetization and its effects on E-Commerce
    DK Gunasundari
    Shanlex international Journal of Commerce 6 (02), 283-285 , 2018
    2018
  • Pricing Policies in E-marketing
    DK Gunasundari
    International Journal of Business Administration and Research Review 1 (20 … , 2017
    2017
  • Role of Digitalisation in Human Resource Management
    DK Gunasundari
    International Journal of Social Sciences 3 (08), 105-108 , 2017
    2017
  • A study on user's satisfaction of Helmet in Erode City
    DK Gunasundari
    International Journal of Innovative Research and Advanced Studies (IJIRAS) 4 … , 2017
    2017
  • E-Business Strategies
    DK Gunasundari
    VEI-International Journal of Social Sciences 3 (Special Issue 6), 165-169 , 2017
    2017

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

Patent - Bank Performance and E-banking Services: A perspective in India -202441069737