Prof. (Dr.) Rajeev Bhardwaj

@dgu.ac.in

Pro Vice Chancellor/ Professor - Management
DBS Global University

Prof. (Dr.) Rajeev Bhardwaj

RESEARCH, TEACHING, or OTHER INTERESTS

Literature and Literary Theory, Business and International Management, Multidisciplinary, Multidisciplinary
2

Scopus Publications

23

Scholar Citations

3

Scholar h-index

Scopus Publications

  • Keeping Talent Close: A Deep Dive into Employee Retention in the Malaysian Financial Industry
    Michele Chong Sheau Chinn, Rajeev Bhardwaj, Alaa Lary, Abdul Rahman bin S Senathirajah, Rasheedul Haque, Afroze Nazneen
    Journal of Ecohumanism, 2025
    The aim of this manuscript is to examine the key factors influencing employee retention in the Malaysian financial industry. The conceptual model for this study was developed based on previous research in the field of financial industry in Malaysia and globally. The conceptual model has four variables that affect employee retention which are salary, supervision, responsibility and career advancement. The underpinning theory used in this study is the Two Factor Theory of Motivation. A survey instrument in the form of a structured questionnaire was designed based on a careful review of pertinent literature. This study collected empirical data from 78 respondents based on purposive sampling. Multiple regression analysis is used to test the significance of the research model. The findings reveal that all the four variables of which the two motivators and two hygiene factors have an influence on the employee retention of Malaysian financial institutions (FIs). The implication drawn from this study aids human resource managers in the financial industry to focus their resources and design appropriate strategies on the key variables uncovered in this study to improve employee retention i.e. reduce the employee turnover. The key value of this research lies in its findings of the influence of employee retention in Malaysia which is currently under researched.
  • Factors Influencing Talent Retention in Malaysia’s Semiconductor Industry
    Shi Wen Soon, Rajeev Bhardwaj, Sayeeduz Zafar Qazi, Abdul Rahman Bin S Senathirajah, Rasheedul Haque, Hariharan N Krishnasamy
    Journal of Ecohumanism, 2025
    The main objective of this study is to examine the underlying factors that influence talent retention in Malaysia's semiconductor industry. Utilizing Maslow's Hierarchy of Needs and Herzberg’s Two-Factor Theory, the research assesses the impact of employee engagement, career development, reward management, and work-life balance on retaining talent within this sector. A quantitative approach was employed, gathering data through online questionnaires distributed to senior executives in the semiconductor industry. Using purposive sampling, a total of 431 questionnaires were collected via an online platform for convenience. The study's findings reveal that talent retention in Malaysia’s semiconductor industry is significantly influenced by factors such as employee career development, reward management, and work-life balance. These insights offer valuable implications for the industry, highlighting the crucial role these factors play in retaining talent. Given the pivotal role of Malaysia's semiconductor industry in both the national economy and the global market, the study's findings are of considerable importance. The research discusses both practical and theoretical implications, providing recommendations for industry practices and suggesting areas for future research to further understand and improve talent retention strategies.

RECENT SCHOLAR PUBLICATIONS

  • From posts to purchases: insights into the influence of social media's influencers on retail consumers’ purchase intention
    CCKE Mya, R Bhardwaj, HN Krishnasamy, R Albakri, ARBS Senathirajah, ...
    Journal of Posthumanism 5 (2), 1714–1739-1714–1739 , 2025
    2025
    Citations: 8
  • Factors Influencing Talent Retention in Malaysia’s Semi-conductor Industry
    SW Soon, R Bhardwaj, SZ Qazi, ARBS Senathirajah, R Haque, ...
    Journal of Ecohumanism 4 (3), 1-33 , 2025
    2025
    Citations: 8
  • Keeping Talent Close: A Deep Dive into Employee Retention in the Malaysian Financial Industry
    A Chinn, M.C.S. Bhardwaj, R. Lary, A. Senathirajah, A.R.B.S. Haque, R. Nazneen
    Journal of Ecohumanism 4 (2), 299 , 2025
    2025
    Citations: 7
  • Satire as a Tool of Exposition in Adiga’s The White Tigre
    SV Archana Rathore , Rajeev Bhardwaj
    Tuijin Jishu/Journal of Propulsion Technology 45 (4), 3259 - 3265 , 2024
    2024
  • The Significance of Soft Skills in the Practice of Persuasion
    SB Soniya Verma, Rajeev Bhardwaj, Ravi K. Dhar
    Journal of Harbin Engineering University 44 (10), 252 , 2023
    2023
  • Human Love and Sympathy with Autobiographical Note in the Short Stories of Ruskin Bond”
    DAN Dr Archana Rathore, Dr Rajeev Bhardwaj
    MUKT SHABD JOURNAL 9 (9), 787-799 , 2022
    2022
  • Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings
    RB Pooja Tiwari
    Organizational Changes and Leadership Suitability: A Study of Institutional … , 2022
    2022
  • Midnight’s Children: An Epic Navigation through Alternative Realities
    DR Bhardwaj
    Golden Jubilee & 14th International Conference of ELTAI on the theme of … , 2019
    2019
  • Internet Banking Service Quality and Its Measures Impacting Customer Relationship & Their Satisfaction
    DRBDA Singh
    Journal of Emerging Technologies and Innovative Research (JETIR) 6 (5), 353-368 , 2019
    2019
  • A Customer Centric Indian Banking System: An Assessment of Marketing Strategies & their Impact on Quality of Service in Public & Banks
    DAS Dr. Rajeev Bhardwaj
    International Journal of Scientific Engineering and Science 3 (4), 76-82 , 2019
    2019
  • TREATMENT OF HUMAN RELATIONSHIPS IN NISSIM EZEKIEL’S POETRY: A THEME OF LOVE, SEX AND MARRIAGE
    DRB Dr. Archana Rathore
    Journal of Emerging Technologies and Innovative Research (JETIR) 5 (12), 473-481 , 2018
    2018
  • Salman Rushdie’s Grimus: An Attempt to forge the 'Uncreated Conscience
    DA Dr. Rajeev Bhardwaj
    International Journal of English Language, Literature and Humanities 6 (6 … , 2018
    2018
  • Ezekiel’s Poetry: A Rainbow of Paradoxes
    Dr Archana Rathore, Dr Rajeev Bhardwaj
    International Journal of English Language, Literature in Humanities 6 (5 … , 2018
    2018
  • The counter-Culture of Rushdie’s Imagination: The Quest for New Values
    SV Rajeev Bhardwaj
    International Journal of Applied Research & Studies 1 (2), 172-183 , 2012
    2012
  • The Novel as History: A Critique of Salman Rushdie’s Midnight’s Children
    DKS Rajeev Bhardwaj, Dr. Gajendra Kumar
    PEGASUS: A JOURNAL OF LITERARY AND CRITICAL STUDIES 6 (6), 38-49 , 2006
    2006

MOST CITED SCHOLAR PUBLICATIONS

  • From posts to purchases: insights into the influence of social media's influencers on retail consumers’ purchase intention
    CCKE Mya, R Bhardwaj, HN Krishnasamy, R Albakri, ARBS Senathirajah, ...
    Journal of Posthumanism 5 (2), 1714–1739-1714–1739 , 2025
    2025
    Citations: 8
  • Factors Influencing Talent Retention in Malaysia’s Semi-conductor Industry
    SW Soon, R Bhardwaj, SZ Qazi, ARBS Senathirajah, R Haque, ...
    Journal of Ecohumanism 4 (3), 1-33 , 2025
    2025
    Citations: 8
  • Keeping Talent Close: A Deep Dive into Employee Retention in the Malaysian Financial Industry
    A Chinn, M.C.S. Bhardwaj, R. Lary, A. Senathirajah, A.R.B.S. Haque, R. Nazneen
    Journal of Ecohumanism 4 (2), 299 , 2025
    2025
    Citations: 7
  • Satire as a Tool of Exposition in Adiga’s The White Tigre
    SV Archana Rathore , Rajeev Bhardwaj
    Tuijin Jishu/Journal of Propulsion Technology 45 (4), 3259 - 3265 , 2024
    2024
  • The Significance of Soft Skills in the Practice of Persuasion
    SB Soniya Verma, Rajeev Bhardwaj, Ravi K. Dhar
    Journal of Harbin Engineering University 44 (10), 252 , 2023
    2023
  • Human Love and Sympathy with Autobiographical Note in the Short Stories of Ruskin Bond”
    DAN Dr Archana Rathore, Dr Rajeev Bhardwaj
    MUKT SHABD JOURNAL 9 (9), 787-799 , 2022
    2022
  • Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings
    RB Pooja Tiwari
    Organizational Changes and Leadership Suitability: A Study of Institutional … , 2022
    2022
  • Midnight’s Children: An Epic Navigation through Alternative Realities
    DR Bhardwaj
    Golden Jubilee & 14th International Conference of ELTAI on the theme of … , 2019
    2019
  • Internet Banking Service Quality and Its Measures Impacting Customer Relationship & Their Satisfaction
    DRBDA Singh
    Journal of Emerging Technologies and Innovative Research (JETIR) 6 (5), 353-368 , 2019
    2019
  • A Customer Centric Indian Banking System: An Assessment of Marketing Strategies & their Impact on Quality of Service in Public & Banks
    DAS Dr. Rajeev Bhardwaj
    International Journal of Scientific Engineering and Science 3 (4), 76-82 , 2019
    2019
  • TREATMENT OF HUMAN RELATIONSHIPS IN NISSIM EZEKIEL’S POETRY: A THEME OF LOVE, SEX AND MARRIAGE
    DRB Dr. Archana Rathore
    Journal of Emerging Technologies and Innovative Research (JETIR) 5 (12), 473-481 , 2018
    2018
  • Salman Rushdie’s Grimus: An Attempt to forge the 'Uncreated Conscience
    DA Dr. Rajeev Bhardwaj
    International Journal of English Language, Literature and Humanities 6 (6 … , 2018
    2018
  • Ezekiel’s Poetry: A Rainbow of Paradoxes
    Dr Archana Rathore, Dr Rajeev Bhardwaj
    International Journal of English Language, Literature in Humanities 6 (5 … , 2018
    2018
  • The counter-Culture of Rushdie’s Imagination: The Quest for New Values
    SV Rajeev Bhardwaj
    International Journal of Applied Research & Studies 1 (2), 172-183 , 2012
    2012
  • The Novel as History: A Critique of Salman Rushdie’s Midnight’s Children
    DKS Rajeev Bhardwaj, Dr. Gajendra Kumar
    PEGASUS: A JOURNAL OF LITERARY AND CRITICAL STUDIES 6 (6), 38-49 , 2006
    2006