Rakesh Ahlawat

@itiharyana.gov.in

Senior Instructor Hospitality
Government Model Industrial Training Institute, Rohtak

Rakesh Ahlawat


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https://researchid.co/rahlawat07

RESEARCH, TEACHING, or OTHER INTERESTS

Tourism, Leisure and Hospitality Management, Marketing, Business and International Management
13

Scopus Publications

82

Scholar Citations

5

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Mapping the Landscape of Street Food Research: A PRISMA-Guided Bibliometric Review
    Anirudh Thakur, Sanjeeb Pal, Rakesh Ahlawat, Manish Verma
    Journal of Computers Mechanical and Management, 2026
    Street food has experienced considerable growth, particularly in developing countries, and has become an important component of destination marketing and the tourist experience. Its increasing popularity has attracted significant interest from researchers across various fields, including tourism and marketing. Guided by the PRISMA framework, this study examines the structure and evolution of the street food research landscape through a bibliometric approach. A total of 186 articles from the Dimensions database were analyzed using VOSviewer software. The analysis encompassed author networks, influential journals, contributing countries and institutions, and thematic keyword clusters. The findings reveal substantial growth in research on this topic, with Indonesia, India, and Turkey emerging as key contributors. Major journals publishing research on street food include the Journal of Hospitality and Tourism Management and the British Food Journal. Vikas Gupta and Raj Kumar Gupta are among the most active researchers in this area. Thematic analysis identifies three main clusters: cultural and tourism studies, marketing and consumer behavior, and behavioral theories and intentions.
  • Temple Tourism
    Rakesh Ahlawat, Dinesh Kumar
    International Encyclopedia of Business Management, 2025
  • Temple Cuisine
    Rakesh Ahlawat, Abhishek Chander, Parmesh Dutt
    International Encyclopedia of Business Management, 2025
  • An empirical study of impact of customer retention policies on users followed by telecom companies
    Gurpreet Singh, Sanjeev Kumar Garg, Rakesh Ahlawat
    Multidisciplinary Reviews, 2025
    The objective of this study was to examine the effects of customer retention policies followed by various telecom companies in India. In the modern day, rivalry exists throughout each industry or subject. Therefore, the company must preserve its positive reputation. In light of something similar, the company consistently seeks to draw or keep customers to its identity and offerings by stepping up marketing operations that directly or indirectly impact its development and advancement in a cutthroat industry. For the analysis, the study surveyed 200 telecom customers, including mobile operators and DTHs, to determine their views regarding consumer retention policies and set some parameters against which the survey was conducted.The study revealed that the policy of minimizing attrition affects customer retention in the mobile telecom sector. All these strategies help organizations retain existing consumers and attract potential consumers in one way. This study elaborates the conceptual background and definitions of customer retention, importance, key determinants and strategies for consumer retention and examines the effect and role of consumer retention in telecommunication and the scope of consumer retention in the telecom sector.
  • Touring Tourism
    Rakesh Ahlawat, Parmesh Dutt, Abhishek Chander
    International Encyclopedia of Business Management, 2025
  • Mapping the research trends of halal tourism: A bibliometric approach
    Rakesh Ahlawat, Banti Ahlawat, Mandeep Ghai, Sanjeev Kumar Garg, Rupinder Kaur, Aman Sharma
    Global Sustainable Practices in Gastronomic Tourism, 2024
    The concept of Halal tourism is emerging and it is coming up as a new segment of tourism. This study is carried out to study the scholarly trends in this segment. The study analyses the data collected from Dimensions database and analysed using VOSviewer. The study puts forth that the publication trends in Halal tourism segment are on an upward trajectory and has grown upto 15 times from 2016 to 2022. ‘Journal of Islamic Marketing' is the most productive journal and Mohamed Battour is the most productive author. While studying the most influential documents, the study puts forth that the majority of the most influential studies are based on the concept of Halal tourism. It reflects that the Halal tourism research is still at the growing stage. Marketing and the linkage of Halal tourism are the emerging research trends as suggested by the keyword analysis.
  • Rural tourism in Himachal Pradesh in transition: Challenges for regional sustainability
    Vikas Verma, Rakesh Ahlawat, Mandeep Ghai, Sajeev Bansal
    Multidisciplinary Reviews, 2024
    To enhance the functioning of tourism, rural tourism plays a crucial role by involving the local community and creating alternative sources of income and employment in agricultural areas and mountainous (tribal) regions. This study aims to examine the state of rural tourism in Himachal Pradesh, utilizing document analysis, qualitative interviews with various focus groups, and engaging stakeholders in discussions. Recent challenges and trends in rural tourism in Himachal Pradesh were also assessed. Furthermore, the study evaluated the current marketing structure of Himachal Pradesh concerning rural tourism products. The key findings of this research highlight the need to establish a comprehensive framework for rural tourism at both the state and national levels, focusing on general guidelines and strategic aspects of rural tourism. Additionally, it suggests the implementation of integrated provisions in marketing and regional legislation, developed in close collaboration with local stakeholders.
  • Machine Learning in Tourism Research: A Bibliometric Analysis Using Dimensions Database
    Rakesh Ahlawat, Abhishek Chander, Parmesh Dutt, Dinesh Kumar, Mandeep Ghai, Sanjeev Kumar Garg
    Lecture Notes in Networks and Systems, 2024
  • Bibliometric review of scholarly work on service quality and customer satisfaction in hotels
    Rakesh Ahlawat, Mandeep Ghai, Sanjeev Kumar Garg
    Multidisciplinary Reviews, 2023
    Service quality and customer satisfaction are the most sought-after research topics among marketing scholars. The study performs a bibliometric analysis of service quality and customer satisfaction in hotel research over a decade (2013-2022). The data for the study were extracted from Dimensions.ai using the search string "Service quality" AND "Customer satisfaction" AND "Hotel". A total of 231 articles meeting the criteria were analysed, and it was found that research in this field has grown year on year. Citation analysis revealed that Lujun Su, Scott R. Swanson and Xiaohong Chen are the most influential authors, and Tourism Management is the most influential journal. A keyword analysis was also called of the abstract text.
  • Application of 5R's of Sustainability in Hotel Industry
    Pooja Arya, Rakesh Ahlawat, Banti Ahlawat
    2023 International Conference on New Frontiers in Communication Automation Management and Security Iccams 2023, 2023
    The hotel industry is shifting its perspective towards eco-friendly practices and designing and implementing applications that are environmentally-friendly. However, hotels’ considerations of refuse, reuse, reduce, recycle, and repurpose (5R’s of environmental sustainability) is not abundant in their policies. The present study has examined the implementation of the 5R’s of sustainability in the hotel industry in a selected area of Rajasthan. According to a thorough review of the literature, no research is has been conducted on the application of 5R’s in five-star, four-star, and three-star hotels in the state of Rajasthan. The data was collected using questionnaire containing ten questions and was analysed using using mean, analysis of variance (ANOVA), leaner regression and F-Test with the help of statistical package for social sciences (SPSS). The results suggest hotels have been performing well on the aspects studied except for variations of reduce.
  • Smart tourism: Bibliometric analysis using Dimensions database
    Rakesh Ahlawat, Parmesh Dutt, Abhishek Chander, Vikas Verma, Mandeep Ghai, Sanjeev Kumar Garg
    2023 International Conference on New Frontiers in Communication Automation Management and Security Iccams 2023, 2023
  • Bibliometric Analysis of Published Research on Russia-Ukraine War Using VOSviewer
    Rakesh Ahlawat
    Economic Affairs New Delhi, 2022
  • FACTORS INFLUENCING RESTAURANT SELECTION IN THE COVID-19 ERA: A STUDY OF CONSUMER PREFERENCES IN INDIA
    Business Management, 2022

RECENT SCHOLAR PUBLICATIONS

  • Mapping the Landscape of Street Food Research: A PRISMA-Guided Bibliometric Review
    A Thakur, S Pal, R Ahlawat, M Verma
    Journal of Computers, Mechanical and Management 5 (2), 87-100 , 2026
    2026
  • Temple Cuisine
    R Ahlawat, A Chander, P Dutt
    International Encyclopedia of Business Management 4, 647-649 , 2025
    2025
  • Temple Tourism
    R Ahlawat, D Kumar
    International Encyclopedia of Business Management 4, 639-642 , 2025
    2025
  • Touring Tourism
    R Ahlawat, P Dutt, A Chander
    International Encyclopedia of Business Management 4, 643-646 , 2025
    2025
  • Mapping the research trends of halal tourism: A bibliometric approach
    R Ahlawat, B Ahlawat, M Ghai, SK Garg, R Kaur, A Sharma
    Global Sustainable Practices in Gastronomic Tourism, 383-392 , 2025
    2025
    Citations: 2
  • AN EMPIRICAL STUDY OF IMPACT OF CUSTOMER RETENTION POLICIES ON USERS FOLLOWED BY TELECOM COMPANIES
    G SINGH, SK GARG, R AHLAWAT
    MULTIDISCIPLINARY REVIEWS 8 (2), 2025039 , 2025
    2025
  • Analysis of Service Quality of Roadside Dhaba of Haryana.
    P Dutt, R Ahlawat, S Verma, VK Arya, S Dutta, S Jamwal
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
  • An examination of the Problems Faced by Guests in Budget Hotels for the Sustained Growth
    R Ahlawat
    Interdisciplinary Research in Technology and Management: Proceedings of the … , 2024
    2024
  • Factors Affecting Consumers' Purchase Intention of Street Food
    R Ahlawat, A Chander, D Kumar, P Dutt, B Ahlawat, V Verma
    Interdisciplinary research in technology and management, 363-369 , 2024
    2024
    Citations: 5
  • An examination of the Problems Faced by Guests in Budget Hotels for the Sustained Growth: Study of Jaipur, India
    R Ahlawat, M Ghai, SK Garg
    Interdisciplinary Research in Technology and Management, 379-383 , 2024
    2024
  • Machine Learning in Tourism Research: A Bibliometric Analysis Using Dimensions Database
    R Ahlawat, A Chander, P Dutt, D Kumar, M Ghai, SK Garg
    International Conference on Intelligent Systems Design and Applications, 234-242 , 2023
    2023
    Citations: 1
  • Rural tourism in Himachal Pradesh in transition: Challenges for regional sustainability
    V Verma, R Ahlawat, M Ghai, S Bansal
    Multidisciplinary Reviews 7 (1), 2024010-2024010 , 2023
    2023
    Citations: 22
  • Application of 5R’s of Sustainability in Hotel Industry
    P Arya, R Ahlawat, B Ahlawat
    2023 International Conference on New Frontiers in Communication, Automation … , 2023
    2023
    Citations: 1
  • Smart tourism: Bibliometric analysis using Dimensions database
    R Ahlawat, P Dutt, A Chander, V Verma, M Ghai, SK Garg
    2023 International Conference on New Frontiers in Communication, Automation … , 2023
    2023
    Citations: 4
  • Bibliometric review of scholarly work on service quality and customer satisfaction in hotels
    R Ahlawat, M Ghai, SK Garg
    Multidiscip Rev 6 (3), 2023030 , 2023
    2023
    Citations: 4
  • Perspective Of The Marketing An Inter Disciplinary Approach
    R Ahlawat, S Jaggarwal
    Uttkarsh Prakashan , 2023
    2023
    Citations: 1
  • Customer Satisfaction and Customer Loyalty
    R Ahlawat
    Uttkarsh Prakashan , 2023
    2023
    Citations: 8
  • Human Resource Management in Post Covid Era
    S Jaggarwal, R Ahlawat
    Uttkarsh Prakashan , 2023
    2023
    Citations: 1
  • FACTORS INFLUENCING RESTAURANT SELECTION IN THE COVID-19 ERA: A STUDY OF CONSUMER PREFERENCES IN INDIA
    R Ahlawat, M Ghai, SK Garg
    Business Management 32 (3), 70-84 , 2022
    2022
    Citations: 3
  • Bibliometric Analysis of Published Research on RussiaUkraine War Using VOSviewer
    R Ahlawat, M Ghai, SK Garg
    Economic Affairs 67 (4s), 997-1002 , 2022
    2022
    Citations: 12

MOST CITED SCHOLAR PUBLICATIONS

  • Rural tourism in Himachal Pradesh in transition: Challenges for regional sustainability
    V Verma, R Ahlawat, M Ghai, S Bansal
    Multidisciplinary Reviews 7 (1), 2024010-2024010 , 2023
    2023
    Citations: 22
  • Bibliometric Analysis of Published Research on RussiaUkraine War Using VOSviewer
    R Ahlawat, M Ghai, SK Garg
    Economic Affairs 67 (4s), 997-1002 , 2022
    2022
    Citations: 12
  • Culture and HRM- Application of Hofstede's Cultural Dimension in Hospitality HRM
    R Ahlawat
    International Journal of Advanced Research in Management and Social Sciences … , 2016
    2016
    Citations: 9
  • Customer Satisfaction and Customer Loyalty
    R Ahlawat
    Uttkarsh Prakashan , 2023
    2023
    Citations: 8
  • Factors Affecting Consumers' Purchase Intention of Street Food
    R Ahlawat, A Chander, D Kumar, P Dutt, B Ahlawat, V Verma
    Interdisciplinary research in technology and management, 363-369 , 2024
    2024
    Citations: 5
  • Smart tourism: Bibliometric analysis using Dimensions database
    R Ahlawat, P Dutt, A Chander, V Verma, M Ghai, SK Garg
    2023 International Conference on New Frontiers in Communication, Automation … , 2023
    2023
    Citations: 4
  • Bibliometric review of scholarly work on service quality and customer satisfaction in hotels
    R Ahlawat, M Ghai, SK Garg
    Multidiscip Rev 6 (3), 2023030 , 2023
    2023
    Citations: 4
  • FACTORS INFLUENCING RESTAURANT SELECTION IN THE COVID-19 ERA: A STUDY OF CONSUMER PREFERENCES IN INDIA
    R Ahlawat, M Ghai, SK Garg
    Business Management 32 (3), 70-84 , 2022
    2022
    Citations: 3
  • Emerging Trends in Tourism & Hospitality Business: Transition and Transformation of Tourism in Crisis
    P Kumar, R Ahlawat, S Kaur
    2021
    Citations: 3
  • ENVIRONMENT FRIENDLY PRACTICES FOLLOWED BY CHANDIGARH HOTELS: A STUDY OF LUXURY CHAIN HOTELS’ WEBSITES
    R Ahlawat
    Journal of Emerging Technologies and Innovative Research 5 (7), 1558-1561 , 2018
    2018
    Citations: 3
  • Mapping the research trends of halal tourism: A bibliometric approach
    R Ahlawat, B Ahlawat, M Ghai, SK Garg, R Kaur, A Sharma
    Global Sustainable Practices in Gastronomic Tourism, 383-392 , 2025
    2025
    Citations: 2
  • Environmental friendly practices followed by hotels and their influence on guests
    R Ahlawat
    International Journal of Advanced Scientific Research and Management 3 (6 … , 2018
    2018
    Citations: 2
  • Machine Learning in Tourism Research: A Bibliometric Analysis Using Dimensions Database
    R Ahlawat, A Chander, P Dutt, D Kumar, M Ghai, SK Garg
    International Conference on Intelligent Systems Design and Applications, 234-242 , 2023
    2023
    Citations: 1
  • Application of 5R’s of Sustainability in Hotel Industry
    P Arya, R Ahlawat, B Ahlawat
    2023 International Conference on New Frontiers in Communication, Automation … , 2023
    2023
    Citations: 1
  • Perspective Of The Marketing An Inter Disciplinary Approach
    R Ahlawat, S Jaggarwal
    Uttkarsh Prakashan , 2023
    2023
    Citations: 1
  • Human Resource Management in Post Covid Era
    S Jaggarwal, R Ahlawat
    Uttkarsh Prakashan , 2023
    2023
    Citations: 1
  • FACTORS INFLUENCING THE DECISION OF STUDENT DURING UNIVERSITY SELECTION: AN EMPIRICAL STUDY ON PRIVATE UNIVERSITIES IN PUNJAB, INDIA
    P Kumar, S Kaur, R Ahlawat
    Vidyabharati International Interdisciplinary Research Journal 11 (10), 711-715 , 2021
    2021
    Citations: 1
  • Mapping the Landscape of Street Food Research: A PRISMA-Guided Bibliometric Review
    A Thakur, S Pal, R Ahlawat, M Verma
    Journal of Computers, Mechanical and Management 5 (2), 87-100 , 2026
    2026
  • Temple Cuisine
    R Ahlawat, A Chander, P Dutt
    International Encyclopedia of Business Management 4, 647-649 , 2025
    2025
  • Temple Tourism
    R Ahlawat, D Kumar
    International Encyclopedia of Business Management 4, 639-642 , 2025
    2025