Marketing, Organizational Behavior and Human Resource Management, General Business, Management and Accounting
57
Scholar Citations
2
Scholar h-index
1
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Transforming Logistics Operations with Intelligent Automation Using a Naive Bayes Perspective on Warehouse Management N Vijayanand 2024 2nd International Conference on Advances in Computation, Communication … , 2024 2024.0
Revolutionizing Human Resources Management Using Deep Belief Learning Approach For Talent Acquisition And Retention In The Digital Era N Vijayanand 2024 International Conference on Integration of Emerging Technologies for … , 2024 2024.0 Citations: 1
ROUGH SETS-BASED DECISION SUPPORT SYSTEMS FOR CUSTOMER RELATIONSHIP MANAGEMENT. N Vijayanand ICTACT Journal on Soft Computing 13 (4) , 2023 2023.0
Artificial intelligence application for effective customer relationship management SH Krishna, N Vijayanand, A Suneetha, SM Basha, SC Sekhar, ... 2022 5th International Conference on Contemporary Computing and Informatics … , 2022 2022.0 Citations: 49
Category Management's Effects on Retail Business Profitability and Operations P Sharma, M Sharma, N Vijayanand, J Prabhakaran, DN Sahu, ... NeuroQuantology 20 (10), 4401-4413 , 2022 2022.0 Citations: 1
Entrepreneurial Inclination among Male Engineering Students towards Becoming Success - ful Techno- Entrepreneur- An Empirical Study from Tamilnadu H M Kotteeswaran, N Vijayanand NeuroQuantology 20 (19), 1893-1906 , 2022 2022.0
CRITICAL DETERMINANTS OF ARTIFICIAL INTELLIGENCE (AI) IN OPTIMISING TRAINING APPROACH AND IDENTIFYING TALENTS TO IMPLEMENT CHANGE MANAGEMENT MTMOO Dr. N. Vijayanand, Dr. Kafila4 World Journal of Management and Economics , 2022 2022.0
THE IMPACTS OF MARKETING STRATEGY ON CONSUMER BEHAVIOR AND BUSINESS PERFORMANCE DNW Dr. N. Vijayanand, Dr. Rohtash Kumar Manager - The British Journal of Administrative Management 58 (154), 4-10 , 2022 2022.0
Empirical study of consumer behaviour in health insurance sector N Vijayanand, GN Sundar, A Rathore, P Rawal, AR Loya, Y Sucharitha International Journal of Health Sciences 6 (S3), 9861-9875 , 2022 2022.0 Citations: 1
Study On Importance and Impact of Digital Marketing on Consumer Buying Decision Process in India. N Vijayanand Annals of the Romanian Society for Cell Biology 25 (4) , 2021 2021.0 Citations: 5
A Study on Digital Marketing and its influence on business VAR Dr.N.VIJAYANAND INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS 9 (4) , 2021 2021.0
ARTIFICIAL INTELLIGENCE (AI) IS CHANGING DIGITAL MARKETING DNVA Saranya International Journal of Creative Research Thoughts 9 (9), 97-104 , 2021 2021.0
Comparative Study on Consumer Preference towards Nestle and Cadbury Chocolates in Chennai City DPTR N. Vijay Anand GLOBAL JOURNAL FOR RESEARCH ANALYSIS 7 (9), 2 , 2018 2018.0
A Study on Customer’s Inclination towards Nestle Products in Chennai City PT N.Vijayanand International Journal of Economics and Management Studies 5 (8), 8 , 2018 2018.0
SWOT ANALYSIS OF NESTLE OF INDIA DPTR N. Vijay Anand INDIAN JOURNAL OF RESEARCH 7 (9), 2 , 2018 2018.0
A Study on Brand Loyalty and Involvement Level of Selected Consumers of Nestle Chocolates in Chennai City TamilNadu N Vijayanand Madurai , 0
MOST CITED SCHOLAR PUBLICATIONS
Artificial intelligence application for effective customer relationship management SH Krishna, N Vijayanand, A Suneetha, SM Basha, SC Sekhar, ... 2022 5th International Conference on Contemporary Computing and Informatics … , 2022 2022.0 Citations: 49
Study On Importance and Impact of Digital Marketing on Consumer Buying Decision Process in India. N Vijayanand Annals of the Romanian Society for Cell Biology 25 (4) , 2021 2021.0 Citations: 5
Revolutionizing Human Resources Management Using Deep Belief Learning Approach For Talent Acquisition And Retention In The Digital Era N Vijayanand 2024 International Conference on Integration of Emerging Technologies for … , 2024 2024.0 Citations: 1
Category Management's Effects on Retail Business Profitability and Operations P Sharma, M Sharma, N Vijayanand, J Prabhakaran, DN Sahu, ... NeuroQuantology 20 (10), 4401-4413 , 2022 2022.0 Citations: 1
Empirical study of consumer behaviour in health insurance sector N Vijayanand, GN Sundar, A Rathore, P Rawal, AR Loya, Y Sucharitha International Journal of Health Sciences 6 (S3), 9861-9875 , 2022 2022.0 Citations: 1
Transforming Logistics Operations with Intelligent Automation Using a Naive Bayes Perspective on Warehouse Management N Vijayanand 2024 2nd International Conference on Advances in Computation, Communication … , 2024 2024.0
ROUGH SETS-BASED DECISION SUPPORT SYSTEMS FOR CUSTOMER RELATIONSHIP MANAGEMENT. N Vijayanand ICTACT Journal on Soft Computing 13 (4) , 2023 2023.0
Entrepreneurial Inclination among Male Engineering Students towards Becoming Success - ful Techno- Entrepreneur- An Empirical Study from Tamilnadu H M Kotteeswaran, N Vijayanand NeuroQuantology 20 (19), 1893-1906 , 2022 2022.0
CRITICAL DETERMINANTS OF ARTIFICIAL INTELLIGENCE (AI) IN OPTIMISING TRAINING APPROACH AND IDENTIFYING TALENTS TO IMPLEMENT CHANGE MANAGEMENT MTMOO Dr. N. Vijayanand, Dr. Kafila4 World Journal of Management and Economics , 2022 2022.0
THE IMPACTS OF MARKETING STRATEGY ON CONSUMER BEHAVIOR AND BUSINESS PERFORMANCE DNW Dr. N. Vijayanand, Dr. Rohtash Kumar Manager - The British Journal of Administrative Management 58 (154), 4-10 , 2022 2022.0
A Study on Digital Marketing and its influence on business VAR Dr.N.VIJAYANAND INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS 9 (4) , 2021 2021.0
ARTIFICIAL INTELLIGENCE (AI) IS CHANGING DIGITAL MARKETING DNVA Saranya International Journal of Creative Research Thoughts 9 (9), 97-104 , 2021 2021.0
Comparative Study on Consumer Preference towards Nestle and Cadbury Chocolates in Chennai City DPTR N. Vijay Anand GLOBAL JOURNAL FOR RESEARCH ANALYSIS 7 (9), 2 , 2018 2018.0
A Study on Customer’s Inclination towards Nestle Products in Chennai City PT N.Vijayanand International Journal of Economics and Management Studies 5 (8), 8 , 2018 2018.0
SWOT ANALYSIS OF NESTLE OF INDIA DPTR N. Vijay Anand INDIAN JOURNAL OF RESEARCH 7 (9), 2 , 2018 2018.0
A Study on Brand Loyalty and Involvement Level of Selected Consumers of Nestle Chocolates in Chennai City TamilNadu N Vijayanand Madurai , 0
