Dr. P. Pirakatheeswari

@srcas.ac.in

Assistant Professor of Commerce
Sri Ramakrishna College of Arts and Science

Dr. P. Pirakatheeswari


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https://researchid.co/pirakatheeswari
60

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Enhancing Tax Revenue Forecasting Using CapsNet and CNN In Cryptocurrency-Driven Economics
    R Mehta, R Katragadda, AS Ram, P Pirakatheeswari, BS Kumar
    2025 Fifth International Conference on Advances in Electrical, Computing … , 2025
    2025.0
    Citations: 1
  • A Study On Work Life Balance Of Private Sector Insurance Employees With Special Reference To Coimbatore City
    P Pirakatheeswari, PPON Meenakshi, N Amsaveni
    Journal of Philanthropy and Marketing 4 (1), 183-200 , 2024
    2024.0
    Citations: 1
  • A STUDY ON THE RISK AND RETURNS OF SELECTED LARGE CAP MUTUAL FUNDS IN INDIA
    P Pirakatheeswari
    High Technology Letters 29 (4), 431-447 , 2024
    2024.0
    Citations: 2
  • A study on the financial performance of Bharat Petroleum Corporation Limited
    P Pirakatheeswari, J Prajna
    Journal of the Oriental Institute 71 (2), 159-165 , 2022
    2022.0
    Citations: 2
  • A Study on The Impact Of Social Media In Online Shopping
    P Pirakatheeswari, A Deepika
    Journal of the Oriental Institute 71, 100-110 , 2022
    2022.0
    Citations: 2
  • A Study on Customers' Perception towards Digital Payment System with Special Reference to Coimbatore City
    PV Rajeswari, P Pirakatheeswari, M Vadivel
    Annals of the Romanian Society for Cell Biology 25 (2), 3542-3551 , 2021
    2021.0
    Citations: 6
  • Factors Affecting Brand Recognition of Ayurvedic Food Products during Pandemic Period: Descriptive Study
    P Pon Meenakshi, P Pirakatheeswari, S Rajagopalan
    European Journal of Molecular and Clinical Medicine, 5674-5685 , 2020
    2020.0
  • A Study on Understanding the Awareness Level of Higher Education Among the Students of Rural Area with Special Reference to Selected Villages in Pollachi Taluk
    P Pirakatheeswari, S Rajagopalan, C Poornima, R Greeshma
    Journal of Critical Review 7, 16 , 2020
    2020.0
    Citations: 1
  • Problems and Prospects of Women Entrepreneurs in India in the Era of Globalization
    P Pirakatheeswari
    Pacific Business Review International 8 (2), 128-134 , 2015
    2015.0
    Citations: 10
  • A study on Consumer Behaviour and Factors Influencing the Purchase Decision of Durable Goods with reference to Salem district
    R Rajeswari, P Pirakatheeswari
    International Research Journal of Business and Management 7 (2), 10-18 , 2014
    2014.0
    Citations: 18
  • A study on the Impact of Television Advertisements on Purchase Decision of Consumers in Salem District in respect of Durable Goods
    P Pirakatheeswari
    Salem , 2013
    2013.0
    Citations: 4
  • Green Marketing-Opportunities and Challenges
    P Pirakatheeswari
    Sri Sarada College for Women (Autonomous), Salem–16 1 , 2009
    2009.0
    Citations: 9
  • Introduction of Electronic Retailing
    P Pirakatheeswari
    2009.0
    Citations: 2
  • Emerging Issues in Human Resources Management
    P Pirakatheeswari
    Kuwait: IT Company Ltd , 2009
    2009.0
    Citations: 2
  • Management of Consumer Cooperatives
    B Tamilmani
    Serials Publications , 2008
    2008.0
  • CHAPTER–309 INDIA-MALAYSIA BILATERAL RELATIONS: STRENGTHENING ECONOMY IN THE 21ST CENTURY
    P Pirakatheeswari, MR Greeshma
    1957.0
  • A Study on the Impact of Neuromarketing on Consumer Purchase Intention with Special Reference to Coimbatore District
    D Santhanakrishnan, P Pirakatheeswari, D Divya, N Amsaveni, ...
  • Customer Preference and Satisfaction Towards Online Movie Ticket Booking System
    M Kaviya Dharshini, P Pirakatheeswari
  • A Study on Consumer Buying Behavior Towards Big Basket
    M Shanthini, P Pirakatheeswari
  • A STUDY ON SERVICE QUALITY PERCEPTION OF CUSTOMERS TOWARDS FOOD DELIVERY APP IN COIMBATORE CITY
    P PIRAKATHEESWARI, V MEERA, PV RAJESWARI

MOST CITED SCHOLAR PUBLICATIONS

  • A study on Consumer Behaviour and Factors Influencing the Purchase Decision of Durable Goods with reference to Salem district
    R Rajeswari, P Pirakatheeswari
    International Research Journal of Business and Management 7 (2), 10-18 , 2014
    2014.0
    Citations: 18
  • Problems and Prospects of Women Entrepreneurs in India in the Era of Globalization
    P Pirakatheeswari
    Pacific Business Review International 8 (2), 128-134 , 2015
    2015.0
    Citations: 10
  • Green Marketing-Opportunities and Challenges
    P Pirakatheeswari
    Sri Sarada College for Women (Autonomous), Salem–16 1 , 2009
    2009.0
    Citations: 9
  • A Study on Customers' Perception towards Digital Payment System with Special Reference to Coimbatore City
    PV Rajeswari, P Pirakatheeswari, M Vadivel
    Annals of the Romanian Society for Cell Biology 25 (2), 3542-3551 , 2021
    2021.0
    Citations: 6
  • A study on the Impact of Television Advertisements on Purchase Decision of Consumers in Salem District in respect of Durable Goods
    P Pirakatheeswari
    Salem , 2013
    2013.0
    Citations: 4
  • A STUDY ON THE RISK AND RETURNS OF SELECTED LARGE CAP MUTUAL FUNDS IN INDIA
    P Pirakatheeswari
    High Technology Letters 29 (4), 431-447 , 2024
    2024.0
    Citations: 2
  • A study on the financial performance of Bharat Petroleum Corporation Limited
    P Pirakatheeswari, J Prajna
    Journal of the Oriental Institute 71 (2), 159-165 , 2022
    2022.0
    Citations: 2
  • A Study on The Impact Of Social Media In Online Shopping
    P Pirakatheeswari, A Deepika
    Journal of the Oriental Institute 71, 100-110 , 2022
    2022.0
    Citations: 2
  • Introduction of Electronic Retailing
    P Pirakatheeswari
    2009.0
    Citations: 2
  • Emerging Issues in Human Resources Management
    P Pirakatheeswari
    Kuwait: IT Company Ltd , 2009
    2009.0
    Citations: 2
  • Enhancing Tax Revenue Forecasting Using CapsNet and CNN In Cryptocurrency-Driven Economics
    R Mehta, R Katragadda, AS Ram, P Pirakatheeswari, BS Kumar
    2025 Fifth International Conference on Advances in Electrical, Computing … , 2025
    2025.0
    Citations: 1
  • A Study On Work Life Balance Of Private Sector Insurance Employees With Special Reference To Coimbatore City
    P Pirakatheeswari, PPON Meenakshi, N Amsaveni
    Journal of Philanthropy and Marketing 4 (1), 183-200 , 2024
    2024.0
    Citations: 1
  • A Study on Understanding the Awareness Level of Higher Education Among the Students of Rural Area with Special Reference to Selected Villages in Pollachi Taluk
    P Pirakatheeswari, S Rajagopalan, C Poornima, R Greeshma
    Journal of Critical Review 7, 16 , 2020
    2020.0
    Citations: 1
  • Factors Affecting Brand Recognition of Ayurvedic Food Products during Pandemic Period: Descriptive Study
    P Pon Meenakshi, P Pirakatheeswari, S Rajagopalan
    European Journal of Molecular and Clinical Medicine, 5674-5685 , 2020
    2020.0
  • Management of Consumer Cooperatives
    B Tamilmani
    Serials Publications , 2008
    2008.0
  • CHAPTER–309 INDIA-MALAYSIA BILATERAL RELATIONS: STRENGTHENING ECONOMY IN THE 21ST CENTURY
    P Pirakatheeswari, MR Greeshma
    1957.0
  • A Study on the Impact of Neuromarketing on Consumer Purchase Intention with Special Reference to Coimbatore District
    D Santhanakrishnan, P Pirakatheeswari, D Divya, N Amsaveni, ...
  • Customer Preference and Satisfaction Towards Online Movie Ticket Booking System
    M Kaviya Dharshini, P Pirakatheeswari
  • A Study on Consumer Buying Behavior Towards Big Basket
    M Shanthini, P Pirakatheeswari
  • A STUDY ON SERVICE QUALITY PERCEPTION OF CUSTOMERS TOWARDS FOOD DELIVERY APP IN COIMBATORE CITY
    P PIRAKATHEESWARI, V MEERA, PV RAJESWARI