UNCOVERING INDIA’S OVERLOOKED HEALTH SECURITY THREATS Sakshi Verma, Paramveer Singh Strengthening Brics in Areas of Internal Security Public Health Disaster Management and the Role of Media, 2026 Health is a fundamental component of human existence. As such, safeguarding and preserving it is of paramount importance. In the era of rapid change and transformation, health protection has become fundamental to existence. As a result, each nation tends to prioritize its health security and indulge in practices associated with health facilities. In current times any country does not have a health security issue on its agenda. However, the pandemic has made health security an even more pressing issue. The coronavirus pandemic has shocked almost every country in the world, and health security has become a top priority, even for countries that never considered health security a priority in the first place. From India's perspective, the COVID-19 pandemic exacerbated the country's health security challenge. As a result, a significant portion of India's budgetary allocation is now allocated to health security. The main objective of this research is to openly discuss the health system within India and its infrastructure in India's prior situation and after the impact of COVID-19. This research will also explore the cooperation and relationship support within the BRICS countries and what they have done during the pandemic for each other. Thus, this research will also shed light on some aspects of the background study of the health system in India in terms of the Anthropocene since 1945. The researcher adopted the systematic literature review methodology for this research. In this methodology, we have thoroughly studied each chapter and attempted to analyze it in summary form. In the conclusion portion of this study, it is noted that health security has increased since the pandemic, and awareness of the health sector has also shot up.
6G Networks and Human-Centric Communication Social, Ethical, and Policy Challenges Naaz Gorowara, Deepali Singh, AMIT KUMAR, Seema Sharma, Paramveer Singh International Conference on Innovative Practices in Technology and Management Iciptm 2026, 2026 The 6th generation (6G) wireless communication networks is expected to be a revolutionary technology paradigm rather than a mere enhancement of data rate and ultra-low latency. Contrary to its predecessors, 6G is foreseen to embed intelligence, context-awareness and human-centric design at the core of the system and realize fully immersive communication experiences beyond holographic interaction (HI) which include extended reality (XR), digital twins and tactile internet services. While these advances offer tremendous potential to society and economy, they also raise profound social, ethical, and policy concerns. Every one of these problems, data privacy, algorithmic bias, digital divide, surveillance, energy issue and governance will be compounded in a hyper-connected AI-centric 6G networked environment. In this article, the topic of human centric communication for 6G networks is addressed and it is emphasised that technological advances might relate to social values and the welfare of mankind. It presents a critical evaluation of societal impacts of ubiquitous communication, ethical and economic implications for intelligent and autonomous network deployment and describes the technological… By emphasizing these multidimensional concerns, the paper suggests that success for 6G will not be determined merely by technological advancements but through the construction of policy framings and ethicalbydesign systems which privilege trust, equity, and sustainability.
Exploring ChatGPT’s Potential for Professional Development in Higher Education Contexts Mayank Bharadwaj, Sakshi Verma, Deepali Singh, Paramveer Singh, Anjali Singh Generative AI and Sustainability in Higher Education Applications Opportunities and Challenges, 2026 This research examines the merits and downsides of ChatGPT in universities. It describes how ChatGPT is changing research and education. This research also tackles academic ethics, laws, and honesty. The qualitative study included semi-structured interviews with 75 notable North Cyprus higher education scholars. The study found that ChatGPT had a modest effect size (n² = 0.173) on perceived benefits, accounting for 17.3% of enhanced academic performance. ChatGPT has serious issues. It lacks human input and can’t answer difficult enquiries. The medium effect size (n² = 0.289) shows that the system may be improved further. Statistics linking ChatGPT’s promised benefits to use illustrate how revolutionary it may be for academics who utilize it. Despite these issues, ChatGPT’s unique impacts on users and non-users suggest it might be great for teaching. Personalized integration strategies in schools, ongoing research, and plenty of aid are needed to solve ChatGPT’s issues and maximize its educational benefits.
Innovative Applications of Generative AI in Career Planning for Vocational Education Deepali Singh, Vandana Madaan, Monika Aggarwal, Shobha Yadav, Paramveer Singh, Firas Tayseer Ayasrah Generative AI and Sustainability in Higher Education Applications Opportunities and Challenges, 2026 Generative artificial intelligence will also alter vocational education, career advising, and planning. Career planning frameworks should take into account both the demands of the job market and the goals of students. Generative AI tools like Bard and ChatGPT address this gap in the market by giving customized, real-time, and flexible job guidance. This study investigates stakeholder engagement, customization, strategic execution, and ethical considerations in generative artificial intelligence applications within vocational education. AI can help vocational schools focus on data-driven insights and use cross-border strategies in a world that is changing quickly by collecting and analyzing enormous amounts of data. The study indicates that AI might enhance acceptability, success, cost efficiency, accessibility, ethics, and data security. Studies indicate that generative artificial intelligence is used in vocational career planning to educate stakeholders, choose technologies, and devise strategic initiatives.
An analysis of green advertising's sustainability strategy and its impact on consumers' green consumption behaviour Deepali Singh, Vandana Madaan, Shreya Arora, G. Sagar, Paramveer Singh Advancing Social Equity Through Accessible Green Innovation, 2025 Customers are becoming more aware of their environmental impact as environmental worries develop. This explains the rise in demand for eco-friendly items. This study examines how environmentally aware marketing affects purchasing choices among environmentally concerned clients. This study examines how environmentally friendly advertising strategies promote sustainable consumption. We reviewed current literature and mailed questionnaires to interested parties to acquire data for the research. According to the research, people trust and connect with companies that are transparent and sincere about the environment. The survey discovered this. The report also highlighted the dangers of “greenwashing,” which involves misrepresenting a product's environmental effect to undermine consumer trust. Businesses who want to attract environmentally concerned customers and use green marketing might leverage the study's findings.
Health Reporting in India: Public Health Development and Promotion Sakshi Verma, Paramveer Singh Intelligent Data Analytics in Media Communication to Improve Public Health Care, 2025 The World Health Organization defines health as physical, mental, and social well-being, including the absence of illness or disability. Physical health is integral to human life; a healthy individual is fully developed. The development of any human being is dependent mainly on effective health. This implies that progress and health are interdependent, which is why many countries are concerned about their internal healthcare systems. A substantial portion of global budgets are allocated to promoting and developing health. During the COVID-19 pandemic, the importance of good health and its effects on others were highlighted. This may be the primary reason why media outlets are more likely to report health-related news than other types of information. The modern audience is highly attentive and lives in a world of immediate gratification. The research technique employed in this study was an organized literature review. This study aims to assess the effect of public health reporting on outcomes. The researcher has read several research papers on the subject and provides a comprehensive overview of the topic and its relevance. Therefore, this chapter examines the concept of media usage by humans and the essential role of the media in influencing people’s attitudes toward their health, using the use and gratification theory and the social responsibility theory.
A study on role effectiveness of micro finance in India: with special reference to poverty eradication Prashant Ashok Sonawane, Deepti Taneja, Sanjay Manocha, Pankaj Saini, Vandana Madaan, et al. Salud Ciencia Y Tecnologia Serie De Conferencias, 2025 Introduction: Microfinance serves as a means of providing financial assistance to individuals with low incomes, including impoverished rural residents, low-income people, and small company owners with inadequate capital. In this system, microfinance gives those who struggle to get funding the financial support they need to expand their businesses. They offer a range of financial services, including insurance, money transfers, savings accounts, deposits, loans, and more. Microfinance has gained widespread recognition as an effective approach to reduce poverty in developing economies like India.Methods: The goal of the study is to critically evaluate the arguments made for and against microfinance as a strategy for reducing poverty on a global scale. In developing nations like India, where the bulk of the population lives in rural regions without access to traditional banking services, microfinance is the most efficient means of empowering the impoverished economically. The current study is to examine how microfinance institutions contribute to client satisfaction by offering high-quality services and raising client awareness. Cross sectional table analysis used in this study. Secondary sources of data has been used to accomplishment of this study. Results: This paper was to examine how beneficial microfinance is in India in relation to the fight against poverty. This paper aims to provide an understanding of the models, main obstacles, and impact of microfinance in India on the reduction of poverty. The purpose of microfinance is to help the underprivileged and those residing in impoverished areas become self-sufficient. It is specifically designed for these individuals. Conclusions: The study came to the conclusion that financial institutions that offer these services can satisfy their customers and raise their awareness levels. The study indicates that in order to maintain the quality of their services and develop their businesses, these institutions must continue to innovate through the use of new programs and policies
Product and pixels: Influence of social media influencers on marketing, branding, brand trust, and consumer engagement Paramveer Singh, Nithya Das, Sakshi Verma Neurosensory and Neuromarketing Impacts on Consumer Behavior, 2024 The subject is how Instagram influencers shape consumers' impressions of skincare companies. The study uses quantitative and qualitative interviews to examine how influencers affect customer engagement, brand trust, and purchase choices. Important conclusions show that visual content, social media platform strategy, and trust and authenticity are essential to influencer marketing success. Establishing trust requires authenticity and openness, with micro-influencers being especially powerful. Influencer material gains more excellent traction thanks to visually captivating formats and the algorithms of social media sites like Instagram. The study concludes that firms should build genuine, long-term relationships with influencers to optimize the efficacy of their marketing initiatives and ultimately raise brand awareness, trustworthiness, and consumer engagement in the skincare sector. This study also discusses the various influential factors affecting the market, such as Instagram Influencers and Marketing, Brands and promotions, and Neuromarketing and neuroscience.
Technology, transmission, trust, and tendency: Detecting trends in COVID-19 related fabricated content of virtual fact-check networks Manoj Kumar, Amit Sharma, Paramveer Singh, Raj Kumar Yadav, Sakshi Verma, Mayank Bharadwaj E3s Web of Conferences, 2024 The COVID-19 outbreak has punctured every part of a person's life, along with how people perform, enjoy, study, work out, and interact with one another. The debunking industry has tried to lessen the enormous spread of false information in modern society due to the growth of social media. Current research investigates debunked fallacious content relating to COVID-19 in India, intending to understand the key themes and trends in fabricated content for health literacy. The study is exploratory and uses supervised machine learning for the purpose of classification. The study uses thematic analysis techniques to look at the 506 claims of false information about COVID-19 that Indian fact-checking platforms have refuted. The results discern specific trends and health literacy within the range. The tendency toward fallacious content starts with anger toward China and creates communal hatred against India's minority group. Political propaganda, then false health information, was the main subject of such content. Moreover, many misrepresented and refuted claims came from the mainstream media.
