Pankaj Rawal

@ims-ghaziabad.ac.in

Professor

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management

FUTURE PROJECTS

INDUSTRY 5.0


Applications Invited
31

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Industry 5.0 through the lens of ergonomics and sustainability: Mapping the territory
    T Arshi, P Rawal, N Virmani, V Lahri, S Jagtap
    Sustainable Futures 11, 101805 , 2026
    2026.0
  • Myths and magic of adopting marketing technologies: a customer-centric framework
    SK Vishnoi, S Mathur, P Rawal, VK Sharma, A Jain, V Agarwal
    Asia-Pacific Journal of Business Administration, 1-28 , 2025
    2025.0
  • Does salesperson-brand personality congruence impact perceived service quality of the salesperson? A study of small retailers in emerging markets
    P Rawal, SK Vishnoi, S Mathur
    Strategy & Leadership 53 (3), 347-371 , 2025
    2025.0
    Citations: 2
  • Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure
    SK Vishnoi, S Mathur, T Bagga, A Singhal, P Rawal, S Sharma, R Yadav
    International Journal of Data Analysis Techniques and Strategies 16 (2), 162-180 , 2024
    2024.0
    Citations: 29
  • Service Quality perception of cellular phone service in India: a comparison between male and female
    DMAKDAA Pankaj Rawal
    International Journal of IT & Management, Volume 5, Issue 8 , 8-21,(ISSN … , 2016
    2016.0
  • Service Quality perception of cellular phone service in India: a comparison between Male and Female
    P Rawal, A Khan, A Akhtar
    International Journal of Research in IT and Management 5 (8), 8-21 , 2015
    2015.0
  • Measuring Service Quality in cellular phone service
    SR Pankaj Rawal, Asad Rehman
    International Journal of Exclusive management Research 2014 (7), 104-119 , 2014
    2014.0
  • Sustainable Futures
    T Arshi, P Rawal, N Virmani, V Lahri, S Jagtap
  • Measuring Service Quality in Cellular Phone Service* Pankaj Rawal** Dr. Asad Rehman
    DP Rawal
  • Measuring Service Quality of Indian Cellular Phone Service Industry in UP West India
    P Rawal
    Aligarh , 0

MOST CITED SCHOLAR PUBLICATIONS

  • Construct modelling, statistical analysis and empirical validation using PLS-SEM: a step-by-step guide of the analysis procedure
    SK Vishnoi, S Mathur, T Bagga, A Singhal, P Rawal, S Sharma, R Yadav
    International Journal of Data Analysis Techniques and Strategies 16 (2), 162-180 , 2024
    2024.0
    Citations: 29
  • Does salesperson-brand personality congruence impact perceived service quality of the salesperson? A study of small retailers in emerging markets
    P Rawal, SK Vishnoi, S Mathur
    Strategy & Leadership 53 (3), 347-371 , 2025
    2025.0
    Citations: 2
  • Industry 5.0 through the lens of ergonomics and sustainability: Mapping the territory
    T Arshi, P Rawal, N Virmani, V Lahri, S Jagtap
    Sustainable Futures 11, 101805 , 2026
    2026.0
  • Myths and magic of adopting marketing technologies: a customer-centric framework
    SK Vishnoi, S Mathur, P Rawal, VK Sharma, A Jain, V Agarwal
    Asia-Pacific Journal of Business Administration, 1-28 , 2025
    2025.0
  • Service Quality perception of cellular phone service in India: a comparison between male and female
    DMAKDAA Pankaj Rawal
    International Journal of IT & Management, Volume 5, Issue 8 , 8-21,(ISSN … , 2016
    2016.0
  • Service Quality perception of cellular phone service in India: a comparison between Male and Female
    P Rawal, A Khan, A Akhtar
    International Journal of Research in IT and Management 5 (8), 8-21 , 2015
    2015.0
  • Measuring Service Quality in cellular phone service
    SR Pankaj Rawal, Asad Rehman
    International Journal of Exclusive management Research 2014 (7), 104-119 , 2014
    2014.0
  • Sustainable Futures
    T Arshi, P Rawal, N Virmani, V Lahri, S Jagtap
  • Measuring Service Quality in Cellular Phone Service* Pankaj Rawal** Dr. Asad Rehman
    DP Rawal
  • Measuring Service Quality of Indian Cellular Phone Service Industry in UP West India
    P Rawal
    Aligarh , 0