• Developed and delivered undergraduate and postgraduate courses in HR, Marketing, and Healthcare Management.
• Coordinated training and placement activities, achieving high placement percentages.
• Served as Research Coordinator, guiding student research projects and promoting publication culture.
• Conducted soft skill training and leadership workshops for students.
• Organized and participated in national and international conferences and FDPs.
• Designed curriculum aligned with NEP 2020 for electives like Public Speaking, Diversity in Business.
• Mentored students for national competitions and entrepreneurial initiatives.
• Published high-impact research articles, book chapters, and case studies.
• Actively involved in quality assurance and accreditation processes (NAAC/NBA).
• Managed administrative responsibilities including timetabling and academic audits.
• Spearheaded faculty development programs and refresher courses.
EDUCATION
1 Ph.D. (Pursuing) Management – Human Resources SRM University SRM University 2025
2 MDP HR Analytics IIM Kozhikode IIM Kozhikode 2024
3 MBA Management Hallmark Business School Anna University 2012
4 PGDMA Public Relations Annamalai University Annamalai University 2011
5 B. Pharmacy Pharmacy DR. MGR Medical University Tamil Nadu Dr. MGR Univ. 2009
6 D. Pharmacy Pharmacy DR. MGR Medical University Tamil Nadu Dr. MGR Univ. 2005
7 SSLC Secondary School St. Philomena’s Girls Hr. Sec. School Tamilnadu State board 2003
RESEARCH, TEACHING, or OTHER INTERESTS
Organizational Behavior and Human Resource Management, Management of Technology and Innovation, Marketing, Business, Management and Accounting
Empowering Multicultural Markets Diversity-Driven Marketing Strategies Niranchana Shri Viswanathan, Kandha Swamy, M. Sudha, S. Brinda Diversity and Inclusion Driven Marketing for Multicultural Marketplaces, 2025 In today's interconnected world, diversity and inclusion (D&I) have become essential to marketing strategies, particularly in multicultural markets. This study employs bibliometric analysis of the Scopus database to examine research trends, key themes, and influential works on diversity-driven marketing. The findings highlight growing academic interest in inclusive marketing and its role in enhancing consumer trust, engagement, and brand loyalty. By analyzing citation networks and keyword co-occurrence patterns, this research identifies thought leaders and emerging areas within D&I marketing. Brands that adopt culturally responsive strategies benefit from higher customer retention and positive brand perception, positioning themselves competitively in diverse markets. The study provides valuable insights for both scholars and practitioners seeking to refine marketing approaches that resonate with diverse audiences. Future research could explore AI-driven personalization and cross-cultural branding to further advance inclusive marketing strategies.
AI-driven innovation: Fostering sustainable workplaces and innovative work behaviours for a greener future Niranchana Shri Viswanathan, Delecta Jenifer Rajendren Recent Innovations in Sciences and Humanities Highlights the State of Art Developments and Innovations Which Impacts Science and Engineering, 2025 This paper investigates through a critical narrative, how innovations based on artificial intelligence might foster sustainable workplaces and innovative work practices for greener future landscape. Artificial intelligence can automate processes that would help cut down wastage and optimize resource utilization in the workplace. Green operations lower our carbon emissions and make the world more sustainable. An AI-powered world could mean a creative, competent workplace. This general idea that AI in offices could enforce more sustainable and innovative ways of living, making the world a better place for all. Drawing on numerous studies, this research shows us some initial steps for future work with employees to consider the impact of AI on creativity and problem-solving. Firms would learn from the results of this study in how they could utilize AI for good and social impact to drive greener practices and workplace innovation. The discoveries will educate companies about AI in sustainability and the way they innovate to shape their world around them. Finally, future research could explore the long-term impact of adopting AI on sustainability and innovation strategies.
Customer behavior analysis in marketing: A bibliometric study with statistical insights Niranchana Shri Viswanathan, Kumar S. Ramesh Multiple Criteria Decision Making Mcdm Techniques and Statistics in Marketing, 2025 Aim: This abstract presents a bibliometric study of the customer behavior analysis in marketing. The study reviews the literature on customer behavior analysis to map trends, gaps and emerging themes within this stream of research. Research Purpose and Approach: This paper employed a systematic literature review method; thus, the articles are chosen from high-quality Academic Journals, Conference Proceedings and Books in the last 10 years that we need to extract. Methodology: The paper uses statistical analysis techniques such as citation analysis and co-citation analysis to map the intellectual structure of literature, to trace prominent authors, publications, standards adopted and more › Data extracted from these articles are manually annotated for themes as well as the type of research methodologies utilized in customer behavior analysis. Suggestions: This is the first systematic review of CBOR research and the insights offered here will be of benefit to researchers,
Opportunities and challenges of implementing the metaverse in education institutions in emerging economies Niranchana Shri Viswanathan, S. R. Ramesh Kumar Innovations in Educational Robotics Advancing AI for Sustainable Development, 2025 Metaverse, a virtual world created by computer technology, has the potential to revolutionise education by providing engaging and immersive learning experiences. However, implementing the metaverse in education institutions in emerging economies also brings challenges, such as privacy and safety concerns, the need for digital literacy, and financial investment in infrastructure. Striking a balance between innovation and responsibility is essential for harnessing the full potential of the metaverse. It is crucial to consider both opportunities and challenges to ensure that the metaverse is implemented in a manner that benefits all the students. Metaverse has the potential to transform education by providing a unique and memorable learning experience, but it is essential to address the challenges of making it accessible to all students.
Unpacking Equity, Diversity, and Inclusion in the Workplace: A Social Theories Approach Niranchana Shri Viswanathan, S. Ramesh Kumar Achieving Organizational Diversity Equity and Inclusion with AI, 2025 This paper is interested in considering the application of social theories as a lens for examining equity, diversity, and Inclusion (EDI) workplace issues. It discusses ways in which systemic biases — hiring practices, promotional opportunities, salary offering, and organizational culture collectively block the stride towards a more equal and equally-contending landscape. By using a broad and intersectional lens, the study looks at lessons learned as well as case examples to illustrate what world's top organizations are doing right bird in implementing EDI strategies. Based on qualitative data of employees, the article offers pragmatic lessons learned for building diverse and inclusive workplaces. The results also show the need to break down systemic barriers, engage in fair hiring practises and make sure all employees see their work can lead them forward as we continue to grow. By developing this research, we are adding to the increasing body of literature that emphasizes.
From idea to impact: Understanding the role of organizational climate in fostering innovation Niranchana Priya Viswanathan, S Arun Kumar Asian Economic and Financial Review, 2025 The moderating effect of HR practices on IWB. A primary objective of this research is to investigate the specific HR practices (i.e., information sharing, supervisory support, compensation, training, job autonomy) and their effect on the innovative work behavior (IWB) of IT sector employees in South India. It also considers the potential mediating effect of organizational climate on these relationships. The approach used was a positivist and quantitative research design with a stratified random sampling technique involving 450 employees from top IT companies in South India. Path analysis was conducted with AMOS to test the direct and indirect associations fitted to the data. The results show that all the HR practices investigated have significant effects on IWB, with information sharing having the greatest direct effect. Organizational climate partially mediates all these relationships, indicating that a favorable and conducive working environment reinforces HR practices to foster innovation. This study provides empirical evidence for the importance of organizational climate in strengthening the effect of HR practices on in-role innovative behavior in a regional IT setting. The findings offer guidance for IT and HR managers aiming to stimulate innovation. HR practices and climate enhancement can motivate employees' innovative behavior in the South Indian IT industry.
Exploring the digital frontier: Harnessing AI innovation to drive the metaverse NS Viswanathan, DJ Rajendren AIP Conference Proceedings 3345 (1), 020048 , 2026 2026
METAVERSE-BASED CAREER COUNSELLING AND NETWORKING FOR COLLEGE STUDENTS J Banerji, NS Viswanathan Sustainable Global Societies Initiative 1 (1) , 2025 2025
Innovativeness and risk-taking: A cross-cultural study of US, Indian, and Chinese entrepreneurs NS Viswanathan, DJ Rajendren, AS Kumar, B Nandhini Emerging Technologies In Sustainable Innovation, Management and Development … , 2025 2025
Role of economic analysis for firms in long-term sustainability: An empirical study NS Viswanathan, K Rajeshwari, YS Kumar, T Girisha, SM Divakar AIP Conference Proceedings 3306 (1), 030010 , 2025 2025
AI-Driven Innovation: Fostering Sustainable Workplaces and Innovative Work Behaviours for a Greener Future NS Viswanathan, DJ Rajendren Recent Innovations in Sciences and Humanities, 345-349 , 2025 2025 Citations: 2
Assessing the flipped classroom approach for management students NS Viswanathan, DJ Rajendren Pedagogical Revelations and Emerging Trends, 105-108 , 2025 2025
From idea to impact: Understanding the role of organizational climate in fostering innovation NS Viswanathan Asian Economic and Financial Review , 2025 2025
Unpacking Equity, Diversity, and Inclusion in the Workplace: A Social Theories Approach NS Viswanathan, SR Kumar Achieving Organizational Diversity, Equity, and Inclusion with AI, 409-416 , 2025 2025
Metaverse-Based Career Counseling and Networking for College Students NS Viswanathan, J Banerji Metallurgical and Materials Engineering 31 (4), 484-489 , 2025 2025 Citations: 2
Opportunities and Challenges of Implementing the Metaverse in Education Institutions in Emerging Economies NS Viswanathan, SRR Kumar Innovations in Educational Robotics: Advancing AI for Sustainable … , 2025 2025
Exploring the Intersectionality of Extended Reality: Applications and Impact on Enhancing the Human Experience NS Viswanathan Multidisciplinary Applications of Extended Reality for Human Experience 1 … , 2024 2024
Spotlight on IWB: Revealing Hidden Trends and Data Gaps in Metadata (2019-2024)" AKS Niranchana Priya Viswanathan Pakistan Journal of Life and Social Sciences 22 (2), 4514-4528 , 2024 2024
"OPTIMIZING POSTGRADUATE LEARNING EXPERIENCES: A MULTIDIMENSIONAL ANALYSIS OF FLIPPED LEARNING AND STUDENT SATISFACTION IN INDIAN CONTEXTS" NS Viswanathan Business, Management and Economics Engineering 22 (1), 587 , 2024 2024
The Evolution of Corporate Social Responsibility: A Technology-Driven Approach in the Management Studies Institution NS Viswanathan Technology-Driven Evolution of the Corporate Social Responsibility Ecosystem … , 2024 2024
SUSTAINABLE HRM PRACTICE AND ITS IMPACT ON ORGANIZATIONAL DEVELOPMENT Dr.K.Rajeswari, Assistant Professor,Prof.Niranchana Shri Viswanathan ... International Journal of Cultural Studies and Social Sciences 20 (1), 75 , 2024 2024
Building Brand Advocacy through Influencer Marketing: Successes, Challenges and Best Practices BH Shwetha.S1, Niranchana shri Viswanathan2 TuijinJishu/Journal of Propulsion Technology 45 (No 1), 125 , 2024 2024
Exploring the Synergy: Integrating Machine Learning Algorithms and Human Expertise in a Hybrid Learning Model for Enhanced Marketing Strategies NS Viswanathan The Review of Contemporary Scientific and Academic Studies 3 (12) , 2023 2023 Citations: 3
EFFECTIVENESS OF FLIPPED LEARNING AMONG STUDENTS AK Niranchana Priya Viswanathan International Journal of Applied Engineering & Technolog 5 (4), 228-235 , 2023 2023
Soft Skills in the Metaverse: A Conceptual Framework DSK Niranchana Shri Viswanathan IUP Journal of Soft Skills 17 (4), 48-53 , 2023 2023
A Comparative Study of Market Performance and Effective Marketing Strategies of India Cements and Ramco Cements in the Cement Industry NS Viswanathan Journal of production ,operation management and economics 4 (2024) , 2023 2023
MOST CITED SCHOLAR PUBLICATIONS
Exploring the Synergy: Integrating Machine Learning Algorithms and Human Expertise in a Hybrid Learning Model for Enhanced Marketing Strategies NS Viswanathan The Review of Contemporary Scientific and Academic Studies 3 (12) , 2023 2023 Citations: 3
Marketing strategies of fish and fishery products in India: an empirical study of market intermediaries NS Viswanathan, M Yadav, A Sharma, VHR Dornadula Journal of Survey in Fisheries Sciences 10 (3), 3273-3280 , 2023 2023 Citations: 3
AI-Driven Innovation: Fostering Sustainable Workplaces and Innovative Work Behaviours for a Greener Future NS Viswanathan, DJ Rajendren Recent Innovations in Sciences and Humanities, 345-349 , 2025 2025 Citations: 2
Metaverse-Based Career Counseling and Networking for College Students NS Viswanathan, J Banerji Metallurgical and Materials Engineering 31 (4), 484-489 , 2025 2025 Citations: 2
Exploring the digital frontier: Harnessing AI innovation to drive the metaverse NS Viswanathan, DJ Rajendren AIP Conference Proceedings 3345 (1), 020048 , 2026 2026
METAVERSE-BASED CAREER COUNSELLING AND NETWORKING FOR COLLEGE STUDENTS J Banerji, NS Viswanathan Sustainable Global Societies Initiative 1 (1) , 2025 2025
Innovativeness and risk-taking: A cross-cultural study of US, Indian, and Chinese entrepreneurs NS Viswanathan, DJ Rajendren, AS Kumar, B Nandhini Emerging Technologies In Sustainable Innovation, Management and Development … , 2025 2025
Role of economic analysis for firms in long-term sustainability: An empirical study NS Viswanathan, K Rajeshwari, YS Kumar, T Girisha, SM Divakar AIP Conference Proceedings 3306 (1), 030010 , 2025 2025
Assessing the flipped classroom approach for management students NS Viswanathan, DJ Rajendren Pedagogical Revelations and Emerging Trends, 105-108 , 2025 2025
From idea to impact: Understanding the role of organizational climate in fostering innovation NS Viswanathan Asian Economic and Financial Review , 2025 2025
Unpacking Equity, Diversity, and Inclusion in the Workplace: A Social Theories Approach NS Viswanathan, SR Kumar Achieving Organizational Diversity, Equity, and Inclusion with AI, 409-416 , 2025 2025
Opportunities and Challenges of Implementing the Metaverse in Education Institutions in Emerging Economies NS Viswanathan, SRR Kumar Innovations in Educational Robotics: Advancing AI for Sustainable … , 2025 2025
Exploring the Intersectionality of Extended Reality: Applications and Impact on Enhancing the Human Experience NS Viswanathan Multidisciplinary Applications of Extended Reality for Human Experience 1 … , 2024 2024
Spotlight on IWB: Revealing Hidden Trends and Data Gaps in Metadata (2019-2024)" AKS Niranchana Priya Viswanathan Pakistan Journal of Life and Social Sciences 22 (2), 4514-4528 , 2024 2024
"OPTIMIZING POSTGRADUATE LEARNING EXPERIENCES: A MULTIDIMENSIONAL ANALYSIS OF FLIPPED LEARNING AND STUDENT SATISFACTION IN INDIAN CONTEXTS" NS Viswanathan Business, Management and Economics Engineering 22 (1), 587 , 2024 2024
The Evolution of Corporate Social Responsibility: A Technology-Driven Approach in the Management Studies Institution NS Viswanathan Technology-Driven Evolution of the Corporate Social Responsibility Ecosystem … , 2024 2024
SUSTAINABLE HRM PRACTICE AND ITS IMPACT ON ORGANIZATIONAL DEVELOPMENT Dr.K.Rajeswari, Assistant Professor,Prof.Niranchana Shri Viswanathan ... International Journal of Cultural Studies and Social Sciences 20 (1), 75 , 2024 2024
Building Brand Advocacy through Influencer Marketing: Successes, Challenges and Best Practices BH Shwetha.S1, Niranchana shri Viswanathan2 TuijinJishu/Journal of Propulsion Technology 45 (No 1), 125 , 2024 2024
EFFECTIVENESS OF FLIPPED LEARNING AMONG STUDENTS AK Niranchana Priya Viswanathan International Journal of Applied Engineering & Technolog 5 (4), 228-235 , 2023 2023
Soft Skills in the Metaverse: A Conceptual Framework DSK Niranchana Shri Viswanathan IUP Journal of Soft Skills 17 (4), 48-53 , 2023 2023
