Dr. Neha Gupta is Assistant Professor in the Department of Marketing and International Business at K J Somaiya Institute of Management. She has a Ph.D. in Management with specialization in marketing from Mumbai University and UGC-NET qualified in Management. She is a graduate in Commerce from Mumbai University and has completed her Master’s in Business Administration with a specialization in Marketing from NMIMS University. She has over 17 years of experience with 7 years in industry in the realms of sales & marketing and 10 years in academic. She has industry experience spread across as performer in managerial role with ABN Amro Bank, Trimac shipping company and Timex Group. She had been associated as trainer / faculty with institutes like IIBF, SPBT Banker’s Training Institute, ICFAI, Manipal University, ICAI, ITM and NMIMS University. Her teaching interests are in the area of Marketing Management, Services Marketing, Consumer Behaviour, Marketing Applications.
EDUCATION
B.Com, MBA (Marketing), UGC-NET, Ph.D. (Management)
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Business and International Management, Management of Technology and Innovation, Strategy and Management
208
Scholar Citations
6
Scholar h-index
5
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Gamifying the binge: Role of brand passion and fear of missing out for over-the-top streaming platforms P Singh, G Malik, N Gupta Journal of Marketing Communications, 1-28 , 2025 2025
Effect of service quality on intention to invest in mutual funds: attitude as mediator and awareness as moderator AK Mishra, R Bansal, PK Maurya, Y Ansari, N Gupta Journal of Advances in Management Research , 2025 2025 Citations: 3
A Study on the Impact of Digital Learning Portals in Enhancing Pedagogical Practices Adopted by Teachers P Chauhan, N Gupta Available at SSRN 6633118 , 2025 2025
Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention D Pal, K Srivastava, N Gupta Asia Pacific Journal of Marketing and Logistics 37 (1), 80-98 , 2025 2025 Citations: 23
Selecting E-bikes using a multi-criteria integrated analytic hierarchy approach for sustainable transportation option R Bansal, Y Ansari, N Gupta, M Sharma Global Transitions 7, 94-108 , 2025 2025 Citations: 4
Innovations in the Indian healthcare industry to brave the vuca times J Mathew, N Gupta, J Jagose Asia Pacific Journal of Health Management 18 (1), 252-258 , 2023 2023 Citations: 6
A study on the growing innovation and changing consumer behavior towards digital payment services-In metro cities G Neha, K Akshmeet, S Shloka Ann. Univ. Dunarea de Jos Galati: Fascicle: I, Econ. Appl. Inform. 28 (1 … , 2022 2022 Citations: 2
The Shifts In Millennial Consumer Behaviour Due To Disruption Caused By Digital Wallets In India N Gupta, J Jagose, A Mulye Academy of Marketing Studies Journal 26 (5) , 2022 2022
Targeting subjective engagement in experimental therapeutics for digital mental health interventions AK Graham, MJ Kwasny, EG Lattie, CJ Greene, NV Gupta, M Reddy, ... Internet Interventions 25, 100403 , 2021 2021 Citations: 50
Methods for determining targeting parameters and bids for online ad distribution D Pai, T Nguyen, SB Wang, J Mathew, A Pani, N Gupta US Patent 10,997,634 , 2021 2021
Employees’ Perception about Usage of E-Banking Delivery Channels G N. Empirical Economics Letters 20, pp. 207-218 , 2021 2021
COVID-19 pandemic and consumer adoption of digital healthcare in India: a qualitative study P Chauhan, V Jadhav, N Gupta Academy of Marketing Studies Journal 25 (4), 1-6 , 2021 2021 Citations: 5
Consumer's Sales Promotion Preference for Cellular Network Service Providers among the Youth G N. The Empirical Economics Letters 19 (4), pp. 335-345 , 2020 2020
Retail Banking: Impact of Technology-based Service Quality Dimensions on Customer Satisfaction G N. Economics and Applied Informatics 2, pp. 19 – 25 , 2019 2019
Analyzing the impact of Finance Education on Investment related Decision Making GNRS G.K. Indian Journal of Economics & Business 18, pp.9 – 23 , 2019 2019
Influence of demographic variables on synchronisation between customer satisfaction and retail banking channels for customers' of public sector banks of India N Gupta International Journal of Electronic Banking 1 (3), 206-219 , 2019 2019 Citations: 46
Influence of Demographics on Employees’ Perception for Cross-Selling and Up-Selling of eBanking Services N Gupta Economics and Applied Informatics," Dunarea de Jos" University of Galati … , 2018 2018 Citations: 2
Influence of demographic variables: customers' perception about cross-selling and up-selling for eBanking N Gupta International Journal of Electronic Customer Relationship Management 11 (2 … , 2018 2018 Citations: 3
A Study of Employees Perception: In Relation to Banking Alternative Delivery Channels and Customer Satisfaction N Gupta Academy of Taiwan Management Review 13 (1), 89-101 , 2017 2017
Customers Demographics Influence on Usage of Retail Banking Channels N Gupta, VT Khanna Economics and Applied Informatics 2, 63-69 , 2016 2016 Citations: 2
MOST CITED SCHOLAR PUBLICATIONS
Targeting subjective engagement in experimental therapeutics for digital mental health interventions AK Graham, MJ Kwasny, EG Lattie, CJ Greene, NV Gupta, M Reddy, ... Internet Interventions 25, 100403 , 2021 2021 Citations: 50
Influence of demographic variables on synchronisation between customer satisfaction and retail banking channels for customers' of public sector banks of India N Gupta International Journal of Electronic Banking 1 (3), 206-219 , 2019 2019 Citations: 46
Customer's perception about banks technology for Innovative delivery channels of public sector banks (PSBs) of India VT Khanna, N Gupta International Journal of Business and Management 10 (2), 214 , 2015 2015 Citations: 38
Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention D Pal, K Srivastava, N Gupta Asia Pacific Journal of Marketing and Logistics 37 (1), 80-98 , 2025 2025 Citations: 23
Customer's adoption for technology-enabled delivery channels in selected public sector banks N Gupta, VT Khanna International Journal of Business and Management 10 (12), 215 , 2015 2015 Citations: 16
Developed the Inventory Management System for ERP Implementing in Manufacturing Industry SK Choudhary, N Gupta International organization of scientific Research Journal of Mechanical … , 2014 2014 Citations: 8
Innovations in the Indian healthcare industry to brave the vuca times J Mathew, N Gupta, J Jagose Asia Pacific Journal of Health Management 18 (1), 252-258 , 2023 2023 Citations: 6
COVID-19 pandemic and consumer adoption of digital healthcare in India: a qualitative study P Chauhan, V Jadhav, N Gupta Academy of Marketing Studies Journal 25 (4), 1-6 , 2021 2021 Citations: 5
Selecting E-bikes using a multi-criteria integrated analytic hierarchy approach for sustainable transportation option R Bansal, Y Ansari, N Gupta, M Sharma Global Transitions 7, 94-108 , 2025 2025 Citations: 4
Effect of service quality on intention to invest in mutual funds: attitude as mediator and awareness as moderator AK Mishra, R Bansal, PK Maurya, Y Ansari, N Gupta Journal of Advances in Management Research , 2025 2025 Citations: 3
Influence of demographic variables: customers' perception about cross-selling and up-selling for eBanking N Gupta International Journal of Electronic Customer Relationship Management 11 (2 … , 2018 2018 Citations: 3
A study on the growing innovation and changing consumer behavior towards digital payment services-In metro cities G Neha, K Akshmeet, S Shloka Ann. Univ. Dunarea de Jos Galati: Fascicle: I, Econ. Appl. Inform. 28 (1 … , 2022 2022 Citations: 2
Influence of Demographics on Employees’ Perception for Cross-Selling and Up-Selling of eBanking Services N Gupta Economics and Applied Informatics," Dunarea de Jos" University of Galati … , 2018 2018 Citations: 2
Customers Demographics Influence on Usage of Retail Banking Channels N Gupta, VT Khanna Economics and Applied Informatics 2, 63-69 , 2016 2016 Citations: 2
Gamifying the binge: Role of brand passion and fear of missing out for over-the-top streaming platforms P Singh, G Malik, N Gupta Journal of Marketing Communications, 1-28 , 2025 2025
A Study on the Impact of Digital Learning Portals in Enhancing Pedagogical Practices Adopted by Teachers P Chauhan, N Gupta Available at SSRN 6633118 , 2025 2025
The Shifts In Millennial Consumer Behaviour Due To Disruption Caused By Digital Wallets In India N Gupta, J Jagose, A Mulye Academy of Marketing Studies Journal 26 (5) , 2022 2022
Methods for determining targeting parameters and bids for online ad distribution D Pai, T Nguyen, SB Wang, J Mathew, A Pani, N Gupta US Patent 10,997,634 , 2021 2021
Employees’ Perception about Usage of E-Banking Delivery Channels G N. Empirical Economics Letters 20, pp. 207-218 , 2021 2021
Consumer's Sales Promotion Preference for Cellular Network Service Providers among the Youth G N. The Empirical Economics Letters 19 (4), pp. 335-345 , 2020 2020
