As a Researcher, I am committed to advancing knowledge through critical inquiry, innovation, and evidence-based exploration. My work is driven by curiosity and the desire to bridge the gap between theory and practice to Graduates and Postgraduate Students. I believe research is not only about generating new insights but also about creating meaningful contributions that can influence academic thought, industry practices, and societal development. I am involved in research, exploring areas in Marketing, HR, Operations, System, Psychology and engage with emerging trends, employ rigorous methodologies, and collaborate across disciplines to ensure my work remains relevant, impactful, and progressive.
EDUCATION
Ph.D, MBA, M.A in Psychology, M.Sc-IT
RESEARCH, TEACHING, or OTHER INTERESTS
General Business, Management and Accounting, Marketing, Management of Technology and Innovation, Psychology
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Scopus Publications
Scopus Publications
Factors Influencing Customers' Loyalty towards Offline and Online Stores Sakshi Khatri, Minal Parekh, Meena Mashru Ecs Transactions, 2022 Loyalty is the key to long term success. As the economy and market are changing, in reference to internet and mobile technologies, shopping behavior of the consumers has developed more complex behavior because of the variety of channels emerged and offering variety of choices and options and this brings changes in consumer buying behavior. With this note, the researchers try to find in this study how the consumer decides their purchasing channels and their loyalty towards the company they opt for. The primary data is gathered by means of structured questionnaire from 50 respondents living between Kandivali to the Churchgate area. In the study, the researchers have analyzed the customers’ loyalty towards the offline and online company they shop. The data for analyses are taken from the purchases made in the same city and over the same period of time.
RECENT SCHOLAR PUBLICATIONS
EVALUATING THE EFFECTIVENESS OF GREEN CLOUD COMPUTING IN ACHIEVING ENVIRONMENTAL SUSTAINABILITY IN IT ORGANIZATIONS DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 12-137 , 2026 2026.0
SMART VEHICLE RECOMMENDATION SYSTEM WITH AI-BASED LONGEVITY PREDICTION: A MERN STACK AND MACHINE LEARNING APPROACH DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 288-293 , 2026 2026.0
RISE OF SHADOWS: DEVELOPMENT OF A 2D ANDROID DUNGEON CRAWLER WITH AIDRIVEN GAMEPLAY MECHANICS AND PROCEDURAL GENERATION DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 282-287 , 2026 2026.0
IMPACT OF REMOTE WORK POLICIES ON CORPORATE FINANCE: A SURVEY-BASED STUDY ON COST REDUCTION, PROFITABILITY, AND FINANCIAL FLEXIBILITY DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 235-240 , 2026 2026.0
IMPACT OF GREEN FINANCING PRACTICES ON ESG PERFORMANCE AND PROFITABILITY IN COMMERCIAL BANKS DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 7-13 , 2026 2026.0
EVALUATING THE EFFECTIVENESS OF GREEN CLOUD COMPUTING IN ACHIEVING ENVIRONMENTAL SUSTAINABILITY IN IT ORGANIZATIONS DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 129-137 , 2026 2026.0
Effectiveness of social media Digital E- Commerce in Business Management Development DM Mashru IN Patent 202,541,114,312 , 2025 2025.0
Effectiveness of social media Digital E-Commerce in Business Management Development 2025.0
IMPACT OF FUTURE OF CONTENT CREATION: HOW AR AND VR ARE REDEFINING ENTERTAINMENT PRODUCTION MKS Dr. Meena Mashru, Dr. Sumita Shankar Journal of the School of Language, Literature and Culture Studies 1 (ISSN … , 2025 2025.0
Impact of Social Media Usage for Advertisements on Marketing with special reference to Physical Fitness Products in Mumbai Region ́ DM Mashru 2024.0
International Marketing DM Mashru 2024.0
Fundamental of Ecommerce DM Mashru 2024.0
Mastering Research Methodology DM Mashru 2023.0
IMPACT OF SOCIAL MEDIA MARKETING ON YOUNG ENTREPRENEURS’ MINDS IN MUMBAI Dr. Meena Mashru, Prof. Arvind Chaudhari International Journal of Advance and Innovative Research 10 (1 (II)), 7 , 2023 2023.0
Factors Influencing Customers’ Loyalty Towards Offline and Online Stores S Khatri, M Parekh, M Mashru Electrochemical Society Transactions 107 (1), 2919-2926 , 2022 2022.0
Integrated Marketing communication DM Mashru 2017.0
IJAIR Volume 13, Issue 1 (XII) January-March 2026 AV Gupta, M Mashru
IJAIR Volume 13, Issue 1 (XII) January-March 2026 M Mashru
9. Impact of Artificial Intelligence at Workplace in M Mashru
MOST CITED SCHOLAR PUBLICATIONS
EVALUATING THE EFFECTIVENESS OF GREEN CLOUD COMPUTING IN ACHIEVING ENVIRONMENTAL SUSTAINABILITY IN IT ORGANIZATIONS DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 12-137 , 2026 2026.0
SMART VEHICLE RECOMMENDATION SYSTEM WITH AI-BASED LONGEVITY PREDICTION: A MERN STACK AND MACHINE LEARNING APPROACH DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 288-293 , 2026 2026.0
RISE OF SHADOWS: DEVELOPMENT OF A 2D ANDROID DUNGEON CRAWLER WITH AIDRIVEN GAMEPLAY MECHANICS AND PROCEDURAL GENERATION DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 282-287 , 2026 2026.0
IMPACT OF REMOTE WORK POLICIES ON CORPORATE FINANCE: A SURVEY-BASED STUDY ON COST REDUCTION, PROFITABILITY, AND FINANCIAL FLEXIBILITY DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 235-240 , 2026 2026.0
IMPACT OF GREEN FINANCING PRACTICES ON ESG PERFORMANCE AND PROFITABILITY IN COMMERCIAL BANKS DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 7-13 , 2026 2026.0
EVALUATING THE EFFECTIVENESS OF GREEN CLOUD COMPUTING IN ACHIEVING ENVIRONMENTAL SUSTAINABILITY IN IT ORGANIZATIONS DM Mashru International Journal of Advance and Innovative Research 13 (1(XII)), 129-137 , 2026 2026.0
Effectiveness of social media Digital E- Commerce in Business Management Development DM Mashru IN Patent 202,541,114,312 , 2025 2025.0
Effectiveness of social media Digital E-Commerce in Business Management Development 2025.0
IMPACT OF FUTURE OF CONTENT CREATION: HOW AR AND VR ARE REDEFINING ENTERTAINMENT PRODUCTION MKS Dr. Meena Mashru, Dr. Sumita Shankar Journal of the School of Language, Literature and Culture Studies 1 (ISSN … , 2025 2025.0
Impact of Social Media Usage for Advertisements on Marketing with special reference to Physical Fitness Products in Mumbai Region ́ DM Mashru 2024.0
International Marketing DM Mashru 2024.0
Fundamental of Ecommerce DM Mashru 2024.0
Mastering Research Methodology DM Mashru 2023.0
IMPACT OF SOCIAL MEDIA MARKETING ON YOUNG ENTREPRENEURS’ MINDS IN MUMBAI Dr. Meena Mashru, Prof. Arvind Chaudhari International Journal of Advance and Innovative Research 10 (1 (II)), 7 , 2023 2023.0
Factors Influencing Customers’ Loyalty Towards Offline and Online Stores S Khatri, M Parekh, M Mashru Electrochemical Society Transactions 107 (1), 2919-2926 , 2022 2022.0
Integrated Marketing communication DM Mashru 2017.0
IJAIR Volume 13, Issue 1 (XII) January-March 2026 AV Gupta, M Mashru
IJAIR Volume 13, Issue 1 (XII) January-March 2026 M Mashru
9. Impact of Artificial Intelligence at Workplace in M Mashru
