Assistant Professor, K. S. School of Business Management and information Technology, Gujarat University K. S. School of Business Management and information Technology, Gujarat University
A study to understand the health seeking behaviour pattern and healthcare utilisation of peri-urban people in Vadodara district, Gujarat R Dave, PC Parmar, P Singh, M Desai, N Pandit Journal of Family Medicine and Primary Care 14 (4), 1225-1230 , 2025 2025.0
Stock Prices: Effect of Behavioral Biases on Investor’s Mindset in Gujarat State, India K Soni, M Desai Copernican Journal of Finance & Accounting 10 (1), 67-79 , 2021 2021.0 Citations: 7
Present Scenario of Logistics, Supply Chain and Transportation S Ansari, M Desai GAP iNTERDISCIPLINARITIES - A Global Journal of interdisciplinary Studies … , 2021 2021.0
Impact of Quantum of Open - Ended Equity Linked Saving Schemes During COVID - 19 Scenarios H Harwani, M Desai RESEARCH JOURNEY International Multidisciplinary E - Research Journal, 130 - 134 , 2021 2021.0
The Effect of Demographic Factors on the Behavior of Investors: Evidence from the Ahmedabad City, Gujarat K Soni, M Desai Journal of Gujarat Research Society 21 (16), 102 - 109 , 2019 2019.0
Performance of Selected ELSS Schemes H Harwani, M Desai Journal of Gujarat Research Society 21 (16), 58 - 63 , 2019 2019.0
Behavior of Investor’s towards Different Investment Boulevard in the Market: Surat City, Gujarat, India K Soni, M Desai Emerging Trends in International Business and Commerce 209 , 2019 2019.0 Citations: 2
Growth of ELSS Mutual Fund in India H Harwani, M Desai KAAV International Journal of Economics, Commerce and Business Management 6 … , 2019 2019.0
A study on different behavioral biases and its impact on Investor’s Decision Making K Soni, M Desai International Journal of Research and Analytical Reviews 6 (2), 462 - 470 , 2019 2019.0 Citations: 2
A Study on Identifying the Factors Having Influence on Customers' Demand for the Facilities Provided by the Medium Segment Car Companies in Ahmedabad S Ansari, M Desai Pacific University Journal of Social Sciences 2 (2), 28 - 37 , 2018 2018.0
Leadership - A Modern Management View M Desai Entrepreneurship, Innovation and Good Governance for Global Leadership, 196 … , 2018 2018.0
Preference of E - Books Technology and its Impact on Higher Education in Ahmedabad City: An Empirical Study. M Desai KAAV International Journal of Economics, Commerce and Business Management 4 … , 2017 2017.0
Food Habits of College Students in Ahmedabad City M Desai Developing Competencies and Skills for Global Competitiveness, 70 - 77 , 2017 2017.0
Work Life Balance: An Issue of Married Working Women in banking Sector in Ahmedabad S Ansari, M Desai Latest Advances in Technology, Management and Applied Sciences, 580 - 591 , 2016 2016.0
Statistical Analysis on Customers' Satisfaction in Mid Segment Cars with Special Reference to Ahmedabad City: An Empirical Study M Desai Social Change Through Quality Education Entrepreneurship and innovative … , 2016 2016.0
An Analysis of Customers' Satisfaction of Medium Segment Cars in Ahmedabad City M Desai, A Gokhru Contemporary Issues in Marketing, 47 - 52 , 2013 2013.0
Customer's Preference for Fuel Type - A Study of Medium Segment Cars in Ahmedabad City M Desai, A Gokhru Consumer Behaviour and Emerging Practices in Marketing, 90 - 102 , 2013 2013.0
A Study of Customers' Satisfaction in Medium Segment Cars: An Empirical Study of Gujarat State M Desai, A Gokhru Consumer Behaviour: Emerging Issues and Perspectives, 94 - 100 , 2012 2012.0
Pacific University Journal of Social Sciences M Kumar, A Adholiya, S Adholiya, M Desai, S Ansari, K Bala, J Rani, ...
MOST CITED SCHOLAR PUBLICATIONS
Stock Prices: Effect of Behavioral Biases on Investor’s Mindset in Gujarat State, India K Soni, M Desai Copernican Journal of Finance & Accounting 10 (1), 67-79 , 2021 2021.0 Citations: 7
Behavior of Investor’s towards Different Investment Boulevard in the Market: Surat City, Gujarat, India K Soni, M Desai Emerging Trends in International Business and Commerce 209 , 2019 2019.0 Citations: 2
A study on different behavioral biases and its impact on Investor’s Decision Making K Soni, M Desai International Journal of Research and Analytical Reviews 6 (2), 462 - 470 , 2019 2019.0 Citations: 2
A study to understand the health seeking behaviour pattern and healthcare utilisation of peri-urban people in Vadodara district, Gujarat R Dave, PC Parmar, P Singh, M Desai, N Pandit Journal of Family Medicine and Primary Care 14 (4), 1225-1230 , 2025 2025.0
Present Scenario of Logistics, Supply Chain and Transportation S Ansari, M Desai GAP iNTERDISCIPLINARITIES - A Global Journal of interdisciplinary Studies … , 2021 2021.0
Impact of Quantum of Open - Ended Equity Linked Saving Schemes During COVID - 19 Scenarios H Harwani, M Desai RESEARCH JOURNEY International Multidisciplinary E - Research Journal, 130 - 134 , 2021 2021.0
The Effect of Demographic Factors on the Behavior of Investors: Evidence from the Ahmedabad City, Gujarat K Soni, M Desai Journal of Gujarat Research Society 21 (16), 102 - 109 , 2019 2019.0
Performance of Selected ELSS Schemes H Harwani, M Desai Journal of Gujarat Research Society 21 (16), 58 - 63 , 2019 2019.0
Growth of ELSS Mutual Fund in India H Harwani, M Desai KAAV International Journal of Economics, Commerce and Business Management 6 … , 2019 2019.0
A Study on Identifying the Factors Having Influence on Customers' Demand for the Facilities Provided by the Medium Segment Car Companies in Ahmedabad S Ansari, M Desai Pacific University Journal of Social Sciences 2 (2), 28 - 37 , 2018 2018.0
Leadership - A Modern Management View M Desai Entrepreneurship, Innovation and Good Governance for Global Leadership, 196 … , 2018 2018.0
Preference of E - Books Technology and its Impact on Higher Education in Ahmedabad City: An Empirical Study. M Desai KAAV International Journal of Economics, Commerce and Business Management 4 … , 2017 2017.0
Food Habits of College Students in Ahmedabad City M Desai Developing Competencies and Skills for Global Competitiveness, 70 - 77 , 2017 2017.0
Work Life Balance: An Issue of Married Working Women in banking Sector in Ahmedabad S Ansari, M Desai Latest Advances in Technology, Management and Applied Sciences, 580 - 591 , 2016 2016.0
Statistical Analysis on Customers' Satisfaction in Mid Segment Cars with Special Reference to Ahmedabad City: An Empirical Study M Desai Social Change Through Quality Education Entrepreneurship and innovative … , 2016 2016.0
An Analysis of Customers' Satisfaction of Medium Segment Cars in Ahmedabad City M Desai, A Gokhru Contemporary Issues in Marketing, 47 - 52 , 2013 2013.0
Customer's Preference for Fuel Type - A Study of Medium Segment Cars in Ahmedabad City M Desai, A Gokhru Consumer Behaviour and Emerging Practices in Marketing, 90 - 102 , 2013 2013.0
A Study of Customers' Satisfaction in Medium Segment Cars: An Empirical Study of Gujarat State M Desai, A Gokhru Consumer Behaviour: Emerging Issues and Perspectives, 94 - 100 , 2012 2012.0
Pacific University Journal of Social Sciences M Kumar, A Adholiya, S Adholiya, M Desai, S Ansari, K Bala, J Rani, ...