Maulik Desai

@gujaratuniversity.ac.in

Assistant Professor, K. S. School of Business Management and information Technology, Gujarat University
K. S. School of Business Management and information Technology, Gujarat University

Maulik Desai

EDUCATION

Ph.D., M.Phil. (Statistics), M.Sc. (Statistics), L.L.B., P.G.D.O.M.

RESEARCH, TEACHING, or OTHER INTERESTS

Multidisciplinary
11

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • A study to understand the health seeking behaviour pattern and healthcare utilisation of peri-urban people in Vadodara district, Gujarat
    R Dave, PC Parmar, P Singh, M Desai, N Pandit
    Journal of Family Medicine and Primary Care 14 (4), 1225-1230 , 2025
    2025.0
  • Stock Prices: Effect of Behavioral Biases on Investor’s Mindset in Gujarat State, India
    K Soni, M Desai
    Copernican Journal of Finance & Accounting 10 (1), 67-79 , 2021
    2021.0
    Citations: 7
  • Present Scenario of Logistics, Supply Chain and Transportation
    S Ansari, M Desai
    GAP iNTERDISCIPLINARITIES - A Global Journal of interdisciplinary Studies … , 2021
    2021.0
  • Impact of Quantum of Open - Ended Equity Linked Saving Schemes During COVID - 19 Scenarios
    H Harwani, M Desai
    RESEARCH JOURNEY International Multidisciplinary E - Research Journal, 130 - 134 , 2021
    2021.0
  • The Effect of Demographic Factors on the Behavior of Investors: Evidence from the Ahmedabad City, Gujarat
    K Soni, M Desai
    Journal of Gujarat Research Society 21 (16), 102 - 109 , 2019
    2019.0
  • Performance of Selected ELSS Schemes
    H Harwani, M Desai
    Journal of Gujarat Research Society 21 (16), 58 - 63 , 2019
    2019.0
  • Behavior of Investor’s towards Different Investment Boulevard in the Market: Surat City, Gujarat, India
    K Soni, M Desai
    Emerging Trends in International Business and Commerce 209 , 2019
    2019.0
    Citations: 2
  • Growth of ELSS Mutual Fund in India
    H Harwani, M Desai
    KAAV International Journal of Economics, Commerce and Business Management 6 … , 2019
    2019.0
  • A study on different behavioral biases and its impact on Investor’s Decision Making
    K Soni, M Desai
    International Journal of Research and Analytical Reviews 6 (2), 462 - 470 , 2019
    2019.0
    Citations: 2
  • A Study on Identifying the Factors Having Influence on Customers' Demand for the Facilities Provided by the Medium Segment Car Companies in Ahmedabad
    S Ansari, M Desai
    Pacific University Journal of Social Sciences 2 (2), 28 - 37 , 2018
    2018.0
  • Leadership - A Modern Management View
    M Desai
    Entrepreneurship, Innovation and Good Governance for Global Leadership, 196 … , 2018
    2018.0
  • Preference of E - Books Technology and its Impact on Higher Education in Ahmedabad City: An Empirical Study.
    M Desai
    KAAV International Journal of Economics, Commerce and Business Management 4 … , 2017
    2017.0
  • Food Habits of College Students in Ahmedabad City
    M Desai
    Developing Competencies and Skills for Global Competitiveness, 70 - 77 , 2017
    2017.0
  • Work Life Balance: An Issue of Married Working Women in banking Sector in Ahmedabad
    S Ansari, M Desai
    Latest Advances in Technology, Management and Applied Sciences, 580 - 591 , 2016
    2016.0
  • Statistical Analysis on Customers' Satisfaction in Mid Segment Cars with Special Reference to Ahmedabad City: An Empirical Study
    M Desai
    Social Change Through Quality Education Entrepreneurship and innovative … , 2016
    2016.0
  • An Analysis of Customers' Satisfaction of Medium Segment Cars in Ahmedabad City
    M Desai, A Gokhru
    Contemporary Issues in Marketing, 47 - 52 , 2013
    2013.0
  • Customer's Preference for Fuel Type - A Study of Medium Segment Cars in Ahmedabad City
    M Desai, A Gokhru
    Consumer Behaviour and Emerging Practices in Marketing, 90 - 102 , 2013
    2013.0
  • A Study of Customers' Satisfaction in Medium Segment Cars: An Empirical Study of Gujarat State
    M Desai, A Gokhru
    Consumer Behaviour: Emerging Issues and Perspectives, 94 - 100 , 2012
    2012.0
  • Pacific University Journal of Social Sciences
    M Kumar, A Adholiya, S Adholiya, M Desai, S Ansari, K Bala, J Rani, ...

MOST CITED SCHOLAR PUBLICATIONS

  • Stock Prices: Effect of Behavioral Biases on Investor’s Mindset in Gujarat State, India
    K Soni, M Desai
    Copernican Journal of Finance & Accounting 10 (1), 67-79 , 2021
    2021.0
    Citations: 7
  • Behavior of Investor’s towards Different Investment Boulevard in the Market: Surat City, Gujarat, India
    K Soni, M Desai
    Emerging Trends in International Business and Commerce 209 , 2019
    2019.0
    Citations: 2
  • A study on different behavioral biases and its impact on Investor’s Decision Making
    K Soni, M Desai
    International Journal of Research and Analytical Reviews 6 (2), 462 - 470 , 2019
    2019.0
    Citations: 2
  • A study to understand the health seeking behaviour pattern and healthcare utilisation of peri-urban people in Vadodara district, Gujarat
    R Dave, PC Parmar, P Singh, M Desai, N Pandit
    Journal of Family Medicine and Primary Care 14 (4), 1225-1230 , 2025
    2025.0
  • Present Scenario of Logistics, Supply Chain and Transportation
    S Ansari, M Desai
    GAP iNTERDISCIPLINARITIES - A Global Journal of interdisciplinary Studies … , 2021
    2021.0
  • Impact of Quantum of Open - Ended Equity Linked Saving Schemes During COVID - 19 Scenarios
    H Harwani, M Desai
    RESEARCH JOURNEY International Multidisciplinary E - Research Journal, 130 - 134 , 2021
    2021.0
  • The Effect of Demographic Factors on the Behavior of Investors: Evidence from the Ahmedabad City, Gujarat
    K Soni, M Desai
    Journal of Gujarat Research Society 21 (16), 102 - 109 , 2019
    2019.0
  • Performance of Selected ELSS Schemes
    H Harwani, M Desai
    Journal of Gujarat Research Society 21 (16), 58 - 63 , 2019
    2019.0
  • Growth of ELSS Mutual Fund in India
    H Harwani, M Desai
    KAAV International Journal of Economics, Commerce and Business Management 6 … , 2019
    2019.0
  • A Study on Identifying the Factors Having Influence on Customers' Demand for the Facilities Provided by the Medium Segment Car Companies in Ahmedabad
    S Ansari, M Desai
    Pacific University Journal of Social Sciences 2 (2), 28 - 37 , 2018
    2018.0
  • Leadership - A Modern Management View
    M Desai
    Entrepreneurship, Innovation and Good Governance for Global Leadership, 196 … , 2018
    2018.0
  • Preference of E - Books Technology and its Impact on Higher Education in Ahmedabad City: An Empirical Study.
    M Desai
    KAAV International Journal of Economics, Commerce and Business Management 4 … , 2017
    2017.0
  • Food Habits of College Students in Ahmedabad City
    M Desai
    Developing Competencies and Skills for Global Competitiveness, 70 - 77 , 2017
    2017.0
  • Work Life Balance: An Issue of Married Working Women in banking Sector in Ahmedabad
    S Ansari, M Desai
    Latest Advances in Technology, Management and Applied Sciences, 580 - 591 , 2016
    2016.0
  • Statistical Analysis on Customers' Satisfaction in Mid Segment Cars with Special Reference to Ahmedabad City: An Empirical Study
    M Desai
    Social Change Through Quality Education Entrepreneurship and innovative … , 2016
    2016.0
  • An Analysis of Customers' Satisfaction of Medium Segment Cars in Ahmedabad City
    M Desai, A Gokhru
    Contemporary Issues in Marketing, 47 - 52 , 2013
    2013.0
  • Customer's Preference for Fuel Type - A Study of Medium Segment Cars in Ahmedabad City
    M Desai, A Gokhru
    Consumer Behaviour and Emerging Practices in Marketing, 90 - 102 , 2013
    2013.0
  • A Study of Customers' Satisfaction in Medium Segment Cars: An Empirical Study of Gujarat State
    M Desai, A Gokhru
    Consumer Behaviour: Emerging Issues and Perspectives, 94 - 100 , 2012
    2012.0
  • Pacific University Journal of Social Sciences
    M Kumar, A Adholiya, S Adholiya, M Desai, S Ansari, K Bala, J Rani, ...