Dr. Masri bin Abdul Lasi

1. Doctor of Philosophy (PhD) in Marketing (Putra Business School, Universiti Putra Malaysia)
2. Doctor of Business Administration (DBA), (City University Malaysia)
3. Master of Science in Counselling (M.Sc.) (Universiti Utara Malaysia)
4. Master of Business Administration (MBA) (City University Malaysia)
5. Master by Research (Marketing) (Universiti Malaysia Sabah)
6. Bachelor of Business Administration (Hons.) in Marketing (Twintech International University College of Technology)
7. Foundation in Business Studies, (Twintech International University College of Technology)
8. Malaysian Certificate of Education (SPM), (SMK Beaufort II)
9. Lower Secondary Assessment (PMR), (SM La Salle)

Marketing, General Business, Management and Accounting, Education, General Psychology

1. Online Distance Learning Perception and Readiness During Covid-19 – Funded by Dynamic Minds Academy, 2020.
2. Active Learning Strategy for PhD Study Process – Funded by City University Malaysia, 2022–2023.
3. Tax Friendly Model for SMEs in Support of Shared Prosperity Vision 2030 – Co-author, funded by City University Malaysia, 2022–2024.
4. Virtual Digital Technology in Fashion Show Strategy – Co-author, funded by City University Malaysia, 2022–2023.
5. Digital Technology in Enhancing Archaeological Heritage of Lenggong Valley (UNESCO) – Co-author, funded by City University Malaysia, 2022–2024.
6.Alternative Model of Income Well-Being in the GIG Era for Sarawak 2030 – Co-author, funded by Universiti Putra Malaysia, 2021–2024.

1. Marketing and Business Strategy – Advised SMEs and entrepreneurs on digital marketing adoption, branding, and consumer behavior strategies to enhance competitiveness.
2. Government & Public Sector – Served as consultant and trainer for Royal Malaysia Police (PDRM), Malaysia Maritime, Ministry of Education (MOE), and Ministry of Youth & Sports, contributing to career development, digital transformation, and community programs.
3. Entrepreneurship & Community Development – Designed and conducted training for B40 entrepreneurs, local councils, and NGOs, focusing on entrepreneurial skills, financial literacy, and digital business adoption.
4. Professional Training & Development – As an HRDCorp Certified Trainer (TTT), delivered workshops and consultancy projects in leadership, management, and digital marketing for organisations across Malaysia and Southeast Asia.

1. HRDCorp Certified Trainer – conducted training in digital marketing, consumer behavior, and management strategies.
2. Consultancy and workshops with Malaysia Maritime, Dynamic Minds Academy, Perbadanan Usahawan Nasional Berhad (PUNB).
3. Career and professional development programs with Royal Malaysia Police (PDRM), Ministry of Youth & Sports, Ministry of Education (MOE), and MIC Education Programs.
4. Trainer for B40 Entrepreneurial Education Programs and Financial Literacy & Business Workshops.
5. Partnerships with City University of Macau, Universitas Sultan Agung (UNISSULA), Indonesia, University of Bedfordshire (UK), Shandong Agricultural University (China), and University of Science and Technology Indonesia.
6. Roles as visiting lecturer, keynote speaker, and research collaborator in international academic initiatives.
7. Strengthened student exchange, joint conferences, and collaborative research across borders.
8. Fellow, Chartered Institute of Marketing (UK); Chartered Marketer; Certified Management & Business Educator (CMBE, UK).
9. Associate Member, Akademi Profesor Malaysia and Member, Institute of Marketing Malaysia.
10. Funding Member of Public Relation Practitioner Malaysia
11. Reviewer and editor for journals including SAGE Open, Cogent Business & Management, and African Journal of Business Management.
12. Patron/Editor for FOBM, City University Malaysia and reviewer roles in Scopus/WoS journals.

Dr. Masri bin Abdul Lasi has extensive industry experience in consultancy, professional training, and corporate management. Since 2019, he has served as a Freelance Professional Trainer and Consultant, delivering programmes in digital marketing, consumer behaviour, financial literacy, and entrepreneurship. He has advised SMEs, corporate organisations, and public sector agencies on business performance improvement and digital transformation, including initiatives supporting B40 entrepreneurs and community-based enterprises. His engagements include collaborations with Malaysia Maritime, Dynamic Minds Academy, and various local government agencies.

Dr. Masri has also been invited to deliver professional training at national and international levels, with programmes conducted in Singapore, Thailand, Indonesia, Timor-Leste, Dubai, and Istanbul. In addition, he has been featured on national radio programmes discussing digital marketing trends and Belanjawan 2026, and has contributed insights on education and career development through local newspapers and television platforms.

Earlier in his career, he gained hands-on management experience as an Outlet Manager at The Coffee Bean & Tea Leaf and as a Supervisor at San Francisco Coffee, strengthening his expertise in operations, leadership, and customer service management.

Dr. Masri bin Abdul Lasi is actively involved in several startup and entrepreneurial ventures that bridge academic expertise with real-world business practice. He is the Founder of Dynamic Minds Academy, a training and consultancy platform focusing on digital marketing, entrepreneurship, financial literacy, and business capability development for SMEs, professionals, and B40 communities. Through this initiative, he delivers structured training programmes, workshops, and advisory services aligned with industry needs and national development agendas.

In addition, Dr. Masri is the Co-Founder of Dy05 Collection, a lifestyle and fashion-oriented startup that integrates product innovation with digital branding and e-commerce strategies. The venture serves as a practical platform for applying marketing analytics, consumer behaviour insights, and digital campaign execution. He also serves as a Consultant with Innov8 Insights Legacy, a marketing and business advisory firm supporting organisations in branding strategy, market positioning, and digital transformation initiatives.

These startup engagements reflect Dr. Masri’s commitment to entrepreneurial innovation, industry collaboration, and the application of academic knowledge to sustainable business development.

Dr. Masri bin Abdul Lasi’s work has generated significant social, economic, and academic impact through his combined roles as an academic, consultant, and trainer. Socially, he has empowered communities through B40 entrepreneurial programs, youth leadership camps, and nationwide career talks, inspiring students and professionals to pursue higher education and meaningful careers. Economically, his consultancy for SMEs, Malaysia Maritime, local councils, and entrepreneurs has strengthened business competitiveness, enhanced financial literacy, and supported digital adoption, contributing to sustainable growth and resilience. Academically, he has supervised numerous PhD, DBA, and Master’s graduates, secured national and institutional research grants, and published extensively in Scopus and Q1 journals. His collaborations with international universities in the UK, China, Indonesia, and Macau have expanded Malaysia’s academic networks globally. Collectively, his contributions bridge academia and industry, ensuring tangible benefits to society, advancing research, and supporting Malaysia’s socio-economic development.