MANJUNATHA NAIK

@sjcit.ac.in

SJCIT, VTU

MANJUNATHA NAIK


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RESEARCH INTERESTS

Marketing Management and core management

RECENT SCHOLAR PUBLICATIONS

  • Customer relationship management: A scale for measuring profitability and performance of regional rural banks
    M Naik, K Puttanna
    SAARJ Journal on Banking & Insurance Research 10 (6), 1-10 , 2021
    2021

MOST CITED SCHOLAR PUBLICATIONS

  • Customer relationship management: A scale for measuring profitability and performance of regional rural banks
    M Naik, K Puttanna
    SAARJ Journal on Banking & Insurance Research 10 (6), 1-10 , 2021
    2021