Business, Management and Accounting, Economics, Econometrics and Finance
3
Scopus Publications
2
Scholar Citations
1
Scholar h-index
Scopus Publications
The Role of Peer Influence Through Social Networks on Investment Decisions G. Manjunatha, Priscilla Nancy S., Hruthik Nayaka L., Gopalakrishnan Soundararajan Generative AI Insights for Financial Decision Making, 2025 This study explores how peer influence within social networks impacts investment decisions, using data from 75 active investors via a standardized questionnaire on demographics, peer influence, and investment outcomes. Using SPSS and multiple regression, results showed that peer influence significantly predicted 58.6% of the variance in investing behavior (R2 = 0.586; R = 0.766; p < 0.05). Younger investors under 30, particularly active in online forums, were more susceptible to social pressure. Direct peer recommendations had a stronger effect than general exposure to financial discussions, highlighting the role of social validation. While peer impact is significant, factors like risk tolerance, financial literacy, and economic conditions also shape investment behavior. The study urges a balance between peer insights and objective analysis. These findings can inform financial education and policymaking to promote independent, informed decisions, especially as digital platforms reshape investment landscapes.
The Role of Peer Influence Through Social Networks on Investment Decisions G Manjunatha, G Soundararajan Generative AI Insights for Financial Decision Making, 401-420 , 2026 2026
Delving into the Bubble Detection of Specific NSE Sector Indices YJ Shashidhar, C Sujay, D Saiprasad, G Manjunatha, M Druvakumar, ... Anticipating Future Business Trends: Navigating Artificial Intelligence … , 2024 2024 Citations: 1
Analyzing risk-return trade-offs using ARCH and GARCH models of the BRICS countries J Shashidhar Yadav, CR Dhaku, SR Bhat, GT Jagadeesha, G Manjunatha, ... Technology-Driven Business Innovation: Unleashing the Digital Advantage … , 2024 2024
INTERPLAYS OF RESEARCH AND DEVELOPMENT EXPENDITURE ON PATENTS IN ENERGY, IT AND AUTO SECTOR: EMPIRICAL EVIDENCE FROM NIFTY LISTED COMPANIES. DKSM Manjunatha G, Dr. Shashidhar Yadav J , Nandini RG , Swathi N Journal of Data Acquisition and Processing 38 (2) , 2023 2023 Citations: 1
PERCEPTIVENESS OF MUTUAL FUNDS INVESTORS: A STUDY WITH SPECIAL REFERENCE TO BENGALURU CITY SYJ Manjunatha G Journal of Fundamental & Comparative Research 1 (ISSN: 2277-7067), 111 , 2022 2022
INFLUENCE OF PATENTS ON SALES IN AUTOMOBILE COMPANIES SYJ Manjunath G ANVESAK 51 (ISSN: 0378-4568), 212 , 2021 2021
MOST CITED SCHOLAR PUBLICATIONS
Delving into the Bubble Detection of Specific NSE Sector Indices YJ Shashidhar, C Sujay, D Saiprasad, G Manjunatha, M Druvakumar, ... Anticipating Future Business Trends: Navigating Artificial Intelligence … , 2024 2024 Citations: 1
INTERPLAYS OF RESEARCH AND DEVELOPMENT EXPENDITURE ON PATENTS IN ENERGY, IT AND AUTO SECTOR: EMPIRICAL EVIDENCE FROM NIFTY LISTED COMPANIES. DKSM Manjunatha G, Dr. Shashidhar Yadav J , Nandini RG , Swathi N Journal of Data Acquisition and Processing 38 (2) , 2023 2023 Citations: 1
The Role of Peer Influence Through Social Networks on Investment Decisions G Manjunatha, G Soundararajan Generative AI Insights for Financial Decision Making, 401-420 , 2026 2026
Analyzing risk-return trade-offs using ARCH and GARCH models of the BRICS countries J Shashidhar Yadav, CR Dhaku, SR Bhat, GT Jagadeesha, G Manjunatha, ... Technology-Driven Business Innovation: Unleashing the Digital Advantage … , 2024 2024
PERCEPTIVENESS OF MUTUAL FUNDS INVESTORS: A STUDY WITH SPECIAL REFERENCE TO BENGALURU CITY SYJ Manjunatha G Journal of Fundamental & Comparative Research 1 (ISSN: 2277-7067), 111 , 2022 2022
INFLUENCE OF PATENTS ON SALES IN AUTOMOBILE COMPANIES SYJ Manjunath G ANVESAK 51 (ISSN: 0378-4568), 212 , 2021 2021
