Dr.M.Maheswari

@hicas.ac.in

Associate Professor, Department of Commerce.
Hindusthan College of Arts and Science, Coimbatore.

EDUCATION

M.Com., M.phil, ., Ph.D.

RESEARCH INTERESTS

Marketing and Finance

RECENT SCHOLAR PUBLICATIONS

  • AN OVERVIEW ABOUT SKILLS ACQUISITION AND KNOWLEDGE AWARENESS FOR LIVELIHOOD PROMOTION (SANKALP)
    DMMD Priya.P
    Green Entrepreneurship Startups 1 (978-93-6126-266-1), 771-775 , 2024
    2024
  • The Floriculture Industry in India: A Study on Growth and Export
    DMMDC Naveenajasmine
    HINDUSTHAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH 1 (1), 157-163 , 2024
    2024
  • Adaptive Learning System and Method for Personalized Education
    DRCNJ DR.A.PONNUSAMY, Dr. Priya P,Dr. Maheswari M,Dr. Uma M,Mrs. Indumathy P
    IN Patent App. 202441057590 A , 2024
    2024
  • Artificial Intelligence in Digital Marketing Influences Consumer Behaviour
    DMM Dr.L.Malarvizhi
    International conference on sustainable Commerce through AI: Uncover the … , 2024
    2024
  • EVOLUTIONS OF MANAGEMENT TECHNIQUES FOR CONTROLLING NON PERFORMING ASSETS
    Dr. Priya P,Dr. Maheswari M,Dr. Uma M,Mrs. Indumathy P,Dr. Karthikeyan M,Dr ...
    IN Patent 376 , 2023
    2023
  • IMPULSE BUYING BEHAVIOUR OF WORKING WOMEN IN COIMBATORE CITY
    DM Maheswari
    JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY 24 (ISSN : 0972-7175), 173-180 , 2022
    2022
  • Open Innovation in Financial Services - Future Scenario
    MD Maheswari.
    AEGAEUM JOURNAL 8 (9), 797-805 , 2020
    2020
  • IMPULSE BUYING TENDENCY AND INFLUENCING SITUATIONS OF IMPULSE BUYING BEHAVIOUR AMONG WORKING WOMEN IN COIMBATORE CITY. AN EMPIRICAL STUDY.
    MD Maheswari.
    Journal of Emerging Technologies and Innovative Research (JETIR) 5 (10), 697-700 , 2018
    2018
  • Consumer Attitude towards Impulse Buying among Working Women with reference to Coimbatore City.
    M Maheswari.
    International Journal of Management in Manufacturing and Services 3 (15), 61-66 , 2016
    2016
  • Impulse Buying Behaviour and Consumption pattern among Working Women with reference to Coimbatore City
    M Maheswari.
    Indian Journal of Applied Research 6 (8), 470-472 , 2016
    2016
  • A Study on customer response towards the selected Consumer Durables of Mnc’s In Coimbatore City
    M Maheswari.
    International Journal of Multidisciplinary Research and Development 3 (5 … , 2016
    2016
  • Bancassurance: An Overview In India
    M Maheswari.
    Shanlax International Journal Of Management 3 (3) , 2016
    2016
  • Foreign Direct Investment (FDI) Inflows in India.
    M Maheswari.
    Bonfring International Journal of Publication , 2016
    2016
  • Trends In Global Economy And Reforms In India. Globalisation And Its Impact Of SSI In India
    M Maheswari.
    International Seminar Proceedings, 214-218 , 2015
    2015
  • A Study On Commodity Market With Special Reference To Production And Export Of Coffee
    M Maheswari.
    International Seminar Proceedings 41 (7), 199-202 , 2015
    2015
  • A Study On Problems And Prospects Of Women Entrepreneurs In Tamilnadu
    M Maheswari.
    International Journal Of Industrial Engineering And Management Science 5 … , 2015
    2015

MOST CITED SCHOLAR PUBLICATIONS

  • AN OVERVIEW ABOUT SKILLS ACQUISITION AND KNOWLEDGE AWARENESS FOR LIVELIHOOD PROMOTION (SANKALP)
    DMMD Priya.P
    Green Entrepreneurship Startups 1 (978-93-6126-266-1), 771-775 , 2024
    2024
  • The Floriculture Industry in India: A Study on Growth and Export
    DMMDC Naveenajasmine
    HINDUSTHAN INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH 1 (1), 157-163 , 2024
    2024
  • Adaptive Learning System and Method for Personalized Education
    DRCNJ DR.A.PONNUSAMY, Dr. Priya P,Dr. Maheswari M,Dr. Uma M,Mrs. Indumathy P
    IN Patent App. 202441057590 A , 2024
    2024
  • Artificial Intelligence in Digital Marketing Influences Consumer Behaviour
    DMM Dr.L.Malarvizhi
    International conference on sustainable Commerce through AI: Uncover the … , 2024
    2024
  • EVOLUTIONS OF MANAGEMENT TECHNIQUES FOR CONTROLLING NON PERFORMING ASSETS
    Dr. Priya P,Dr. Maheswari M,Dr. Uma M,Mrs. Indumathy P,Dr. Karthikeyan M,Dr ...
    IN Patent 376 , 2023
    2023
  • IMPULSE BUYING BEHAVIOUR OF WORKING WOMEN IN COIMBATORE CITY
    DM Maheswari
    JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY 24 (ISSN : 0972-7175), 173-180 , 2022
    2022
  • Open Innovation in Financial Services - Future Scenario
    MD Maheswari.
    AEGAEUM JOURNAL 8 (9), 797-805 , 2020
    2020
  • IMPULSE BUYING TENDENCY AND INFLUENCING SITUATIONS OF IMPULSE BUYING BEHAVIOUR AMONG WORKING WOMEN IN COIMBATORE CITY. AN EMPIRICAL STUDY.
    MD Maheswari.
    Journal of Emerging Technologies and Innovative Research (JETIR) 5 (10), 697-700 , 2018
    2018
  • Consumer Attitude towards Impulse Buying among Working Women with reference to Coimbatore City.
    M Maheswari.
    International Journal of Management in Manufacturing and Services 3 (15), 61-66 , 2016
    2016
  • Impulse Buying Behaviour and Consumption pattern among Working Women with reference to Coimbatore City
    M Maheswari.
    Indian Journal of Applied Research 6 (8), 470-472 , 2016
    2016
  • A Study on customer response towards the selected Consumer Durables of Mnc’s In Coimbatore City
    M Maheswari.
    International Journal of Multidisciplinary Research and Development 3 (5 … , 2016
    2016
  • Bancassurance: An Overview In India
    M Maheswari.
    Shanlax International Journal Of Management 3 (3) , 2016
    2016
  • Foreign Direct Investment (FDI) Inflows in India.
    M Maheswari.
    Bonfring International Journal of Publication , 2016
    2016
  • Trends In Global Economy And Reforms In India. Globalisation And Its Impact Of SSI In India
    M Maheswari.
    International Seminar Proceedings, 214-218 , 2015
    2015
  • A Study On Commodity Market With Special Reference To Production And Export Of Coffee
    M Maheswari.
    International Seminar Proceedings 41 (7), 199-202 , 2015
    2015
  • A Study On Problems And Prospects Of Women Entrepreneurs In Tamilnadu
    M Maheswari.
    International Journal Of Industrial Engineering And Management Science 5 … , 2015
    2015