Kuldeep Chand Rojhe

@chitkara.edu.in

Professor & Dean Academics, Chitkara Business School, Chitkara University Punjab.
Chitkara University

Kuldeep Chand Rojhe


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https://researchid.co/kcrojhe

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing
9

Scopus Publications

194

Scholar Citations

6

Scholar h-index

6

Scholar i10-index

Scopus Publications

  • Preface
    Ethical Marketing Through Data Governance Standards and Effective Technology, 2024
  • Ethical marketing through data governance standards and effective technology
    Sauja, Shefali 1991-, Nayyar, Varun 1982-, Rojhe, Kuldeep 1977-, Sharma, Sandhir 1974-
    Ethical Marketing Through Data Governance Standards and Effective Technology, 2024
    This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics.
  • Influence of Technology in Measuring the Purchase Intention of Indian Consumer
    Varun Nayyar, Maria Sugiat, Babita Singla, Kuldeep Chand Rojhe, Sandhir Sharma
    2023 International Conference on Digital Business and Technology Management Icondbtm 2023, 2023
    In the current scenario, coming across the diverse mindset of consumer final purchase intent is becoming challenging for the existing firms, and with ease of access to technology, consumers lifestyles have been disrupted in such a manner that the future prediction of balanced routine buying seems an unpromising approach for the consumers of India. The study proposes a model that tries to integrate perspectives of the consumer’s purchase intention by using PLS-SEM and Ramsey’s (RESET) Regression Equation Specification Error Test, which provided insight into the proposed model's fit and the constructs' nonlinearity relationship. The findings further highlighted that the technology influences the purchase intention of consumers where constructs, i.e., environment stability, consumer isolation, consumer engagement, and consumer prosperity, have a direct linkage to consumer ease of using the technology. Even, public authorities needed to redefine their policies to maintain an appropriate balance in the demand and supply of products and services by focusing on e-commerce.
  • Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India
    Suraj Verma, Kuldeep Rojhe, Elena Horská, Somesh Sharma, Peter Šedík
    Economies, 2023
    The present study aims to identify the demographic variables that influence rural customers’ decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate sampling procedure was adopted and 550 respondents were selected for the study. The regression model enables the marketers to identify the key demographic variables which affect the decision-making rules used by rural people. The study concludes that consumers’ decision-making rules are influenced by rural consumer’s educational backgrounds and the number of family members under the age of 18 years. In the context of FMCG products, our research assists marketers in designing strategies that take into consideration the needs and demands of rural residents. Further studies possibly will be expanded to include other FMCG product categories such as domestic care, food, and beverages.
  • An Appraisal of Adoption Status of “Quality By Design” Approach in Pharmaceutical Industries in Himachal Pradesh, India
    International Journal of Pharmaceutical Quality Assurance, 2021
  • Attitude formation and attitude change: A social psychological perspective
    Supriya Srivastava, Kuldeep Chand Rojhe
    Handbook of Research on Applied Social Psychology in Multiculturalism, 2021
    The study of attitudes formation and attitude change are two defining features at the core of social psychology. An attitude is a set of beliefs that people hold in relation to an attitude object, where an attitude object is a person, a product, or a social group. Since attitudes have been a strong influence on human behavior, social psychologists have viewed attitudes as important to understand behavior of individuals. Firstly, the chapter will introduce the concept of attitude with social psychological perspective. Attitude formation is important to understand to know why people hold different attitudes and how attitudes help to predict their behavior. In the second section, distinct ways of attitudes formation are discussed. It is also important to understand how attitudes influence in decision making, which is also discussed in the next section of the chapter. In the later section, changing processes of attitudes have been discussed.
  • Leveraging Lean Six Sigma: Reducing defects and rejections in filter manufacturing industry
    Prateek Guleria, Abhilash Pathania, Himani Bhatti, Kuldeep Rojhe, Dalgobind Mahto
    Materials Today Proceedings, 2021
  • Value stream mapping - Panacea for lead time reduction in ferrite core industry
    Abhilash Pathania, Raj Kumar, Kuldeep Rojhe, Bhaskar Goel, Sorabh Aggarwal, Dalgobind Mahto
    Materials Today Proceedings, 2021
  • Quality by design approach in Indian pharmaceutical industry: A brief status appraisal
    International Journal of Pharmaceutical Research, 2020

RECENT SCHOLAR PUBLICATIONS

  • Ethical AI and Data Management Strategies in Marketing
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Ethical Marketing Through Data Governance Standards and Effective Technology
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Influence of Technology in Measuring the Purchase Intention of Indian Consumer
    V Nayyar, M Sugiat, B Singla, KC Rojhe, S Sharma
    2023 International Conference on Digital Business and Technology Management … , 2023
    2023
    Citations: 5
  • Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India
    S Verma, KC Rojhe, E Horská, S Sharma, P Šedík
    Economies 11 (1), 26 , 2023
    2023
    Citations: 12
  • Consumer decision-making rules for FMCG products—Study of rural in North India. Economies, 11 (1), 26
    S Verma, KC Rojhe, E Horská, S Sharma, P Šedík
    2023
    Citations: 4
  • Review in Critical Success Factors for Self-Employment in Sub-Saharan Africa
    KCR Temesgen Anebo Sulamo
    Innovations 70, 1364–1386 , 2022
    2022
  • Empowering Non-Family Staff Members and Binding of Professionalism in Family Business to Enable Business Prospects
    KC Rojhe, Sulochna
    Empirical Economics Letters 21 (Special Issue 2), 31-44 , 2022
    2022
  • Evoked set: Relation between known, acceptable and purchased brands of toothpaste & shampoo product category of FMCG in rural arcade
    S Verma, KC Rojhe
    International Journal of Health Sciences, 10089-10099 , 2022
    2022
    Citations: 4
  • An Appraisal of Adoption Status of “Quality By Design” Approach in Pharmaceutical Industries in Himachal Pradesh, India
    MN Kapoor M, Rojhe KC, Kataki MS
    International Journal of Pharmaceutical Quality Assurance 12 (4), 1-8 , 2021
    2021
  • Attitude Formation and Attitude Change: A Social Psychological Perspective
    S Srivastava, KC Rojhe
    Handbook of Research on Applied Social Psychology in Multiculturalism, 1-28 , 2021
    2021
    Citations: 24
  • Vikas & Rojhe's TQM Adoption - Performance Matrix
    KCR Vikas Kumar
    IN Patent L-103123/2,021 , 2021
    2021
  • Contemporary Issues in Social Sciences
    KC Rojhe, A Rao, V Negi
    Eureka Publications 1, 312 , 2021
    2021
  • Importance of evaluative criteria in decision process of selected FMCG among rural consumers: A comparison of Compensatory and Non – Compensatory structures
    S Verma, KC Rojhe
    Elementary Education Online 20 (5), 3039-3053 , 2021
    2021
    Citations: 1
  • Rural society decision construction for FMCG (Toothpaste) decision: A decision rule perceptive
    S Verma, K Rojhe
    Elementary Education Online 20 (5), 3054-3062 , 2021
    2021
    Citations: 1
  • TOTAL QUALITY MANAGEMENT (TQM) PERFORMANCE SURVEY INSTRUMENT
    V Kumar, KC Rojhe
    IN Patent L-99816/2,021 , 2021
    2021
  • Value stream mapping – Panacea for lead time reduction in ferrite core industry
    DM Abhilash Pathania, Raj Kumar, Kuldeep Rojhe, Bhaskar Goel, Sorabh Aggarwal
    Materials Today Proceedings 46 (4), 2456-2461 , 2021
    2021
    Citations: 20
  • Attitude formation and attitude change: A social psychological perspective
    S Supriya, K Rojhe
    Handbook of Research on Applied Social Psychology in Multiculturalism, 1-28 , 2021
    2021
  • Leveraging Lean Six Sigma: Reducing defects and rejections in filter manufacturing industry
    P Guleria, A Pathania, H Bhatti, K Rojhe, D Mahto
    Materials Today: Proceedings 46, 8532-8539 , 2021
    2021
    Citations: 47
  • Quality by design Approach in Indian Pharmaceutical Industry: A Brief Status Appraisal.
    M Kapoor, KC Rojhe, N Mahindroo
    International Journal of Pharmaceutical Research 12 (3) , 2020
    2020
    Citations: 1
  • Review Paper on Factors Influencing Consumer Behavior
    A Hosaini, KC Rojhe
    TEST Engineering & Management 83 (May/June), 7059 - 7066 , 2020
    2020
    Citations: 41

MOST CITED SCHOLAR PUBLICATIONS

  • Leveraging Lean Six Sigma: Reducing defects and rejections in filter manufacturing industry
    P Guleria, A Pathania, H Bhatti, K Rojhe, D Mahto
    Materials Today: Proceedings 46, 8532-8539 , 2021
    2021
    Citations: 47
  • Review Paper on Factors Influencing Consumer Behavior
    A Hosaini, KC Rojhe
    TEST Engineering & Management 83 (May/June), 7059 - 7066 , 2020
    2020
    Citations: 41
  • Attitude Formation and Attitude Change: A Social Psychological Perspective
    S Srivastava, KC Rojhe
    Handbook of Research on Applied Social Psychology in Multiculturalism, 1-28 , 2021
    2021
    Citations: 24
  • Value stream mapping – Panacea for lead time reduction in ferrite core industry
    DM Abhilash Pathania, Raj Kumar, Kuldeep Rojhe, Bhaskar Goel, Sorabh Aggarwal
    Materials Today Proceedings 46 (4), 2456-2461 , 2021
    2021
    Citations: 20
  • Review of Evaluative Criteria Used by Consumers Preceding Purchase Decisions of FMCGs (Fast Moving Consumer Goods)
    S Verma, KC Rojhe
    NMIMS Management Review 36 (3), 10-26 , 2018
    2018
    Citations: 13
  • Consumer Decision-Making Rules for FMCG Products—Study of Rural in North India
    S Verma, KC Rojhe, E Horská, S Sharma, P Šedík
    Economies 11 (1), 26 , 2023
    2023
    Citations: 12
  • Influence of Technology in Measuring the Purchase Intention of Indian Consumer
    V Nayyar, M Sugiat, B Singla, KC Rojhe, S Sharma
    2023 International Conference on Digital Business and Technology Management … , 2023
    2023
    Citations: 5
  • CUSTOMERS BEHAVIOR TOWARDS COUNTERFEIT PRODUCTS - A CASE OF SOLAN TOWN IN HIMACHAL PRADESH
    R Kumar, RK Shukla, KC Rojhe
    Global Journal of Multidisciplinary Studies 4 (4), http://www.gjms.co.in … , 2015
    2015
    Citations: 5
  • Consumer decision-making rules for FMCG products—Study of rural in North India. Economies, 11 (1), 26
    S Verma, KC Rojhe, E Horská, S Sharma, P Šedík
    2023
    Citations: 4
  • Evoked set: Relation between known, acceptable and purchased brands of toothpaste & shampoo product category of FMCG in rural arcade
    S Verma, KC Rojhe
    International Journal of Health Sciences, 10089-10099 , 2022
    2022
    Citations: 4
  • INFLUENCE OF CUSTOMERS’ ATTITUDE ON PURCHASE OF COUNTERFEIT PRODUCTS IN HIMACHAL PRADESH, INDIA.
    R Kumar, KR Shukla, KC Rojhe
    International Research Journal of Marketing and Economics 3 (12), 1-19 , 2016
    2016
    Citations: 4
  • Ethical AI and Data Management Strategies in Marketing
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Ethical Marketing Through Data Governance Standards and Effective Technology
    S Saluja, V Nayyar, K Rojhe, S Sharma
    IGI Global , 2024
    2024
    Citations: 2
  • Service Failure and Customer Complaints in Online Shopping
    KC Rojhe
    Journal of Xi'an University of Architecture & Technology 12 (4), 5485-5492 , 2020
    2020
    Citations: 2
  • Consumer behaviour of rural shoppers towards nominated FMCG products in Himachal Pradesh, India
    S Verma, KC Rojhe
    International journal of health sciences 6 (S5), 6735-6751 , 2018
    2018
    Citations: 2
  • Distribution of margin among intermediaries; disintermediation and the contemporary entrepreneurial flow
    KK Vashisth, KC Rojhe
    ELK Asia Pacific Journal of Marketing and Retail management 8 (3), 33-44 , 2017
    2017
    Citations: 2
  • Importance of evaluative criteria in decision process of selected FMCG among rural consumers: A comparison of Compensatory and Non – Compensatory structures
    S Verma, KC Rojhe
    Elementary Education Online 20 (5), 3039-3053 , 2021
    2021
    Citations: 1
  • Rural society decision construction for FMCG (Toothpaste) decision: A decision rule perceptive
    S Verma, K Rojhe
    Elementary Education Online 20 (5), 3054-3062 , 2021
    2021
    Citations: 1
  • Quality by design Approach in Indian Pharmaceutical Industry: A Brief Status Appraisal.
    M Kapoor, KC Rojhe, N Mahindroo
    International Journal of Pharmaceutical Research 12 (3) , 2020
    2020
    Citations: 1
  • A Review of Network Marketing Industry's Fight towards Legitimacy in India
    KK Vashisth, KC Rojhe
    PACIFIC BUSINESS REVIEW INTERNATIONAL 10 (4), 152-158 , 2017
    2017
    Citations: 1