Irtaza Nawaz

@tsuos.uz

Senior Lecturer, Department of Foreign Economic Activity
Tashkent State University of Oriental Studies

Irtaza Nawaz


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https://researchid.co/irtaza.joiya
Skilled academic with 5 years of experience in delivering high-quality instruction, advancing academic research, and contributing to the strategic growth of business, management, and tourism studies through innovative methodologies and interdisciplinary collaboration. Adept at fostering educational excellence, inspiring students, and contributing to advancing business, management, and tourism studies.

EDUCATION

PhD Management Sciences

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management, Economics, Econometrics and Finance
2

Scopus Publications

5

Scholar Citations

2

Scholar h-index

Scopus Publications

  • Exploring the Impact of AI-Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector
    Muhammad Umair Wattoo, Guoyong Ma, Irtaza Nawaz, Zulaykho Kadirova, Nazira Azizova, Sulkhiya Gaziyeva
    Knowledge and Process Management, 2026
    This study examines the impact of AI‐enabled marketing strategies on customer satisfaction, engagement, loyalty, and advocacy in Pakistan's online shopping sector. Focusing on the post‐purchase phase, it investigates how AI‐driven activities such as uniqueness, telepresence, delegation, interactivity, personalization, and customer relationship management shape customer behaviors and organizational outcomes. Drawing on dual concern theory, which examines the balance between egoistic and altruistic motivations, the study employs PLS–SEM analysis on data from 426 online shoppers to assess the impact of these AI strategies on key customer outcomes. The findings reveal that AI‐driven marketing significantly enhances customer satisfaction, thereby improving customer engagement, loyalty, and advocacy. Furthermore, AI engagement fosters psychological rewards related to self‐identity and life meaning, thereby contributing to long‐term customer relationships. For executives and marketers in emerging markets, particularly Pakistan, the study underscores the need to integrate AI technologies to personalize the shopping experience and drive meaningful post‐purchase engagement. This not only strengthens customer satisfaction and loyalty but also cultivates sustainable brand advocacy. The research contributes to the literature by offering practical insights into AI‐driven customer engagement and by providing a deeper understanding of the psychological impact of AI marketing on customer behavior, with a focus on long‐term relational benefits.
  • Features of Attracting Highly Skilled Migrants: a Comparative Analysis of the United States and the United Kingdom
    Irtaza Nawaz, Zulaykho Kadirova, Sulkhiya Gazieva, Bakhtiyor Ismoyilov, Murtaza Nawaz
    Environment Technology Resources Proceedings of the 16th International Scientific and Practical Conference, 2025
    Countries are realizing the billion-dollar question regarding innovation and productivity is highly skilled migrants, fuelling the global race for the best in show. The United States and the United Kingdom have been among the top destinations for skilled migrants due to their strong economy world-class research institutions and job opportunities. The paper will be a comparative analysis and literature review of the variables that are attractive to highly skilled migrants in these countries, considering migration trends, policy environments, and economies and outcomes. This refers to using data on human mobility to determine driving forces in migration decisions of where they choose to live, such as economic opportunities, quality of life, and the policy incentives in that location. The research shows that both countries have been effective in attracting highly skilled migrants, although they face continuing obstacles—including visa constraints, credential recognition and integration challenges. The overall conclusion of the study is that the U.S. and the UK's attractiveness to global talent can be enhanced through an appropriate mix of targeted migration policies, effective integration and policy coherence. Overcoming these challenges will enable both countries to maximize the economic and social contributions of skilled migrants, facilitating ongoing growth and innovation in an ever-competitive global environment.

RECENT SCHOLAR PUBLICATIONS

  • Econometric Modeling of Agricultural Exports and Economic Growth in Uzbekistan: An Empirical Study
    I Nawaz, R Lyu, MK Vokhidova, M Nawaz
    Annual Methodological Archive Research Review 4 (5), 183-193 , 2026
    2026
  • AUDITING CURRENCY OPERATIONS UNDER INTERNATIONAL STANDARDS: EVIDENCE FROM A TRANSITION ECONOMY
    I Nawaz, Y Ven, MK Vokhidova, M Nawaz
    Pakistan Journal of Social Science Review 5 (5), 319-331 , 2026
    2026
  • Econometric Modeling of Agricultural Exports and Economic Growth: A Quantitative Methodology for the Agricultural Sector in Uzbekistan
    I Nawaz, R Lyu, MK Vokhidova, S Farkhodova
    J-STAR: Journal of Social & Technological Advanced Research 2 (2), 01-09 , 2026
    2026
  • Agricultural Exports and Economic Growth: An Econometric Modeling Framework
    I Nawaz, R Lyu
    Dialogue Social Science Review (DSSR) 4 (4), 125-133 , 2026
    2026
    Citations: 1
  • Theoretical and Regulatory Foundations of Currency Operations Auditing under International Standards
    I Nawaz, Y Ven
    Policy Journal of Social Science Review 4 (4), 95-104 , 2026
    2026
  • Auditing Currency Operations under International Standards: Evidence from Uzbekistan's Transition Economy
    I Nawaz, Y Ven, MK Vokhidova, S Farkhodova
    Journal of Global Social Transformation 2 (2), 01-07 , 2026
    2026
  • Exploring the Impact of AI-Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector
    MU Wattoo, M Guoyong, I Nawaz, Z Kadirova, S Azizova, N. & Gazieva
    Knowledge and Process Management 33 (2), 1-14 , 2026
    2026
  • AI Marketing–Induced Identity Fatigue and Consumer Well‑Being
    N Aaijaz, T Hussaini, I Nawaz, T Kamaleshwar, T Karthikeyan, J R.
    Advances in Consumer Research 3 (1), 810-815 , 2026
    2026
  • ENHANCING SUSTAINABLE RELIGIOUS TOURISM THROUGH SMART TOURISM TECHNOLOGIES: EVIDENCE FROM HERITAGE SITES IN PAKISTAN
    N Irtaza, S Hassan Mujtaba Nawaz
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • INCLUSIVE TOURISM: ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
    N Irtaza, A Marjona
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • ECONOMETRIC ANALYSIS OF HUMAN FLIGHT AND BRAIN DRAIN DETERMINANTS: EVIDENCE FROM THE FRAGILE STATES INDEX, 2006–2023
    K Zulaykho, N Irtaza, G Sulkhiya, S Hassan Mujtaba Nawaz, ...
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • STRUCTURAL FEATURES AND DYNAMICS OF KAZAKHSTAN’S EXTERNAL TRADE (2004–2024)
    V Mehri Khasanovna, N Irtaza
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • The Role of Artificial Intelligence in Transforming Human Resource Management: Opportunities and Challenges in Ethical and Social Issues of Digitalization
    A Soni, M Kumar, S Kumar, I Nawaz, JM Mohan, R Janardhan
    Advances in Consumer Research 2, 1084-1097 , 2025
    2025
  • Smart tourism technology as a driver of sustainable religious tourism and visitor loyalty: Evidence from Pakistan
    I Nawaz, J Iqbal
    Contemporary Journal of Social Science Review 3 (2), 2807-2825 , 2025
    2025
    Citations: 2
  • Features of Attracting Highly Skilled Migrants: a Comparative Analysis of the United States and the United Kingdom
    I Nawaz, Z Kadirova, S Gazieva, B Ismoyilov, M Nawaz
    ENVIRONMENT. TECHNOLOGY. RESOURCES. Proceedings of the International … , 2025
    2025
  • The Impact of Social Media on Teenagers: Academic Performance, Economic Behaviors, and Mitigation Strategies
    M Odilova, I Nawaz
    " Navigating Green Economy through Innovations, Policies and Strategies on … , 2025
    2025
  • UNRAVELLING THE MEDIATING ROLE OF RISK PERCEPTION IN AGRICULTURAL ENTREPRENEURIAL INTENTIONS
    I Nawaz, I Jawad
    International Journal of Philosophical Studies and Social Sciences 5 (1), 88–113 , 2025
    2025
  • UNRAVELLING THE MEDIATING ROLE OF RISK PERCEPTION IN AGRICULTURAL ENTREPRENEURIAL INTENTIONS
    N Irtaza, I Jawad
    International Journal of Philosophical Studies and Social Sciences 5 (1), 88–113 , 2025
    2025
  • UNLOCKING ORGANIZATIONAL EXCELLENCE: THE IMPACT OF TRAINING, TECHNOLOGY ADOPTION, EMPLOYEE ENGAGEMENT, AND LEADERSHIP SUPPORT ON PERFORMANCE
    I Nawaz, MK Vokhidova
    International Journal of Intellectual and Cultural Heritage 5 (1), 104-121 , 2025
    2025
    Citations: 2
  • STRATEGIC ENABLERS OF ORGANIZATIONAL EXCELLENCE: UNFETTERING THE INFLUENCE OF TRAINING PROGRAMS, TECHNOLOGY ADOPTION, EMPLOYEE ENGAGEMENT, AND LEADERSHIP SUPPORT ON THE …
    HMN Saleem, I Nawaz, SD Sofarbaevich, VM Khasanovna, ...
    Hunan Daxue Xuebao/Journal of Hunan University Natural Sciences, 105-124 , 2024
    2024

MOST CITED SCHOLAR PUBLICATIONS

  • Smart tourism technology as a driver of sustainable religious tourism and visitor loyalty: Evidence from Pakistan
    I Nawaz, J Iqbal
    Contemporary Journal of Social Science Review 3 (2), 2807-2825 , 2025
    2025
    Citations: 2
  • UNLOCKING ORGANIZATIONAL EXCELLENCE: THE IMPACT OF TRAINING, TECHNOLOGY ADOPTION, EMPLOYEE ENGAGEMENT, AND LEADERSHIP SUPPORT ON PERFORMANCE
    I Nawaz, MK Vokhidova
    International Journal of Intellectual and Cultural Heritage 5 (1), 104-121 , 2025
    2025
    Citations: 2
  • Agricultural Exports and Economic Growth: An Econometric Modeling Framework
    I Nawaz, R Lyu
    Dialogue Social Science Review (DSSR) 4 (4), 125-133 , 2026
    2026
    Citations: 1
  • Econometric Modeling of Agricultural Exports and Economic Growth in Uzbekistan: An Empirical Study
    I Nawaz, R Lyu, MK Vokhidova, M Nawaz
    Annual Methodological Archive Research Review 4 (5), 183-193 , 2026
    2026
  • AUDITING CURRENCY OPERATIONS UNDER INTERNATIONAL STANDARDS: EVIDENCE FROM A TRANSITION ECONOMY
    I Nawaz, Y Ven, MK Vokhidova, M Nawaz
    Pakistan Journal of Social Science Review 5 (5), 319-331 , 2026
    2026
  • Econometric Modeling of Agricultural Exports and Economic Growth: A Quantitative Methodology for the Agricultural Sector in Uzbekistan
    I Nawaz, R Lyu, MK Vokhidova, S Farkhodova
    J-STAR: Journal of Social & Technological Advanced Research 2 (2), 01-09 , 2026
    2026
  • Theoretical and Regulatory Foundations of Currency Operations Auditing under International Standards
    I Nawaz, Y Ven
    Policy Journal of Social Science Review 4 (4), 95-104 , 2026
    2026
  • Auditing Currency Operations under International Standards: Evidence from Uzbekistan's Transition Economy
    I Nawaz, Y Ven, MK Vokhidova, S Farkhodova
    Journal of Global Social Transformation 2 (2), 01-07 , 2026
    2026
  • Exploring the Impact of AI-Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector
    MU Wattoo, M Guoyong, I Nawaz, Z Kadirova, S Azizova, N. & Gazieva
    Knowledge and Process Management 33 (2), 1-14 , 2026
    2026
  • AI Marketing–Induced Identity Fatigue and Consumer Well‑Being
    N Aaijaz, T Hussaini, I Nawaz, T Kamaleshwar, T Karthikeyan, J R.
    Advances in Consumer Research 3 (1), 810-815 , 2026
    2026
  • ENHANCING SUSTAINABLE RELIGIOUS TOURISM THROUGH SMART TOURISM TECHNOLOGIES: EVIDENCE FROM HERITAGE SITES IN PAKISTAN
    N Irtaza, S Hassan Mujtaba Nawaz
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • INCLUSIVE TOURISM: ACCESSIBILITY FOR PEOPLE WITH DISABILITIES
    N Irtaza, A Marjona
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • ECONOMETRIC ANALYSIS OF HUMAN FLIGHT AND BRAIN DRAIN DETERMINANTS: EVIDENCE FROM THE FRAGILE STATES INDEX, 2006–2023
    K Zulaykho, N Irtaza, G Sulkhiya, S Hassan Mujtaba Nawaz, ...
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • STRUCTURAL FEATURES AND DYNAMICS OF KAZAKHSTAN’S EXTERNAL TRADE (2004–2024)
    V Mehri Khasanovna, N Irtaza
    EMIDWORLD 3rd International Congress on Economics Public Finance Business … , 2025
    2025
  • The Role of Artificial Intelligence in Transforming Human Resource Management: Opportunities and Challenges in Ethical and Social Issues of Digitalization
    A Soni, M Kumar, S Kumar, I Nawaz, JM Mohan, R Janardhan
    Advances in Consumer Research 2, 1084-1097 , 2025
    2025
  • Features of Attracting Highly Skilled Migrants: a Comparative Analysis of the United States and the United Kingdom
    I Nawaz, Z Kadirova, S Gazieva, B Ismoyilov, M Nawaz
    ENVIRONMENT. TECHNOLOGY. RESOURCES. Proceedings of the International … , 2025
    2025
  • The Impact of Social Media on Teenagers: Academic Performance, Economic Behaviors, and Mitigation Strategies
    M Odilova, I Nawaz
    " Navigating Green Economy through Innovations, Policies and Strategies on … , 2025
    2025
  • UNRAVELLING THE MEDIATING ROLE OF RISK PERCEPTION IN AGRICULTURAL ENTREPRENEURIAL INTENTIONS
    I Nawaz, I Jawad
    International Journal of Philosophical Studies and Social Sciences 5 (1), 88–113 , 2025
    2025
  • UNRAVELLING THE MEDIATING ROLE OF RISK PERCEPTION IN AGRICULTURAL ENTREPRENEURIAL INTENTIONS
    N Irtaza, I Jawad
    International Journal of Philosophical Studies and Social Sciences 5 (1), 88–113 , 2025
    2025
  • STRATEGIC ENABLERS OF ORGANIZATIONAL EXCELLENCE: UNFETTERING THE INFLUENCE OF TRAINING PROGRAMS, TECHNOLOGY ADOPTION, EMPLOYEE ENGAGEMENT, AND LEADERSHIP SUPPORT ON THE …
    HMN Saleem, I Nawaz, SD Sofarbaevich, VM Khasanovna, ...
    Hunan Daxue Xuebao/Journal of Hunan University Natural Sciences, 105-124 , 2024
    2024