Promoting a Buddhist temple: Harnessing online platforms for religious tourism-The case of Maha Vihara Buddha Maitreya Bali, Denpasar Ni Putu Putri Widyaningsih, Ida Bagus Nyoman Krisna Prawira Yuda, Ni Nyoman Arini, I Nengah Subadra Technology and Religious Tourism Emerging Trends Cases and Futuristic Perspectives, 2025 Abstract This research is aimed at examining the potential of digital information technology to enhance religious tourism particularly on Vihara or Buddhist temples in Bali. Given the significant influence that information technology has on market communication, including the manner in which potential tourists search for information related to a tourism destination or tourist attraction, this study sought to assess the extent to which digital information technology can be leveraged to promote religious tourism. The current research focused on the utilisation of online platforms such as YouTube, Instagram, and the official website as promotional media to increase local and foreign tourist visits to the Vihara, as well as rising interest in religious tourism in the Denpasar area, Bali. This research employed a mixed-method descriptive approach, utilising interviews with several informants and questionnaires as data sources. The findings revealed that there is integration between the online platforms of the monastery, although there is still room for improvement in certain areas. Furthermore, the survey results indicate that the ability to take action in accordance with the AIDA model requires a significant investment of effort and commitment.
Men Tempeh: Women’s Empowerment in Gastronomic Tourism in Jembrana, the Western Region of Bali I Nengah Subadra Purpose Driven Tourism the Intersection of Cultural Cuisine Gender Equality and Sustainable Community Building, 2025 This chapter aims to explore the role and impact of women’s empowerment in gastronomic tourism of Men Tempeh Restaurant in Jembrana Regency, the western region of Bali, which is known for its traditional cuisine and culture. The research applies a qualitative method approach wherein the data collected from observations and interviews involving seven informants coded as informant-1 to informant-7. The research examines the motivations, challenges, and opportunities of female chefs and culinary tourism entrepreneurs in Jembrana, as well as their contribution to the local economy, society, and environment. It also analyzes the experiences of tourists who visited Jembrana and consumed its gastronomic products and services. The research finds that women play great roles in promoting entrepreneurship through culinary tourism, which has generated impacts on the local economy and cultural preservation. The research also presents understandings and recommendations for promoting women’s empowerment in gastronomy and enhancing the competitiveness and sustainability of culinary tourism in Jembrana and other regions of Bali.
The integration of physical and digital experiences in ecotourism I Nengah Subadra Research in Hospitality Management, 2025 The integration of physical and digital experiences in ecotourism is reshaping ecotourism by enhancing visitor engagement and advancing sustainability practices. This study employs a grounded theory approach to investigate the impact of technologies such as augmented reality, virtual reality and artificial intelligence-driven interactive platforms on ecotourism experiences. Three key themes emerged, including immersive engagement, environmental sustainability and digital adaptation. The findings demonstrate that physical and digital experiences in ecotourism significantly enrich the ecotourism experience by facilitating real-time environmental education, fostering deeper emotional connections with nature and reducing ecological footprints. However, challenges related to digital accessibility, concerns about authenticity and the need for greater community integration remain critical barriers. This research contributes to the discourse on smart and sustainable tourism by providing actionable insights for industry stakeholders and proposing a conceptual framework that integrates technological advancements with environmental consciousness. The study advocates for a more immersive, responsible and inclusive ecotourism paradigm, offering a foundation for future research and practice in this evolving field.
Toxic Tourists in Paradise – Bali_ Cultural Disrespects, Crimes, and Misconducts I Nengah Subadra Tourism and Hospitality Research, 2025 Bali is a popular tourist destination well-known for its natural beauty, cultural diversity and hospitality. However, not all tourists respect the local culture, environment and laws of the destination. This study aims to explore and understand the behaviours of toxic tourists in Bali who engage in activities such as cultural disrespect, drug smuggling, cybercrime, murder, visa abuse and traffic violations. This research adopted qualitative approach and employed semi-structured interviews key-informants and Focus Group Discussions (FGDs) involving local residents, community leaders, tourism stakeholders and law enforcement officers in Bali and observations as well as documentation of published news in reputed national news agencies. The findings reveal that toxic tourism poses a serious threat to the sustainability of the destination which divided into three dimensions including cultural integrity, legal framework, and social structure. This study presents a distinctive contribution and offers innovative insights into the interplay between cultural preservation, legal governance, and community resilience within mass tourism contexts. It reveals shortcomings in current tourism management practices in addressing toxic behaviours and proposes actionable recommendations, such as stricter law enforcement, community-led education programmes, and the incorporation of cultural sensitivity into tourism policies. These managerial implications provide a framework for destinations facing similar challenges. Additionally, the study advocates for longitudinal research to evaluate the long-term effects of toxic tourism and the effectiveness of mitigation strategies that advances both academic and practical understanding of sustainable tourism management.
Managing Restaurant’s Food Loss and Waste at The Aburi Sushi Bali: A Sustainable Culinary Tourism Enterprise Model in Bali I Nengah Subadra Jurnal Kajian Bali, 2024 Food loss and waste (FLW) is a global issue that affects the environment, economy, and society. It also poses a challenge for the sustainability of Japanese culinary tourism which is a growing sector in Bali. This study aims to explore how a sushi restaurant in Bali especially at The Aburi Sushi Bali manages its FLW and contributes to sustainable culinary tourism. The study adopts a qualitative case study approach, using semi-structured interviews, observation, and document analysis as data collection methods. The findings reveal that The Aburi Sushi implements various strategies to prevent, reduce, and recover FLW, such as inventory management, portion control, menu design, staff training, customer education, and food donation. The study also identifies the benefits and challenges of FLW management for the restaurant and its stakeholders. The study concludes that FLW management enhances the environmental, economic, and social sustainability of culinary tourism enterprises in Bali. It also provides implications and recommendations for practitioners and policymakers to improve FLW management practices in the culinary tourism sector
Examining the Tour Guides’ Rights and Obligations Inequities: The Case of Bali Cultural Tourism Destination Maximiliano E. Korstanje Anthropology of Tourism Exploring the Social and Cultural Intersection, 2024 The human rights of tourists occupy a central position in the correct functioning of the tourism industry. It is not otiose to say that tourists are important key players in the industry and their safety and security should be warranted by the police as well as security forces. Under some conditions, this security-safety is not only violated but also tourists are targets of political violence, harassment, and xenophobia. Over the last World Cup in Qatar, I planned to meet an American friend, an academician who flew to Buenos Aires. He is scheduled to depart on the 18th of December, the day of the final match between Argentina and France. The meeting should be canceled because his integrity would be hampered during the match. Just after the Malvinas-Falklands War, in the core of Argentina, there is a strong anti-Briton sentiment which is expressed by Argentinians in different riots, protests, and sports events. This hostility is not only directed against Britons but also generalized to other English native speakers such as Canadians, Americans, or Australians [or even members of the Commonwealth]. This chapter is inspired by the urgency to discuss a topic that is sometimes denied by academia: the ethnic formation and 132hostility against some ethnic or national minorities. The integrity of tourists is an essential part of their rights.
Pecalang and tourism resilience in Bali: Evolution from local customary guard to international security force I. Nengah Subadra Tourism Safety Security and Resilience Integrated Community Based Approaches, 2024 This study explores the vital role of Pecalang – a local Balinese customary guard in promoting tourism resilience on the island of Bali. Pecalang has historically preserved cultural traditions, maintained order, and protected sacred sites during religious events. However, with the rapid growth of Bali’s tourism industry, Pecalang has adapted its traditional role to become an international security force in response to the needs of modern tourism. This study seeks to understand how Pecalang have transitioned from local cultural custodians to a force that also addresses the security needs of an international tourism-related event. The problem encompasses the challenges and implications of this transition for both the Pecalang and the tourism industry in Bali. The research applies qualitative method wherein the data were collected through face-to-face interviews with Pecalang, police officers, chief of traditional village and the tourism industries that organized the events. The study revealed that Pecalang faced complex challenges in transforming its natural roles into global roles and forming partnerships and collaborations with government agencies and national and international security networks to support Bali’s tourism resilience. The study highlighted the importance of employing local wisdom and institutions to develop sustainable and culturally sensitive approaches to tourism resilience. It also suggested that Pecalang need to work towards ensuring that Bali’s culture and tourism industries are sustainable and can withstand any future challenges.
Mitigating Earthquake and Tsunami Risks in Coastal Tourism Sites in Bali Tourism and Earthquakes, 2020
Alleviating poverty through community-based tourism: Evidence from Batur Natural Hot Spring Water - Bali African Journal of Hospitality Tourism and Leisure, 2019
RECENT SCHOLAR PUBLICATIONS
Pemberdayaan Masyarakat Pesisir melalui Transplantasi Karang untuk Mendukung Pariwisata Berkelanjutan di Taman Laut Pandanan Kabupaten Lombok Utara IW Bratayasa, S Idrus, U Martayadi, DS Prayuda, IN Subadra LOSARI: Jurnal Pengabdian Kepada Masyarakat 8 (1), 130-138 , 2026 2026
Digital Pathways to MICE Competitiveness in Bali: Social-Media Affordances, Omnichannel Integration, and Destination Image PP Nainggolan, IK Sutapa, IN Subadra, LKC Dewi Journal of Applied Sciences in Travel and Hospitality 9 (1), 11-26 , 2026 2026
Measuring The Interest of Travellers Staying at Larose Villa and Suites Camp Canggu in Batu Bolong Canggu Bali IGAN Anggreni, IN Subadra, NN Ardani Tourism and Hospitality Insights 2 (1), 22-26 , 2026 2026
Pengaruh Reward, Pendidikan dan Pelatihan, serta Kepuasan Kerja Terhadap Kinerja Karyawan di Swiss-Belhotel Rainforest Kuta NN Ariani, NW Mekarini, NKD Irwanti, IK Sutapa, IN Subadra Journal of Tourism and Interdiciplinary Studies 5 (2), 396-411 , 2025 2025
Developing Regenerative Tourism Models in Coastal Villages: A Local Wisdom-Based Approach. DADS Widari, DPO Prasiasa, IN Subadra International Journal of Sustainable Development & Planning 20 (12) , 2025 2025
The Impact of Home-Based Food Enterprises for Sustainable Tourism in Bali IK Sutapa, PP Nainggolan, IN Subadra, IMB Wisnawa Tourism and Climate Change: Research on Global Challenges and Opportunities … , 2025 2025 Citations: 1
Pelatihan Pelayanan Prima dan Cooking Class Di Desa Adat Tegalinggah Bedulu Kabupaten Gianyar IMGD Susila, IN Subadra, S Marbun, NLPS Widhiastuty, IM Sudirman, ... Prosiding Seminar Nasional Riset dan Pengabdian pada Masyarakat, 57-61 , 2025 2025
The integration of physical and digital experiences in ecotourism IN Subadra Research in Hospitality Management 15 (3), 215-221 , 2025 2025 Citations: 1
Pemberdayaan Masyarakat dalam Mewujudkan Pariwisata yang Berkelanjutan, Inklusif, dan Berdaya Saing Global IBNKP Yuda, IN Subadra Jurnal Pengabdian Dosen Republik Indonesia 2 (1) , 2025 2025 Citations: 1
English in Cultural Tourism Advertising: A Critical Discourse Analysis of Bali’s Official Tourism Website IN Subadra, NKD Yulianti, IBNKP Yuda Journal of English Literature and Pedagogy Research 1 (1), 29-40 , 2025 2025
Forging Meaningful Pathways: Synergies for Sustainable Tourism Resilience in Challenging Times IN Subadra Bali Journal of Hospitality, Tourism and Culture Research 2 (2) , 2025 2025 Citations: 3
The Impact of Social Media, Tour Packages, and Word-of-Mouth on Visit Intention to Jaco Island, Timor-Leste. CG dos Santos, IMB Wisnawa, IN Subadra Bali Journal of Hospitality, Tourism and Culture Research 2 (2), 82-96 , 2025 2025 Citations: 1
Spiritual Tourism: A Grounded Theory Approach M Sudiarta, IW Bratayasa, IN Subadra Bali Journal of Hospitality, Tourism and Culture Research 2 (2), 65-73 , 2025 2025 Citations: 1
Promoting a Buddhist Temple: Harnessing Online Platforms for Religious Tourism–The Case of Maha Vihara Buddha Maitreya Bali, Denpasar NPP Widyaningsih, IBNKP Yuda, NN Arini, IN Subadra 2025 Citations: 2
Integrasi Keilmuan dan Pengabdian Masyarakat: Solusi Transformasional untuk Tantangan Pembangunan Global IBNKP Yuda, IN Subadra Jurnal Pengabdian Dosen Republik Indonesia 1 (2) , 2025 2025 Citations: 2
The Meaningful Tourism Paradigm in Africa and Asia: A Movement for Transformative Practice WG Arlt, S von Cranach, K Kessler, IN Subadra Bali Journal of Hospitality, Tourism and Culture Research 3 (1), 13-17 , 2025 2025
Digital Compliance as a Trust Framework: Constructing Tourist Confidence in Bali’s Cultural Tourism Ticket Market IN Subadra, M Sudiarta, IBNKP Yuda, IW Bratayasa Bali Journal of Hospitality, Tourism and Culture Research 3 (1), 1-12 , 2025 2025
CULTURAL TOURISM: Global Perspectives on Heritage, Communities, and Sustainable Futures IN Subadra 2025 Citations: 6
MEGIBUNG: AN INDIGENOUS BALINESE DINING ETHICS FOR INCLUSIVITY AND AUTHENTIC CULTURAL TOURISM EXPERIENCE IN Subadra MEGIBUNG: AN INDIGENOUS BALINESE DINING ETHICS FOR INCLUSIVITY AND AUTHENTIC … , 2025 2025
Toxic Tourists in Paradise–Bali: Cultural Disrespects, Crimes, and Misconducts IN Subadra Tourism and Hospitality Research , 2025 2025 Citations: 3
MOST CITED SCHOLAR PUBLICATIONS
Pariwisata Budaya dan Pandemi Covid-19: Memahami Kebijakan Pemerintah dan Reaksi Masyarakat Bali IN Subadra Jurnal Kajian Bali (Journal of Bali Studies) 11 (1), 1-22 , 2021 2021 Citations: 79
Dampak Ekonomi, Sosial-Budaya, dan Lingkungan Pengembangan Desa Wisata di Jatiluwih-Tabanan IN Subadra, NM Nadra JURNAL Manajemen dan Pariwisata II 5 (1), 46-64 , 2012 2012 Citations: 76
Pandemic in Paradise: Tourism Pauses in Bali IN Subadra, H Hughes Tourism and Hospitality Research, 1-7 , 2021 2021 Citations: 55
Investigating push and pull factors of tourists visiting Bali as a world tourism destination IN Subadra International Journal of Multidisciplinary Educational Research , 2019 2019 Citations: 53
Digital Marketing for Sustainable Tourism Village in Bali: A Mixed Methods Study IMD Oka, IN Subadra Journal of Infrastructure, Policy and Development 8 (7) , 2024 2024 Citations: 52
Alleviating Poverty through Community-based Tourism: Evidence from Batur Natural Hot Spring Water - Bali IN Subadra African Journal of Hospitality, Tourism and Leisure 8 (5), 1-22 , 2019 2019 Citations: 49
Tourism destination management in a post-pandemic context: Global issues and destination management solutions VGB Gowreesunkar, SW Maingi, H Roy, R Micera Emerald Publishing Limited , 2021 2021 Citations: 36
Cloud tour services in paradise: A newly marketing paradigm in Bali tourism history IN Subadra Tourist behaviour and the new normal, Volume I: Implications for Tourism … , 2024 2024 Citations: 34
Tourism and earthquakes CM Hall, G Prayag Channel View Publications , 2020 2020 Citations: 26
Gaining In-Depth Understanding Through Mixed Methods Case Study: An Empirical Research From Temple Tourism in Bali IN Subadra ID Patent 000,140,354 , 2019 2019 Citations: 25
Analyzing tourism brand loyalty and e-marketing development in Bali, Indonesia IMB Wisnawa, IN Subadra, IW Kartimin, IN Aristana, IW Arsawan, ... Qubahan Academic Journal 3 (4), 314-331 , 2023 2023 Citations: 24
Preserving the sanctity of temple sites in Bali: challenges from tourism IN Subadra University of Lincoln , 2015 2015 Citations: 24
Destination management solution post COVID-19: Best practice from Bali–A world cultural tourism destination IN Subadra 2021 Citations: 23
Ekowisata sebagai Wahana Pelestarian Alam IN Subadra https://subadra.wordpress.com/2007/03/10/ekowisata-wahana-pelestarian-alam/ , 2007 2007 Citations: 23
Dampak Pengembangan Desa Wisata Terhadap Lingkungan Sosial Budaya Dan Ekonomi Di Desa Wisata Penglipuran IGAAN Nirmala, IN Subadra, PGP Putra Jurnal Daya Tarik Wisata 6 (1), 8-21 , 2024 2024 Citations: 21
PARIWISATA BERKELANJUTAN: Teori dan Praktik IN Subadra 2024 Citations: 18
Pengembangan Desa Wisata Sambangan Di Kecamatan Sukasada Kabupaten Buleleng PR Wiryantini, IN Subadra, M Sudiarta Jurnal Manajemen Pelayanan Hotel 6 (1), 192-203 , 2022 2022 Citations: 18
POTENSI DESA GUMANTAR DI KABUPATEN LOMBOK UTARA SEBAGAI DESA WISATA P Gede, S Idrus, IN Subadra Jurnal Perhotelan dan Pariwisata 8 (1), 58-72 , 2018 2018 Citations: 16
Managing Restaurant’s Food Loss and Waste at The Aburi Sushi Bali: A Sustainable Culinary Tourism Enterprise Model in Bali. IN Subadra Jurnal Kajian Bali (Journal Of Bali Studies), https://bit.ly/3KVLoOU , 2024 2024 Citations: 15
Understanding the cultural ecosystem service of heritage tourism: the case of Jatiluwih Heritage Tourism IN Subadra Management of tourism ecosystem services in a post pandemic context, 320-338 , 2022 2022 Citations: 15
