Ph.D. (Marketing Management) B.E. (computer Engineering)
RESEARCH, TEACHING, or OTHER INTERESTS
Computer Engineering, Marketing, General Business, Management and Accounting, Computer Science
2
Scholar Citations
1
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
A STUDY ON ROLE OF MANAGEMENT LESSONS FROM ‘BHAGAVAD GITA’AND ‘CHATRAPATI SHIVAJI MAHARAJ HISTORY’AS OF IKS SUBJECT FOR MANAGEMENT STUDENTS: A CRITICAL REVIEW UB Nath, CD Hake Phoenix: International Multidisciplinary Research Journal (Peer reviewed … , 2025 2025.0
EVALUATING THE EFFECTIVENESS OF AI-POWERED PERSONALIZATION IN ECOMMERCE MARKETING STRATEGIES PRK Dr. Hake Chandrakant Dattatraya ,Dr. Umesh Balakrishna Nath Madhya Pradesh Journal of Social Sciences 28 (2), 60-66 , 2023 2023.0
COMPETENCY MAPPING: A STRATEGIC TOOL FOR ENHANCING WORKFORCE EFFICIENCY AND DRIVING ORGANIZATIONAL GROWTH DAN Dr. Hake Chandrakant Dattatraya Shodhak : A Journal of Historical Research 53 (2), 121-124 , 2023 2023.0
EXPLORING WORK CULTURE IN IT COMPANIES DAN Dr. Hake Chandrakant Dattatraya Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023 2023.0
A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT HC Dattatraya, RM Kumavat Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023 2023.0
A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT RK Hake Chandrakant Dattatraya Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023 2023.0
AN ANALYSIS OF SOCIAL MEDIA MARKETING AND IT'S IMPACT ON CUSTOMER BEHAVIOUR DUBN Dr. Hake Chandrakant Dattatraya Journal of the Asiatic Society of Mumbai 96 (No.01 (I)), 67-77 , 2023 2023.0
THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR: EFFECTIVENESS ON INCREASING BRAND AWARENESS, IMPROVING BRAND PERCEPTION, AND DRIVING SALES C Hake, U Nath, R Kumavat RABINDRA BHARATI JOURNAL OF PHILOSOPHY 24 (1), 98-101 , 2023 2023.0 Citations: 2
REACTIVE CHANGE AMONG STUDENTS DURING COVID-19: AN EMPIRICAL STUDY SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao Manager-TheBritish Journalof AdministrativeManagement 58 (152), 34-43 , 2022 2022.0
CONCEPTUAL FRAMEWORK OF RURAL TRANSFORMATION SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao South India Journal of Social Sciences 22 (1), 169-176 , 2022 2022.0
BRAND PREFERENCES TOWARDS ENERGY SAVING LIGHTS AMONG CONSUMERS WITH REFERENCE TO PUNE CITY HCD Dr. Satish Warpade SHOD SANCHAR Bulletin 11 (41), 205-208 , 2021 2021.0
Determinants of consumer buying behaviour towards energy efficient home appliances among rural consumers in Pune district HCD Dr. Satish Warpade Ajanta Prakashan 8 (1), 46-51 , 2019 2019.0
A Critical Study of the Implementation of Innovations for Higher Education RR Rautrao, C Hake East Asian Journal of Multidisciplinary Research 1 (4), 643-656 , 0
MOST CITED SCHOLAR PUBLICATIONS
THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR: EFFECTIVENESS ON INCREASING BRAND AWARENESS, IMPROVING BRAND PERCEPTION, AND DRIVING SALES C Hake, U Nath, R Kumavat RABINDRA BHARATI JOURNAL OF PHILOSOPHY 24 (1), 98-101 , 2023 2023.0 Citations: 2
A STUDY ON ROLE OF MANAGEMENT LESSONS FROM ‘BHAGAVAD GITA’AND ‘CHATRAPATI SHIVAJI MAHARAJ HISTORY’AS OF IKS SUBJECT FOR MANAGEMENT STUDENTS: A CRITICAL REVIEW UB Nath, CD Hake Phoenix: International Multidisciplinary Research Journal (Peer reviewed … , 2025 2025.0
EVALUATING THE EFFECTIVENESS OF AI-POWERED PERSONALIZATION IN ECOMMERCE MARKETING STRATEGIES PRK Dr. Hake Chandrakant Dattatraya ,Dr. Umesh Balakrishna Nath Madhya Pradesh Journal of Social Sciences 28 (2), 60-66 , 2023 2023.0
COMPETENCY MAPPING: A STRATEGIC TOOL FOR ENHANCING WORKFORCE EFFICIENCY AND DRIVING ORGANIZATIONAL GROWTH DAN Dr. Hake Chandrakant Dattatraya Shodhak : A Journal of Historical Research 53 (2), 121-124 , 2023 2023.0
EXPLORING WORK CULTURE IN IT COMPANIES DAN Dr. Hake Chandrakant Dattatraya Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023 2023.0
A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT HC Dattatraya, RM Kumavat Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023 2023.0
A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT RK Hake Chandrakant Dattatraya Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023 2023.0
AN ANALYSIS OF SOCIAL MEDIA MARKETING AND IT'S IMPACT ON CUSTOMER BEHAVIOUR DUBN Dr. Hake Chandrakant Dattatraya Journal of the Asiatic Society of Mumbai 96 (No.01 (I)), 67-77 , 2023 2023.0
REACTIVE CHANGE AMONG STUDENTS DURING COVID-19: AN EMPIRICAL STUDY SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao Manager-TheBritish Journalof AdministrativeManagement 58 (152), 34-43 , 2022 2022.0
CONCEPTUAL FRAMEWORK OF RURAL TRANSFORMATION SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao South India Journal of Social Sciences 22 (1), 169-176 , 2022 2022.0
BRAND PREFERENCES TOWARDS ENERGY SAVING LIGHTS AMONG CONSUMERS WITH REFERENCE TO PUNE CITY HCD Dr. Satish Warpade SHOD SANCHAR Bulletin 11 (41), 205-208 , 2021 2021.0
Determinants of consumer buying behaviour towards energy efficient home appliances among rural consumers in Pune district HCD Dr. Satish Warpade Ajanta Prakashan 8 (1), 46-51 , 2019 2019.0
A Critical Study of the Implementation of Innovations for Higher Education RR Rautrao, C Hake East Asian Journal of Multidisciplinary Research 1 (4), 643-656 , 0