Tourism, Leisure and Hospitality Management, Marketing, Finance, Business, Management and Accounting
7
Scholar Citations
2
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
IMPACT OF FREEMIUM VS. PREMIUM MODELS ON USER CONVERSION IN DIGITAL LEISURE SERVICES D Balaji JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH 4 (12) , 2026 2026.0
THE ROLE OF AI CHATBOTS IN ENHANCING CUSTOMER EXPERIENCE IN E-COMMERCE PLATFORMS M SAMUEL, M AASHIFA, MD SRITA III, S BALAJI 2026.0
Biodegradable Elegance: Assessing Luxury Textile Biodegradability JJDS Balaji Crafting Sustainability in Luxury Textiles for a Zero-Waste Future , 2025 2025.0 Citations: 4
Environmental Footprints of Luxury Textile Manufacturing JJDS Balaji Crafting Sustainability in Luxury Textiles for a Zero-Waste Future , 2025 2025.0
A Vision of Textile Design in the Field of Industry Professionals DSB J. Jaisri The Art and Craft of Modern Textile Design, 151 , 2025 2025.0
Comparative Analysis: Trends and Patterns Across Nations J Jaisri, S Balaji Consumption and Production in the Textile and Garment Industry: A … , 2024 2024.0
Implementation and Environment Protection Through ISWM (Integrated Solid Waste Management) in Textiles J Jaisri, S Balaji Climate Action Through Eco-Friendly Textiles, 143-162 , 2024 2024.0 Citations: 2
THEORETICAL CONCEPT OF INDIA‟ S SUSTAINABLE MARKETING S Balaji, MJ Jaisir Innovation of Multidisciplinary Research in Present and Future Time (Volume … , 2023 2023.0 Citations: 1
IMPACTS OF GLOBALIZATION FOR WOMEN'S BUSINESS IN COVID 19 MJ Jaisri, S Balaji Innovation of Multidisciplinary Research in Present and Future Time (Volume … , 2023 2023.0
A Study on Customer Awareness on Household solar water heater usage in Coimbatore DTS Dr.Balaji Journal of Education: Rabindra Bharati University 23 (12), 170 , 2021 2021.0
THE IMPACT OF CULTURAL VALUES ON ADVERTISING EFFECTIVENESS: ADAPTING STRATEGIES FOR GLOBAL MARKETS I JOHNSANJAY, D ARJUN, S Balaji
SOCIAL MEDIA INFLUENCE ON IMPULSE BUYING AMONG GEN Z AND MILLENNIALS S Balaji
GREEN FINTECH: INTEGRATING ESG METRICS INTO DIGITAL FINANCE PLATFORMS–A THEORETICAL EXPLORATION S BALAJI
THE IMPACT OF LEISURE SERVICE PRACTICES IN THE MODERN ERA S Balaji, T Monisha, K Mohanavadivu
MOST CITED SCHOLAR PUBLICATIONS
Biodegradable Elegance: Assessing Luxury Textile Biodegradability JJDS Balaji Crafting Sustainability in Luxury Textiles for a Zero-Waste Future , 2025 2025.0 Citations: 4
Implementation and Environment Protection Through ISWM (Integrated Solid Waste Management) in Textiles J Jaisri, S Balaji Climate Action Through Eco-Friendly Textiles, 143-162 , 2024 2024.0 Citations: 2
THEORETICAL CONCEPT OF INDIA‟ S SUSTAINABLE MARKETING S Balaji, MJ Jaisir Innovation of Multidisciplinary Research in Present and Future Time (Volume … , 2023 2023.0 Citations: 1
IMPACT OF FREEMIUM VS. PREMIUM MODELS ON USER CONVERSION IN DIGITAL LEISURE SERVICES D Balaji JOURNAL OF EMERGING TRENDS AND NOVEL RESEARCH 4 (12) , 2026 2026.0
THE ROLE OF AI CHATBOTS IN ENHANCING CUSTOMER EXPERIENCE IN E-COMMERCE PLATFORMS M SAMUEL, M AASHIFA, MD SRITA III, S BALAJI 2026.0
Environmental Footprints of Luxury Textile Manufacturing JJDS Balaji Crafting Sustainability in Luxury Textiles for a Zero-Waste Future , 2025 2025.0
A Vision of Textile Design in the Field of Industry Professionals DSB J. Jaisri The Art and Craft of Modern Textile Design, 151 , 2025 2025.0
Comparative Analysis: Trends and Patterns Across Nations J Jaisri, S Balaji Consumption and Production in the Textile and Garment Industry: A … , 2024 2024.0
IMPACTS OF GLOBALIZATION FOR WOMEN'S BUSINESS IN COVID 19 MJ Jaisri, S Balaji Innovation of Multidisciplinary Research in Present and Future Time (Volume … , 2023 2023.0
A Study on Customer Awareness on Household solar water heater usage in Coimbatore DTS Dr.Balaji Journal of Education: Rabindra Bharati University 23 (12), 170 , 2021 2021.0
THE IMPACT OF CULTURAL VALUES ON ADVERTISING EFFECTIVENESS: ADAPTING STRATEGIES FOR GLOBAL MARKETS I JOHNSANJAY, D ARJUN, S Balaji
SOCIAL MEDIA INFLUENCE ON IMPULSE BUYING AMONG GEN Z AND MILLENNIALS S Balaji
GREEN FINTECH: INTEGRATING ESG METRICS INTO DIGITAL FINANCE PLATFORMS–A THEORETICAL EXPLORATION S BALAJI
THE IMPACT OF LEISURE SERVICE PRACTICES IN THE MODERN ERA S Balaji, T Monisha, K Mohanavadivu
