Dr. M. Maharaja, M.Com., M.Phil., Ph.D., is an Assistant Professor of Commerce with over five years of experience in teaching, research, and academic development. His work focuses on AI-driven research, digital teaching tools, and data analysis using SPSS and AMOS. He has published 9 ISSN journal articles, 15 ISBN book chapters, and 2 Scopus-indexed papers, and has presented more than 25 research papers at national and international conferences .His key research interests include Commerce, Consumer Behaviour, Digital Transformation, Entrepreneurship, AI in Education, and Social Science Data Analytics. He frequently serves as a Resource Person for workshops and training programmes on AI, research methodology, and digital pedagogy, and has organized several national and international FDPs. Skilled in SPSS, AMOS, Mendeley, LMS tools, Canva, and AI platforms, he is committed to promoting innovative teaching practices, quality research, and future-ready skills amo
