Dr. Uma Durgude

@bvimsr.org

Assistant Professor
Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai

Dr. Uma Durgude


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https://researchid.co/dr.umad

EDUCATION

M.Sc., MMS, Ph.D

RESEARCH INTERESTS

Research, Publications, Patents
36

Scholar Citations

4

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • AI-Driven interface Device for Secure IPR Management of Research Innovations
    DU Durgude
    IN Patent App. 436391-001 , 2025
    2025
  • Impact of Dynamic Capabilities and Green HR on Sustainable Performance In SMEs
    DRT Dr. Uma Durgude
    Problems and Perspectives in Management: A Journal of Historical Research 22 … , 2025
    2025
    Citations: 6
  • A Study on White Label Brands of Bathing and Detergent Soaps and their Impact on Existing Brands
    MD Dr. Uma Durgude
    Indian Journal of Technical Education 48 (1), 213-217 , 2025
    2025
  • A Study on Impact of Artificial Intelligence (AI) on Consumer Behavior and Decision Making in Online Marketing
    MD Dr. Uma Durgude
    Indian Journal of Technical Education 48 (1), 209-212 , 2025
    2025
  • A Study of Consumer Perceptions towards Product of Britannia
    SK Dr. Uma Durgude
    Indian Journal of Technical Education 48 (1), 67-71 , 2025
    2025
  • Digital Marketing
    DNS Dr. Uma Durgude
    2024
  • AI in Commerce and Business Management
    DU Durgude
    2024
  • The role of upskilling and reskilling for talent transformation in the era of ai; theoretical framework and future research directions
    S Lakshmi, U Durgude, V Chitra
    Weser Books 198 , 2024
    2024
    Citations: 10
  • A study on heart disease prediction using machine learning algorithms
    SS Rai, U Durgude, A Dhavan, P Singh, S Ojha
    NATURALISTA CAMPANO 28 (1), 915-920 , 2024
    2024
    Citations: 1
  • REAL-TIME STREAM PROCESSING WITH APACHE KAFKA: DESIGN PATTERNS, USE CASES, AND PERFORMANCE EVALUATION
    Dr. Uma Durgude
    Shodhak : A Journal of Historical Research 53 (Issue: 09), 268-275 , 2023
    2023
  • Impact of Strategic Management on the Success of E-Commerce in India
    DU Durgude
    IN Patent App. 202,321,046,409 , 2023
    2023
  • Role of artificial intelligence in effective operations of financial technology: an empirical study
    N Jain, SK Panda, U Durgude, R KR
    Journal of Pharmaceutical Negative Results¦ Volume 14 (3), 626 , 2023
    2023
    Citations: 5
  • Role of social media in promoting electronic products: An empirical study
    U Durgude, SB Sawant, AA Chavan
    Journal of Survey in Fisheries Sciences 10 (2S), 195-203 , 2023
    2023
    Citations: 6
  • The End of An Era: A Customer's Perspective on The Decline of Padmini Kaali Peeli Taxis in Mumbai
    U Durgude, SS Rai, SS Ranjan, A Dhavan, P Singh
    NATURALISTA CAMPANO 27 (3), 22-25 , 2023
    2023
  • AN EMPIRICAL STUDY ON BRAND CONSISTENCY OF CONSUMERS IN PURCHASE RELATED DECISIONS
    U Durgude, S Kumar, S Poojari, M Deraiya, VV Patil, AA Patil
    2023
    Citations: 1
  • Drainage Pipes cleaning Robot
    DU Durgude
    IN Patent App. 355,046,001 , 2022
    2022
  • Role of Green Marketing Approaches In Consumer Buying Behaviour: An Empirical Study
    U Durgude, SS Ranjan, SB Sawant, AA Chavan
    Journal of Pharmaceutical Negative Results 13, 1851-1857 , 2022
    2022
    Citations: 4
  • The study of emotional intelligence and job performance in the pharmaceutical sector with respect to the mumbai region
    J Pandya, A Kalse, M Sinha, P Priyadarshini, U Durgude, R Yadav
    Journal of Pharmaceutical Negative Results, 2384-2398 , 2022
    2022
    Citations: 2
  • Device to monitor remote Worker
    DU Durgude
    IN Patent App. 356997-001 , 2021
    2021
  • Customer Food Feedback Analysing Device
    DU Durgude
    IN Patent App. 352788-001 , 2021
    2021

MOST CITED SCHOLAR PUBLICATIONS

  • The role of upskilling and reskilling for talent transformation in the era of ai; theoretical framework and future research directions
    S Lakshmi, U Durgude, V Chitra
    Weser Books 198 , 2024
    2024
    Citations: 10
  • Impact of Dynamic Capabilities and Green HR on Sustainable Performance In SMEs
    DRT Dr. Uma Durgude
    Problems and Perspectives in Management: A Journal of Historical Research 22 … , 2025
    2025
    Citations: 6
  • Role of social media in promoting electronic products: An empirical study
    U Durgude, SB Sawant, AA Chavan
    Journal of Survey in Fisheries Sciences 10 (2S), 195-203 , 2023
    2023
    Citations: 6
  • Role of artificial intelligence in effective operations of financial technology: an empirical study
    N Jain, SK Panda, U Durgude, R KR
    Journal of Pharmaceutical Negative Results¦ Volume 14 (3), 626 , 2023
    2023
    Citations: 5
  • Role of Green Marketing Approaches In Consumer Buying Behaviour: An Empirical Study
    U Durgude, SS Ranjan, SB Sawant, AA Chavan
    Journal of Pharmaceutical Negative Results 13, 1851-1857 , 2022
    2022
    Citations: 4
  • The study of emotional intelligence and job performance in the pharmaceutical sector with respect to the mumbai region
    J Pandya, A Kalse, M Sinha, P Priyadarshini, U Durgude, R Yadav
    Journal of Pharmaceutical Negative Results, 2384-2398 , 2022
    2022
    Citations: 2
  • A study on heart disease prediction using machine learning algorithms
    SS Rai, U Durgude, A Dhavan, P Singh, S Ojha
    NATURALISTA CAMPANO 28 (1), 915-920 , 2024
    2024
    Citations: 1
  • AN EMPIRICAL STUDY ON BRAND CONSISTENCY OF CONSUMERS IN PURCHASE RELATED DECISIONS
    U Durgude, S Kumar, S Poojari, M Deraiya, VV Patil, AA Patil
    2023
    Citations: 1
  • Empowering to create smart Future Trough E-Governance and Digitization-Sectoral Transformation through Digitization
    U Durgude, DH Babu
    EMPOWERING TO CREATE SMART FUTURE THROUGH E-GOVERNANCE AND DIGITIZATION 228 , 2018
    2018
    Citations: 1
  • AI-Driven interface Device for Secure IPR Management of Research Innovations
    DU Durgude
    IN Patent App. 436391-001 , 2025
    2025
  • A Study on White Label Brands of Bathing and Detergent Soaps and their Impact on Existing Brands
    MD Dr. Uma Durgude
    Indian Journal of Technical Education 48 (1), 213-217 , 2025
    2025
  • A Study on Impact of Artificial Intelligence (AI) on Consumer Behavior and Decision Making in Online Marketing
    MD Dr. Uma Durgude
    Indian Journal of Technical Education 48 (1), 209-212 , 2025
    2025
  • A Study of Consumer Perceptions towards Product of Britannia
    SK Dr. Uma Durgude
    Indian Journal of Technical Education 48 (1), 67-71 , 2025
    2025
  • Digital Marketing
    DNS Dr. Uma Durgude
    2024
  • AI in Commerce and Business Management
    DU Durgude
    2024
  • REAL-TIME STREAM PROCESSING WITH APACHE KAFKA: DESIGN PATTERNS, USE CASES, AND PERFORMANCE EVALUATION
    Dr. Uma Durgude
    Shodhak : A Journal of Historical Research 53 (Issue: 09), 268-275 , 2023
    2023
  • Impact of Strategic Management on the Success of E-Commerce in India
    DU Durgude
    IN Patent App. 202,321,046,409 , 2023
    2023
  • The End of An Era: A Customer's Perspective on The Decline of Padmini Kaali Peeli Taxis in Mumbai
    U Durgude, SS Rai, SS Ranjan, A Dhavan, P Singh
    NATURALISTA CAMPANO 27 (3), 22-25 , 2023
    2023
  • Drainage Pipes cleaning Robot
    DU Durgude
    IN Patent App. 355,046,001 , 2022
    2022
  • Device to monitor remote Worker
    DU Durgude
    IN Patent App. 356997-001 , 2021
    2021

GRANT DETAILS

ICSSR-IMPRESS

INDUSTRY EXPERIENCE

5 years of industry Experience