D DIVYA

@ngmc.org

Assistant Professor
Nallamuthu Gounder Mahalingam College

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Organizational Behavior and Human Resource Management

RECENT SCHOLAR PUBLICATIONS

  • Digital Platform Engagement and Behavioural Attitudes of Young Adults: An Analytical Study
    Divya
    Asian Research Journal of Arts & Social Sciences 24 (4), 77-86 , 2026
    2026
  • EMPOWERING WOMEN THROUGH FINANCIAL LITERACY: A DATA-DRIVEN QUANTITATIVE APPROACH
    D Divya
    INTERNATIONAL EDUCATION AND RESEARCH JOURNAL 12 (3), 55-62 , 2026
    2026
  • Digital Device Usage and Its Impact on Social, Lifestyle, and Health Outcomes of Young Adults in Coimbatore
    D Divya
    International Journal of All Research Education and Scientific Methods 14 (3 … , 2026
    2026
  • Exploring the impact of accommodation attributes on destination satisfaction among domestic tourists in Tamil Nadu
    D Divya, N Kalaiarasi
    Asian Journal of Management and Commerce. 6(2). 45-49 6 (2), 45-49 , 2025
    2025
  • IMPACT OF ADVERTISEMENT ON CONSUMER PURCHASE BEHAVIOR OF E-BIKE IN POLLACHI.
    Divya
    Madhya Bharti -Humanities And Social Sciences 86 (3), 153 -161 , 2025
    2025
  • BUYING BEHAVIOUR OF CONSUMERS TOWARDS HIMALAYA PERSONAL CARE PRODUCTS IN POLLACHI
    DDP Pavithra
    Madhya Bharti -Humanities And Social Sciences 85 (13), 10-17 , 2024
    2024
  • DIETARY PREFERENCE OF MILLET CONSUMPTION WITH SPECIAL REFERENCE TO UDUMALPET TALUK
    D Divya
    Madhya Bharati - Humanities and Social Sciences 85 (8), 62-73 , 2024
    2024
  • Repurchase Intention of Nestle Product with special reference to Udumalpet Taluk
    D Divya
    Madhya Bharati - Humanities and Social Sciences 85 (8), 85 -92 , 2024
    2024
  • Problems and Prospects of Agriculturists with Special reference to Pollachi Taluk
    D Divya
    Madhya Bharati - Humanities and Social Sciences 85 (8), 74 -84 , 2024
    2024
  • Awareness ,Usage and Challenges faced by consumers of Green Personal care products in the coimbatore district
    D Divya
    Shodhak : A Journal of Historical Research 53 (2), 67-73 , 2023
    2023
  • Green Practices among young adults in Coimbatore district
    D Divya
    Humanities and social sciences studies 12 (2), 172-178 , 2023
    2023
  • INFLUENCING FACTOR OF PATIENTS TOWARDS PRIVATE MULTI SPECIALITY HOSPITALS IN COIMBATORE
    D Divya
    Indian Journal Of Applied Research 6, 6 , 2017
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • Digital Platform Engagement and Behavioural Attitudes of Young Adults: An Analytical Study
    Divya
    Asian Research Journal of Arts & Social Sciences 24 (4), 77-86 , 2026
    2026
  • EMPOWERING WOMEN THROUGH FINANCIAL LITERACY: A DATA-DRIVEN QUANTITATIVE APPROACH
    D Divya
    INTERNATIONAL EDUCATION AND RESEARCH JOURNAL 12 (3), 55-62 , 2026
    2026
  • Digital Device Usage and Its Impact on Social, Lifestyle, and Health Outcomes of Young Adults in Coimbatore
    D Divya
    International Journal of All Research Education and Scientific Methods 14 (3 … , 2026
    2026
  • Exploring the impact of accommodation attributes on destination satisfaction among domestic tourists in Tamil Nadu
    D Divya, N Kalaiarasi
    Asian Journal of Management and Commerce. 6(2). 45-49 6 (2), 45-49 , 2025
    2025
  • IMPACT OF ADVERTISEMENT ON CONSUMER PURCHASE BEHAVIOR OF E-BIKE IN POLLACHI.
    Divya
    Madhya Bharti -Humanities And Social Sciences 86 (3), 153 -161 , 2025
    2025
  • BUYING BEHAVIOUR OF CONSUMERS TOWARDS HIMALAYA PERSONAL CARE PRODUCTS IN POLLACHI
    DDP Pavithra
    Madhya Bharti -Humanities And Social Sciences 85 (13), 10-17 , 2024
    2024
  • DIETARY PREFERENCE OF MILLET CONSUMPTION WITH SPECIAL REFERENCE TO UDUMALPET TALUK
    D Divya
    Madhya Bharati - Humanities and Social Sciences 85 (8), 62-73 , 2024
    2024
  • Repurchase Intention of Nestle Product with special reference to Udumalpet Taluk
    D Divya
    Madhya Bharati - Humanities and Social Sciences 85 (8), 85 -92 , 2024
    2024
  • Problems and Prospects of Agriculturists with Special reference to Pollachi Taluk
    D Divya
    Madhya Bharati - Humanities and Social Sciences 85 (8), 74 -84 , 2024
    2024
  • Awareness ,Usage and Challenges faced by consumers of Green Personal care products in the coimbatore district
    D Divya
    Shodhak : A Journal of Historical Research 53 (2), 67-73 , 2023
    2023
  • Green Practices among young adults in Coimbatore district
    D Divya
    Humanities and social sciences studies 12 (2), 172-178 , 2023
    2023
  • INFLUENCING FACTOR OF PATIENTS TOWARDS PRIVATE MULTI SPECIALITY HOSPITALS IN COIMBATORE
    D Divya
    Indian Journal Of Applied Research 6, 6 , 2017
    2017