Dr.D.Divya

@hicas.ac.in

Associate Professor & Management
Sri Ramakrishna College of Arts and Science

Dr.D.Divya

RESEARCH INTERESTS

Finance and Marketing
135

Scholar Citations

6

Scholar h-index

3

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • AN ANALYTICAL STUDY ON STOCK PRICE BEHAVIOUR USING TECHNICAL ANALYSIS: EVIDENCE FROM SELECTED SECTORS IN INDIA (2023–2025)
    D Suganya, D Divya
    Kongunadu Research Journal 13 (1), 18-20 , 2026
    2026
  • The Influence of Employer Branding on Faculty Attrition Rates in Self-Financed Arts and Science Colleges in Coimbatore, Tamil Nadu, India
    SAA D. Divya, R. Venkatalakshmi, Suleiman Ibrahim Shelash Mohammad, Asokan ...
    International Review of Management and Marketing, 6 (2), 244-252 , 2026
    2026
  • EMPOWERING WOMEN THROUGH FINANCIAL LITERACY: A DATA-DRIVEN QUANTITATIVE APPROACH
    D Divya
    Journal (IERJ) 12 (3), 55-62 , 2026
    2026
  • The Influence of Employer Branding on Faculty Attrition Rates in Self-Financed Arts and Science Colleges in Coimbatore, Tamil Nadu, India
    D Divya, R Venkatalakshmi, SIS Mohammad, A Vasudevan, V Arumugam, ...
    International Review of Management and Marketing 16 (2), 244 , 2026
    2026
  • AI-Enabled Security Frameworks for the Modern Banking Industry
    K Premalatha, T Sathiyakala, D Divya, R Thangamani, M Umamaheswari, ...
    2025 4th International Conference on Innovative Mechanisms for Industry … , 2025
    2025
    Citations: 1
  • Exploring Employee Job Satisfaction At Pothys Retail Private Limited., Coimbatore
    D Divya, C Raj
    International Journal of Management Research and Reviews 15 (2), 24-29 , 2025
    2025
    Citations: 3
  • ONE DAY NATIONAL SEMINAR ON
    NN SHAKTI
    2025
  • The role of AI-driven performance evaluations in enhancing job satisfaction among college faculty in Coimbatore district
    P Habeeba, D Divya
    Int J Creat Res Thoughts (IJCRT) 13 (2), h664-h675 , 2025
    2025
    Citations: 4
  • An Empirical Study on Investor Awareness and the Impact of Cryptocurrency
    D Mythili, M Ganeshwari, SI Mohammad, BM Anitha, D Divya, ...
    International Review of Management and Marketing 15 (2), 406 , 2025
    2025
    Citations: 6
  • The Impact of Innovative Artificial Intelligence Technologies in Talent Acquisition
    M Umamaheswari, GM George, N Amsaveni, D Divya, BM Anitha, ...
    2024 3rd International Conference on Automation, Computing and Renewable … , 2024
    2024
    Citations: 3
  • ARTIFICIAL INTELLIGENCE IN SUSTAINABLE SUPPLY CHAIN MANAGEMENT: A COMPREHENSIVE REVIEW
    D DIVYA, D SANTHANAKRISHNAN
    2024
    Citations: 3
  • Attrition gaining attraction toward teaching professionals
    D Divya
    Arthshastra: Indian Journal of Economics and Research 13 (3) , 2024
    2024
    Citations: 2
  • A STUDY ON IMPACT OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE
    D Divya
    NCDISLTBS–2024, 108 , 2024
    2024
  • Impact of Chat GPT on College Professors: A Comprehensive Study
    D Divya, B Merceline Anitha, N Amsaveni, Karthick K, M A Raajarajeswari ...
    NATURALISTA CAMPAN 28 (1), 1-6 , 2024
    2024
  • Investment pattern of working women with reference to Coimbatore city
    D Divya, V Shanmugapriya
    International Journal of Cultural Studies and Social SciencesVol-20, Issue-1 … , 2024
    2024
    Citations: 3
  • FINANCIAL PERFORMANCE AND WORKING CAPITAL MANAGEMENT AT DEVI MOTORS-A YAMAHA DEALERSHIP PERSPECTIVE
    D Divya, R Darshan, AS Abdullah
    Interpretation 26 (96,777), 2-41,577 , 2024
    2024
    Citations: 5
  • A STUDY ON CONSUMER PERCEPTION AND SATISFACTION TOWARDS MOBILE BANKING APPLICATION
    DD Divya
    Journal of the Institute of Oriental Studies 72 (03(08)), 24-31 , 2023
    2023
  • Employer branding: An influential ingredient for a successful business perspective
    D Divya, R Venkatalakshmi
    Humanit Soc Sci Stud 12 (2), 27-32 , 2023
    2023
    Citations: 2
  • INNOVATIONS IN DIGITALIZED FINCLUSION
    D DIVYA, D SANTHANAKRISHNAN
    DIGITALIZED FINCLUSION, 97 , 2023
    2023
  • Factors Influencing Customer Satisfaction and Cultural Change towards Ordering Food Online in Coimbatore
    DC Rebecca, D Divya
    Industrial Engineering Journal, 0970-2555 , 2023
    2023
    Citations: 5

MOST CITED SCHOLAR PUBLICATIONS

  • A Causal Study On Hybrid Model And Its Impact On Employee Job Performance.
    N Chellam
    Journal of Pharmaceutical Negative Results 13 , 2022
    2022
    Citations: 26
  • The effect of promoting mental health through employee assistance program
    N Chellam, D Divya
    Journal of Education, Society & Multiculturalism 3 (2), 48-60 , 2022
    2022
    Citations: 24
  • Niranjan (2023), A Study On Consumer Perception and Satisfaction towards Mobile Banking Application
    DD Divya, S Sarvesh
    Journal of the Oriental Institute, 0030-5324 , 2023
    2023
    Citations: 11
  • Work-Life Balance of Nurses and Lady Doctors
    R Priyadharshini, D Divya
    GIS SCIENCE JOURNAL 9 (12), 1345-1353 , 2022
    2022
    Citations: 7
  • A study on work life balance of doctors in impact of key variables
    R Priyadharshini, D Divya
    Work 8 (1), 102-107 , 2022
    2022
    Citations: 7
  • An Empirical Study on Investor Awareness and the Impact of Cryptocurrency
    D Mythili, M Ganeshwari, SI Mohammad, BM Anitha, D Divya, ...
    International Review of Management and Marketing 15 (2), 406 , 2025
    2025
    Citations: 6
  • FINANCIAL PERFORMANCE AND WORKING CAPITAL MANAGEMENT AT DEVI MOTORS-A YAMAHA DEALERSHIP PERSPECTIVE
    D Divya, R Darshan, AS Abdullah
    Interpretation 26 (96,777), 2-41,577 , 2024
    2024
    Citations: 5
  • Factors Influencing Customer Satisfaction and Cultural Change towards Ordering Food Online in Coimbatore
    DC Rebecca, D Divya
    Industrial Engineering Journal, 0970-2555 , 2023
    2023
    Citations: 5
  • Study on Financial Statement Analysis of Indian Bank with Reference to Coimbatore City
    D Divya, AS Nowreen, E Sangilimohanraj
    Anvesak 51 (1), 43-51 , 2022
    2022
    Citations: 5
  • The Impact Of Financial Investors Decision Towards Selected Commodity Trading In Coimbatore City
    D Divya
    International Journal of Emerging Technologies and Innovative Research 5 … , 2018
    2018
    Citations: 5
  • The role of AI-driven performance evaluations in enhancing job satisfaction among college faculty in Coimbatore district
    P Habeeba, D Divya
    Int J Creat Res Thoughts (IJCRT) 13 (2), h664-h675 , 2025
    2025
    Citations: 4
  • Risk and return analysis of selected banking stocks in India
    DDD Dr.A.Jeyanthi
    http://www.jetir.org/papers/JETIR1907B48.pdf 6 (Issue 6), 864-873 , 2019
    2019
    Citations: 4
  • Exploring Employee Job Satisfaction At Pothys Retail Private Limited., Coimbatore
    D Divya, C Raj
    International Journal of Management Research and Reviews 15 (2), 24-29 , 2025
    2025
    Citations: 3
  • The Impact of Innovative Artificial Intelligence Technologies in Talent Acquisition
    M Umamaheswari, GM George, N Amsaveni, D Divya, BM Anitha, ...
    2024 3rd International Conference on Automation, Computing and Renewable … , 2024
    2024
    Citations: 3
  • ARTIFICIAL INTELLIGENCE IN SUSTAINABLE SUPPLY CHAIN MANAGEMENT: A COMPREHENSIVE REVIEW
    D DIVYA, D SANTHANAKRISHNAN
    2024
    Citations: 3
  • Investment pattern of working women with reference to Coimbatore city
    D Divya, V Shanmugapriya
    International Journal of Cultural Studies and Social SciencesVol-20, Issue-1 … , 2024
    2024
    Citations: 3
  • A Study of Inventory Management System In Tool craft Engineering Company At Hosur
    DD Divya, G Nishanth
    ANVESAK , 2023
    2023
    Citations: 3
  • Attrition gaining attraction toward teaching professionals
    D Divya
    Arthshastra: Indian Journal of Economics and Research 13 (3) , 2024
    2024
    Citations: 2
  • Employer branding: An influential ingredient for a successful business perspective
    D Divya, R Venkatalakshmi
    Humanit Soc Sci Stud 12 (2), 27-32 , 2023
    2023
    Citations: 2
  • A STUDY ON WOMEN INVESTORS’AWARENESS AND SATISFACTION TOWARDS SELECT INVESTMENT AVENUES IN RAMANATHAPURAM DISTRICT
    D Divya, S Praveena, R Rathesh
    Anvesak 51 (1), 71-77 , 2022
    2022
    Citations: 2