Dr.P.Deivanai

@avinuty.ac.in

Assistant Professor(SS) Department of Commerce
Avinashilingam Institute for Home Science and Higher Education for Women,

Dr.P.Deivanai


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https://researchid.co/deivanai

EDUCATION

M.Com., MBA., M.Phil., Ph.D., .

RESEARCH INTERESTS

Entrepreneurship Development, Marketing
35

Scholar Citations

2

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Brand Awareness and Factors Influence on Digital Marketing to Promote the Products towards Social Media Marketing (SMM)
    P Deivanai
    Indian Journal of Natural Sciences 122 (70), 37864 - 37870 , 2022
    2022
  • Augmentation and Challenges of Small and Medium Fast Food Entrepreneurs-An Analysis
    DP Deivanai
    Palarch’s Journal of Archaeology of Egypt/Egyptology 18 (1), 4613-4617 , 2021
    2021
  • A study on impact of Digital Advertising on Consumer purchased Decision in Coimbatore City
    DP Deivanai
    Our Heritage Journal 68 (30), 2035-2043 , 2020
    2020
  • Impulse buying behavior of cosmetic products towards social media Advertisement.
    DP Deivanai
    Our Heritage Journal 68 (30), 2170-2176 , 2020
    2020
  • Role of social Media Marketing in New Product Development
    DP Deivanai
    Our Heritage Journal 68 (30), 2170-2176 , 2020
    2020
  • Role of social Media Marketing in New Product Development
    DP Deivanai
    Our Heritage Journal 68 (44), PP.494-501 , 2020
    2020
  • A study on Impulse buying behavior on shopping malls.
    DP Deivanai
    Think India Journal 22 (14), 7904-7912 , 2019
    2019
  • Working capital management of Oil and Natural Gas Corporation (ONGC) Limited
    DP Deivanai
    Shanlaz International Journal of Management 5 (1), 91-96 , 2018
    2018
  • Brand Positioning and Customers Attitude Towards Brand Preference of Fast Moving Consumer
    DP Deivanai
    Trans Asian Journal of Marketing and Management Research 7 (1), 200-210 , 2018
    2018
  • Procurement of electronic marketplaces utilization Through B2B E-Commerce
    DP Deivanai
    Asia Pacific Journal of Research 1 (7), 28-33 , 2017
    2017
  • A study on the effectiveness of Pop –Up advertisements towards internet users
    DP Deivanai
    International research journal of Business and Management 10 (Issue 8), 58-66 , 2017
    2017
  • An analysis of factors affecting small scale business in Madurai distract.
    DP Deivanai
    Perspectives on Entrepreneurial resurgence and Innovation Published by … , 2016
    2016
  • Factors influencing to Preference of Fast Food Restaurants
    DP Deivanai M
    IOSR Journal of Business and Management (IOSR-JBM) 18 (8), 20-25 , 2016
    2016
    Citations: 22
  • PROCURMENT OF ELECTRONIC MARKETPLACES UTILISATION THROUG B2B E-COMMERCE
    Dr.P.Deivanai M.Com., MBA., M.Phil., Ph.D.
    Asia Pacific Journal of Research 1 (42), 82-87 , 2016
    2016
  • A study on Effect of sales promotion towards sale of online shopping goods in Madurai District
    DP Deivanai
    Socio Economic Damages of Climate Change in India 1, 137-144 , 2015
    2015
  • A study on factors influence on attitude and brand recognition towards purchase intention of online marketing
    DP Deivanai
    Consumerism in India- the changing paradigm of consumer protection 1, 375-381 , 2015
    2015
  • Analytical study of foreign direct investment in Indian Retail sectors
    DP Deivanai
    FDI and economic development 1 (1), 243-248 , 2014
    2014
  • Developmment and challenges faced by fast food entrepreneurs in madurai
    P Deivanai
    International journal of management and development studies 3 (1), 28 -33 , 2014
    2014
  • A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS FAST FOOD PRODUCTS (WITH SPECIAL REFERENCE TO DOMINO’S PIZZA)
    DP Deivanai
    JOURNAL OF INTERNATIONAL ACADEMIC RESEARCH FOR MULTIDISCIPLINARY 1 (11), 369-375 , 2013
    2013
  • A Study on Consumer Behaviour towards Fast Food Products with Special Reference to Domino’s Pizza
    DP Deivanai
    International Research Journal of Business and management- IRJBM 5 (1), 46-52 , 2013
    2013
    Citations: 13

MOST CITED SCHOLAR PUBLICATIONS

  • Factors influencing to Preference of Fast Food Restaurants
    DP Deivanai M
    IOSR Journal of Business and Management (IOSR-JBM) 18 (8), 20-25 , 2016
    2016
    Citations: 22
  • A Study on Consumer Behaviour towards Fast Food Products with Special Reference to Domino’s Pizza
    DP Deivanai
    International Research Journal of Business and management- IRJBM 5 (1), 46-52 , 2013
    2013
    Citations: 13
  • Brand Awareness and Factors Influence on Digital Marketing to Promote the Products towards Social Media Marketing (SMM)
    P Deivanai
    Indian Journal of Natural Sciences 122 (70), 37864 - 37870 , 2022
    2022
  • Augmentation and Challenges of Small and Medium Fast Food Entrepreneurs-An Analysis
    DP Deivanai
    Palarch’s Journal of Archaeology of Egypt/Egyptology 18 (1), 4613-4617 , 2021
    2021
  • A study on impact of Digital Advertising on Consumer purchased Decision in Coimbatore City
    DP Deivanai
    Our Heritage Journal 68 (30), 2035-2043 , 2020
    2020
  • Impulse buying behavior of cosmetic products towards social media Advertisement.
    DP Deivanai
    Our Heritage Journal 68 (30), 2170-2176 , 2020
    2020
  • Role of social Media Marketing in New Product Development
    DP Deivanai
    Our Heritage Journal 68 (30), 2170-2176 , 2020
    2020
  • Role of social Media Marketing in New Product Development
    DP Deivanai
    Our Heritage Journal 68 (44), PP.494-501 , 2020
    2020
  • A study on Impulse buying behavior on shopping malls.
    DP Deivanai
    Think India Journal 22 (14), 7904-7912 , 2019
    2019
  • Working capital management of Oil and Natural Gas Corporation (ONGC) Limited
    DP Deivanai
    Shanlaz International Journal of Management 5 (1), 91-96 , 2018
    2018
  • Brand Positioning and Customers Attitude Towards Brand Preference of Fast Moving Consumer
    DP Deivanai
    Trans Asian Journal of Marketing and Management Research 7 (1), 200-210 , 2018
    2018
  • Procurement of electronic marketplaces utilization Through B2B E-Commerce
    DP Deivanai
    Asia Pacific Journal of Research 1 (7), 28-33 , 2017
    2017
  • A study on the effectiveness of Pop –Up advertisements towards internet users
    DP Deivanai
    International research journal of Business and Management 10 (Issue 8), 58-66 , 2017
    2017
  • An analysis of factors affecting small scale business in Madurai distract.
    DP Deivanai
    Perspectives on Entrepreneurial resurgence and Innovation Published by … , 2016
    2016
  • PROCURMENT OF ELECTRONIC MARKETPLACES UTILISATION THROUG B2B E-COMMERCE
    Dr.P.Deivanai M.Com., MBA., M.Phil., Ph.D.
    Asia Pacific Journal of Research 1 (42), 82-87 , 2016
    2016
  • A study on Effect of sales promotion towards sale of online shopping goods in Madurai District
    DP Deivanai
    Socio Economic Damages of Climate Change in India 1, 137-144 , 2015
    2015
  • A study on factors influence on attitude and brand recognition towards purchase intention of online marketing
    DP Deivanai
    Consumerism in India- the changing paradigm of consumer protection 1, 375-381 , 2015
    2015
  • Analytical study of foreign direct investment in Indian Retail sectors
    DP Deivanai
    FDI and economic development 1 (1), 243-248 , 2014
    2014
  • Developmment and challenges faced by fast food entrepreneurs in madurai
    P Deivanai
    International journal of management and development studies 3 (1), 28 -33 , 2014
    2014
  • A STUDY ON CUSTOMERS’ SATISFACTION TOWARDS FAST FOOD PRODUCTS (WITH SPECIAL REFERENCE TO DOMINO’S PIZZA)
    DP Deivanai
    JOURNAL OF INTERNATIONAL ACADEMIC RESEARCH FOR MULTIDISCIPLINARY 1 (11), 369-375 , 2013
    2013