Dr. M. CHITHIRAI SELVAN

@ngmc.org

Assistant Professor, PG and Research Department of Commerce
Nallamuthu Gounder Mahalingam College, Pollachi

Dr. M. CHITHIRAI SELVAN


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https://researchid.co/chithirairid

EDUCATION

M.Com., M.Com. (CA), M.Phil., Ph.D., MIM., MBA., PGDCA., NET

RESEARCH INTERESTS

Finance and HR
43

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • The Neuromarketing Landscape in India: A Theoretical Review of Evolution, Methodologies and Ethical Frontiers
    R Saravanan, MC Selvan
    Journal of Education, Society and Behavioural Science 39 (1), 89-99 , 2026
    2026
  • Exploring the Influence of Demographics, Awareness, and Inducing Factors on Preference of Railway Services
    R Saravanan, MC Selvan, A Ajay
    Atna Journal of Tourism Studies 21 (1), 133-152 , 2026
    2026
  • Drivers of students’ enrollment behaviour in higher education: Evidence from Coimbatore
    R Saravanan, MC Selvan
    2026
  • Gold in the modern portfolio: Theoretical dimensions and empirical evidence from women investors
    RMCS Mahalakshmi
    Asian Journal of Management and Commerce 6 (2), 1196-1201 , 2025
    2025
  • Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making
    S Rethinasamy, DCS Mylsamy
    Saravanan, R., Chithirai Selvan, M., Ajay, A.(2025). Determinants of the … , 2025
    2025
  • Awareness Level of Female College Students on Entrepreneurial Skills in Pollachi: An Exploratory Study
    R Saravanan, C Selvan, A Ajay, R Mahalakshmi
    Journal of Education, Society and Behavioural Science 38 (4), 255-265 , 2025
    2025
  • GST And Constitutional Federalism in India: A Critical Analysis of Article 246a's Impact on Centre-State Fiscal Relations
    A Ajay
    South India Journal of Social Sciences 23 (3), 33-36 , 2025
    2025
    Citations: 1
  • AI-Enabled Logistics: A Key to Achieving India's Sustainable Development Goals
    S Rethinasamy, DCS Mylsamy
    2025
  • Does psychological factors enhance women empowerment through saving and investment? Evidences from Coimbatore
    P Divyabharathi, MC Selvan
    2025
  • GST: A SWOC analysis-Tear the string and check of GST
    A Ajay, MC Selvan, D Rajasekaran
    Vision: Journal of Indian Taxation 11 (1), 106-128 , 2024
    2024
  • Exploring Girls' Safety in Pollachi College Campuses: An AI-Driven Investigation Into Understanding and Awareness and Sociocultural Dynamics
    A Ajay, MC Selvan, D Rajasekaran
    AI Tools and Applications for Women’s Safety, 196-209 , 2024
    2024
  • Job Satisfaction of Physical Education Teachers
    DMCS Rajasekaran
    2023
  • A critical evaluation of production, sales and employment of the Khadi and Village Industries in India
    M Saravanan, R., & Chithirai Selvan
    Asian Journal of Management Studies 11 (2), 101-115 , 2023
    2023
  • Job Satisfaction of Teachers Working in Self-Financing Colleges
    M Nirmala, MC Selvan, D Rajasekaran
    Madhya Bharti-Humanities and Social Sciences ISSN, 0974-0066 , 2023
    2023
    Citations: 1
  • A Study of Job Performance of Teachers Working in Self-Financing Colleges
    MM Nirmala, MC Selvan
    Journal of the Asiatic Society of Mumbai 95 (6), 177-182 , 2022
    2022
    Citations: 2
  • Consumers' Awareness about Goods and Services Tax
    RKPD Dr. M. Chithirai Selvan
    Multidisciplinary Subjects for Research-II 2, 119-122 , 2020
    2020
  • Satisfaction on Service Quality of Both Old and New Generation Private Sector Banks
    DMCSMY Devi
    Multidisciplinary Subjects for Research 2, 96-100 , 2020
    2020
  • Job Satisfaction of College Teachers in Dindigul District
    PDDMC Selvan
    International Conference on Continuity, Consistency and Innovation in … , 2020
    2020
  • Determinants of Emotional Intelligence of Physical Education Teachers
    DDRDMC Selvan
    International Conference on Continuity, Consistency and Innovation in … , 2020
    2020
  • Determinants of Emotional Intelligence of Physical Education Teachers
    D Rajasekaran, MC Selvan
    Sambothi 43 (1), 146-153 , 2020
    2020

MOST CITED SCHOLAR PUBLICATIONS

  • Work-life balance of women teachers in private higher secondary schools
    MM Thilagavathi, MC Selvan
    Cikitusi Journal for Multidisciplinary Research 6 (3), 268-272 , 2019
    2019.0
    Citations: 10
  • Rural policyholders preference on health insurance
    C Selvan
    ASIAN JOURNAL OF MANAGEMENT RESEARCH , 2017
    2017.0
    Citations: 6
  • Teachers’ perception on health, safety and welfare measures adopted by schools in Pollachi Taluk
    MC Selvan, MK Parvathapathini
    International Journal of Application or Innovation in Engineering … , 2017
    2017.0
    Citations: 4
  • Job Satisfaction of Women Teachers in Private Higher Secondary Schools
    MMTDMC Selvan
    The International Journal of Analytical and Experimental Model Analysis 11 … , 2019
    2019.0
    Citations: 3
  • Customers’ awareness on various services offered by old and new generation private sector banks in coimbatore district
    MM Yamunadevi, MC Selvan
    Suraj Punj journal for multidisciplinary Research 9, 547-551 , 2019
    2019.0
    Citations: 3
  • Emotional intelligence of physical education teachers in Coimbatore district
    D Rajasekaran, MC Selvan
    International Journal of Scientific Research and Modern Education (IJSRME) 3 … , 2018
    2018.0
    Citations: 3
  • Determinants of Mediclaim Policyholder Satisfaction
    C Selvan, B Christopher
    Journal of Management and Science 2 (4), 37-50 , 2017
    2017.0
    Citations: 3
  • A Study of Job Performance of Teachers Working in Self-Financing Colleges
    MM Nirmala, MC Selvan
    Journal of the Asiatic Society of Mumbai 95 (6), 177-182 , 2022
    2022.0
    Citations: 2
  • A Study on the Profitability of the Select Private Insurance Companies in India
    MRADMC Selvan
    Studies in Indian Place Names 40 (60), 6400-6406 , 2020
    2020.0
    Citations: 2
  • " UNLEASHING CREATIVE POTENTIAL: RECONNOITERING THE POWER OF BRAINSTORMING IN EDUCATION AND RESEARCH
    MR Saravanan, MC Selvan, MA Ajay
    PERSPECTIVE OF ICT TOOLS IN EDUCATION 29, 561 , 0
    Citations: 2
  • GST And Constitutional Federalism in India: A Critical Analysis of Article 246a's Impact on Centre-State Fiscal Relations
    A Ajay
    South India Journal of Social Sciences 23 (3), 33-36 , 2025
    2025.0
    Citations: 1
  • Job Satisfaction of Teachers Working in Self-Financing Colleges
    M Nirmala, MC Selvan, D Rajasekaran
    Madhya Bharti-Humanities and Social Sciences ISSN, 0974-0066 , 2023
    2023.0
    Citations: 1
  • Consumers’ Awareness and Preference towards Selected Health Drinks
    MC Selvan, M Sobika
    International Journal of Scientific Research and Review 7 (10), 102-108 , 2018
    2018.0
    Citations: 1
  • A CRITICAL EVALUATION OF THE PRODUCTION, SALES AND EMPLOYMENT OF THE KHADI AND VILLAGE INDUSTRIES IN INDIA
    MR Saravanan, MC Selvan
    Citations: 1
  • INTEGRATING ADULT EDUCATION AND LIFELONG LEARNING: EXPLORING THE IMPEDIMENTS AND IMPLICATIONS OF THE NATIONAL EDUCATION POLICY (NEP) 2020 IN INDIA
    MR Saravanan, MA Ajay, MC Selvan
    IMPACT OF NEW EDUCATION POLICY AMONG FUTURE GENERATION, 170 , 0
    Citations: 1
  • The Neuromarketing Landscape in India: A Theoretical Review of Evolution, Methodologies and Ethical Frontiers
    R Saravanan, MC Selvan
    Journal of Education, Society and Behavioural Science 39 (1), 89-99 , 2026
    2026.0
  • Exploring the Influence of Demographics, Awareness, and Inducing Factors on Preference of Railway Services
    R Saravanan, MC Selvan, A Ajay
    Atna Journal of Tourism Studies 21 (1), 133-152 , 2026
    2026.0
  • Drivers of students’ enrollment behaviour in higher education: Evidence from Coimbatore
    R Saravanan, MC Selvan
    2026.0
  • Gold in the modern portfolio: Theoretical dimensions and empirical evidence from women investors
    RMCS Mahalakshmi
    Asian Journal of Management and Commerce 6 (2), 1196-1201 , 2025
    2025.0
  • Determinants Of The Usage Level Of Ai Applications In The Purchase Decision-Making
    S Rethinasamy, DCS Mylsamy
    Saravanan, R., Chithirai Selvan, M., Ajay, A.(2025). Determinants of the … , 2025
    2025.0