Carolyn Vanlalhriati

@mzu.edu.in

Assistant Professor, Department of Management
Mizoram University

Carolyn Vanlalhriati

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Development, Social Sciences
1

Scopus Publications

24

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Influence of green marketing mix on consumer purchase intention: mediating role of environmental concern
    P Mahanta, AK Singh, C Vanlalhriati
    International Journal of Management Practice 19 (3), 266-285 , 2026
    2026.0
  • Does Corporate Social Responsibility Affect the Financial Performance in the FMCG Sector? Evidence from the BSE FMCG Index
    C Vanlalhriati, BK Das
    SDMIMD Journal of Management 16 (1), 1-15 , 2025
    2025.0
  • An Overview of BSE FMCG Index Corporate Social Responsibility Initiatives.
    C Vanlalhriati, R Lalhmingthanga
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024.0
  • Entrepreneurial intention of students through the influence of entrepreneurial education: A mediation perspective
    C Vanlalhriati, C., Sharma, L. S., & Vanlalkulhpuia
    International Journal of Health Sciences 6 (3), 2997– 3007 , 2022
    2022.0
    Citations: 3
  • Role Of Sustainable Communication In Green Marketing Strategies
    P Mahanta, AK Singh, C Vanlalhriati
    Journal of Positive School Psychology, 6036-6039 , 2022
    2022.0
    Citations: 1
  • The Role Of Health & Wellness Officers In Reducing Health Inequalities In India: An Empirical Study
    C Vanlalhriati, L Renthlei, S Laldinmawia
    Webology (ISSN: 1735-188X) 18 (6) , 2021
    2021.0
  • ADVERTISING: A STUDY ON HOW ITS CHARACTERISTICS AFFECT COLLEGE YOUTHS’BUYING BEHAVIOR
    C Vanlalhriati, EN Singh
    2019.0
  • Effects of Advertising on Buying Behavior of College Youth in Aizawl, Mizoram: A Study on Two-wheelers
    C Vanlalhriati
    Mizoram University , 2017
    2017.0
  • Descriptive statistics in business research
    C Vanlalhriati, EN Singh
    International Journal of Advanced Research 3 (6), 1409-1415 , 2015
    2015.0
    Citations: 17
  • Effects of Advertising on College Youth for Buying Two-Wheelers
    C VANLALHRIATI, EN SINGH
    European Academic Research 3 (1) , 2015
    2015.0
    Citations: 1
  • Effects of Advertising on College Youth for Buying Two-Wheelers, European Academic Research Vol. III, Issue 1
    C Vanlalhriati
    April 2015 , 2015
    2015.0
    Citations: 2
  • Personal Networks and HIV Risk Behaviour of Injecting Drug Users in Aizawl
    C Vanlalhriati
    Mizoram University , 2013
    2013.0
  • Adoption and Consumer Behavior towards Entertainment Industry: A Study on Local OTT Platforms in Mizoram
    C Vanlalhriati
  • Purchase Intention of Youth towards Green Products
    C Laishram, R Lalmuanpuii, C Vanlalhriati, R Lalhmingthanga
  • ADOPTION OF UNIFIED PAYMENTS INTERFACE (UPI) IN MIZORAM: UNDERSTANDING USER BEHAVIOUR AND PERSONAL FINANCE
    HB Zohmingthanga, C Vanlalhriati, L Renthlei, R Lalhmingthanga
  • HIND BUSINESS REVIEW
    J Bhaduri, J Bhattacharyya, K Chakraborty, D Sur, C Vanlalhriati, ...

MOST CITED SCHOLAR PUBLICATIONS

  • Descriptive statistics in business research
    C Vanlalhriati, EN Singh
    International Journal of Advanced Research 3 (6), 1409-1415 , 2015
    2015.0
    Citations: 17
  • Entrepreneurial intention of students through the influence of entrepreneurial education: A mediation perspective
    C Vanlalhriati, C., Sharma, L. S., & Vanlalkulhpuia
    International Journal of Health Sciences 6 (3), 2997– 3007 , 2022
    2022.0
    Citations: 3
  • Effects of Advertising on College Youth for Buying Two-Wheelers, European Academic Research Vol. III, Issue 1
    C Vanlalhriati
    April 2015 , 2015
    2015.0
    Citations: 2
  • Role Of Sustainable Communication In Green Marketing Strategies
    P Mahanta, AK Singh, C Vanlalhriati
    Journal of Positive School Psychology, 6036-6039 , 2022
    2022.0
    Citations: 1
  • Effects of Advertising on College Youth for Buying Two-Wheelers
    C VANLALHRIATI, EN SINGH
    European Academic Research 3 (1) , 2015
    2015.0
    Citations: 1
  • Influence of green marketing mix on consumer purchase intention: mediating role of environmental concern
    P Mahanta, AK Singh, C Vanlalhriati
    International Journal of Management Practice 19 (3), 266-285 , 2026
    2026.0
  • Does Corporate Social Responsibility Affect the Financial Performance in the FMCG Sector? Evidence from the BSE FMCG Index
    C Vanlalhriati, BK Das
    SDMIMD Journal of Management 16 (1), 1-15 , 2025
    2025.0
  • An Overview of BSE FMCG Index Corporate Social Responsibility Initiatives.
    C Vanlalhriati, R Lalhmingthanga
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024.0
  • The Role Of Health & Wellness Officers In Reducing Health Inequalities In India: An Empirical Study
    C Vanlalhriati, L Renthlei, S Laldinmawia
    Webology (ISSN: 1735-188X) 18 (6) , 2021
    2021.0
  • ADVERTISING: A STUDY ON HOW ITS CHARACTERISTICS AFFECT COLLEGE YOUTHS’BUYING BEHAVIOR
    C Vanlalhriati, EN Singh
    2019.0
  • Effects of Advertising on Buying Behavior of College Youth in Aizawl, Mizoram: A Study on Two-wheelers
    C Vanlalhriati
    Mizoram University , 2017
    2017.0
  • Personal Networks and HIV Risk Behaviour of Injecting Drug Users in Aizawl
    C Vanlalhriati
    Mizoram University , 2013
    2013.0
  • Adoption and Consumer Behavior towards Entertainment Industry: A Study on Local OTT Platforms in Mizoram
    C Vanlalhriati
  • Purchase Intention of Youth towards Green Products
    C Laishram, R Lalmuanpuii, C Vanlalhriati, R Lalhmingthanga
  • ADOPTION OF UNIFIED PAYMENTS INTERFACE (UPI) IN MIZORAM: UNDERSTANDING USER BEHAVIOUR AND PERSONAL FINANCE
    HB Zohmingthanga, C Vanlalhriati, L Renthlei, R Lalhmingthanga
  • HIND BUSINESS REVIEW
    J Bhaduri, J Bhattacharyya, K Chakraborty, D Sur, C Vanlalhriati, ...